The India organic packaged foods market size reached USD 2.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.8 Billion by 2033, exhibiting a growth rate (CAGR) of 13.57% during 2025-2033. The market is growing strongly, spurred by accelerating demand from consumers for healthier and chemical-free foods. Increasing product variety, health awareness, and enhanced distribution channels fuel the market's strong performance and growth prospects.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 2.2 Billion |
Market Forecast in 2033 | USD 6.8 Billion |
Market Growth Rate 2025-2033 | 13.57% |
Rising Health Consciousness and Clean Label Demand
India's organic packaged food market is observing strong growth as consumers increasingly become health conscious. The move towards healthier living is fueling demand for organic food that is free of synthetic chemicals, pesticides, and artificial additives. Clean labels emphasizing natural, non-GMO, and organic content are becoming an important purchase driver. Consumers are more aware about reading ingredient labels and recognizing the health benefits of what they eat. The trend is strong among urban millennials and young families who are putting nutrition and wellness first. The accelerating demand for organic snacks, cereals, ready-to-eat (RTE) meals, and baby food is a case in point. Social media, influencers, and nutritionists are also raising awareness and educating consumers on the positives of organic food. Consequently, the organic packaged food market will continue to grow and expand, diversifying to include more products in the coming years. For instance, in November 2023, NCOL's 'Bharat Organics' broadened its range to 20 organic items such as pulses, rice, and sugar. The project was set to increase organic farming and empower farmers through sharing profits.
Growth of E-commerce and Omnichannel Retailing
Omnichannel retailing and e-commerce are contributing a revolutionary impetus to India's organic packaged foods sector. With the convenience of online purchases combined with access to varied organic offerings, it is becoming more convenient for customers to have access to organic foods sitting in their living rooms. Most brands are not just using digital channels to drive sales but are also communicating with customers through meaningful content, recipes, and tips on healthy eating. Increased adoption of direct-to-consumer (DTC) models and subscription services provides consumers with ease of accessing fresh organic products. Omnichannel approaches, where online presence is fused with brick-and-mortar stores, are also on the rise. Such approaches increase product exposure and provide a hassle-free shopping experience. Digital marketing campaigns, influencer collaborations, and targeted promotions are also enhancing the reach of organic brands. As consumers and technology become more advanced, e-commerce should continue to be a major organic packaged food growth driver.
Innovation in Organic Food Products and Packaging
Product development and packaging innovation are a leading trend in India's organic packaged food industry. Brands are venturing into various organic product categories, ranging from superfood snacks and fortified cereals to ready-to-cook meal kits that respond to changing consumer tastes. There is an increasing emphasis on providing distinctive flavors and blending traditional Indian ingredients with international tastes. Besides product innovation, packaging is increasingly a value proposition element. Environmentally friendly packaging solutions, including biodegradable, recyclable, and minimalist packaging, are attracting environmentally aware consumers. Innovative packaging also involves elements that promote convenience, including resealable packaging and single-serve packages. Such innovation ensures product freshness and minimizes waste. As health and sustainability increasingly influence buying behavior, firms that focus on innovation in their products and packaging are likely to be at the forefront of the expanding organic market. For example, in January 2025, MorningWale expanded its organic food portfolio with the Flavours of Kashmir range, featuring premium organic products like saffron, Kashmiri garlic, walnuts, almonds, and Kahwa tea, emphasizing natural ingredients and sustainable sourcing.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product and distribution channel.
Product Insights:
The report has provided a detailed breakup and analysis of the market based on the product. This includes bakery and confectionary products, RTE cereals, dairy products, snacks and nutrition bars, sauces, dressings and condiments, and others.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online and offline.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North, South, East, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Products Covered | Bakery and Confectionary Products, R.T.E. Cereals, Dairy Products, Snacks and Nutrition Bars, Sauces, Dressings and Condiments, Others |
Distribution Channels Covered | Online, Offline |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: