India Sleepwear Market Size, Share & Trends Analysis, 2033

India Sleepwear Market Size, Share, Trends and Forecast by Product Type, Material, Distribution Channel, End User, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A30227

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India Sleepwear Market Overview:

The India sleepwear market size reached USD 1.30 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.20 Billion by 2033, exhibiting a growth rate (CAGR) of 5.70% during 2025-2033. The market is expanding due to rising demand for comfortable, stylish and affordable sleepwear across demographics. E-commerce, premium fabrics and customization trends are driving sales. Growing brand presence and online retail penetration are key growth factors, contributing to India sleepwear market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 1.30 Billion
Market Forecast in 2033	USD 2.20 Billion
Market Growth Rate 2025-2033	5.70%

India Sleepwear Market Trends:

Growth of E-commerce & Online Retail

The rapid expansion of e-commerce and online retail is transforming the India sleepwear market with digital platforms and direct-to-consumer (D2C) brands driving sales. According to the data published by ITA, India's e-commerce market valued at $46.2 billion in 2020 is projected to grow at 18.29% annually reaching $136.47 billion by 2026. The sector gained momentum during the COVID-19 pandemic with increased digital payment adoption and a diverse consumer base making India a prime destination for online sales. Consumers increasingly prefer online shopping for convenience, variety and competitive pricing. Leading sleepwear brands are leveraging marketplaces like Amazon, Myntra and Flipkart while also strengthening their own D2C websites. Social media marketing, influencer collaborations and personalized recommendations enhance consumer engagement, further boosting online sales. The rise of AI-driven sizing tools and virtual try-on features improves the shopping experience reducing return rates. Flash sales, discounts and subscription-based models are also gaining traction. The shift towards mobile commerce and digital payments has made purchasing seamless. As more players invest in online distribution and digital-first strategies ecommerce is set to become a dominant sales channel significantly contributing to India sleepwear market share.

India Sleepwear Market Size

Affordability & Mass Market Growth

The India sleepwear market is witnessing strong growth in the affordable segment driven by rising demand from middle-income consumers. With increasing awareness of comfortable and stylish sleepwear brands are launching budget-friendly collections that balance quality and affordability. Domestic manufacturers and private labels are expanding production to cater to price-sensitive buyers, offering cotton, blended fabrics and value packs at competitive prices. For instance, in October 2024, Raymond Lifestyle Ltd. announced its growth plans which include expanding into sleepwear and innerwear in addition to their ethnic and branded garments. CEO Sunil Kataria introduced the Sleepz by Raymond brand aiming for a revenue contribution of Rs 500-700 crore by FY27. The focus will be on affordable products and establishing a dedicated distribution network. E-commerce platforms further support this trend by providing discounts, flash sales and financing options making sleepwear more accessible. Additionally, retailers are focusing on regional markets where demand for low-cost yet durable sleepwear is growing. The entry of new players and local brands into the mass market segment is intensifying competition leading to better price points and variety. These factors are contributing positively to the India sleepwear market outlook.

India Sleepwear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, material, distribution channel and end user.

Product Type Insights:

Top Wear
Bottom Wear
Night Dresses and Gowns
Sleepwear Set

The report has provided a detailed breakup and analysis of the market based on the product type. This includes top wear, bottom wear, night dresses and gowns and sleepwear set.

Material Insights:

Cotton
Wool
Silk
Others

A detailed breakup and analysis of the market based on the material have also been provided in the report. This includes cotton, wool, silk and others.

Distribution Chanel Insights:

Supermarkets and Hypermarkets
Online Stores
Discount Stores
Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, online stores, discount stores and others.

End User Insights:

Men
Women
Kids

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes men, women and kids.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Sleepwear Market News:

In September 2024, Ahmedabad-based SD Retail Limited specializing in sleepwear under the "SWEET DREAMS" brand raised Rs. 18.50 crore from anchor investors ahead of its IPO. With a price band of ₹124-₹131 the company aims to raise nearly ₹65 crore to expand its retail network and enhance product offerings.
In July 2024, Clovia launched a new sleepwear collection featuring the iconic Garfield character emphasizing comfort with 100% cotton T-shirts and oversized pajama pants. The brand is expanding its physical presence across India while continuing to enhance its online offerings blending popular culture with fashionable comfortable clothing for consumers.

India Sleepwear Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Material Distribution Channel End User Region
Product Type Covered	Top Wear, Bottom Wear, Night Dresses and Gowns, Sleepwear Set
Materials Covered	Cotton, Wool, Silk, Others
Distribution Channels Covered	Supermarkets and Hypermarkets, Online Stores, Discount Stores, Others
End Users Covered	Men, Women, Kids
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India sleepwear market performed so far and how will it perform in the coming years?
What is the breakup of the India sleepwear market on the basis of product type?
What is the breakup of the India sleepwear market on the basis of material?
What is the breakup of the India sleepwear market on the basis of distribution channel?
What is the breakup of the India sleepwear market on the basis of end user?
What is the breakup of the India sleepwear market on the basis of region?
What are the various stages in the value chain of the India sleepwear market?
What are the key driving factors and challenges in the India sleepwear market?
What is the structure of the India sleepwear market and who are the key players?
What is the degree of competition in the India sleepwear market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India sleepwear market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India sleepwear market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India sleepwear industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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