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The India tea market is expected to grow at a CAGR of around 5% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.
Tea is an aromatic beverage prepared by infusing dried and crushed leaves of the Camellia Sinensis plant in boiling water. Some of the commonly available variants include white, black, herbal, green and oolong tea, which are primarily cultivated in the hilly regions of Assam, West Bengal, Tamil Nadu, Kerala, Tripura, Arunachal Pradesh and other states. Tea is a rich source of polyphenols, caffeine, antioxidants and minerals, such as potassium, manganese, magnesium and calcium. Regular consumption of tea can aid in minimizing the damage caused by free radicals in the body, reduce cholesterol levels in the blood and facilitate healthy weight management. It is usually stored and distributed in plastic containers, paper packaging, bags and aluminum tin boxes.
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Significant growth in the food and beverage industry is one of the key factors creating a positive outlook for the market. India is among the largest producers and consumers of tea across the globe and tea has emerged as one of the most cost-effective and healthy beverages. Moreover, the increasing consumer preference for premium and packaged tea brands is providing a thrust to the market growth. Tea manufacturers are using multi-layered packaging to store and distribute tea and minimize the instances of adulteration, spoilage and maintaining the fragrance and freshness of the tea leaves. In line with this, growing consumer awareness regarding the health and medicinal benefits of organic and green tea variants is also contributing to the market growth. There is a shifting preference toward novel fruit, herbal and other specialty varieties that aid in relaxation, reducing anxiety and minimizing the risks of developing chronic medical ailments. Other factors, including rising expenditure capacities of the consumers, along with the proliferating online retail channels, are anticipated to drive the market toward growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the India tea market, along with forecasts at the country and regional level from 2021-2026. Our report has categorized the market based on product type, packaging, distribution channel and application.
Breakup by Product Type:
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Tea is widely available in numerous variants to suit the taste and preferences of the consumer. This, coupled with the increasing willingness among individuals to experiment with unique tea blends, is impelling the market growth.
Breakup by Packaging:
Key players in the region are offering tea in varying packaging options to provide the convenience of storage to their consumers, thereby expanding the overall market reach.
Breakup by Distribution Channel:
Teas are distributed via different channels due to the significant consumption of tea in the country.
Breakup by Application:
Teas are not only used in the residential sector, but they are also prepared and sold in commercial settings like cafes, lounges, restaurants, and fast-food outlets.
Breakup by Region:
Different parts of India are responsible for the production of different tea types. For instance, South India is primarily known for the premium product variant.
The competitive landscape of the industry has also been examined along with the profiles of the top Indian tea companies being Amar Tea Pvt. Ltd., Duncans Industries Ltd., Hindustan Unilever Limited, Organic India Private Limited, Pataka Group of Companies, Tata Consumer Products (Tata Sons Private Limited) and Wagh Bakri Tea Group.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2020 |
| Historical Period | 2015-2020 |
| Forecast Period | 2021-2026 |
| Units | US$ Million |
| Segment Coverage | Product Type, Packaging, Distribution Channel, Application, Region |
| Region Covered | North India, West and Central India, South India, East India |
| Companies Covered | Amar Tea Pvt. Ltd., Duncans Industries Ltd., Hindustan Unilever Limited, Organic India Private Limited, Pataka Group of Companies, Tata Consumer Products (Tata Sons Private Limited) and Wagh Bakri Tea Group. |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2499 Five User License: US$ 2999 Corporate License: US$ 3499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
We expect the India tea market to exhibit a CAGR of around 5% during 2021-2026.
Significant growth in the food and beverages sector, along with wide availability of diverse product variants, are currently driving the India tea market.
Sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of tea in India.
Based on the product type, the India tea market can be segmented into green tea, black tea, oolong tea, and others. Currently, black tea holds the majority of the total market share.
Based on the application, the India tea market has been segregated into residential and commercial, where residential currently represents the largest segment.
Based on the distribution channel, the India tea market can be divided into supermarkets and hypermarkets, specialty stores, convenience stores, online stores, and others. Among these, convenience stores represent the largest segment.
On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where North India currently dominates the market.
Some of the major players in the India tea market include Amar Tea Pvt. Ltd., Duncans Industries Ltd., Hindustan Unilever Limited, Organic India Private Limited, Pataka Group of Companies, Tata Consumer Products (Tata Sons Private Limited), and Wagh Bakri Tea Group.
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