India Premium Lingerie Market Size, Share, Trends and Forecast by Type, Application, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A31311

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India Premium Lingerie Market Size and Share:

The India premium lingerie market size reached USD 1.73 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.21 Billion by 2033, exhibiting a growth rate (CAGR) of 9.60% during 2025-2033. The market in India is growing due to rising disposable incomes, increasing fashion consciousness, and demand for superior-quality fabrics. E-commerce expansion, D2C brand innovations, and body-positive marketing are further augmenting the India premium lingerie market share. Sustainability trends and customization options, such as size inclusivity and personalized designs, are also key drivers shaping consumer preferences in this changing segment.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 1.73 Billion
Market Forecast in 2033	USD 4.21 Billion
Market Growth Rate 2025-2033	9.60%

India Premium Lingerie Market Trends:

Rising Demand for Sustainable and Ethical Lingerie

The significant shift toward sustainable and ethically produced products is majorly driving the India premium lingerie market growth. Consumers, especially millennials and Gen Z, are becoming more conscious of environmental and social impacts, thereby driving demand for lingerie made from organic cotton, bamboo fabric, and recycled materials. Brands are responding by adopting eco-friendly practices, such as reducing water usage, minimizing chemical dyes, and ensuring fair labor conditions. International labels and homegrown brands are leading this trend with biodegradable and toxin-free lingerie options. Additionally, certifications, including GOTS (Global Organic Textile Standard) and OEKO-TEX, are gaining prominence as trust indicators. The Global Organic Textile Standard (GOTS) noted that in 2023, a total of 14,676 facilities across 89 countries had been certified to the standard, an increase of 8 percent in 2023, showing a growing emphasis on sustainable practices in the textile industry. Moreover, GOTS is using satellite data to identify and map the location of cotton fields in India, the world's largest organic cotton supplier, in collaboration with the European Space Agency (ESA). This project aims to improve the accuracy of organic cotton yield estimates and enable the conversion of uncertified fields. By guaranteeing traceability and authenticity, these initiatives strengthen consumer confidence and incentivize brands to implement responsible sourcing practices. This transition signifies a wider consumer inclination toward quality, comfort, and sustainability within the premium lingerie sector. With increasing awareness of fast fashion's environmental toll, Indian consumers are willing to pay a premium for lingerie that aligns with their values, making sustainability a key growth driver in the segment.

India Premium Lingerie Market Size

Growth of Online D2C Brands and Customization

The rise of direct-to-consumer (D2C) brands offering personalized shopping experiences is creating a positive India premium lingerie market outlook. As of June 2023, India had a significant 895 Million internet connections and is expected to have 1.1 Billion smartphones by 2025, fueling the digital growth of the country. This improved connection, along with rising incomes, is promoting e-commerce, which is expected to touch USD 1 Trillion by 2030. With categories such as direct-to-consumer (D2C) and business-to-business (B2B) growing, premium brands for lingerie are well-poised to cater to India's fast-growing online sales space. In addition to this, e-commerce platforms are leveraging AI-driven fit technology, virtual try-ons, and body-positive marketing to attract discerning buyers. These brands focus on inclusivity, offering diverse sizes, skin-tone-friendly shades, and adaptive designs for plus-size and post-surgery needs. Social media and influencer collaborations further amplify brand visibility, with Instagram and YouTube becoming key discovery channels. Subscription models, loyalty programs, and hassle-free returns enhance customer retention. Additionally, made-to-order and monogramming services cater to the growing demand for bespoke lingerie. As digital penetration increases in Tier 2 and Tier 3 cities, online D2C brands are poised to dominate the premium lingerie market, reshaping consumer expectations with convenience and customization.

India Premium Lingerie Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type and application.

Type Insights:

Bra
Knickers and Panties
Body Suit
Leg Garters
Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes bra, knickers and panties, body suit, leg garters, and others.

Application Insights:

Offline
Online

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes offline and online.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Premium Lingerie Market News:

December 11, 2024: Indian luxury lingerie brand MHYTH has raised Angel funding, gaining a valuation of over USD 1 Million just one month after its launch. Founded by Mitali Rai, the brand’s focus is on fusing innovative design with traditional Indian craftsmanship, catering to international markets. With their extensive product line consisting of lingerie, nightwear, and shapewear, MHYTH wants to revolutionize the premium lingerie market with a strong focus on quality and inclusivity.
September 04, 2024: Clovia launched its first collection of plus-size bras as the demand for beautiful and perfectly fitting lingerie rises among plus-sized women. With sizes from 32B to 44F, full-coverage, and minimizer bras specifically to help with uplift and comfort, the collection is an efficient success. The launch is a commitment towards Clovia's ethos of inclusivity and quality-led products, addressing the unique needs of the country's premium lingerie segment.

India Premium Lingerie Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Type Application Region
Types Covered	Bra, Knickers and Panties, Body Suit, Leg Garters, Others
Applications Covered	Offline, Online
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India premium lingerie market performed so far and how will it perform in the coming years?
What is the breakup of the India premium lingerie market on the basis of type?
What is the breakup of the India premium lingerie market on the basis of application?
What is the breakup of the India premium lingerie market on the basis of region?
What are the various stages in the value chain of the India premium lingerie market?
What are the key driving factors and challenges in the India premium lingerie market?
What is the structure of the India premium lingerie market and who are the key players?
What is the degree of competition in the India premium lingerie market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India premium lingerie market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India premium lingerie market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India premium lingerie industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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India Premium Lingerie Market