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India Online Video Platform Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The India online video platform market size reached US$ 82.2 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 190.1 Million by 2027, exhibiting a growth rate (CAGR) of 14.51% during 2022-2027.

Online video platform (OVP) is a digital solution that enables users to stream video content and upload self-produced material over the cloud or the internet. It also manages the uninterrupted delivery of content to the audience around the world. A considerable amount of OVP viewership is generated through various mobile devices, like smartphones and tablets, using dynamic HTML players that allow viewers to access live or pre-uploaded material.

In India, the rising internet penetration and increasing usage of smartphones, smart televisions, tablets and personal computers are propelling the market growth. The rapid digitization, coupled with the growing popularity of on-demand online video streaming, is also contributing to the growth of the market. Besides this, with the advent of digital marketing, OVP has become one of the most common advertising means around the country. It is extensively used by various brands to create a market presence in India while providing information to the consumers in an interactive manner. Moreover, the emerging trend of live streaming is aiding the management and delivery of video content to the targeted audience in a cost-effective way. Due to this, several e-commerce companies are utilizing live videos on platforms such as Facebook, YouTube and Instagram to endorse their products. Furthermore, the growing adoption of technologies, such as blockchain, artificial intelligence and cloud-based video streaming solutions, has helped improve video streaming, thereby providing a positive impact on the industry.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India online video platform market report, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on model type, application and product type.

Breakup by Model Type:

  • UGC Model
  • DIY Model
  • SaaS Model
     

Breakup by Application:

  • Media & Entertainment Industry
  • Enterprises
  • Others
     

Breakup by Product Type:

  • Software
  • Services
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
 Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Million
Segment Coverage Model Type, Application, Product Type, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the India online video platform market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the India online video platform market?
  • What are the key regional markets?
  • What is the breakup of the market based on the model type?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the product type?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the India online video platform market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    India Online Video Platform Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Model Type
    6.1    UGC Model
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    DIY Model
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    SaaS Model
        6.3.1 Market Trends
        6.3.2 Market Forecast
7    Market Breakup by Application
    7.1    Media & Entertainment Industry
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Enterprises
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Others
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by Product Type
    8.1    Software
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Services
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Region
    9.1    North India
        9.1.1 Market Trends
        9.1.2 Market Breakup by State
        9.1.3 Market Forecast
    9.2    West and Central India
        9.2.1 Market Trends
        9.2.2 Market Breakup by State
        9.2.3 Market Forecast
    9.3    South India 
        9.3.1 Market Trends
        9.3.2 Market Breakup by State
        9.3.3 Market Forecast
    9.4     East India
        9.4.1 Market Trends
        9.4.2 Market Breakup by State
        9.4.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Policy and Regulatory Landscape
15    Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players

List of Figures

Figure 1: India: Online Video Platform Market: Major Drivers and Challenges
Figure 2: India: Online Video Platform Market: Sales Value (in Million US$), 2016-2021
Figure 3: India: Online Video Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: India: Online Video Platform Market: Breakup by Model Type (in %), 2021
Figure 5: India: Online Video Platform Market: Breakup by Application (in %), 2021
Figure 6: India: Online Video Platform Market: Breakup by Product Type (in %), 2021
Figure 7: India: Online Video Platform Market: Breakup by Region (in %), 2021
Figure 8: India: Online Video Platform (UGC Model) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: India: Online Video Platform (UGC Model) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: India: Online Video Platform (DIY Model) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: India: Online Video Platform (DIY Model) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: India: Online Video Platform (SaaS Model) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: India: Online Video Platform (SaaS Model) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: India: Online Video Platform (Media & Entertainment Industry) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: India: Online Video Platform (Media & Entertainment Industry) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: India: Online Video Platform (Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: India: Online Video Platform (Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: India: Online Video Platform (Other Applications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: India: Online Video Platform (Other Applications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: India: Online Video Platform (Software) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: India: Online Video Platform (Software) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: India: Online Video Platform (Services) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: India: Online Video Platform (Services) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: North India: Online Video Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: North India: OnlineVideo Platform Market: Breakup by State (in %), 2021
Figure 26: North India: Online Video Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: West and Central India: Online Video Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: West and Central India: Online Video Platform Market: Breakup by State (in %), 2021
Figure 29: West and Central India: Online Video Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: South India: Online Video Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: South India: Online Video Platform Market: Breakup by State (in %), 2021
Figure 32: South India: Online Video Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: East India: Online Video Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: East India: Online Video Platform Market: Breakup by State (in %), 2021
Figure 35: East India: Online Video Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: India: Online Video Platform Industry: SWOT Analysis
Figure 37: India: Online Video Platform Industry: Value Chain Analysis
Figure 38: India: Online Video Platform Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: Online Video Platform Market: Key Industry Highlights, 2021 and 2027
Table 2: India: Online Video Platform Market Forecast: Breakup by Model Type (in Million US$), 2022-2027
Table 3: India: Online Video Platform Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 4: India: Online Video Platform Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 5: India: Online Video Platform Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: India: Online Video Platform Market: Competitive Structure
Table 7: India: Online Video Platform Market: Key Players


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