The India snack bar market size reached USD 920 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,360 Million by 2033, exhibiting a growth rate (CAGR) of 4.5% during 2025-2033. The market is witnessing significant growth, driven by the rising demand for protein and functional snack bars and growing popularity of plant-based and clean-based snack bars.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 920 Million |
Market Forecast in 2033 | USD 1,360 Million |
Market Growth Rate 2025-2033 | 4.5% |
Rising Demand for Protein and Functional Snack Bars
In the Indian market for snack bars, demand for protein-rich and functional bars has increased due to consumers' growing health consciousness. The increased prevalence of lifestyle diseases such as obesity, diabetes, and cardiovascular diseases are leading people to demand wholesome, on-the-go food items. The protein bars charged with whey protein, plant-based proteins (pea, soy, and rice), and superfoods like chia seeds and flaxseeds are becoming popular among fitness enthusiasts, working professionals, and athletes. Furthermore, functional snack bars that offer more than basic nutrition by powering immunity, gut health, and energy enhancement are witnessing a leap in adoption. With consumers setting the bar higher for convenience options that complement their wellness goals, probiotic, prebiotic, fiber, and vitamin-enriched products are becoming quite mainstream. For instance, in November 2024, SuperYou announced the launch of India’s first protein wafer bar using fermented yeast protein. With 10g protein, 3g fiber, and no added sugar, it offers nutritious, flavorful snack options. Companies are innovating by incorporating natural sweeteners, gluten-free formulations, and clean-label ingredients to cater to evolving preferences. The growing influence of digital marketing, coupled with expanding distribution networks, including e-commerce platforms and specialty health stores, is further supporting market expansion. With urbanization and a shift towards healthier snacking habits, the demand for protein and functional snack bars is expected to remain strong in the coming years.
Growing Popularity of Plant-Based and Clean-Label Snack Bars
The increasing preference for plant-based and clean-label products is shaping the India snack bar market. Consumers are becoming more ingredient-conscious, favoring products free from artificial additives, preservatives, and refined sugars. This trend is particularly evident among millennials and Gen Z consumers, who actively seek transparency in product sourcing and formulation. For instance, in August 2024, ITC Ltd. announced the acquisition of a 40% stake in Yoga Bars, valuing it at ₹175 crore, boosting the clean-label protein bar brand with financial support, ITC’s distribution network, and market expertise for expansion and growth. The shift towards plant-based diets, fueled by concerns over health, sustainability, and ethical consumption, has led to a surge in demand for snack bars formulated with natural, plant-derived ingredients. Brands are responding by introducing snack bars made with nuts, seeds, dried fruits, oats, and plant proteins such as pea, hemp, and brown rice protein. Additionally, sugar alternatives like dates, jaggery, and coconut sugar are being used to appeal to health-conscious consumers. The rising popularity of vegan and gluten-free certifications is further driving market growth. E-commerce platforms, health and wellness retail chains, and specialty stores are playing a significant role in increasing the accessibility of these products. As awareness regarding food ingredients and sustainability continues to grow, the plant-based and clean-label snack bar segment is expected to witness sustained expansion in India’s evolving snacking landscape.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product type, ingredient, and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes cereal bars (granola/muesli bars and others), energy and nutrition bars, and others.
Ingredient Insights:
A detailed breakup and analysis of the market based on the ingredient have also been provided in the report. This includes nuts, whole grains, dried fruits, and others.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered |
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Ingredients Covered | Nuts, Whole Grains, Dried Fruits, Others |
Distribution Channels Covered | Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, Others |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: