India Ready-to-Drink Tea and Coffee Market

India Ready-to-Drink Tea and Coffee Market Overview:

The India ready-to-drink tea and coffee market size reached USD 3.50 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.47 Billion by 2033, exhibiting a growth rate (CAGR) of 7.05% during 2025-2033. The India ready-to-drink tea and coffee market share is expanding, driven by the growing demand for healthier choices, encouraging brands to develop herbal, green, and functional teas infused with natural ingredients, along with the expansion of e-commerce portals that offer the simplicity of checking prices and finding new brands.

India Ready-to-Drink Tea and Coffee Market Trends:

Innovations in Flavors

Innovations in flavors are offering a favorable India ready-to-drink tea and coffee market outlook. People crave variety and new taste experiences. Brands are introducing unique and exciting flavors, ranging from classic masala chai and filter coffee to trendy options like turmeric latte, matcha, and cold brew with exotic fruit infusions. In October 2024, Tata Consumer Products (TCP), the prominent food and beverage (F&B) brand, unveiled ‘Tata Coffee Grand Cold Coffee’ in India. This ready-to-drink coffee provided customers with a decadent, creamy iced coffee experience in three worldwide inspired flavors: French Vanilla, Belgian Chocolate, and Swiss Caramel. Such innovations cater to changing consumer preferences, especially among the younger generation, who enjoy experimenting with different tastes. The demand for healthier choices has also led to the rise of herbal, green, and functional teas infused with ingredients like ashwagandha, ginger, and lemongrass. Coffee brands are adding flavors like caramel, vanilla, and hazelnut to make ready-to-drink tea and coffee more appealing. Limited-edition and seasonal flavors further create excitement and encourage repeat purchases. International influences also play a role, with Indian consumers increasingly embracing worldwide trends. With companies continuously experimenting and launching new savors, the market keeps evolving, offering more options to suit different palates.

Expansion of e-commerce portals

The expansion of e-commerce sites is propelling the India ready-to-drink tea and coffee market growth. According to industry reports, Indian e-commerce was set to hit USD 12 Billion in gross merchandise value (GMV) from October to December 2024, showcasing a 23% rise compared to 2023. As online grocery shops, food product delivery applications, and direct-to-consumer (D2C) brand sites broaden quickly, individuals can easily order their preferred ready to drink tea and coffee with a few clicks. E-commerce platforms provide an extensive range of ready-to-drink tea and coffee selections, featuring traditional flavors, high-end cold brews, and health-enhancing functional drinks. E-commerce sites enable brands to connect with a larger customer base, encompassing individuals in smaller towns and cities where physical stores may not carry those items. Promotions, membership plans, and unique online flavors also boost purchase activity. Numerous brands employ digital marketing, influencer promotions, and targeted advertisements to draw in younger shoppers who favor online shopping. The simplicity of checking prices, perusing reviews, and finding new brands further enhances sales. Through fast deliveries and cashless payment methods, e-commerce platforms improve customer convenience, establishing ready to drink tea and coffee as a preferred option for those with a hectic lifestyle.

India Ready-to-Drink Tea and Coffee Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product, additives, packaging, price segment, and distribution channel.

Product Insights:

• RTD Tea
  • Black Tea
  • Fruit and Herbal Based Tea
  • Oolong Tea
  • Green Tea
• RTD Coffee
  • Ginseng
  • Vitamin B
  • Taurine
  • Guarana
  • Yerba Mate
  • Acai Berry

The report has provided a detailed breakup and analysis of the market based on the products. This includes RTD tea (black tea, fruit and herbal based tea, oolong tea, and green tea) and RTD coffee (ginseng, vitamin B, taurine, guarana, yerba mate, and acai berry).

Additives Insights:

• Flavors
• Artificial Sweeteners
• Acidulants
• Nutraceuticals
• Preservatives
• Others

A detailed breakup and analysis of the market based on the additives have also been provided in the report. This includes flavors, artificial sweeteners, acidulants, nutraceuticals, preservatives, and others.

Packaging Insights:

• Glass Bottle
• Canned
• PET Bottle
• Aseptic
• Others

The report has provided a detailed breakup and analysis of the market based on the packaging. This includes glass bottle, canned, PET bottle, aseptic, and others.

Price Segment Insights:

• Premium
• Regular
• Popular Priced
• Fountain
• Super Premium

A detailed breakup and analysis of the market based on the price segments have also been provided in the report. This includes premium, regular, popular priced, fountain, and super premium.

Distribution Channel Insights:

• Off-Trade
  • Independent Retailers
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Others
• On-Trade
  • Food Service
  • Vending

The report has provided a detailed breakup and analysis of the market based on the distribution channels. This includes off-trade (independent retailers, supermarkets and hypermarkets, convenience stores, and others) and on-trade (food service and vending).

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Ready-to-Drink Tea and Coffee Market News:

• In February 2025, Nestlé S.A., the leading coffee firm, announced plans to launch Starbucks-branded ready-to-drink coffee in the retail sector of India. The company emphasized the increasing trend of coffee consumption in the nation and its initiatives to address various coffee occasions for Indian customers.
• In July 2024, ITO EN, the Japanese tea company, was poised to unveil its ready-to-drink green tea brand, Oi Ocha in India. It aimed to collaborate closely with La Ditta, a well-known consumer goods manufacturing firm, to analyze the Indian market and get ready for marketing and sales efforts. During the initial launch phase, the brand aimed to utilize e-commerce as a sales channel in the country, intending to be accessible through all major channels later.

India Ready-to-Drink Tea and Coffee Market Report Coverage:

Key Questions Answered in This Report:

• How has the India ready-to-drink tea and coffee market performed so far and how will it perform in the coming years?
• What is the breakup of the India ready-to-drink tea and coffee market on the basis of product?
• What is the breakup of the India ready-to-drink tea and coffee market on the basis of additives?
• What is the breakup of the India ready-to-drink tea and coffee market on the basis of packaging?
• What is the breakup of the India ready-to-drink tea and coffee market on the basis of price segment?
• What is the breakup of the India ready-to-drink tea and coffee market on the basis of distribution channel?
• What are the various stages in the value chain of the India ready-to-drink tea and coffee market? 
• What are the key driving factors and challenges in the India ready-to-drink tea and coffee market?
• What is the structure of the India ready-to-drink tea and coffee market and who are the key players?
• What is the degree of competition in the India ready-to-drink tea and coffee market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India ready-to-drink tea and coffee market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India ready-to-drink tea and coffee market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India ready-to-drink tea and coffee industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.