India Oral Care Market Size, Share and Industry Report 2033

India Oral Care Market Size, Share, Trends and Forecast by on Product Type, Application, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A30326

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India Oral Care Market Overview:

The India oral care market size reached USD 1.10 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.60 Billion by 2033, exhibiting a growth rate (CAGR) of 4.28% during 2025-2033. The market is expanding due to the rising awareness about oral hygiene, growing demand for herbal and natural products and increasing adoption of premium and electric toothbrushes. Additionally, innovations in product formulations and branding strategies continue to shape consumer preferences boosting overall industry growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 1.10 Billion
Market Forecast in 2033	USD 1.60 Billion
Market Growth Rate (2025-2033)	4.28%

India Oral Care Market Trends:

Growing Demand for Herbal and Natural Products

The growing demand for herbal and natural products is shaping the India oral care market share as consumers increasingly prefer ayurvedic and chemical-free formulations. Traditional ingredients like neem, clove, charcoal and tulsi are gaining popularity due to their antibacterial, anti-inflammatory and whitening properties. Rising health awareness coupled with concerns over synthetic chemicals in oral care products is driving the shift toward herbal toothpaste, mouthwashes and tooth powders. Brands are expanding their portfolios with fluoride-free, SLS-free and preservative-free options to cater to this demand. For instance, in December 2024, Dabur India announced the launch of Dabur Herb'l Kids Toothpaste, designed free from harmful chemicals for children over 3 years of age. Available in strawberry flavor it features Iron Man and Elsa from Frozen promoting fun during brushing. This innovative product aims to protect enamel and encourage healthy oral care habits among kids.Government initiatives promoting ayurveda and natural wellness further boost India oral care market growth. The growing middle-class population and increasing disposable income also contribute to higher spending on premium herbal oral care products. With sustainability and clean-label trends gaining traction herbal oral care continues to strengthen its position across the country.

India Oral Care Market Size

Increasing Adoption of Electric and Smart Toothbrushes

The increasing adoption of electric and smart toothbrushes is transforming oral care habits as consumers seek advanced solutions for better dental hygiene. For instance, in July 2023, Perfora launched India’s first aluminium handle electric toothbrush promoting sustainability in oral care. The lightweight durable brush uses 70% less plastic and is fully recyclable. Featuring a 2-minute timer and interchangeable brush heads it aims to enhance oral hygiene while reducing environmental impact marking a significant advancement for the brand.These devices offer superior plaque removal, gum protection, and customizable brushing modes compared to manual toothbrushes. Smart toothbrushes with Bluetooth connectivity, AI-driven tracking, and pressure sensors provide real-time feedback, enhancing oral care routines. Growing awareness about oral health, rising disposable income, and the influence of digitalization are driving demand for these innovative products. Urban consumers, particularly millennials and professionals, are adopting electric toothbrushes for convenience and efficiency. Dental professionals also recommend them for improved oral hygiene, boosting market penetration. The expansion of e-commerce and increasing availability of global brands in India make these products more accessible. As technology integration in personal care continues to rise, the demand for electric and smart toothbrushes is expected to grow steadily. These factors are strengthening market expansion and consumer adoption, creating a positive India oral care market outlook.

India Oral Care Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, application, and distribution channel.

Product Type Insights:

Toothpaste
Toothbrush
Mouthwash
Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes toothpaste, toothbrush, mouthwash and others.

Application Insights:

Household
Commercial

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes household and commercial.

Distribution Channel Insights:

Hypermarkets and Supermarkets
Convenience Stores
Online Sales Channel
Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes hypermarkets and supermarkets, convenience stores, online sales channel and others.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Oral Care Market News:

In December 2024, Colgate-Palmolive India launched a new MaxFresh range, featuring heart-shaped cooling crystals and vibrant flavors like Watermelon Blast and Rainbow Fresh. Utilizing Ultrafreeze Technology for extended freshness, the range aims to enhance the oral care experience for millennials and Gen Z.
In January 2024, Dr. Dento launched a new range of natural oral care products just in time for the festive season. Combining cutting-edge technology with ingredients like NHap and Aloe Vera, the collection includes electric toothbrushes, toothpaste, and mouthwash. The brand aims to enhance oral health while ensuring enjoyable experiences for users.

India Oral Care Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Application Distribution Channel Region
Product Types Covered	Toothpaste, Toothbrush, Mouthwash, Others
Applications Covered	Household, Commercial
Distribution Channels Covered	Hypermarkets and Supermarkets, Convenience Stores, Online Sales Channel, Others
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India oral care market performed so far and how will it perform in the coming years?
What is the breakup of the India oral care market on the basis of product type?
What is the breakup of the India oral care market on the basis of application?
What is the breakup of the India oral care market on the basis of distribution channel?
What is the breakup of the India oral care market on the basis of region?
What are the various stages in the value chain of the India oral care market?
What are the key driving factors and challenges in the India oral care market?
What is the structure of the India oral care market and who are the key players?
What is the degree of competition in the India oral care market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India oral care market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India oral care market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India oral care industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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