India Rice Market Report

Market Overview:

The India rice market is projected to exhibit a growth rate (CAGR) of 2.46% during 2023-2028. The increasing consumption of rice, implementation of supportive policies by the Government of India (GoI), rapid expansion of the food and beverage industry, and widespread product availability across online and offline retail platforms represent some of the key factors driving the market.

Rice refers to a type of cereal grain derived from the species Oryza sativa (Asian rice) or Oryza glaberrima (African rice). It is available in various forms, such as white, brown, black, red, and aromatic rice, each type has its unique flavor, texture, and nutrient profile. Rice production involves a systematic sequence of operations, including land preparation, planting, crop care, harvesting, and post-harvest management. It is a prominent source of carbohydrates and dietary fibers, providing essential nutrients such as protein, vitamins, and minerals. Rice is widely used in cooking, animal feed, brewing, flour production, bioplastics, biofuel, medicinal usage, personal care, and cosmetic products, among others. It also plays a role in religious rituals and traditional ceremonies in various cultures. Regular consumption of rice aids in improving energy levels, managing blood pressure, boosting metabolism, and controlling digestive issues. It is also a cost-effective, gluten-free, and versatile food ingredient that is easy to cook, offers prolonged satiety, contains low sodium, and has a longer shelf life.

India Rice Market Trends:

The escalating consumption of rice as a staple diet in India is catalyzing the market growth. Furthermore, the increasing emphasis on agricultural advancements and subsidies by the Government of India (GoI) has stimulated the production of rice, thus boosting the market growth. Additionally, the recent advancement in farming techniques and the adoption of high-yielding varieties to increase rice production is acting as another growth-inducing factor. In addition, the rapid expansion of the food and beverage (F&B) industry, coupled with the increasing usage of rice in breweries, animal feed, and personal care products, is further propelling market expansion. Apart from this, the growing health consciousness among consumers has increased the demand for brown and other nutrient-rich rice varieties, which is contributing to the market growth. Besides this, the widespread product availability across online and offline retail platforms, which enhances user conveniences and provides access to various domestic and international brands, is strengthening the market growth. Along with this, the aggressive promotion and marketing activities by producers through social media campaigns, television (TV) commercials, and celebrity endorsement to improve brand visibility and increase awareness about their product offerings are bolstering the market growth. Moreover, the introduction of innovative rice-based products, such as ready-to-eat (RTE) meals, snacks, and beverages, is supporting the market growth. Other factors, including rising disposable incomes, increasing investment in the development of advanced rice varieties, and growing awareness regarding various benefits of rice, are anticipated to drive the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India rice market report, along with forecasts at the country level from 2023-2028. Our report has categorized the market based on product type, type, grain size, distribution channel, and application.

Product Type Insights:

• Regular
• Aromatic
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes regular and aromatic.

Type Insights:

• Red Rice
• Arborio Rice
• Black Rice
• Grain Fragrance Rice
• Brown Rice
• Rosematta Rice
• Grain Parboiled Rice
• Sushi Rice
• Others
   

The report has provided a detailed breakup and analysis of the market based on the type. This includes red rice, arborio rice, black rice, grain fragrance rice, brown rice, rosematta rice, grain parboiled rice, sushi rice, and others.

Grain Size Insights:

• Long Grain
• Medium Grain
• Short Grain
   

The report has provided a detailed breakup and analysis of the market based on the grain size. This includes long grain, medium grain, and short grain.

Distribution Channel Insights:

• Offline Stores
• Online Stores
   

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes offline and online stores.

Application Insights:

• Food
• Feed
• Others
   

The report has provided a detailed breakup and analysis of the market based on the application. This includes food, feed, and others.

Regional Insights:

• South India
• North India
• West and Central India
• East India
   

The report has also provided a comprehensive analysis of all the major regional markets, which include South, North, West and Central, and East India.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Rice Market Report Coverage:

Key Questions Answered in This Report:

• How has the India rice market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the India rice market?
• What is the breakup of the India rice market on the basis of product type?
• What is the breakup of the India rice market on the basis of type?
• What is the breakup of the India rice market on the basis of grain size?
• What is the breakup of the India rice market on the basis of distribution channel?
• What is the breakup of the India rice market on the basis of application?
• What are the various stages in the value chain of the India rice market?
• What are the key driving factors and challenges in the India rice market?
• What is the structure of the India rice market and who are the key players?
• What is the degree of competition in the India rice market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India rice market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India rice market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India rice industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.