India Online Car Rental Market Size, Share, Trends, 2033

India Online Car Rental Market Size, Share, Trends and Forecast by Booking Type, Rental Length, Vehicle Type, Application, Payment Mode, Service Type, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A31064

India Online Car Rental Market Overview:

The India online car rental market size reached USD 1.47 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.11 Billion by 2033, exhibiting a growth rate (CAGR) of 17.70% during 2025-2033. The market is driven owing to the growing internet penetration, increased travel requirements, and app convenience, offering convenient, affordable mobility solutions for urban and intercity trips while serving tourists, business travelers, and regular commuters with a variety of vehicles and rental terms.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 1.47 Billion
Market Forecast in 2033	USD 7.11 Billion
Market Growth Rate (2025-2033)	17.70%

India Online Car Rental Market Trends:

Surge in App-Based Bookings

India's online car rental market is undergoing a massive shift towards app-based bookings, fueled by rising smartphone penetration and internet usage. Customers prefer the convenience of booking vehicles online through digital platforms that provide smooth navigation, instant confirmation, and secure online payment. Mobile apps offer several vehicle choices, live tracking, and AI-driven suggestions based on their preferences. Advanced features, such as one-click reservations, digital wallets, and chatbots for customer support further enrich the experience. Subscription-based services and loyalty programs also help to retain customers. Further, app-based rentals are also incorporating smart pricing software that changes prices according to demand, prime time, and area preferences. Ride-hailing apps are highly diversifying into self-drive rentals for travelers who value convenience and privacy. For example, in December 2024, Uber introduced its inaugural boat-hailing service in India on Dal Lake, Kashmir, allowing users to pre-book Shikara rides through its app, promoting tourism and earnings for local operators. Further, with India's digital environment expanding, car rentals driven by mobile will remain at the top, allowing car rentals as simple as a cab booking.

India Online Car Rental Market Size

Rise of EV Rentals

Electric vehicle (EV) hiring is picking up steam in India, driven by increased environmental awareness and government promotion for clean transport. Online car rentals are adding more EVs to their fleets to serve environmentally conscious consumers looking for sustainable transportation choices. Lower operation costs from fewer fuel expenses and little maintenance requirements make EV hire more appealing for both providers and consumers. Advances in charging facilities, as well as collaborations between rental operators and energy companies, are also facilitating EV adoption. Several platforms provide reduced rental prices and charging incentives for customers to favor electric vehicles. The corporate and business travel markets are also interested in EV rentals to suit sustainable objectives. As cities plan to minimize pollution and adopt green transport, the need for web-based EV rentals will mushroom, making it an integral part of the changing transportation scenario in India.

Expansion Beyond Urban Hubs

Though previously, internet-based car rental services thrived in metro cities, the demand is gradually spreading to Tier-2 and Tier-3 cities. The growth in digital adoption in smaller cities, combined with growing disposable income, is driving this growth. Increasing numbers of individuals are opting for internet-based rentals for trips between cities, weekend excursions, and business travel, opting for self-drive or chauffeur-driven services rather than conventional taxi services. For instance, in December 2024, Zoomcar rolled out a chauffeur-driven cab rental business in Bengaluru, India, venturing into a larger transportation space beyond self-drive rentals to rival Ola and Uber. Moreover, these new markets are realizing this trend, and service providers are launching reasonably priced rental bundles that suit them. The emerging domestic tourism space is also creating increased demand for mobility solutions across non-metro regions. Strengthened roads, increasing penetration of the internet, and wider use of digital payments are fundamental drivers of the trend. Vehicle availability and higher service coverage also come through localized partnerships by the rental platforms. Consequently, car rentals over the Internet are becoming a way of life while traveling and commuting, even to India's smaller towns and cities.

India Online Car Rental Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on booking type, rental length, vehicle type, application, payment mode, and service type.

Booking Type Insights:

Mobile Application-Based
Website-Based

The report has provided a detailed breakup and analysis of the market based on the booking type. This includes mobile application-based and website-based.

Rental Length Insights:

Short Term
Long Term

A detailed breakup and analysis of the market based on the rental length have also been provided in the report. This includes short term and long term.

Vehicle Type Insights:

Luxury
Executive
Economy
SUVs
Others

The report has provided a detailed breakup and analysis of the market based on the vehicle type. This includes luxury, executive, economy, SUVs, and others.

Application Insights:

Leisure/Tourism
Business

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes leisure/tourism and business.

Payment Mode Insights:

Online Payment
Cash on Delivery

The report has provided a detailed breakup and analysis of the market based on the payment mode. This includes online payment and cash on delivery.

Service Type Insights:

Self-Driven
Chauffeur-Driven

A detailed breakup and analysis of the market based on the service type have also been provided in the report. This includes self-driven and chauffeur-driven.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North, South, East, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Online Car Rental Market News:

In November 2024, ZEVO has launched its EV Rental App in India, providing an easy booking experience for electric cars. The app targets consumers as well as gig workers and gives them vehicle details such as range and charging time. ZEVO plans to increase accessibility and drive EV growth in India's expanding clean mobility market.
In March 2024, EaseMyTrip has entered into a tie-up with Zoomcar to add pre-booked and on-demand self-drive car rentals to its platform. Now, travelers can book from Zoomcar's 25,000+ vehicle fleet directly on the EaseMyTrip app, offering greater convenience and flexibility in planning trips along with flights, hotels, and other travel products.

India Online Car Rental Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Booking Type Rental Length Vehicle Type Application Payment Mode Service Type Region
Booking Types Covered	Mobile Application-Based, Website-Based
Rental Lengths Covered	Short Term, Long Term
Vehicle Types Covered	Luxury, Executive, Economy, SUVs, Others
Applications Covered	Leisure/Tourism, Business
Payment Modes Covered	Online Payment, Cash On Delivery
Service Types Covered	Self-Driven, Chauffeur-Driven
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India online car rental market performed so far and how will it perform in the coming years?
What is the breakup of the India online car rental market on the basis of booking type?
What is the breakup of the India online car rental market on the basis of rental length?
What is the breakup of the India online car rental market on the basis of vehicle type?
What is the breakup of the India online car rental market on the basis of application?
What is the breakup of the India online car rental market on the basis of payment mode?
What is the breakup of the India online car rental market on the basis of service type?
What is the breakup of the India online car rental market on the basis of region?
What are the various stages in the value chain of the India online car rental market?
What are the key driving factors and challenges in the India online car rental?
What is the structure of the India online car rental market and who are the key players?
What is the degree of competition in the India online car rental market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India online car rental market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India online car rental market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India online car rental industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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