The India ready-to-drink tea and coffee market size reached USD 3.50 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.47 Billion by 2033, exhibiting a growth rate (CAGR) of 7.05% during 2025-2033. The India ready-to-drink tea and coffee market share is expanding, driven by the growing demand for healthier choices, encouraging brands to develop herbal, green, and functional teas infused with natural ingredients, along with the expansion of e-commerce portals that offer the simplicity of checking prices and finding new brands.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 3.50 Billion |
Market Forecast in 2033 | USD 6.47 Billion |
Market Growth Rate 2025-2033 | 7.05% |
Innovations in Flavors
Innovations in flavors are offering a favorable India ready-to-drink tea and coffee market outlook. People crave variety and new taste experiences. Brands are introducing unique and exciting flavors, ranging from classic masala chai and filter coffee to trendy options like turmeric latte, matcha, and cold brew with exotic fruit infusions. In October 2024, Tata Consumer Products (TCP), the prominent food and beverage (F&B) brand, unveiled ‘Tata Coffee Grand Cold Coffee’ in India. This ready-to-drink coffee provided customers with a decadent, creamy iced coffee experience in three worldwide inspired flavors: French Vanilla, Belgian Chocolate, and Swiss Caramel. Such innovations cater to changing consumer preferences, especially among the younger generation, who enjoy experimenting with different tastes. The demand for healthier choices has also led to the rise of herbal, green, and functional teas infused with ingredients like ashwagandha, ginger, and lemongrass. Coffee brands are adding flavors like caramel, vanilla, and hazelnut to make ready-to-drink tea and coffee more appealing. Limited-edition and seasonal flavors further create excitement and encourage repeat purchases. International influences also play a role, with Indian consumers increasingly embracing worldwide trends. With companies continuously experimenting and launching new savors, the market keeps evolving, offering more options to suit different palates.
Expansion of e-commerce portals
The expansion of e-commerce sites is propelling the India ready-to-drink tea and coffee market growth. According to industry reports, Indian e-commerce was set to hit USD 12 Billion in gross merchandise value (GMV) from October to December 2024, showcasing a 23% rise compared to 2023. As online grocery shops, food product delivery applications, and direct-to-consumer (D2C) brand sites broaden quickly, individuals can easily order their preferred ready to drink tea and coffee with a few clicks. E-commerce platforms provide an extensive range of ready-to-drink tea and coffee selections, featuring traditional flavors, high-end cold brews, and health-enhancing functional drinks. E-commerce sites enable brands to connect with a larger customer base, encompassing individuals in smaller towns and cities where physical stores may not carry those items. Promotions, membership plans, and unique online flavors also boost purchase activity. Numerous brands employ digital marketing, influencer promotions, and targeted advertisements to draw in younger shoppers who favor online shopping. The simplicity of checking prices, perusing reviews, and finding new brands further enhances sales. Through fast deliveries and cashless payment methods, e-commerce platforms improve customer convenience, establishing ready to drink tea and coffee as a preferred option for those with a hectic lifestyle.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product, additives, packaging, price segment, and distribution channel.
Product Insights:
The report has provided a detailed breakup and analysis of the market based on the products. This includes RTD tea (black tea, fruit and herbal based tea, oolong tea, and green tea) and RTD coffee (ginseng, vitamin B, taurine, guarana, yerba mate, and acai berry).
Additives Insights:
A detailed breakup and analysis of the market based on the additives have also been provided in the report. This includes flavors, artificial sweeteners, acidulants, nutraceuticals, preservatives, and others.
Packaging Insights:
The report has provided a detailed breakup and analysis of the market based on the packaging. This includes glass bottle, canned, PET bottle, aseptic, and others.
Price Segment Insights:
A detailed breakup and analysis of the market based on the price segments have also been provided in the report. This includes premium, regular, popular priced, fountain, and super premium.
Distribution Channel Insights:
The report has provided a detailed breakup and analysis of the market based on the distribution channels. This includes off-trade (independent retailers, supermarkets and hypermarkets, convenience stores, and others) and on-trade (food service and vending).
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Products Covered |
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Additives Covered | Flavors, Artificial Sweeteners, Acidulants, Nutraceuticals, Preservatives, Others |
Packagings Covered | Glass Bottle, Canned, PET Bottle, Aseptic, Others |
Price Segments Covered | Premium, Regular, Popular Priced, Fountain, Super Premium |
Distribution Channels Covered |
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Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: