India Nail Polish Market Report 2033

India Nail Polish Market Size, Share, Trends and Forecast by Type, Sales Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A31422

India Nail Polish Market Overview:

The India nail polish market size reached USD 567.36 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,014.65 Million by 2033, exhibiting a growth rate (CAGR) of 6.67% during 2025-2033. The market is fueled by rising disposable incomes, rising beauty awareness, and social media influence. Growing interest in fashion, self-care, and nail art, along with the presence of varied, innovative products such as vegan and long-wear formulas, is further increasing the India nail polish market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 567.36 Million
Market Forecast in 2033	USD 1,014.65 Million
Market Growth Rate 2025-2033	6.67%

India Nail Polish Market Trends:

Rise of Clean and Vegan Nail Polish

In India, the demand for clean, non-toxic, and vegan nail polishes is soaring due to increasing consumer awareness about health and sustainability. Traditional nail polishes are manufactured using highly toxic chemicals like formaldehyde, toluene, and DBP (dibutyl phthalate), which are harmful to the consumers and the environment. With the demand from consumers seeking safer alternatives, clean beauty brands are making their presence known in the Indian market. These brands advocate the use of ingredients that are natural and cruelty-free, along with environmental-friendly packaging. The increasing popularity of vegan nail polishes which do not use any animal-derived products-is accelerating the growth of this movement. Social media and beauty blogs have helped in spreading awareness around the hazardous effects of conventional nail products and thus, helped in the promotion of eco-friendly brands. The increasing awareness of clean beauty has encouraged many Indian consumers to start embracing these safer, eco-friendly nail products, which is thereby boosting the growth of this trend. Recently, Nykaa Cosmetics broadened its product range by introducing vegan nail polishes during its Earth Day festivities. The brand asserts that its latest collection of nail polishes is created from a non-toxic formula and is free from harmful substances such as acetone, formaldehyde, camphor, and toluene. Moreover, the vegan nail polish contains trace minerals such as magnesium, zinc, and manganese, in addition to the enriching benefits of biotin.

India Nail Polish Market Size

Increasing Popularity of Gel and Long-Lasting Formulas

The India nail polish market outlook is shifting toward gel and long-lasting nail polishes due to a growing desire among consumers for durable, chip-resistant, and low-maintenance manicures. Gel nail polishes, in this respect, are regarded as long-wear products, usually chipping away only at the end of two weeks, unlike traditional formulas. This holds a definite appeal to the on-the-go consumer, looking to enjoy a long-lasting outcome with low efforts in touch-up. Improved formulations allow for one-application gel nail polishes, which don't need a UV lamp and could be used at home. Long-wearing formulas are also gaining favor for their easy maintenance, allowing users to stay looking polished for days of wear on very little upkeep. Owing to the rising demand for high-performance beauty products, gel and long-lasting nail polishes are anticipated to dominate the Indian market, especially among working women and fashion enthusiasts.

Influence of Nail Art and Customization

Nail art is now an indispensable integral part of personal expression and fashion. It has emerged as a catalyst for the proliferating nail polish market in India. The emergence of social media such as Instagram and Pinterest is further promoting the experimental inclination of the consumer toward nail art-from the simplest form to the most elaborate design. The above trend has also contributed to elevating the demand for varied nail polish colors, finishes, and specialty effects like glitter, matte, and holographic polishes. Moreover, customization is one of the incredible trends that consumers are looking for: products that allow them to produce unique, personalized nail art at home. Hence, brands are designing nail polishes with a broad variation in shades, textures, and special-effect polishes in correspondence to the consumer trend of wanting to express individuality through nails. Most importantly, the DIY nail art kits and tools are steadily gaining popularity, encouraging consumers to produce their designs. Thus, the trend for individualized, creative nail art will help in furthering innovation and consequently fuel the India nail polish market growth.

India Nail Polish Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on type and sales channel.

Type Insights:

Gel
Matte
Pearl
Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes gel, matte, pearl, and others.

Sales Channel Insights:

Supermarkets/Hypermarkets
Online
Exclusive Beauty Stores
Others

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes supermarkets/hypermarkets, online, exclusive beauty stores, and others.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Nail Polish Market News:

In February 2024, Colorbar Cosmetics has aligned with changing customer demands by enhancing its online presence and connecting offline and online experiences. The brand has set up a tailored nail polish machine in its Khan market shop, imported from France. The device enables users to formulate their own nail polish with as many as one million personalized shades.
In June 2023, Nykaa Cosmetics introduced their 'Vegan Nail Enamels', a collection of plant-derived, non-toxic formulas featuring vibrant colors and a glossy finish.

India Nail Polish Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Type Sales Channel Region
Types Covered	Gel, Matte, Pearl, Others
Sales Channels Covered	Supermarkets/Hypermarkets, Online, Exclusive Beauty Stores, Others
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India nail polish market performed so far and how will it perform in the coming years?
What is the breakup of the India nail polish market on the basis of type?
What is the breakup of the India nail polish market on the basis of sales channel?
What is the breakup of the India nail polish market on the basis of region?
What are the various stages in the value chain of the India nail polish market?
What are the key driving factors and challenges in the India nail polish market?
What is the structure of the India nail polish market and who are the key players?
What is the degree of competition in the India nail polish market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India nail polish market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India nail polish market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India nail polish industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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