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India Probiotic Drinks Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The India probiotic drinks market reached a value of INR 778 Million in 2021. Looking forward, IMARC Group expects the market to reach INR 2,371 Million by 2027, exhibiting a growth rate (CAGR) of 21.00% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Probiotic drinks refer to functional beverages containing specific microorganisms that help in maintaining gut health. These drinks are usually manufactured by adding water, sugar, herbal or fruit extracts to the probiotic culture of microbes and processing it through bio-fermentation. Probiotic drinks aid in promoting a healthy balance of stomach bacteria, resulting in improved digestive health, weight loss, and better immune response. Furthermore, these drinks also help in preventing numerous gastrointestinal issues, such as diarrhoea, irritable bowel syndrome, constipation, etc.

India Probiotic Drinks Market Trends:

The escalating prevalence of gastrointestinal ailments due to changing dietary patterns and unhealthy food habits of the consumers is primarily driving the demand for probiotic drinks in India. Furthermore, the growing consumer health consciousness, coupled with the increasing awareness towards numerous associated benefits of probiotic drinks in improving gut health, is also propelling the market growth. Besides this, the elevating levels of urbanization and improving consumer living standards are fueling the adoption of functional, ready-to-drink beverages. Additionally, the shifting consumer preferences from high-calorie, carbonated beverages towards healthier, functional drinks, are further catalyzing the product demand in the country. Apart from this, several key players are focusing on the launch of probiotic drinks in exotic flavors and attractive packaging, which is acting as significant growth-inducing factor. Moreover, these manufacturers are also adopting aggressive promotional activities through conventional retail and e-commerce platforms, to expand their consumer base. In line with this, the introduction of dairy-, allergen-, lactose- and sugar-free formulations is further augmenting the demand for probiotic drinks in the country. Due to the onset of coronavirus disease (COVID-19), there is a growing prominence of immunity boosting and probiotic fortified dietary supplements, which is expected to drive the India probiotic drinks market over the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India probiotic drinks market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, flavor, packaging type and distribution channel.

Breakup by Product Type:

  • Dairy-Based
  • Plant-Based
     

Breakup by Flavor:

  • Strawberry
  • Vanilla
  • Mango
  • Others
     

Breakup by Packaging Type:

  • Plastic Bottles
  • Glass Bottles
  • Others
     

Breakup by Distribution Channel:

  • Convenience Stores
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online
  • Others
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Gujarat Cooperative Milk Marketing Federation, Mother Dairy Fruits and Vegetables Pvt. Ltd. and Yakult (Danone India Pvt. Ltd.)

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units Million INR, ‘000 Kg
Segment Coverage Product Type, Flavor, Packaging Type, Distribution Channel, Region
Region Covered North India, West and Central India, South India, East India
Companies Covered Gujarat Cooperative Milk Marketing Federation, Mother Dairy Fruits and Vegetables Pvt. Ltd. and Yakult (Danone India Pvt. Ltd.)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

    1    Preface
    2    Scope and Methodology
     
        2.1    Objectives of the Study
        2.2    Stakeholders
        2.3    Data Sources
            2.3.1    Primary Sources
            2.3.2    Secondary Sources
        2.4    Market Estimation
            2.4.1    Bottom-Up Approach
            2.4.2    Top-Down Approach
        2.5    Forecasting Methodology
    3    Executive Summary
    4    Introduction

        4.1    Overview
        4.2    Key Industry Trends
    5    India Probiotic Drinks Market
        5.1    Market Overview
        5.2    Market Performance
            5.2.1    Value Trends
            5.2.2    Volume Trends 
        5.3    Impact of COVID-19
        5.4    Market Breakup by Product Type
        5.5    Market Breakup by Flavor
        5.6    Market Breakup by Packaging Type
        5.7    Market Breakup by Distribution Channel 
        5.8    Market Breakup by Region 
        5.9    Market Forecast
    6    Market Breakup by Product Type
        6.1    Dairy-Based
            6.1.1 Market Trends
            6.1.2 Market Forecast
        6.2    Plant-Based
            6.2.1 Market Trends
            6.2.2 Market Forecast 
    7    Market Breakup by Flavor
        7.1    Strawberry
            7.1.1 Market Trends
            7.1.2 Market Forecast
        7.2    Vanilla
            7.2.1 Market Trends
            7.2.2 Market Forecast
        7.3    Mango
            7.3.1 Market Trends
            7.3.2 Market Forecast
        7.4    Others
            7.4.1 Market Trends
            7.4.2 Market Forecast    
    8    Market Breakup by Packaging Type
        8.1    Plastic Bottles
            8.1.1 Market Trends
            8.1.2 Market Forecast
        8.2    Glass Bottles
            8.2.1 Market Trends
            8.2.2 Market Forecast
        8.3    Others
            8.3.1 Market Trends
            8.3.2 Market Forecast
    9    Market Breakup by Distribution Channel
        9.1    Convenience Stores
            9.1.1 Market Trends
            9.1.2 Market Forecast
        9.2    Supermarkets and Hypermarkets
            9.2.1 Market Trends
            9.2.2 Market Forecast
        9.3    Specialty Stores
            9.3.1 Market Trends
            9.3.2 Market Forecast
        9.4    Online 
            9.4.1 Market Trends
            9.4.2 Market Forecast
        9.5    Others 
            9.5.1 Market Trends
            9.5.2 Market Forecast 
    10    Market Breakup by Region
        10.1    North India
            10.1.1 Market Trends
            10.1.2 Market Breakup by States 
            10.1.3 Market Forecast
        10.2    West and Central India
            10.2.1 Market Trends
            10.2.2 Market Breakup by States
            10.2.3 Market Forecast 
        10.3    South India
            10.3.1 Market Trends
            10.3.2 Market Breakup by States 
            10.3.3 Market Forecast 
        10.4    East India
            10.4.1 Market Trends
            10.4.2 Market Breakup by States
            10.4.3 Market Forecast 
    11    SWOT Analysis
        11.1    Strengths
        11.2    Weaknesses
        11.3    Opportunities
        11.4    Threats 
    12    Value Chain Analysis
    13    Porters Five Forces Analysis

        13.1    Overview
        13.2    Bargaining Power of Buyers
        13.3    Bargaining Power of Suppliers
        13.4    Degree of Competition
        13.5    Threat of New Entrants
        13.6    Threat of Substitutes
    14    Price Analysis
    15    Competitive Landscape

        15.1    Market Structure
        15.1    Key Players
        15.1    Profile of Key Players
            15.3.1    Gujarat Cooperative Milk Marketing Federation
               15.3.1.1 Company Overview
               16.3.1.2 Product Portfolio
            15.3.2    Mother Dairy Fruits and Vegetables Pvt. Ltd.
               15.3.2.1 Company Overview
               15.3.2.2 Product Portfolio
            15.3.3    Yakult (Danone India Pvt. Ltd.)
               15.3.3.1 Company Overview
               15.3.3.2 Product Portfolio

    List of Figures

    Figure 1: India: Probiotic Drinks Market: Major Drivers and Challenges
    Figure 2: India: Probiotic Drinks Market: Sales Value (in Million INR), 2016-2021
    Figure 3: India: Probiotic Drinks Market: Sales Volume (in ‘000 Kg), 2016-2021
    Figure 4: India: Probiotic Drinks Market: Breakup by Product Type (in %), 2021
    Figure 5: India: Probiotic Drinks Market: Breakup by Flavor (in %), 2021
    Figure 6: India: Probiotic Drinks Market: Breakup by Packaging Type (in %), 2021
    Figure 7: India: Probiotic Drinks Market: Breakup by Distribution Channel (in %), 2021
    Figure 8: India: Probiotic Drinks Market: Breakup by Region (in %), 2021
    Figure 9: India: Probiotic Drinks Market Forecast: Sales Value (in Million INR), 2022-2027 
    Figure 10: India: Probiotic Drinks Market Forecast: Sales Volume (in ‘000 KG), 2022-2027 
    Figure 11: India: Probiotic Drinks (Dairy-Based) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 12: India: Probiotic Drinks (Dairy-Based) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 13: India: Probiotic Drinks (Plant-Based) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 14: India: Probiotic Drinks (Plant-Based) Market Forecast: Sales Value (in Million INR), 2022-2027 
    Figure 15: India: Probiotic Drinks (Plastic Bottles) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 16: India: Probiotic Drinks (Plastic Bottles) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 17: India: Probiotic Drinks (Glass Bottles) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 18: India: Probiotic Drinks (Glass Bottles) Market Forecast: Sales Value (in Million INR), 2022-2027 
    Figure 19: India: Probiotic Drinks (Other Packaging Types) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 20: India: Probiotic Drinks (Other Packaging Types) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 21: India: Probiotic Drinks (Convenience Stores) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 22: India: Probiotic Drinks (Convenience Stores) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 23: India: Probiotic Drinks (Supermarkets and Hypermarkets) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 24: India: Probiotic Drinks (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million INR), 2022-2027 
    Figure 25: India: Probiotic Drinks (Specialty Stores) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 26: India: Probiotic Drinks (Specialty Stores) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 27: India: Probiotic Drinks (Online) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 28: India: Probiotic Drinks (Online) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 29: India: Probiotic Drinks (Other Distribution Channels) Market: Sales Value (in Million INR), 2016 & 2021
    Figure 30: India: Probiotic Drinks (Other Distribution Channels) Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 31: North India: Probiotic Drinks Market: Sales Value (in Million INR), 2016 & 2021
    Figure 32: North India: Probiotic Drinks Market: Breakup by States (in %), 2021
    Figure 33: North India: Probiotic Drinks Market Forecast: Sales Value (in Million INR), 2022-2027 
    Figure 34: West and Central India: Probiotic Drinks Market: Sales Value (in Million INR), 2016 & 2021
    Figure 35: West and Central India: Probiotic Drinks Market: Breakup by States (in %), 2021
    Figure 36: West and Central India: Probiotic Drinks Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 37: South India: Probiotic Drinks Market: Sales Value (in Million INR), 2016 & 2021
    Figure 38: South India: Probiotic Drinks Market: Breakup by States (in %), 2021
    Figure 39: South India: Probiotic Drinks Market Forecast: Sales Value (in Million INR), 2022-2027
    Figure 40: East India: Probiotic Drinks Market: Sales Value (in Million INR), 2016 & 2021  
    Figure 41: East India: Probiotic Drinks Market: Breakup by States (in %), 2021
    Figure 42: East India: Probiotic Drinks Market Forecast: Sales Value (in Million INR), 2022-2027 
    Figure 43: India: Probiotic Drinks Industry: SWOT Analysis
    Figure 44: India: Probiotic Drinks Industry: Value Chain Analysis 
    Figure 45: India: Probiotic Drinks Industry: Porter’s Five Forces Analysis

