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India Lingerie Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The India lingerie market is expected to exhibit a CAGR of 13.13% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Lingerie refers to the undergarments and intimate care products worn by men and women. It is comfortable, stretchable, and lightweight. Some commonly used lingerie products include bralettes, thongs, girdles, bodysuits, camisoles, corsets, nightgowns, shapewear, knickers, and briefs. They are manufactured using soft materials, such as nylon, cotton, polyester, lace, sheer fabrics, chiffon, elastane, silk, satin, and charmeuse. They are available in various sizes, patterns, colors, designs, and materials in super-premium, premium, customizable, and economical variants. In India, lingerie is commonly available in standalone and multi-brand retail stores that offer a wide variety of products to choose from under a single roof.

 

 
 

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India Lingerie Market Trends:

Rapid urbanization across India is one of the key factors driving the growth of the market. With the increasing female workforce participation and rising expenditure capacities, consumer preference is shifting toward trendy intimate wear, sports, bridal, and regular lingerie products. Moreover, the increasing adoption of organized retail channels is providing a thrust to the lingerie market growth. Product manufacturers and vendors are widely utilizing e-commerce platforms to provide premium-quality branded lingerie to consumers with enhanced convenience. Additionally, various product innovations, such as the integration of online retail platforms with artificial intelligence (AI) and big data solutions, are acting as other growth-inducing factors. These solutions enable the product manufacturers to monitor the shopping habits of the consumers and provide personalized experiences to the shoppers. In line with this, the launch of innovative nursing brassieres and seamless briefs is also contributing to the growth of the market. Other factors, including extensive celebrity collaborations and brand promotional activities on social media to attract a wider consumer base, along with the increasing preference for lingerie products among males, are anticipated to drive the market toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Indian lingerie market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, material, price range, and distribution channel.

Breakup by Product Type:

 

 
 

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  • Brassiere
  • Knickers or Panties
  • Shapewear
  • Others
     

Breakup by Material:

  • Cotton
  • Silk
  • Satin
  • Nylon
  • Others
     

Breakup by Price Range:

  • Economy
  • Premium
     

Breakup by Distribution Channel:

  • Mass Merchandizers
  • Specialized Stores
  • Online Stores
  • Others
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Million
Segment Coverage Product Type, Material, Price Range, Distribution Channel, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   India Lingerie Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Product Type
    6.1    Brassiere
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Knickers or Panties
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Shapewear
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast
7   Market Breakup by Material 
    7.1    Cotton
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Silk
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Satin
        7.3.1 Market Trends
        7.3.2 Market Forecast 
    7.4    Nylon
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Others
        7.5.1 Market Trends
        7.5.2 Market Forecast 
8   Market Breakup by Price Range 
    8.1    Economy
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Premium
        8.2.1 Market Trends
        8.2.2 Market Forecast
9   Market Breakup by Distribution Channel
    9.1    Mass Merchandizers
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Specialized Stores
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Online Stores
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Others
        9.4.1 Market Trends
        9.4.2 Market Forecast
10  Market Breakup by Region
    10.1    North India
        10.1.1 Market Trends
        10.1.2 Market Breakup by State
        10.1.3 Market Forecast
    10.2    West and Central India
        10.2.1 Market Trends
        10.2.2 Market Breakup by State
        10.2.3 Market Forecast
    10.3    South India
        10.3.1 Market Trends
        10.3.2 Market Breakup by State
        10.3.3 Market Forecast
    10.4    East India 
        10.4.1 Market Trends
        10.4.2 Market Breakup by State
        10.4.3 Market Forecast
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Value Chain Analysis
13  Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Price Analysis
15  Policy and Regulatory Landscape
16  Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players

List of Figures

Figure 1: India: Lingerie Market: Major Drivers and Challenges
Figure 2: India: Lingerie Market: Sales Value (in Million US$), 2016-2021
Figure 3: India: Lingerie Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: India: Lingerie Market: Breakup by Product Type (in %), 2021
Figure 5: India: Lingerie Market: Breakup by Material (in %), 2021
Figure 6: India: Lingerie Market: Breakup by Price Range (in %), 2021
Figure 7: India: Lingerie Market: Breakup by Distribution Channel (in %), 2021
Figure 8: India: Lingerie Market: Breakup by Region (in %), 2021
Figure 9: India: Lingerie (Brassiere) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: India: Lingerie (Brassiere) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: India: Lingerie (Knickers or Panties) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: India: Lingerie (Knickers or Panties) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: India: Lingerie (Shapewear) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: India: Lingerie (Shapewear) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: India: Lingerie (Other Product Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: India: Lingerie (Other Product Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: India: Lingerie (Cotton) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: India: Lingerie (Cotton) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: India: Lingerie (Silk) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: India: Lingerie (Silk) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: India: Lingerie (Satin) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: India: Lingerie (Satin) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: India: Lingerie (Nylon) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: India: Lingerie (Nylon) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: India: Lingerie (Other Materials) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: India: Lingerie (Other Materials) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: India: Lingerie (Economy) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: India: Lingerie (Economy) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: India: Lingerie (Premium) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: India: Lingerie (Premium) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: India: Lingerie (Mass Merchandizers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: India: Lingerie (Mass Merchandizers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: India: Lingerie (Specialized Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: India: Lingerie (Specialized Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: India: Lingerie (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: India: Lingerie (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: India: Lingerie (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: India: Lingerie (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: North India: Lingerie Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: North India: Lingerie Market: Breakup by State (in %), 2021
Figure 41: North India: Lingerie Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: West and Central India: Lingerie Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: West and Central India: Lingerie Market: Breakup by State (in %), 2021
Figure 44: West and Central India: Lingerie Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: South India: Lingerie Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: South India: Lingerie Market: Breakup by State (in %), 2021
Figure 47: South India: Lingerie Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: East India: Lingerie Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: East India: Lingerie Market: Breakup by State (in %), 2021
Figure 50: East India: Lingerie Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: India: Lingerie Industry: SWOT Analysis
Figure 52: India: Lingerie Industry: Value Chain Analysis
Figure 53: India: Lingerie Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: Lingerie Market: Key Industry Highlights, 2021 and 2027
Table 2: India: Lingerie Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: India: Lingerie Market Forecast: Breakup by Material (in Million US$), 2022-2027
Table 4: India: Lingerie Market Forecast: Breakup by Price Range (in Million US$), 2022-2027
Table 5: India: Lingerie Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 6: India: Lingerie Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: India: Lingerie Market: Competitive Structure
Table 8: India: Lingerie Market: Key Players


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Key Questions Answered in This Report

We expect the India lingerie market to exhibit a CAGR of 13.13% during 2022-2027.

The growing availability of premium, customizable, and economical lingerie variants, coupled with
the extensive celebrity collaborations and brand promotion activities on social media to expand the
consumer base, are primarily driving the India lingerie market.

In India, the sudden outbreak of the COVID-19 pandemic has led to the shifting consumer
preferences from conventional brick-and-mortar distribution channels towards online retail
platforms for the purchase of lingerie products.

Based on the product type, the India lingerie market has been divided into brassiere, knickers or
panties, shapewear, and others. Among these, brassiere exhibits a clear dominance in the market.

Based on the material, the India lingerie market can be categorized into cotton, silk, satin, nylon, and
others. Currently, cotton holds the majority of the total market share.

Based on the price range, the India lingerie market has been segmented into economy and premium,
where economy price range represents the largest market share.

Based on the distribution channel, the India lingerie market can be bifurcated into mass
merchandizers, specialized stores, online stores, and others. Among these, mass merchandizers
account for the majority of the total market share.

On a regional level, the market has been classified into North India, West and Central India, South
India, and East India, where North India currently dominates the India lingerie market.

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