The India organic baby skincare market grew at a CAGR of 23% during 2014-2019. Organic skincare can be referred to as the skincare regime that extensively involves the utilization of organic products. These products contain organically grown ingredients, which are free from harmful components, such as synthetic fillers and artificial dyes. The skin of a new-born baby differs from that of an adult and needs extra care and protection. Skincare products for baby with organic ingredients as their key components ensure optimum nourishment of their skin health while minimizing the chances of developing rashes or skin irritation, which are often caused by the usage of synthetically processed skincare products.
Rapid urbanization and rising western influences are among the primary factors driving the market for organic baby skincare products’ market in India. Coupled with this, the increasing penetration of the internet and aggressive promotional activities by brands on social media platforms, is further contributing to the market growth. Moreover, there is a rising awareness among parents regarding the adverse effects of baby skincare products manufactured with artificial components. This, coupled with the growing expenditure capacities, has consequently led to an increasing inclination towards organic baby skincare products in the country. The thriving e-commerce industry, the expanding working population, and product premiumization are some of the other factors that are creating a positive outlook for the market. Looking forward, IMARC Group expects the market to continue growing at a double digit growth rate during the next five years.
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The competitive landscape of the industry has also been examined with some of the key players being Bio Veda Action Research Co., Chicco (Artsana USA, Inc.), Dabur India Ltd, Emami Limited, Johnson & Johnson, Krauter Healthcare Ltd., Lotus Herbals Ltd., Mamaearth, Patanjali Ayurved Ltd., Pigeon India Pvt. Ltd., The Himalaya Drug Company, and The Moms Co.
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