    List of Tables

    Table 1: India: Probiotic Drinks Market: Key Industry Highlights, 2022 and 2027
    Table 2: India: Probiotic Drinks Market: Breakup by Product Type (in Million INR), 2016 & 2021
    Table 3: India: Probiotic Drinks Market Forecast: Breakup by Product Type (in Million INR), 2022-2027
    Table 4: India: Probiotic Drinks Market: Breakup by Flavor (in Million INR), 2016 & 2021
    Table 5: India: Probiotic Drinks Market Forecast: Breakup by Flavor (in Million INR), 2022-2027
    Table 6: India: Probiotic Drinks Market: Breakup by Packaging Type (in Million INR), 2016 & 2021
    Table 7: India: Probiotic Drinks Market Forecast: Breakup by Packaging Type (in Million INR), 2022-2027
    Table 8: India: Probiotic Drinks Market: Breakup by Distribution Channel (in Million INR), 2016 & 2021
    Table 9: India: Probiotic Drinks Market Forecast: Breakup by Distribution Channel (in Million INR), 2022-2027
    Table 10: India: Probiotic Drinks Market: Breakup by Region (in Million INR), 2016 & 2021
    Table 11: India: Probiotic Drinks Market Forecast: Breakup by Region (in Million INR), 2022-2027
    Table 12: India: Probiotic Drinks Market: Key Price Indicators
    Table 13: India: Probiotic Drinks Market: Market Structure
    Table 14: India: Probiotic Drinks Market: Key Players


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    Key Questions Answered in This Report

    The India probiotic drinks market was valued at INR 778 Million in 2021.

    We expect the India probiotic drinks market to exhibit a CAGR of 21.00% during 2022-2027.

    The rising consumer preferences towards healthier and functional drinks, such as probiotic drinks in dairy, allergen, lactose, and sugar-free formulations, are primarily driving the India probiotic drinks market.

    The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of probiotic drinks as an immunity booster against the coronavirus infection.

    Based on the product type, the India probiotic drinks market has been segmented into dairy-based and plant-based, where dairy-based probiotic drinks hold the majority of the total market share.

    Based on the flavor, the India probiotic drinks market can be divided into strawberry, vanilla, mango, and others. Among these, strawberry currently exhibits a clear dominance in the market.

    Based on the packaging type, the India probiotic drinks market has been categorized into plastic bottles, glass bottles, and others. Currently, plastic bottles account for the largest market share.

    Based on the distribution channel, the India probiotic drinks market can be segregated into convenience stores, supermarkets and hypermarkets, specialty stores, online, and others. Among these, convenience stores exhibit a clear dominance in the market.

    On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where North India currently dominates the India probiotic drinks market.

    Some of the major players in the India probiotic drinks market include Gujarat Cooperative Milk Marketing Federation, Mother Dairy Fruits and Vegetables Pvt. Ltd., and Yakult (Danone India Pvt. Ltd.)

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