India Kids Innerwear Market Size, Trends and Report, 2033

India Kids Innerwear Market Size, Share, Trends and Forecast by Type, Age Group, Gender, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A33186

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India Kids Innerwear Market Overview:

The India kids innerwear market size reached USD 2.56 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.08 Billion by 2033, exhibiting a growth rate (CAGR) of 7.30% during 2025-2033. The market is expanding due to rising disposable incomes, increasing awareness of branded and quality apparel among parents, and the expanding influence of e-commerce. Additionally, growing urbanization and the rising demand for comfortable, skin-friendly fabrics are pushing brands to innovate in style, fit, and functionality, which is also catalyzing the market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 2.56 Billion
Market Forecast in 2033	USD 5.08 Billion
Market Growth Rate 2025-2033	7.30%

India Kids Innerwear Market Trends:

Rising Disposable Incomes and Changing Consumer Preferences

The elevating levels of disposable incomes among Indian middle-class families are driving a noticeable shift in consumer behavior, particularly within the kids' innerwear segment. In FY 2023–24, India's per capita disposable income reached approximately INR 2.14 lakh, marking an 8% year-on-year increase. This financial growth has enabled parents to spend more on their children's apparel, especially innerwear. Per capita expenditure increased from INR 3,900 in early 2023 to INR 6,400 by the end of the year, indicating an increasing preference for discretionary spending on clothes. As a consequence of increased knowledge about comfort, hygiene, and style, demand for high-quality, branded children's innerwear has risen dramatically. Parents are increasingly likely to pick goods produced from skin-friendly materials with appealing patterns that reflect current fashion trends. In response, brands are innovating to match these changing preferences, accelerating market growth.

India Kids Innerwear Market size

Expansion of E-commerce and Online Retail Channels

The rapid expansion of e-commerce platforms has transformed India’s retail landscape, significantly boosting the kids' innerwear market. In FY 2024, online innerwear sales surged by over 80% compared to the previous year, reflecting a strong consumer shift toward digital purchasing channels. This growth is not limited to metropolitan areas; consumers across more than 340 cities, including tier-2 and tier-3 hubs like Jaipur, Lucknow, and Patna, are increasingly turning to e-commerce for their innerwear needs. Notably, order volumes in tier-2 and tier-3 cities jumped by over 75% and 80% respectively over this period, underscoring rising digital adoption and trust in online shopping among consumers in smaller towns. The convenience of exploring a broad selection of products, accessing multiple brands, and benefiting from competitive pricing has made e-commerce an appealing choice for parents seeking quality innerwear for their children. Enhanced digital payment options and streamlined logistics have further fueled this transition. In response, brands are strengthening their online presence with features like detailed size guides, product descriptions, and customer reviews to support informed buying decisions.

India Kids Innerwear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on type, age group, gender, and distribution channel.

Type Insights:

Underwear
Undershirts
Sleepwear
Thermals

The report has provided a detailed breakup and analysis of the market based on the type. This includes underwear, undershirts, sleepwear, and thermals.

Age Group Insights:

Infants (0-2 Years)
Toddlers (2-4 Years)
Young Children (4-12 Years)

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes infants (0-2 years), toddlers (2-4 years), and young children (4-12 years).

Gender Insights:

Boys
Girls

The report has provided a detailed breakup and analysis of the market based on the gender. This includes boys and girls.

Distribution Channel Insights:

Online Platforms
Specialty Stores
Supermarkets
Department Stores

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online platforms, specialty stores, supermarkets, and department stores.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Kids Innerwear Market News:

February 2025: Chi Linen, an Indian brand known for sustainable children's apparel, launched its latest collection at Bharat Tex 2025 in New Delhi. The brand emphasized eco-friendly practices and high-quality linen garments designed for children's comfort and style.
October 2024: UK's Mothercare formed a joint venture with Reliance Brands Holding UK, a subsidiary of Reliance Industries Ltd. Reliance acquired a 51% stake in the venture for GBP 16 million, covering territories including India, Nepal, Sri Lanka, Bhutan, and Bangladesh.
September 2024: Plan B, a direct-to-consumer (D2C) kids' innerwear brand, secured an undisclosed amount of funding from JITO Incubation and Innovation Foundation (JIIF), high-net-worth individuals, and Ah! Ventures.

India Kids Innerwear Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Type Age Group Gender Distribution Channel Region
Types Covered	Underwear, Undershirts, Sleepwear, Thermals
Age Groups Covered	Infants (0-2 Years), Toddlers (2-4 Years), Young Children (4-12 Years)
Genders Covered	Boys, Girls
Distribution Channels Covered	Online Platforms, Specialty Stores, Supermarkets, Department Stores
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India kids innerwear market performed so far and how will it perform in the coming years?
What is the breakup of the India kids innerwear market on the basis of type?
What is the breakup of the India kids innerwear market on the basis of age group?
What is the breakup of the India kids innerwear market on the basis of gender?
What is the breakup of the India kids innerwear market on the basis of distribution channel?
What are the various stages in the value chain of the India kids innerwear market?
What are the key driving factors and challenges in the India kids innerwear market?
What is the structure of the India kids innerwear market and who are the key players?
What is the degree of competition in the India kids innerwear market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India kids innerwear market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India kids innerwear market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India kids innerwear industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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