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India Snacks Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The Indian snacks market exhibited robust growth during 2016-2021. Looking forward, IMARC Group expects the market to grow at a CAGR of 12% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Snacks refer to food products that are smaller in portion size than the main meal and are usually eaten as a side dish or appetizer. They are either baked or fried and are prepared from a variety of ingredients, including corn, potatoes, grains, nuts, oil, vegetables, etc. Snacks are widely available in sweet, salty, sour, and spicy tastes. In India, some of the commonly available snacks include chips, popcorn, salted peanuts, fryums, etc. These snacks are widely preferred by the masses owing to their satisfying taste, long shelf-life, easy storage, etc.

 

 
 

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Indian Snacks Industry Trends and Drivers:

The rising consumption of processed food items due to hectic work schedules and sedentary lifestyles of the consumers is primarily driving the India snacks market. In line with this, the emerging trend of on-the-go snacking, particularly among the working and millennial population, is also propelling the product demand. Additionally, the escalating levels of urbanization, shifting dietary preferences, and improving consumer living standards, are further catalyzing the sales of snacks in the country. Besides this, the growing popularity of snacks with ethnic tastes, such as banana chips, murukku, papad, samosas, etc., based on the diversified food culture of the country, is acting as a significant growth-inducing factor. Moreover, the rising health-consciousness among consumers is augmenting the adoption of value-added product variants with natural, organic, vegan, low-calorie, and gluten-free ingredients. Numerous key players are also introducing snacks with different flavors, shapes, textures, and seasonings to attract a larger consumer base and expand their product portfolio. Apart from this, the implementation of several quality standards by the Food Safety and Standards Authority of India (FSSAI) to reduce the risk of food-borne illness and digestive problems, is positively influencing the regional snacks market. Furthermore, the growing number of luxurious snack brands in India serving premium, gourmet, and clean-label variants is also bolstering the product demand in the country. Additionally, a significant rise in the export of Indian snacks to western countries, coupled with the emergence of bridge snacks that have a local taste with a western appearance, is expected to drive the market growth in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India snacks market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, pack type, pack size and distribution channel.

Breakup by Product Type

 

 
 

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  • Chips
  • Salted Peanuts
  • Fryums
  • Popcorns
     

Breakup by States

  • Maharashtra
  • Uttar Pradesh
  • Delhi
  • Gujarat
  • Karnataka
  • Andhra Pradesh
  • Telangana
  • Goa
  • Others
     

Breakup by Pack Type

  • Pouch
  • Others
     

Breakup by Pack Size

  • Less than 50 gm
  • 50-100 gm
  • More than 100gm
     

Breakup by Distribution Channel

  • General Trade
  • Modern Trade
  • Online and E-Commerce
  • Others
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Agro Tech Foods Ltd. (Conagra Brands, Inc.), Balaji Wafers Pvt. Ltd., Bikanervala Foods Private Limited, Haldiram Snacks Private Limited, ITC Limited, Parle Products Private Limited, PepsiCo, Prataap Snacks Limited, TTK Foods (TTK Healthcare), and Urban Platter.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units INR Crore, ‘000 Tons
Segment Coverage Product Type, Pack Type, Pack Size, Distribution Channel, States
States Covered Maharashtra, Uttar Pradesh, Delhi, Gujarat, Karnataka, Andhra Pradesh, Telangana, Goa
Companies Covered Agro Tech Foods Ltd. (Conagra Brands, Inc.), Balaji Wafers Pvt. Ltd., Bikanervala Foods Private Limited, Haldiram Snacks Private Limited, ITC Limited, Parle Products Private Limited, PepsiCo, Prataap Snacks Limited, TTK Foods (TTK Healthcare), and Urban Platter.
Customization Scope 10% Free Customization
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Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the India snacks market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on India snacks market?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the states?
  • What is the breakup of the market based on the pack type?
  • What is the breakup of the market based on the pack size?
  • What is the breakup of the market based on the distribution channel?
  • What are the key driving factors and challenges in the market?
  • Who are the key players?

1    Preface  
2    Scope and Methodology

    2.1    Objectives of the Study  
    2.2    Stakeholders  
    2.3    Data Sources  
        2.3.1    Primary Sources  
        2.3.2     Secondary Sources  
    2.4     Market Estimation  
        2.4.1    Bottom-Up Approach  
        2.4.2    Top-Down Approach  
    2.5     Forecasting Methodology  
3    Executive Summary
4    Introduction 

    4.1    Overview  
    4.2    Key Industry Trends 
5    India Snacks Market
    5.1    Market Overview
    5.2    Market Performance
       5.2.1    Value Trends
       5.2.2    Volume Trends
    5.3    Impact of COVID-19
    5.4    Market Forecast 
        5.4.1   Value Trends
        5.4.2   Volume Trends 
6    Market Breakup by Product Type
    6.1    Chips
        6.1.1    Volume Trends
           6.1.1.1 Market Trends
           6.1.1.2 Market Forecast
        6.1.2    Market Breakup by Type
        6.1.3    Value Trends
           6.1.3.1 Market Trends
           6.1.3.2 Market Forecast
    6.2    Salted Peanuts
        6.2.1   Volume Trends
           6.2.1.1 Market Trends
           6.2.1.2 Market Forecast
        6.2.2   Value Trends
           6.2.2.1 Market Trends
           6.2.2.2 Market Forecast
    6.3   Fryums
        6.3.1   Volume Trends
           6.3.1.1 Market Trends
           6.3.1.2 Market Forecast
        6.3.2   Value Trends
           6.3.2.1 Market Trends
           6.3.2.2 Market Forecast
    6.4    Popcorns
        6.4.1   Volume Trends
           6.4.1.1 Market Trends
           6.4.1.2 Market Forecast
        6.4.2   Value Trends
           6.4.2.1 Market Trends
           6.4.2.2 Market Forecast
7   Market Breakup by States
    7.1    Maharashtra
        7.1.1   Volume Trends
           7.1.1.1 Market Trends
           7.1.1.2 Market Forecast
        7.1.2   Value Trends
           7.1.2.1 Market Trends
           7.1.2.2 Market Forecast
    7.2    Uttar Pradesh
        7.2.1   Volume Trends
           7.2.1.1 Market Trends
           7.2.1.2 Market Forecast
        7.2.2   Value Trends
           7.2.2.1 Market Trends
           7.2.2.2 Market Forecast
    7.3    Delhi
        7.3.1   Volume Trends
           7.3.1.1 Market Trends
           7.3.1.2 Market Forecast
        7.3.2   Value Trends
           7.3.2.1 Market Trends
           7.3.2.2 Market Forecast
    7.4    Gujarat
        7.4.1   Volume Trends
           7.4.1.1 Market Trends
           7.4.1.2 Market Forecast
        7.4.2   Value Trends
           7.4.2.1 Market Trends
           7.4.2.2 Market Forecast
    7.5    Karnataka
        7.5.1   Volume Trends
           7.5.1.1 Market Trends
           7.5.1.2 Market Forecast
        7.5.2   Value Trends
           7.5.2.1 Market Trends
           7.5.2.2 Market Forecast
    7.6    Andhra Pradesh
        7.6.1   Volume Trends
           7.6.1.1 Market Trends
           7.6.1.2 Market Forecast
        7.6.2   Value Trends
           7.6.2.1 Market Trends
           7.6.2.2 Market Forecast
    7.7    Telangana
        7.7.1   Volume Trends
           7.7.1.1 Market Trends
           7.7.1.2 Market Forecast
        7.7.2   Value Trends
           7.7.2.1 Market Trends
           7.7.2.2 Market Forecast
    7.8    Goa
        7.8.1   Volume Trends
           7.8.1.1 Market Trends
           7.8.1.2 Market Forecast
        7.8.2   Value Trends
           7.8.2.1 Market Trends
           7.8.2.2 Market Forecast
    7.9    Others
        7.9.1   Volume Trends
           7.9.1.1 Market Trends
           7.9.1.2 Market Forecast
        7.9.2   Value Trends
           7.9.2.1 Market Trends
           7.9.2.2 Market Forecast
8    Market Breakup by Pack Type
    8.1    Pouch
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Others
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Pack Size
    9.1    Less than 50 gm
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    50-100 gm
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    More than 100 gm
        9.3.1 Market Trends
        9.3.2 Market Forecast
10   Market Breakup by Distribution Channel
    10.1    General Trade
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Modern Trade
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Online and E-Commerce
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    Others
        10.4.1 Market Trends
        10.4.2 Market Forecast
11    Pricing and Margin Analysis
    11.1    Analysis of Price Offered by Major Players with Their SKU 
    11.2    Margins at Various Levels of Supply Chain
    11.3    Pricing Strategy at Entry level
12    Competitive Landscape
    12.1     Market Share of Key Players
    12.2     Business and Marketing Strategies
    12.3     Key Players Profile
        12.3.1    Agro Tech Foods Ltd. (Conagra Brands, Inc.)
           12.3.1.1 Company Overview 
           12.3.1.2 Product Portfolio 
           12.3.1.3 Financials 
        12.3.2    Balaji Wafers Pvt. Ltd.
           12.3.2.1 Company Overview 
           12.3.2.2 Product Portfolio 
        12.3.3    Bikanervala Foods Private Limited
           12.3.3.1 Company Overview 
           12.3.3.2 Product Portfolio 
        12.3.4    Haldiram Snacks Private Limited
           12.3.4.1 Company Overview 
           12.3.4.2 Product Portfolio 
        12.3.5    ITC Limited
           12.3.5.1 Company Overview 
           12.3.5.2 Product Portfolio 
           12.3.5.3 Financials 
           12.3.5.4 SWOT 
        12.3.6    Parle Products Private Limited
           12.3.6.1 Company Overview 
           12.3.6.2 Product Portfolio 
        12.3.7    PepsiCo
           12.3.7.1 Company Overview 
           12.3.7.2 Product Portfolio 
           12.3.7.3 Financials 
           12.3.7.4 SWOT 
        12.3.8    Prataap Snacks Limited
           12.3.8.1 Company Overview 
           12.3.8.2 Product Portfolio 
           12.3.8.3 Financials 
        12.3.9    TTK Foods (TTK Healthcare)
           12.3.9.1 Company Overview 
           12.3.9.2 Product Portfolio 
           12.3.9.3 Financials 
        12.3.10   Urban Platter
           12.3.10.1 Company Overview 
           12.3.10.2 Product Portfolio 
13    IMARC Recommendations

List of Figures


Figure 1: India: Snacks Market: Major Drivers and Challenges
Figure 2: India: Snacks Market: Sales Value (in INR Crore), 2016-2021
Figure 3: India: Snacks Market: Sales Volume (in ‘000 Tons), 2016-2021
Figure 4: India: Snacks Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 5: India: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 6: India: Snacks Market: Breakup by Product Type (in %), 2021
Figure 7: India: Snacks (Chips) Market: Sales Volume (in ‘000 Tons), 2016 - 2021
Figure 8: India: Snacks (Chips) Market Forecast: Sales Volume (in ‘000 Tons), 2022 - 2027
Figure 9: India: Chips Market: Breakup by Type (in %), 2021
Figure 10: India: Snacks (Chips) Market: Sales Value (in INR Crore), 2016 & 2021
Figure 11: India: Snacks (Chips) Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 12: India: Snacks (Salted Peanuts) Market: Sales Volume (in ‘000 Tons), 2016 - 2021
Figure 13: India: Snacks (Salted Peanuts) Market Forecast: Sales Volume (in ‘000 Tons), 2022 - 2027
Figure 14: India: Snacks (Salted Peanuts) Market: Sales Value (in INR Crore), 2016 & 2021
Figure 15: India: Snacks (Salted Peanuts) Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 16: India: Snacks (Fryums) Market: Sales Volume (in ‘000 Tons), 2016 - 2021
Figure 17: India: Snacks (Fryums) Market Forecast: Sales Volume (in ‘000 Tons), 2022 - 2027
Figure 18: India: Snacks (Fryums) Market: Sales Value (in INR Crore), 2016 & 2021
Figure 19: India: Snacks (Fryums) Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 20: India: Snacks (Popcorns) Market: Sales Volume (in ‘000 Tons), 2016 - 2021
Figure 21: India: Snacks (Popcorns) Market Forecast: Sales Volume (in ‘000 Tons), 2022 - 2027
Figure 22: India: Snacks (Popcorns) Market: Sales Value (in INR Crore), 2016 & 2021
Figure 23: India: Snacks (Popcorns) Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 24: India: Snacks Market: Breakup by State (in %), 2021
Figure 25: Maharashtra: Snacks Market: Sales Volume (in ‘000 Tons), 2016 - 2021
Figure 26: Maharashtra: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2022 - 2027
Figure 27: Maharashtra: Snacks Market: Sales Value (in INR Crore), 2016 & 2021
Figure 28: Maharashtra: Snacks Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 29: Uttar Pradesh: Snacks Market: Sales Volume (in ‘000 Tons), 2016 - 2021
Figure 30: Uttar Pradesh: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2022 - 2027
Figure 31: Uttar Pradesh: Snacks Market: Sales Value (in INR Crore), 2016 & 2021
Figure 32: Uttar Pradesh: Snacks Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 33: Delhi: Snacks Market: Sales Volume (in ‘000 Tons), 2016 - 2021
Figure 34: Delhi: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2022 - 2027
Figure 35: Delhi: Snacks Market: Sales Value (in INR Crore), 2016 & 2021
Figure 36: Delhi: Snacks Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 37: Gujarat: Snacks Market: Sales Volume (in ‘000 Tons), 2016 - 2021
Figure 38: Gujarat: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2022 - 2027
Figure 39: Gujarat: Snacks Market: Sales Value (in INR Crore), 2016 & 2021
Figure 40: Gujarat: Snacks Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 41: Karnataka: Snacks Market: Sales Volume (in ‘000 Tons), 2016 - 2021
Figure 42: Karnataka: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2022 - 2027
Figure 43: Karnataka: Snacks Market: Sales Value (in INR Crore), 2016 & 2021
Figure 44: Karnataka: Snacks Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 45: Andhra Pradesh: Snacks Market: Sales Volume (in ‘000 Tons), 2016 - 2021
Figure 46: Andhra Pradesh: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2022 - 2027
Figure 47: Andhra Pradesh: Snacks Market: Sales Value (in INR Crore), 2016 & 2021
Figure 48: Andhra Pradesh: Snacks Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 49: Telangana: Snacks Market: Sales Volume (in ‘000 Tons), 2016 - 2021
Figure 50: Telangana: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2022 - 2027
Figure 51: Telangana: Snacks Market: Sales Value (in INR Crore), 2016 & 2021
Figure 52: Telangana: Snacks Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 53: Goa: Snacks Market: Sales Volume (in ‘000 Tons), 2016 - 2021
Figure 54: Goa: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2022 - 2027
Figure 55: Goa: Snacks Market: Sales Value (in INR Crore), 2016 & 2021
Figure 56: Goa: Snacks Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 57: Others: Snacks Market: Sales Volume (in ‘000 Tons), 2016 - 2021
Figure 58: Others: Snacks Market Forecast: Sales Volume (in ‘000 Tons), 2022 - 2027
Figure 59: Others: Snacks Market: Sales Value (in INR Crore), 2016 & 2021
Figure 60: Others: Snacks Market Forecast: Sales Value (in INR Crore), 2022-2027
Figure 61: India: Snacks Market: Breakup by Pack Type (in %), 2021
Figure 62: India: Snacks (Pouch) Market: Sales Volume (in ‘000 Tons), 2016-2021
Figure 63: India: Snacks (Pouch) Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 64: India: Snacks (Others) Market: Sales Volume (in ‘000 Tons), 2016-2021
Figure 65: India: Snacks (Others) Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 66: India: Snacks Market: Breakup by Pack Size (in %), 2021
Figure 67: India: Snacks (Less than 50 gm) Market: Sales Volume ('000 Tons), 2016-2021
Figure 68: India: Snacks (Less than 50 gm) Market Forecast: Sales Volume ('000 Tons), 2022-2027
Figure 69: India: Snacks (50-100 gm) Market: Sales Volume ('000 Tons), 2016-2021
Figure 70: India: Snacks (50-100 gm) Market Forecast: Sales Volume ('000 Tons), 2022-2027
Figure 71: India: Snacks (More than 100 gm) Market: Sales Volume ('000 Tons), 2016-2021
Figure 72: India: Snacks (More than 100 gm) Market Forecast: Sales Volume ('000 Tons), 2022-2027
Figure 73: India: Snacks Market: Breakup by Distribution Channel (in %), 2021
Figure 74: India: Snacks Market (Sales Through General Trade: Convenience Stores/Kirana Stores): Volume Trends (in ‘000 Tons), 2016-2021
Figure 75: India: Snacks Market Forecast (Sales Through General Trade: Convenience Stores/Kirana Stores): Volume Trends (in ‘000 Tons), 2022-2027
Figure 76: India: Snacks Market (Sales Through Modern Trade: Supermarkets, Hypermarket, Specialty Stores): Volume Trends (in ‘000 Tons), 2016-2021
Figure 77: India: Snacks Market Forecast (Sales Through Modern Trade: Supermarkets, Hypermarket, Specialty Stores): Volume Trends (in ‘000 Tons), 2022-2027
Figure 78: India: Snacks Market (Sales Through Online and E-Commerce): Volume Trends (in ‘000 Tons), 2016-2021
Figure 79: India: Snacks Market Forecast (Sales Through Online and E-Commerce): Volume Trends (in ‘000 Tons), 2022-2027
Figure 80: India: Snacks Market (Sales Through Other Distribution Channels): Volume Trends (in ‘000 Tons), 2016-2021
Figure 81: India: Snacks Market Forecast (Sales Through Other Distribution Channels): Volume Trends (in ‘000 Tons), 2022-2027
Figure 82: India: Chips Market: Profit Margins at Various Stages of Value Chain Analysis
Figure 83: India: Popcorn Market: Profit Margins at Various Stages of Value Chain Analysis
Figure 84: India: Salted Peanuts Market: Profit Margins at Various Stages of Value Chain Analysis
Figure 85: India: Fryums Market: Profit Margins at Various Stages of Value Chain Analysis
Figure 86: Snacks Market: Breakup of Key Players (in %), 2021

List of Tables

Table 1: India: Snacks Market: Key Industry Highlights, 2021 and 2027
Table 2: India: Snacks Market: Breakup by Product Type (in ‘000 Tons), 2016 -2021
Table 3: India: Snacks Market Forecast: Breakup by Product Type (in ‘000 Tons), 2022-2027
Table 4: India: Snacks Market: Breakup by States (in ‘000 Tons), 2016-2021
Table 5: India: Snacks Market Forecast: Breakup by States (in ‘000 Tons), 2022-2027
Table 6: India: Snacks Market: Breakup by Pack Type (‘000 Tons), 2016-2021
Table 7: India: Snacks Market Forecast: Breakup by Pack Type (‘000 Tons), 2022-2027
Table 8: India: Snacks Market: Breakup by Pack Size ('000 Tons), 2016 -2021
Table 9: India: Snacks Market Forecast: Breakup by Pack Size ('000 Tons), 2022-2027
Table 10: India: Snacks Market: Breakup by Distribution Channel ('000 Tons), 2016-2021
Table 11: India: Snacks Market Forecast: Breakup by Distribution Channel ('000 Tons), 2022-2027
Table 12: India: Salted Peanut Market: Key Players Product (SKUs) Offering
Table 13: India: Popcorn Market: Key Players Product (SKUs) Offering
Table 14: India: Potato Chips Market: Key Players Product (SKUs) Offering
Table 15: India: Fryums Market: Key Players Product (SKUs) Offering
Table 16: India: Snacks Market: Key Players
Table 17: Agro Tech Foods Ltd.: Product Wise SKUs
Table 18: Balaji Wafers Pvt. Ltd.: Product Wise SKUs
Table 19: Bikanervala Foods Private Limited: Product Wise SKUs
Table 20: Bikanervala Foods Private Limited: Product Wise SKUs
Table 21: ITC Limited: Product Wise SKUs
Table 22: Parle Products Private Limited: Product Wise SKUs
Table 23: PepsiCo: Product Wise SKUs
Table 24: Prataap Snacks Limited: Product Wise SKUs
Table 25: TTK Foods (TTK Healthcare): Product Wise SKUs
Table 26: Urban Platter: Product Wise SKUs


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