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India Tea Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

India Tea Market Outlook 2021-2026:

The India tea market is expected to grow at a CAGR of around 5% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end-use sectors. These insights are included in the report as a major market contributor.

Tea is an aromatic beverage prepared by infusing dried and crushed leaves of the Camellia Sinensis plant in boiling water. Some of the commonly available variants include white, black, herbal, green and oolong tea, which are primarily cultivated in the hilly regions of Assam, West Bengal, Tamil Nadu, Kerala, Tripura, Arunachal Pradesh and other states. Tea is a rich source of polyphenols, caffeine, antioxidants and minerals, such as potassium, manganese, magnesium and calcium. Regular consumption of tea can aid in minimizing the damage caused by free radicals in the body, reduce cholesterol levels in the blood and facilitate healthy weight management. It is usually stored and distributed in plastic containers, paper packaging, bags and aluminum tin boxes.

 

 
 

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Market Trends:

Significant growth in the food and beverage industry is one of the key factors creating a positive outlook for the market. India is among the largest producers and consumers of tea across the globe and tea has emerged as one of the most cost-effective and healthy beverages. Moreover, the increasing consumer preference for premium and packaged tea brands is providing a thrust to the market growth. Tea manufacturers are using multi-layered packaging to store and distribute tea and minimize the instances of adulteration, spoilage and maintaining the fragrance and freshness of the tea leaves. In line with this, growing consumer awareness regarding the health and medicinal benefits of organic and green tea variants is also contributing to the market growth. There is a shifting preference toward novel fruit, herbal and other specialty varieties that aid in relaxation, reducing anxiety and minimizing the risks of developing chronic medical ailments. Other factors, including rising expenditure capacities of the consumers, along with the proliferating online retail channels, are anticipated to drive the market toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India tea market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product type, packaging, distribution channel and application.

Breakup by Product Type:

 

 
 

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  • Green Tea
  • Black Tea
  • Oolong Tea
  • Others

 

Tea is widely available in numerous variants to suit the taste and preferences of the consumer. This, coupled with the increasing willingness among individuals to experiment with unique tea blends, is impelling the market growth.  

Breakup by Packaging:

  • Plastic Containers
  • Loose Tea
  • Paper Boards
  • Aluminium Tin
  • Tea Bags
  • Others

 

Key players in the region are offering tea in varying packaging options to provide the convenience of storage to their consumers, thereby expanding the overall market reach.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Stores
  • Others

 

Teas are distributed via different channels due to the significant consumption of tea in the country.

Breakup by Application:

  • Residential
  • Commercial

 

Teas are not only used in the residential sector, but they are also prepared and sold in commercial settings like cafes, lounges, restaurants, and fast-food outlets.

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India

 

Different parts of India are responsible for the production of different tea types. For instance, South India is primarily known for the premium product variant.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the top Indian tea companies being Amar Tea Pvt. Ltd., Duncans Industries Ltd., Hindustan Unilever Limited, Organic India Private Limited, Pataka Group of Companies, Tata Consumer Products (Tata Sons Private Limited) and Wagh Bakri Tea Group.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Million
Segment Coverage Product Type, Packaging, Distribution Channel, Application, Region
Region Covered  North India, West and Central India, South India, East India
Companies Covered Amar Tea Pvt. Ltd., Duncans Industries Ltd., Hindustan Unilever Limited, Organic India Private Limited, Pataka Group of Companies, Tata Consumer Products (Tata Sons Private Limited) and Wagh Bakri Tea Group.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 2999
Corporate License: US$ 3499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    India Tea Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product Type
    6.1    Green Tea
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Black Tea
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Oolong Tea
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast
7    Market Breakup by Packaging
    7.1    Plastic Containers
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Loose Tea
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Paper Boards
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Aluminium Tin
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Tea Bags
        7.5.1 Market Trends
        7.5.2 Market Forecast
    7.6    Others
        7.6.1 Market Trends
        7.6.2 Market Forecast
8    Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Specialty Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Convenience Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast 
    8.4    Online Stores
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast 
9    Market Breakup by Application
    9.1    Residential
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Commercial
        9.2.1 Market Trends
        9.2.2 Market Forecast
10    Market Breakup by Region
    10.1    North India
        10.1.1 Market Trends
        10.1.2 Market Breakup by State
        10.1.3 Market Forecast
    10.2    West and Central India
        10.2.1 Market Trends
        10.2.2 Market Breakup by State
        10.2.3 Market Forecast
    10.3    South India
        10.3.1 Market Trends
        10.3.2 Market Breakup by State
        10.3.3 Market Forecast
    10.4    East India 
        10.4.1 Market Trends
        10.4.2 Market Breakup by State
        10.4.3 Market Forecast 
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Policy and Regulatory Landscape
16    Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
       16.3.1    Amar Tea Pvt. Ltd.
       16.3.2    Duncans Industries Ltd.
       16.3.3    Hindustan Unilever Limited
       16.3.4    Organic India Private Limited
       16.3.5    Pataka Group of Companies
       16.3.6    Tata Consumer Products (Tata Sons Private Limited)
       16.3.7    Wagh Bakri Tea Group

List of Figures

Figure 1: India: Tea Market: Major Drivers and Challenges
Figure 2: India: Tea Market: Sales Value (in Million US$), 2016 - 2020 
Figure 3: India: Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 4: India: Tea Market: Breakup by Product Type (in %), 2020
Figure 5: India: Tea Market: Breakup by Packaging (in %), 2020
Figure 6: India: Tea Market: Breakup by Distribution Channel (in %), 2020
Figure 7: India: Tea Market: Breakup by Application (in %), 2020
Figure 8: India: Tea Market: Breakup by Region (in %), 2020
Figure 9: India: Tea (Green) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: India: Tea (Green) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: India: Tea (Black) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: India: Tea (Black) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: India: Tea (Oolong) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: India: Tea (Oolong) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: India: Tea (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: India: Tea (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: India: Tea (Plastic Containers) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: India: Tea (Plastic Containers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: India: Tea (Loose Tea) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: India: Tea (Loose Tea) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: India: Tea (Paper Boards) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: India: Tea (Paper Boards) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: India: Tea (Aluminium Tin) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: India: Tea (Aluminium Tin) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: India: Tea (Tea Bags) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: India: Tea (Tea Bags) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: India: Tea (Other Packaging Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: India: Tea (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: India: Tea (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: India: Tea (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: India: Tea (Specialty Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: India: Tea (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: India: Tea (Convenience Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: India: Tea (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: India: Tea (Online Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: India: Tea (Online Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: India: Tea (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: India: Tea (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: India: Tea (Residential) Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: India: Tea (Residential) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: India: Tea (Commercial) Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: India: Tea (Commercial) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: North India: Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: North India: Tea Market: Breakup by State (in %), 2020
Figure 45: North India: Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: West and Central India: Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: West and Central India: Tea Market: Breakup by State (in %), 2020
Figure 48: West and Central India: Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: South India: Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: South India: Tea Market: Breakup by State (in %), 2020
Figure 51: South India: Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: East India: Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: East India: Tea Market: Breakup by State (in %), 2020
Figure 54: East India: Tea Market Forecast: Sales Value (in Million US$), 2021-2026 
Figure 55: India: Tea Industry: SWOT Analysis
Figure 56: India: Tea Industry: Value Chain Analysis
Figure 57: India: Tea Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: Tea Market: Key Industry Highlights, 2020 and 2026
Table 2: India: Tea Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: India: Tea Market Forecast: Breakup by Packaging (in Million US$), 2021-2026
Table 4: India: Tea Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 5: India: Tea Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 6: India: Tea Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: India: Tea Market: Competitive Structure
Table 8: India: Tea Market: Key Players

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Key Question Answered in this Report

We expect the India tea market to exhibit a CAGR of around 5% during 2021-2026.

Significant growth in the food and beverages sector, along with wide availability of diverse product variants, are currently driving the India tea market.

Sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of tea in India.

Based on the product type, the India tea market can be segmented into green tea, black tea, oolong tea, and others. Currently, black tea holds the majority of the total market share.

Based on the application, the India tea market has been segregated into residential and commercial, where residential currently represents the largest segment.

Based on the distribution channel, the India tea market can be divided into supermarkets and hypermarkets, specialty stores, convenience stores, online stores, and others. Among these, convenience stores represent the largest segment.

On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where North India currently dominates the market.

Some of the major players in the India tea market include Amar Tea Pvt. Ltd., Duncans Industries Ltd., Hindustan Unilever Limited, Organic India Private Limited, Pataka Group of Companies, Tata Consumer Products (Tata Sons Private Limited), and Wagh Bakri Tea Group.

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