India Tea Market

India Tea Industry Outlook 2023-2028:

The India tea market size reached 1.2 Million Tons in 2022. Looking forward, IMARC Group expects the market to reach 1.5 Million Tons by 2028, exhibiting a growth rate (CAGR) of 4.5% during 2023-2028. The increasing consumer preference for premium and packaged tea brands, expansion of online retail channels, and awareness regarding the health benefits offered by tea represent some of the key factors driving the market.

Tea is an aromatic beverage prepared by infusing dried and crushed leaves of the Camellia Sinensis plant in boiling water. Some of the commonly available variants include white, black, herbal, green and oolong tea, which are primarily cultivated in the hilly regions of Assam, West Bengal, Tamil Nadu, Kerala, Tripura, Arunachal Pradesh and other states. Tea is a rich source of polyphenols, caffeine, antioxidants and minerals, such as potassium, manganese, magnesium and calcium. Regular consumption of tea can aid in minimizing the damage caused by free radicals in the body, reduce cholesterol levels in the blood and facilitate healthy weight management. It is usually stored and distributed in plastic containers, paper packaging, bags and aluminum tin boxes.

India Tea Market Trends:

Significant growth in the food and beverage industry is one of the key factors creating a positive outlook for the tea market in India. The country is among the largest producers and consumers of tea across the globe and tea has emerged as one of the most cost-effective and healthy beverages. Moreover, the increasing consumer preference for premium and packaged tea brands is providing a thrust to the market growth. Tea manufacturers are using multi-layered packaging to store and distribute tea and minimize the instances of adulteration, spoilage and maintaining the fragrance and freshness of the tea leaves. In line with this, growing consumer awareness regarding the health and medicinal benefits of organic and green tea variants is also contributing to the rising tea consumption in India. There is a shifting preference toward novel fruit, herbal and other specialty varieties that aid in relaxation, reducing anxiety and minimizing the risks of developing chronic medical ailments. Other factors, including rising expenditure capacities of the consumers, along with the proliferating online retail channels, are anticipated to drive the tea industry in India toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India tea market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on product type, packaging, distribution channel and application.

Breakup by Product Type:

• Green Tea
• Black Tea
• Oolong Tea
• Others
   

Tea is widely available in numerous variants to suit the taste and preferences of the consumer. This, coupled with the increasing willingness among individuals to experiment with unique tea blends, is impelling the market growth.

Breakup by Packaging:

• Plastic Containers
• Loose Tea
• Paper Boards
• Aluminium Tin
• Tea Bags
• Others
   

Key players in the region are offering tea in varying packaging options to provide the convenience of storage to their consumers, thereby expanding the overall market reach.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others
   

Teas are distributed via different channels due to the significant consumption of tea in the country.

Breakup by Application:

• Residential
• Commercial
   

Teas are not only used in the residential sector, but they are also prepared and sold in commercial settings like cafes, lounges, restaurants, and fast-food outlets.

Breakup by Region:

• North India
• West and Central India
• South India
• East India
   

Different parts of India are responsible for the production of different tea types. For instance, South India is primarily known for the premium product variant.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the top Indian tea companies being Amar Tea Pvt. Ltd., Duncans Industries Ltd., Hindustan Unilever Limited, Organic India Private Limited, Pataka Group of Companies, Tata Consumer Products (Tata Sons Private Limited) and Wagh Bakri Tea Group.

Report Coverage: