The India probiotic drinks market size reached INR 955 Million in 2022. Looking forward, IMARC Group expects the market to reach INR 2,782 Million by 2028, exhibiting a growth rate (CAGR) of 20.1% during 2023-2028. The rising consumer health consciousness, the increasing awareness of numerous associated benefits of probiotic drinks, and improving consumer living standards represent some of the key factors driving the market.
Probiotic drinks are functional drinks that contain particular microorganisms that assist in maintaining gut health. The probiotic culture of microbes is combined with water, sugar, herbal, or fruit extracts and then subjected to bio-fermentation during manufacturing. Probiotic drinks help enhance digestive health, promote weight loss, and improve immune function by encouraging a healthy balance of gut bacteria. In addition, these beverages are useful in preventing various gastrointestinal disorders, such as constipation, irritable bowel syndrome, diarrhea, and more. Probiotic drinks are becoming increasingly popular among health-conscious consumers who are looking for natural ways to maintain their health. They are widely available in supermarkets, health food stores, and online retailers in a variety of flavors and formulations to suit different tastes and preferences.
India Probiotic Drinks Market Trends:
The demand for probiotic drinks in India is primarily driven by the increasing prevalence of gastrointestinal disorders resulting from the changing dietary patterns and unhealthy food habits of the masses. Additionally, the growing health consciousness among consumers and the increasing awareness of the associated benefits of probiotic drinks in promoting gut health are further propelling the market growth. The rise in urbanization and the improving living standards of consumers are also contributing to the adoption of functional, ready-to-drink beverages. Moreover, consumers are shifting their preferences from high-calorie, carbonated beverages to healthier, functional ones, thus further boosting demand for probiotic drinks in the country. Key players in the market are focusing on introducing probiotic drinks in exotic flavors and attractive packaging, which is acting as a significant growth-inducing factor. These manufacturers are also adopting several promotional activities through traditional retail and e-commerce platforms to expand their consumer base. Furthermore, the introduction of dairy-, allergen-, lactose-, and sugar-free formulations is further strengthening the demand for probiotic drinks in the country. Besides, the rising consumer concerns about the high prevalence of numerous gastrointestinal ailments are driving the market further. The increasing elderly population, who are more susceptible to chronic gastrointestinal ailments, is a significant driving factor driving the growth of the probiotics market. The shift in consumer preferences from high-calorie diets to functional foods and beverages is fueling the demand for probiotics. Additionally, the rise in the number of working women and the growing focus on women's health are accelerating the use of specialized probiotics like L. acidophilus, L. rhamnosus, and Bifidobacterium.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India probiotic drinks market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on product type, flavor, packaging type and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the probiotic drinks market based on the product type. This includes dairy-based and plant-based.
The report has provided a detailed breakup and analysis of the probiotic drinks market based on the flavor. This includes strawberry, vanilla, mango, and others.
Packaging Type Insights:
- Plastic Bottles
- Glass Bottles
The report has provided a detailed breakup and analysis of the probiotic drinks market based on the packaging type. This includes plastic bottles, glass bottles, and others.
Distribution Channel Insights:
- Convenience Stores
- Supermarkets and Hypermarkets
- Specialty Stores
A detailed breakup and analysis of the probiotic drinks market based on the distribution channel have also been provided in the report. This includes convenience stores, supermarkets and hypermarkets, specialty stores, online, and others.
- North India
- West and Central India
- South India
- East India
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India.
The report has also provided a comprehensive analysis of the competitive landscape in the India probiotic drinks market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Gujarat Cooperative Milk Marketing Federation, Mother Dairy Fruits and Vegetables Pvt. Ltd., and Yakult (Danone India Pvt. Ltd.). Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
|Base Year of the Analysis
||INR Million, ‘000 Kg
||Product Type, Flavor, Packaging Type, Distribution Channel, Region
||North India, West and Central India, South India, East India
||Gujarat Cooperative Milk Marketing Federation, Mother Dairy Fruits and Vegetables Pvt. Ltd. and Yakult (Danone India Pvt. Ltd.)
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Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India probiotic drinks market from 2017-2028.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the India probiotic drinks market.
- The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
- Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India probiotic drinks industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.