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We expect the India lingerie market to exhibit a CAGR of 13.13% during 2022-2027.
The growing availability of premium, customizable, and economical lingerie variants, coupled with
the extensive celebrity collaborations and brand promotion activities on social media to expand the
consumer base, are primarily driving the India lingerie market.
In India, the sudden outbreak of the COVID-19 pandemic has led to the shifting consumer
preferences from conventional brick-and-mortar distribution channels towards online retail
platforms for the purchase of lingerie products.
Based on the product type, the India lingerie market has been divided into brassiere, knickers or
panties, shapewear, and others. Among these, brassiere exhibits a clear dominance in the market.
Based on the material, the India lingerie market can be categorized into cotton, silk, satin, nylon, and
others. Currently, cotton holds the majority of the total market share.
Based on the price range, the India lingerie market has been segmented into economy and premium,
where economy price range represents the largest market share.
Based on the distribution channel, the India lingerie market can be bifurcated into mass
merchandizers, specialized stores, online stores, and others. Among these, mass merchandizers
account for the majority of the total market share.
On a regional level, the market has been classified into North India, West and Central India, South
India, and East India, where North India currently dominates the India lingerie market.
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