The India potato chips market size reached USD 1.31 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.95 Billion by 2033, exhibiting a growth rate (CAGR) of 4.18% during 2025-2033. The market is growing due to the increased consumer demand for convenient snacks, rising urbanization, changing tastes, and greater availability across offline and online channels, with innovation, premiumization, and healthier options gaining emphasis fueling market growth.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 1.31 Billion |
Market Forecast in 2033 | USD 1.95 Billion |
Market Growth Rate (2025-2033) | 4.18% |
Growing Demand for Healthier Potato Chips
India potato chips market is shifting towards healthier versions as consumers grow more aware of their food habits. Demand for low-fat, baked, and air-fried chips is rising, targeting people seeking lower-calorie snacking options. For instance, in August 2024, Sabatino Nutrition Private Limited joined forces with Nesto Hypermarket to increase its McKrunch potato chips product line in Kerala, bolstering India's made potato chips industry with new flavors such as moong lentil and chana-based chips. Moreover, brands are also adding natural ingredients such as Himalayan salt, olive oil, and vegetable-based flavorings to cater to health-oriented consumers. Also, organically cultivated potato chips without artificial preservatives are picking up among city consumers. As awareness about lifestyle diseases like obesity and heart disease increases, there is a demand for snacks with reduced sodium and trans fat content. Increasing popularity of fitness culture and clean eating also supports this demand. Consequently, companies are launching new products with high fiber, protein, and lower oil content to appeal to a wider range of consumers without compromising taste and texture.
Expansion of Regional and Ethnic Flavors
Indian potato chips market is changing with an increase in demand for ethnic and regional flavors, which are representative of the country's varied food choices. Classic spices and flavorings deriving from local food cultures, including masala, peri-peri, and tandoori, are gaining popularity. Other flavors like curry, chaat masala, and mustard-based flavorings are also meeting the increased demand for true Indian flavors. Consumers increasingly gravitate towards chips that offer a comforting yet adventurous snacking experience, fueling innovation in season blends. With a growing young demographics and evolving palates, companies are playing with fusion flavors, blending Indian spices with international flavors such as cheese, barbecue, and sour cream. Demand for spicy, tangy, and bold continues to grow, and regional authenticity emerges as the differentiator. For example, in March 2024, Lay's broadened its Wafer Chips range in India with a spicy Red Chilli taste, appealing to those who crave spicy snacks and affirming PepsiCo India's focus on product innovation inspired by culture. Furthermore, this trend will influence future product launches to meet both local and global markets looking for Indian-inspired flavors.
Rise of Premium and Gourmet Potato Chips
Premiumization is transforming the Indian potato chips segment because consumers are looking for good quality, gourmet snacking experiences. There is increasing demand for chips prepared using specialty potatoes like purple and sweet potatoes, which provide distinct textures and nutritional advantages. Hand-cooked and kettle-cooked chips are also becoming popular because of their better crunch and artisanal character. Further, consumers are also willing to pay extra for exotic tastes, truffle-seasoned varieties, and healthier oils, such as avocado or coconut oil for frying the chips. Minimal processing methods and natural spices also add to the perception of quality. With growing disposable incomes, urban consumers are increasingly favoring indulgent snacking experiences that are both rich in taste and exclusivity. The move towards premium potato chips is also driven by gifting patterns, as fashionable packaging and gourmet products are good-looking gifts. This category is likely to see sustained growth as consumers want a balance of indulgence and quality.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product type and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes plain and flavoured.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets/hypermarkets, convenience stores, specialty food stores, online stores, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North, South, East, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Plain, Flavoured |
Distribution Channels Covered | Supermarkets/Hypermarkets, Convenience Stores, Specialty Food Stores, Online Stores, Others |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: