India Personal Grooming Products Market

India Personal Grooming Products Market Size and Share:

The India personal grooming products market size reached USD 2.09 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.81 Billion by 2033, exhibiting a growth rate (CAGR) of 3.36% during 2025-2033. The India personal grooming products market share is led by growing disposable incomes, expanding awareness about personal hygiene, and a rising focus on self-grooming. Moreover, the impact of social media, evolving beauty trends, and the growth of e-commerce websites also spur demand for grooming products among men and women.

India Personal Grooming Products Market Trends:

Rise of Natural and Organic Products

One of the major trends in the India personal grooming products market outlook is the increasing demand for natural and organic products. A survey conducted by the Federation of Indian Chambers of Commerce & Industry (FICCI) reveals that 71% of Indian consumers favor natural beauty products instead of synthetic alternatives. People are becoming increasingly aware of the composition of their grooming products and are looking for products that do not contain harmful chemicals. The market for natural skincare, haircare, and personal care products has seen a rapid increase, with consumers increasingly looking for brands that employ plant-based, cruelty-free, and environment-friendly ingredients. This transition is also fueled by growing awareness about the advantages of organic products and the demand for safer, skin-friendly alternatives. Top brands are reacting to this trend by introducing more organic and ayurvedic product ranges, capitalizing on the cultural fondness for traditional herbal medicines. With the increasing trend toward wellness, there is a substantial increase in the demand for products such as natural shampoos, face oils, and body lotions that are said to deliver health benefits while being environmentally sustainable.

Growth of Male Grooming Products

Another significant trend contributing to the India personal grooming products market growth is the fast expansion of male grooming products. As per reports, the online search for 'men's skincare routine' has grown by 857% in the past five years. Although historically, the grooming market in India was largely concentrated on women consumers, but men's grooming has witnessed a strong growth in recent years. This transition is fueled by evolving social norms, rising awareness, and growing interest in appearance among Indian men. Male consumers are increasingly ready to spend on skincare, haircare, and beard care products. Segments such as face creams, shaving gels, beard oils, and hair styling products have become extremely popular. These groups are being tapped by brands offering specialized products capable of addressing men's skin and hair care uniquely. The demand is further amplified by digital and celebrity influence as they endorse beauty routines. Growing fashion consciousness among men translates to increasing demand for high-end, personalized grooming items.

E-Commerce and Online Shopping Surge

The shift to e-commerce is another significant trend in the India Personal Grooming Products market. As per industry reports, India's e-commerce sector was valued at $125 billion. It is anticipated to rise to $345 billion by 2030, representing a compound annual growth rate (CAGR) of 15% over the coming decade. With the increasing penetration of smartphones and the internet, consumers are increasingly turning to online platforms for their personal grooming purchases. The convenience of shopping from home, coupled with easy access to a wide range of products and brands, has made e-commerce a preferred shopping option. Online platforms also offer consumers the ability to read reviews, compare prices, and access exclusive deals, which adds to the appeal. The rise of beauty subscription boxes and personalized product recommendations on e-commerce platforms further enhances the online shopping experience. Additionally, the Covid-19 pandemic accelerated this trend, with more consumers choosing online shopping for personal care items. As a result, brands are increasingly focusing on enhancing their online presence and improving the digital shopping experience to meet the growing demand from tech-savvy, convenience-seeking consumers.

India Personal Grooming Products Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product, gender, distribution channel, and form.

Product Insights:

• Skin Care Products
• Hair Care Products
• Oral Care Products
• Fragrances
• Personal Hygiene Products

The report has provided a detailed breakup and analysis of the market based on the product. This includes skin care products, hair care products, oral care products, fragrances, and personal hygiene products.

Gender Insights:

• Men
• Women
• Unisex

The report has provided a detailed breakup and analysis of the market based on the gender. This includes men, women and unisex.

Distribution Channel Insights:

• Online Retail
• Supermarkets
• Department Stores
• Specialty Stores

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online retail, supermarkets, department stores, and specialty stores.

Form Insights:

• Liquid
• Cream
• Gel
• Spray
• Wipes

The report has provided a detailed breakup and analysis of the market based on the form. This includes liquid, cream, gel, spray, and wipes.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Personal Grooming Products Market News:

• In January 2025, Hindustan Unilever (HUL), the biggest FMCG firm in India, declared its purchase of a 90.5% share in the Jaipur-based direct-to-consumer (D2C) beauty brand Minimalist.
• In May 2024, the chief executive of Colgate-Palmolive (India) Ltd announced plans to introduce products from its international range of personal and home care brands, as the company seeks to grow its operations beyond its main categories of toothpaste and toothbrushes.
• In September 2023, French personal care brand L'Oreal revealed its entry into the Indian dermocosmetic market, stating that it has launched L'Oral Dermatological Beauty (LDB) in the nation.

India Personal Grooming Products Market Report Coverage:

Key Questions Answered in This Report:

• How has the India personal grooming products market performed so far and how will it perform in the coming years?
• What is the breakup of the India personal grooming products market on the basis of product?
• What is the breakup of the India personal grooming products market on the basis of gender?
• What is the breakup of the India personal grooming products market on the basis of distribution channel?
• What is the breakup of the India personal grooming products market on the basis of form?
• What is the breakup of the India personal grooming products market on the basis of region?
• What are the various stages in the value chain of the India personal grooming products market? 
• What are the key driving factors and challenges in the India personal grooming products market?
• What is the structure of the India personal grooming products market and who are the key players?
• What is the degree of competition in the India personal grooming products market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India personal grooming products market from 2019-2033
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India personal grooming products market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India personal grooming products industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.