India Ready-to-Drink Beverages Market

India Ready-to-Drink Beverages Market Overview:

The India ready-to-drink beverages market size reached USD 7.85 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 13.59 Billion by 2033, exhibiting a growth rate (CAGR) of 6.30% during 2025-2033. The market is expanding due to rising demand for convenience, health-focused drinks and functional beverages. Increasing urbanization, e-commerce growth and innovative packaging solutions drive market penetration across the country.

India Ready-to-Drink Beverages Market Trends:

Innovations in Sustainable Packaging

The growing shift towards sustainable packaging is shaping the India ready-to-drink beverages market share as brands increasingly adopt ecofriendly materials to meet consumer and regulatory demands. With rising environmental awareness companies are replacing plastic with biodegradable, recyclable and reusable packaging solutions. For instance, in February 2025, Tetra Pak announced its entry into India's food and beverage packaging market by integrating 5% certified recycled polymers into its cartons. This initiative, effective April 1, 2025, aligns with the Indian government's Plastic Waste Management (Amendment) Rules 2022 and supports sustainable practices by sourcing materials locally from its Pune factory.Glass bottles, aluminum cans, plant-based plastics and compostable cartons are gaining traction as alternatives to traditional PET bottles. Many brands are also investing in lightweight packaging to reduce carbon footprints and transportation costs. The use of sustainable labels, water-based inks and minimalistic designs further enhances the eco conscious appeal of RTD beverages. Government initiatives promoting plastic waste reduction and circular economy models encourage the adoption of green packaging solutions. As consumers actively seek environmentally responsible brands sustainable packaging innovations continue to drive India ready-to-drink beverages market growth.

Rising Demand for Health and Wellness Beverages

The rising demand for health and wellness beverages is driving significant growth as consumers increasingly prioritize functional drinks for overall well-being. Protein shakes, probiotics and immunity-boosting beverages are gaining popularity among health-conscious individuals, fitness enthusiasts and busy professionals seeking convenient nutrition. For instance, in January 2024, Epigamia launched India’s first ready-to-drink 25 g protein milkshakes with zero added sugar, zero fat and zero preservatives. Available in Vanilla Caramel and Cookies & Cream the 250ml Turbo range offers a convenient, flavorful protein source ideal for pre- or post-workout snacking.The growing awareness of gut health, weight management and energy-boosting formulations has fueled demand for RTD products enriched with vitamins, minerals and natural ingredients. Brands are introducing fortified drinks with herbal extracts, plant-based proteins and adaptogens to cater to evolving consumer preferences. The shift towards sugar-free, low-calorie and clean-label beverages supports the expansion of functional RTD options. Increasing availability through supermarkets, convenience stores and online platforms further accelerates market penetration. As consumers continue to embrace wellness-driven choices the India ready-to-drink beverages market outlook remains positive fostering sustained industry growth.

India Ready-to-Drink Beverages Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, packaging and distribution channel.

Product Type Insights:

• RTD Tea
• RTD Coffee
• Energy Drinks
• Yogurt Drinks
• Dairy-Based Beverages
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes RTD tea, RTD coffee, energy drinks, yogurt drinks, dairy-based beverages and others.

Packaging Insights:

• Bottles
• Tetra Pack
• Sachet
• Tin Can
• Others

A detailed breakup and analysis of the market based on the packaging have also been provided in the report. This includes bottles, tetra pack, sachet, tin can and others.

Distribution Channel Insights:

• Business to Business (Foodservice)
• Business to Consumers
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores
  • Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes business to business (foodservice) and business to consumers (supermarkets and hypermarkets, convenience stores, specialty stores, online stores and others).

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Ready-to-Drink Beverages Market News:

• In February 2025, Nestlé announced its plans to launch Starbucks-branded ready-to-drink coffee in India, capitalizing on its global partnership with Starbucks. With coffee consumption on the rise in urban India, Nestlé aims to tap into this growing market and enhance its coffee portfolio. 
• In January 2025, Reliance Consumer Products Limited launched RasKik Gluco Energy, a rehydration drink priced at Rs 10, combining electrolytes, glucose, and real lemon juice. This introduction follows the revival of Campa Cola and aims to meet the growing demand for affordable hydration options, targeting active individuals in India.
• In November 2023, Coca-Cola India launched 'Honest Tea', its entry into the ready-to-drink tea segment. The organic green tea is sourced from Kolkata's Makaibari Tea Estate under a partnership with Luxmi Tea Co. The iced green tea will be available in Lemon-Tulsi and Mango variants expanding consumer beverage options. 

India Ready-to-Drink Beverages Market Report Coverage:

Key Questions Answered in This Report:

• How has the India ready-to-drink beverages market performed so far and how will it perform in the coming years?
• What is the breakup of the India ready-to-drink beverages market on the basis of product type?
• What is the breakup of the India ready-to-drink beverages market on the basis of packaging?
• What is the breakup of the India ready-to-drink beverages market on the basis of distribution channel?
• What is the breakup of the India ready-to-drink beverages market on the basis of region?
• What are the various stages in the value chain of the India ready-to-drink beverages market? 
• What are the key driving factors and challenges in the India ready-to-drink beverages market?
• What is the structure of the India ready-to-drink beverages market and who are the key players?
• What is the degree of competition in the India ready-to-drink beverages market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India ready-to-drink beverages market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India ready-to-drink beverages market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India ready-to-drink beverages industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.