The India packaged beverages market size reached USD XX Million in 2024. Looking forward, IMARC Group expects the market to reach USD XX Million by 2033, exhibiting a growth rate (CAGR) of XX% during 2025-2033. The India packaged beverages market is driven by rising urbanization, increasing disposable income, and shifting consumer preferences toward convenient, ready-to-drink options. Expanding retail networks, aggressive marketing strategies, and growing health-consciousness fuel demand for functional and natural beverages. Innovations in flavors, packaging, and sustainable practices further accelerate market growth across diverse demographics.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD XX Million |
Market Forecast in 2033 | USD XX Million |
Market Growth Rate 2025-2033 | XX% |
Shift Towards Health and Wellness Beverages
Indian consumers are increasingly looking towards health and wellness, pushing demand for functional drinks like fortified juices, probiotic beverages, and herbal infusions. Brands are introducing products with lower sugar content, natural ingredients, and fortified nutrients in response to increasing awareness of lifestyle disorders. Growth in Ayurveda-based beverages, plant-based beverages, and immunity-enhancing formulations is following the trend. Beverage companies are also utilizing clean-label branding, highlighting organic, non-GMO, and preservative-free products to gain the attention of health-conscious consumers. Furthermore, increasing fitness lifestyles and dietary needs are driving protein-based beverage demand and detox beverages. This movement is also underpinned by government campaigns pushing for healthier consumption habits, stimulating manufacturers to re-formulate with improved nutritional contents without compromising on affordability and flavor appeal.
Growth of Premium and Niche Beverages
The Indian packaged drinks market is seeing growing demand for premium and niche offerings as consumers look for distinctive flavors, exotic ingredients, and premium experiences. Growing disposable income and access to international trends through digital media have driven demand for gourmet teas, specialty coffee, cold-pressed juices, and artisanal drinks. Imported and organic drinks are also picking up, especially among urban consumers who are willing to pay a premium for quality and exclusivity. Further, the trend towards sparkling water, kombucha, and health specialty drinks indicates a greater move towards indulgence without sacrificing health. Industry players are differentiating products with innovative packaging, limited-series offerings, and customized experiences to appeal to changing tastes and amplify brand loyalty in a crowded market.
Expansion of Ready-to-Drink (RTD) Segment
Convenience-driven lifestyles and India's fast-paced urban environment are driving the surge in ready-to-drink (RTD) beverages. Consumers increasingly opt for on-the-go hydration, fueling demand for bottled iced teas, flavored milk, energy drinks, and cold brews. The RTD segment, covering soft drinks, energy drinks, and soda/mixers, saw a 42% year-on-year growth, while juices rose by 54%. Notably, iced tea, cold coffee, and water categories expanded by 74%, reflecting evolving preferences. The growing café culture and global beverage trends have boosted RTD popularity, especially among younger consumers. Brands are innovating with low-calorie and functional beverages to meet health-conscious demands. The rise of modern retail and e-commerce has enhanced accessibility, reinforcing the segment’s expansion. With a focus on convenience, portability, and extended shelf life, RTD beverages are reshaping India’s packaged beverage industry.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on type, packaging type and distribution channel.
Type Insights:
The report has provided a detailed breakup and analysis of the market based on the type. This includes alcoholic beverages, non-alcoholic beverage, juices, milk, carbonated soft drinks, and bottled water.
Packaging Type Insights:
A detailed breakup and analysis of the market based on the packaging type have also been provided in the report. This includes cartons, cans, bottles, and others.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online and offline.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North, South, East, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Types Covered | Alcoholic Beverages, Non-Alcoholic Beverage, Juices, Milk, Carbonated Soft Drinks, Bottled Water |
Packaging Types Covered | Cartons, Cans, Bottles, Others |
Distribution Channels Covered | Online, Offline |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: