India Male Innerwear Market

India Male Innerwear Market Overview:

The India male innerwear market size reached USD 10.20 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.30 Billion by 2033, exhibiting a growth rate (CAGR) of 4.80% during 2025-2033. Rising disposable incomes, growing fashion consciousness, expanding e-commerce penetration, higher preference for premium and comfortable fabrics, and the influence of global brands entering India are driving the Indian male innerwear market, leading to higher consumer demand for quality, stylish, and high-end innerwear products across various price segments.

India Male Innerwear Market Trends:

Rise in Disposable Income

Economic progress in India has seen a significant rise in disposable incomes, particularly among men, which has given a significant boost to the innerwear market for males. According to the Ministry of Statistics and Programme Implementation, India's per capita income has been growing steadily to almost USD 2,350 in recent times. This increment in incomes has allowed men to upgrade from essentials-driven, basic purchases to more comfortable and higher-quality innerwear. Increased income levels have driven demand for branded and quality innerwear from consumers with improved fit, durability, and comfort. Indian men are placing greater emphasis on the quality of fabric, breathability, and newer features like moisture management and odor protection in their purchases. With better financial security, consumers are also now more open to spending on more than one category of innerwear, such as everyday wear, athleisure, and high-end wear.

Increasing Fashion Consciousness and Lifestyle Changes

The Indian male innerwear industry is changing, led by better fashion awareness and shifting lifestyle trends. Once regarded as a commodity, innerwear is now seen as a fashion statement and an expression of individuality, owing to enhanced global exposure and changing consumer attitudes. One of the largest drifts is the demand for premium, stylish, and comfortable undergarments. Indian males now value well-fitting, good-looking, and high-quality material innerwear. This change has led to brands launching sleek, trendy designs, vibrant colors, and new-age materials that are comfortable and in tune with current fashion trends. The athleisure trend has further expedited this transformation, diluting the distinction between activewear and everyday wear. Men are highly looking for functional innerwear that supports their on-the-go lifestyles, be it for exercising, lounging, or regular wear. This transformation has resulted in a higher demand for moisture-wicking, breathable, and stretchy fabrics, which many brands are now introducing into their offerings.

India Male Innerwear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on type and distribution channel.

Type Insights:

• Top Innerwear
• Bottom Innerwear
• Shapewear

The report has provided a detailed breakup and analysis of the market based on the type. This includes top innerwear, bottom innerwear, and shapewear.

Distribution Channel Insights:

• Online Sales
• Hyper/Supermarket
• Specialty Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online sales, hyper/supermarket, specialty stores, and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Male Innerwear Market News:

• February 2025: Lux Industries' recent entry of Lux Nitro, a high-quality men's innerwear brand, after 22 years, marks superior quality and style, catering to the demand of modern buyers and possibly taking the Indian male innerwear segment forward.
• January 2025: Athena, a well-known French innerwear company, made its entry into India's value segment in partnership with Reliance Delta, providing innovative fabrics and cutting-edge designs that combine French technology with Indian consumer tastes, thus improving the quality and variety of men's innerwear available in the Indian market.
• September 2024: Page Industries, the sole Indian licensee of Jockey, is increasing its men's innerwear market penetration by introducing a new "Nothing Fits Better" campaign for younger consumers with collections such as NYC, USA Originals, POP, and MOVE, which are defined by strong prints and new colors targeting Gen Z.
• August 2024: Tessuti introduced its sustainable men's innerwear line in India with an emphasis on sustainable fabrics and high-end comfort. This launch enhances the India male innerwear market by satisfying the expanding need for sustainable and high-quality offerings.

India Male Innerwear Market Report Coverage:

Key Questions Answered in This Report:

• How has the India male innerwear market performed so far and how will it perform in the coming years?
• What is the breakup of the India male innerwear market on the basis of type?
• What is the breakup of the India male innerwear market on the basis of distribution channel?
• What are the various stages in the value chain of the India male innerwear market? 
• What are the key driving factors and challenges in the India male innerwear market?
• What is the structure of the India male innerwear market and who are the key players?
• What is the degree of competition in the India male innerwear market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India male innerwear market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India male innerwear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India male innerwear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.