India Smartphone Market

Market Overview:

The India smartphone market is projected to exhibit a growth rate (CAGR) of 5.4% during 2023-2028. The increasing disposable income of consumers, digital revolution, significant growth in the e-commerce sector, continuous technological innovations, government incentives, and launch of affordable and feature-rich smartphones represent some of the key factors driving the market.

A smartphone is a sophisticated mobile device that combines the functions of a mobile phone with advanced computing capabilities, internet connectivity, and a wide array of applications and features. They offer various communication channels, such as voice calls, text messaging, and video calls, enabling seamless connectivity with others. Smartphones also act as portable computers, allowing users to access the internet, send and receive emails, browse social media, and perform a myriad of online tasks. They come equipped with touchscreens, enabling easy and intuitive navigation, and are powered by powerful processors and sufficient memory to handle complex applications. Smartphones are versatile entertainment hubs, providing access to music, videos, games, and e-books. The relentless evolution of smartphone technology, coupled with an ever-expanding range of applications, has transformed these devices into indispensable tools that cater to various personal and professional needs.

India Smartphone Market Trends:

The increasing disposable income of consumers and the country’s growing middle-class segment are major factors driving the market growth. Additionally, the ongoing digital revolution and the growing governmental efforts to promote a digital economy are providing an impetus for market growth. Moreover, the increasing demand for smartphones that offer seamless connectivity and access to a wide range of online applications due to the improved internet infrastructure is propelling the market growth. In addition to this, the increasing popularity of social media platforms, coupled with the rise of e-commerce and digital payment services, driving the need for feature-rich smartphones that cater to these online activities, is supporting the market growth. In line with this, the increasing reliance on smartphones for daily tasks, including online shopping, bill payments, and social interactions, is providing a thrust to the market growth. Furthermore, continuous innovation in smartphone technology, such as enhanced camera capabilities, fifth generation (5G) connectivity, augmented reality (AR), and artificial intelligence (AI) integration, encouraging consumers to upgrade to the latest models, is favoring the market growth. Besides this, the increasing preference for locally assembled or manufactured devices as government offers incentives to boost domestic manufacturing and a growing sentiment of supporting indigenous products is positively impacting the market growth. Apart from this, the increasing adoption of affordable and feature-rich smartphones to facilitate remote learning and online education is providing remunerative growth opportunities for the market growth.  

India Smartphone Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India smartphone market report, along with forecasts at the country level for 2023-2028. Our report has categorized the market based on operating system, display technology, RAM capacity, price range and distribution channel.

Operating System Insights:

• Android
• iOS
• Others
   

The report has provided a detailed breakup and analysis of the market based on the operating system. This includes android, iOS and others.

Display Technology Insights:

• LCD Technology
• OLED Technology
   

A detailed breakup and analysis of the market based on the display technology has also been provided in the report. This includes LCD technology and OLED technology.

RAM Capacity Insights:

• Below 4GB
• 4GB-8GB
• Over 8GB
   

A detailed breakup and analysis of the market based on the RAM capacity has also been provided in the report. This includes below 4GB, 4GB-8GB and over 8GB.

Price Range Insights:

• Ultra Low-End (Less Than $100)
• Low-End ($100-<$200)
• Mid-Range ($200-<$400)
• Mid to High-End ($400-<$600)
• High-End ($600-<$800)
• Premium ($800-<$1000) and Ultra-Premium ($1000 and Above)
   

A detailed breakup and analysis of the market based on the price range has also been provided in the report. This includes ultra low-end (less than $100), low-end ($100-<$200), mid-range ($200-<$400), mid to high-end ($400-<$600), high-end ($600-<$800) and premium ($800-<$1000) and ultra-premium ($1000 and above).

Distribution Channel Insights:

• OEMs
• Online Stores
• Retailers
   

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes OEMs, online stores and retailers.

Regional Insights:

• South India
• North India
• West and Central India
• East India
   

The report has also provided a comprehensive analysis of all the major regional markets, which include South India, North India, West and Central India, and East India.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Smartphone Market Report Coverage:

Key Questions Answered in This Report:

• How has the India smartphone market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the India smartphone market?
• What is the breakup of the India smartphone market on the basis of operating system?
• What is the breakup of the India smartphone market on the basis of display technology?
• What is the breakup of the India smartphone market on the basis of RAM capacity?
• What is the breakup of the India smartphone market on the basis of price range?
• What is the breakup of the India smartphone market on the basis of distribution channel?
• What are the various stages in the value chain of the India smartphone market?
• What are the key driving factors and challenges in the India smartphone market?
• What is the structure of the India smartphone market and who are the key players?
• What is the degree of competition in the India smartphone market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India smartphone market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India smartphone market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India smartphone industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.