The India personal grooming products market size reached USD 2.09 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.81 Billion by 2033, exhibiting a growth rate (CAGR) of 3.36% during 2025-2033. The India personal grooming products market share is led by growing disposable incomes, expanding awareness about personal hygiene, and a rising focus on self-grooming. Moreover, the impact of social media, evolving beauty trends, and the growth of e-commerce websites also spur demand for grooming products among men and women.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 2.09 Billion |
Market Forecast in 2033 | USD 2.81 Billion |
Market Growth Rate (2025-2033) | 3.36% |
Rise of Natural and Organic Products
One of the major trends in the India personal grooming products market outlook is the increasing demand for natural and organic products. A survey conducted by the Federation of Indian Chambers of Commerce & Industry (FICCI) reveals that 71% of Indian consumers favor natural beauty products instead of synthetic alternatives. People are becoming increasingly aware of the composition of their grooming products and are looking for products that do not contain harmful chemicals. The market for natural skincare, haircare, and personal care products has seen a rapid increase, with consumers increasingly looking for brands that employ plant-based, cruelty-free, and environment-friendly ingredients. This transition is also fueled by growing awareness about the advantages of organic products and the demand for safer, skin-friendly alternatives. Top brands are reacting to this trend by introducing more organic and ayurvedic product ranges, capitalizing on the cultural fondness for traditional herbal medicines. With the increasing trend toward wellness, there is a substantial increase in the demand for products such as natural shampoos, face oils, and body lotions that are said to deliver health benefits while being environmentally sustainable.
Growth of Male Grooming Products
Another significant trend contributing to the India personal grooming products market growth is the fast expansion of male grooming products. As per reports, the online search for 'men's skincare routine' has grown by 857% in the past five years. Although historically, the grooming market in India was largely concentrated on women consumers, but men's grooming has witnessed a strong growth in recent years. This transition is fueled by evolving social norms, rising awareness, and growing interest in appearance among Indian men. Male consumers are increasingly ready to spend on skincare, haircare, and beard care products. Segments such as face creams, shaving gels, beard oils, and hair styling products have become extremely popular. These groups are being tapped by brands offering specialized products capable of addressing men's skin and hair care uniquely. The demand is further amplified by digital and celebrity influence as they endorse beauty routines. Growing fashion consciousness among men translates to increasing demand for high-end, personalized grooming items.
E-Commerce and Online Shopping Surge
The shift to e-commerce is another significant trend in the India Personal Grooming Products market. As per industry reports, India's e-commerce sector was valued at $125 billion. It is anticipated to rise to $345 billion by 2030, representing a compound annual growth rate (CAGR) of 15% over the coming decade. With the increasing penetration of smartphones and the internet, consumers are increasingly turning to online platforms for their personal grooming purchases. The convenience of shopping from home, coupled with easy access to a wide range of products and brands, has made e-commerce a preferred shopping option. Online platforms also offer consumers the ability to read reviews, compare prices, and access exclusive deals, which adds to the appeal. The rise of beauty subscription boxes and personalized product recommendations on e-commerce platforms further enhances the online shopping experience. Additionally, the Covid-19 pandemic accelerated this trend, with more consumers choosing online shopping for personal care items. As a result, brands are increasingly focusing on enhancing their online presence and improving the digital shopping experience to meet the growing demand from tech-savvy, convenience-seeking consumers.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product, gender, distribution channel, and form.
Product Insights:
The report has provided a detailed breakup and analysis of the market based on the product. This includes skin care products, hair care products, oral care products, fragrances, and personal hygiene products.
Gender Insights:
The report has provided a detailed breakup and analysis of the market based on the gender. This includes men, women and unisex.
Distribution Channel Insights:
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online retail, supermarkets, department stores, and specialty stores.
Form Insights:
The report has provided a detailed breakup and analysis of the market based on the form. This includes liquid, cream, gel, spray, and wipes.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Products Covered | Skin Care Products, Hair Care Products, Oral Care Products, Fragrances, Personal Hygiene Products |
Gender Covered | Men, Women, Unisex |
Distribution Channels Covered | Online Retail, Supermarkets, Department Stores, Specialty Stores |
Forms Covered | Liquid, Cream, Gel, Spray, Wipes |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: