The India ready-to-drink beverages market size reached USD 7.85 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 13.59 Billion by 2033, exhibiting a growth rate (CAGR) of 6.30% during 2025-2033. The market is expanding due to rising demand for convenience, health-focused drinks and functional beverages. Increasing urbanization, e-commerce growth and innovative packaging solutions drive market penetration across the country.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 7.85 Billion |
Market Forecast in 2033 | USD 13.59 Billion |
Market Growth Rate (2025-2033) | 6.30% |
Innovations in Sustainable Packaging
The growing shift towards sustainable packaging is shaping the India ready-to-drink beverages market share as brands increasingly adopt ecofriendly materials to meet consumer and regulatory demands. With rising environmental awareness companies are replacing plastic with biodegradable, recyclable and reusable packaging solutions. For instance, in February 2025, Tetra Pak announced its entry into India's food and beverage packaging market by integrating 5% certified recycled polymers into its cartons. This initiative, effective April 1, 2025, aligns with the Indian government's Plastic Waste Management (Amendment) Rules 2022 and supports sustainable practices by sourcing materials locally from its Pune factory.Glass bottles, aluminum cans, plant-based plastics and compostable cartons are gaining traction as alternatives to traditional PET bottles. Many brands are also investing in lightweight packaging to reduce carbon footprints and transportation costs. The use of sustainable labels, water-based inks and minimalistic designs further enhances the eco conscious appeal of RTD beverages. Government initiatives promoting plastic waste reduction and circular economy models encourage the adoption of green packaging solutions. As consumers actively seek environmentally responsible brands sustainable packaging innovations continue to drive India ready-to-drink beverages market growth.
Rising Demand for Health and Wellness Beverages
The rising demand for health and wellness beverages is driving significant growth as consumers increasingly prioritize functional drinks for overall well-being. Protein shakes, probiotics and immunity-boosting beverages are gaining popularity among health-conscious individuals, fitness enthusiasts and busy professionals seeking convenient nutrition. For instance, in January 2024, Epigamia launched India’s first ready-to-drink 25 g protein milkshakes with zero added sugar, zero fat and zero preservatives. Available in Vanilla Caramel and Cookies & Cream the 250ml Turbo range offers a convenient, flavorful protein source ideal for pre- or post-workout snacking.The growing awareness of gut health, weight management and energy-boosting formulations has fueled demand for RTD products enriched with vitamins, minerals and natural ingredients. Brands are introducing fortified drinks with herbal extracts, plant-based proteins and adaptogens to cater to evolving consumer preferences. The shift towards sugar-free, low-calorie and clean-label beverages supports the expansion of functional RTD options. Increasing availability through supermarkets, convenience stores and online platforms further accelerates market penetration. As consumers continue to embrace wellness-driven choices the India ready-to-drink beverages market outlook remains positive fostering sustained industry growth.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, packaging and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes RTD tea, RTD coffee, energy drinks, yogurt drinks, dairy-based beverages and others.
Packaging Insights:
A detailed breakup and analysis of the market based on the packaging have also been provided in the report. This includes bottles, tetra pack, sachet, tin can and others.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes business to business (foodservice) and business to consumers (supermarkets and hypermarkets, convenience stores, specialty stores, online stores and others).
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | RTD Tea, RTD Coffee, Energy Drinks, Yogurt Drinks, Dairy-Based Beverages, Others |
Packagings Covered | Bottles, Tetra Pack, Sachet, Tin Can, Others |
Distribution Channels Covered |
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Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: