India Television Market

India Television Market Overview:

The India television market size reached USD 12.22 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 34.99 Billion by ​2033​, exhibiting a growth rate (CAGR) of 12.40% during 2025-2033. The market is driven by growing consumer demand for smart features, regional content availability, and low-cost internet connectivity. Technological progress and higher penetration in non-metro areas are also propelling growth. Changing lifestyle choices and digitalization are transforming viewing patterns among urban and rural audiences. With product innovation and distribution channels expanding, India television market share is likely to see consistent improvement.

India Television Market Trends:

Growing Adoption of Big-Screen Smart TVs

The growing affinity for immersive in-home entertainment experience is fueling a significant boost in demand for large-screen smart televisions throughout India. For instance, in November 2024, Indkal Technologies introduced Acer's M series hybrid mini–LED QLED TVs in India with 65-inch and 75-inch variants, Android 11, 1,400 nits brightness, and enhanced display features. Moreover, people are highly going for screens with a size over 50 inches, driven by decreasing prices, better content accessibility, and the growing trend of connected living. Smart capabilities like built-in streaming apps, voice control, and wireless casting directly from the phone are now seen as more than luxury options but increasingly expected. Urban residences, especially, are leading this way, followed by rural and semi-urban sectors through developing digital infrastructure. Suppliers are retreating with breakthroughs in display resolution, minimal form factors, and power conservation. This transition towards larger, feature-packed televisions is transforming consumption patterns, viewing habits for content, and in-home entertainment dynamics. India television market share point towards a positive trend, with consumer aspirations highly converging to premium viewing expectations and smart features.

Technological Convergence Redefining Viewing Habits

Technological convergence is at the center of revolutionizing the way Indian consumers engage with televisions. For example, in August 2024, Sony released the Bravia 9 4K mini-LED TV series in India in 75-inch and 85-inch variants. With advanced backlight management, better contrast, and AI-based visuals, the TVs look to deliver best-in-class picture quality and gaming performance. Furthermore, savvy integration of smart home capabilities, voice recognition, and AI is revolutionizing the television to be a much more active viewer experience as well as an active digital hub. More refined UI/UX, enhanced processing abilities, and cognitive recommendations through the power of analytics are all together enriching viewership across heterogeneous demographics. Viewers in India are becoming increasingly interactive around on-demand video, gaming, and internet-led applications, which are all accessed through one screen on a TV. This has developed a blurring of lines among TV, smartphone, and computer capabilities. The shift is especially clear in younger families and technology-savvy consumers who value personalization, speed, and interactivity. India television market outlook indicates that demand is being ever more fueled by innovations that link devices and services into integrated ecosystems, reaffirming television's central role in the digital living space.

Deepening Penetration in Tier II and Tier III Cities

TV adoption in India is experiencing regional transformation, with Tier II and Tier III cities being major centers of demand. Enhanced electrification, boosted internet penetration, and aspirational consumption behavior are strong drivers that are facilitating this trend. Consumers here are looking for value-for-money propositions that offer a combination of durability, smartness, and visual quality. Local content interest and vernacular language support also add to the attractiveness of smart TVs designed for local audiences. Government programs for digital inclusion and reducing the cost of internet services further add to growing adoption levels. With digitally literate rural and semi-urban consumers, the television becomes a portal for learning, entertainment, and access to information. India television growth confirm the need for localized strategies and distribution networks to be able to fully tap the potential of these emerging markets, where demand is both increasing and diversifying.

India Television Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on technology, screen size, features, and end user.

Technology Insights:

• LED/LCD TV
• OLED TV
• QLED TV
• Smart TV

The report has provided a detailed breakup and analysis of the market based on the technology. This includes LED/LCD TV, OLED TV, QLED TV, and smart TV.

Screen Size Insights:

• Small Screen (Below 32 inches)
• Medium Screen (32 to 50 inches)
• Large Screen (Above 50 inches)

A detailed breakup and analysis of the market based on the screen size have also been provided in the report. This includes small screen (below 32 inches), medium screen (32 to 50 inches), and large screen (above 50 inches).

Features Insights:

• High-Resolution Displays
  • 4K
  • 8K
• HDR (High Dynamic Range)
• Audio Enhancement
  • Dolby Atmos
  • DTS X
• Connectivity Options
  • Bluetooth
  • Wi-Fi
  • HDMI
• Voice Control and AI Integration

The report has provided a detailed breakup and analysis of the market based on the features. This includes high-resolution displays (4K, 8K), HDR (High Dynamic Range), audio enhancement (Dolby Atmos, DTS X), connectivity options (Bluetooth, Wi-Fi, HDMI), voice control and AI integration.

End User Insights:

• Entertainment Enthusiasts
• Budget-Conscious Consumers
• Tech Enthusiasts
• Gamers

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes entertainment enthusiasts, budget-conscious consumers, tech enthusiasts, gamers.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North, South, East, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Television Market News:

• In July 2024, Hisense had rolled out its cutting-edge series of Mini LED, Google TV, QLED, and 4K smart TVs in India. The series features the Q7N, U7N, U6N Pro, and E68N models, equipped with advanced technologies such as Quantum Dot, Dolby Vision, Dolby Atmos, and a 240Hz refresh rate to provide an immersive gaming experience. These models provide superior picture and audio quality, elevating the home entertainment experience.
• In June 2024, Samsung launched its 2024 QLED 4K TV series in India, which comes in 55-inch, 65-inch, and 75-inch variants. The TVs have Quantum Dot, Quantum HDR, 4K upscaling, Motion Xcelerator for gaming, Samsung's TV Plus with 100+ free channels, and Multi Voice Assistant for easy connectivity.

India Television Market Report Coverage:

Key Questions Answered in This Report:

• How has the India television market performed so far and how will it perform in the coming years?
• What is the breakup of the India television market on the basis of technology?
• What is the breakup of the India television market on the basis of screen size?
• What is the breakup of the India television market on the basis of features?
• What is the breakup of the India television market on the basis of end user?
• What is the breakup of the India television market on the basis of region?
• What are the various stages in the value chain of the India television market? 
• What are the key driving factors and challenges in the India television?
• What is the structure of the India television market and who are the key players?
• What is the degree of competition in the India television market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India television market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India television market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India television industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.