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The India probiotic drinks market was valued at INR 778 Million in 2021.
We expect the India probiotic drinks market to exhibit a CAGR of 21.00% during 2022-2027.
The rising consumer preferences towards healthier and functional drinks, such as probiotic drinks in dairy, allergen, lactose, and sugar-free formulations, are primarily driving the India probiotic drinks market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of probiotic drinks as an immunity booster against the coronavirus infection.
Based on the product type, the India probiotic drinks market has been segmented into dairy-based and plant-based, where dairy-based probiotic drinks hold the majority of the total market share.
Based on the flavor, the India probiotic drinks market can be divided into strawberry, vanilla, mango, and others. Among these, strawberry currently exhibits a clear dominance in the market.
Based on the packaging type, the India probiotic drinks market has been categorized into plastic bottles, glass bottles, and others. Currently, plastic bottles account for the largest market share.
Based on the distribution channel, the India probiotic drinks market can be segregated into convenience stores, supermarkets and hypermarkets, specialty stores, online, and others. Among these, convenience stores exhibit a clear dominance in the market.
On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where North India currently dominates the India probiotic drinks market.
Some of the major players in the India probiotic drinks market include Gujarat Cooperative Milk Marketing Federation, Mother Dairy Fruits and Vegetables Pvt. Ltd., and Yakult (Danone India Pvt. Ltd.)
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