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The India probiotic drinks market reached a value of INR 778 Million in 2021. Looking forward, IMARC Group expects the market to reach INR 2,371 Million by 2027, exhibiting a growth rate (CAGR) of 21.00% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Probiotic drinks refer to functional beverages containing specific microorganisms that help in maintaining gut health. These drinks are usually manufactured by adding water, sugar, herbal or fruit extracts to the probiotic culture of microbes and processing it through bio-fermentation. Probiotic drinks aid in promoting a healthy balance of stomach bacteria, resulting in improved digestive health, weight loss, and better immune response. Furthermore, these drinks also help in preventing numerous gastrointestinal issues, such as diarrhoea, irritable bowel syndrome, constipation, etc.
The escalating prevalence of gastrointestinal ailments due to changing dietary patterns and unhealthy food habits of the consumers is primarily driving the demand for probiotic drinks in India. Furthermore, the growing consumer health consciousness, coupled with the increasing awareness towards numerous associated benefits of probiotic drinks in improving gut health, is also propelling the market growth. Besides this, the elevating levels of urbanization and improving consumer living standards are fueling the adoption of functional, ready-to-drink beverages. Additionally, the shifting consumer preferences from high-calorie, carbonated beverages towards healthier, functional drinks, are further catalyzing the product demand in the country. Apart from this, several key players are focusing on the launch of probiotic drinks in exotic flavors and attractive packaging, which is acting as significant growth-inducing factor. Moreover, these manufacturers are also adopting aggressive promotional activities through conventional retail and e-commerce platforms, to expand their consumer base. In line with this, the introduction of dairy-, allergen-, lactose- and sugar-free formulations is further augmenting the demand for probiotic drinks in the country. Due to the onset of coronavirus disease (COVID-19), there is a growing prominence of immunity boosting and probiotic fortified dietary supplements, which is expected to drive the India probiotic drinks market over the coming years.
IMARC Group provides an analysis of the key trends in each sub-segment of the India probiotic drinks market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, flavor, packaging type and distribution channel.
Breakup by Product Type:
Breakup by Flavor:
Breakup by Packaging Type:
Breakup by Distribution Channel:
Breakup by Region:
The report has also analysed the competitive landscape of the market with some of the key players being Gujarat Cooperative Milk Marketing Federation, Mother Dairy Fruits and Vegetables Pvt. Ltd. and Yakult (Danone India Pvt. Ltd.)
|Base Year of the Analysis||2021|
|Units||Million INR, ‘000 Kg|
|Segment Coverage||Product Type, Flavor, Packaging Type, Distribution Channel, Region|
|Region Covered||North India, West and Central India, South India, East India|
|Companies Covered||Gujarat Cooperative Milk Marketing Federation, Mother Dairy Fruits and Vegetables Pvt. Ltd. and Yakult (Danone India Pvt. Ltd.)|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2299
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Corporate License: US$ 4499
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
The India probiotic drinks market was valued at INR 778 Million in 2021.
We expect the India probiotic drinks market to exhibit a CAGR of 21.00% during 2022-2027.
The rising consumer preferences towards healthier and functional drinks, such as probiotic drinks in dairy, allergen, lactose, and sugar-free formulations, are primarily driving the India probiotic drinks market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of probiotic drinks as an immunity booster against the coronavirus infection.
Based on the product type, the India probiotic drinks market has been segmented into dairy-based and plant-based, where dairy-based probiotic drinks hold the majority of the total market share.
Based on the flavor, the India probiotic drinks market can be divided into strawberry, vanilla, mango, and others. Among these, strawberry currently exhibits a clear dominance in the market.
Based on the packaging type, the India probiotic drinks market has been categorized into plastic bottles, glass bottles, and others. Currently, plastic bottles account for the largest market share.
Based on the distribution channel, the India probiotic drinks market can be segregated into convenience stores, supermarkets and hypermarkets, specialty stores, online, and others. Among these, convenience stores exhibit a clear dominance in the market.
On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where North India currently dominates the India probiotic drinks market.
Some of the major players in the India probiotic drinks market include Gujarat Cooperative Milk Marketing Federation, Mother Dairy Fruits and Vegetables Pvt. Ltd., and Yakult (Danone India Pvt. Ltd.)
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