India Tortilla Market

India Tortilla Market Overview:

The India tortilla market size reached USD 1,543.03 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,248.45 Million by 2033, exhibiting a growth rate (CAGR) of 4.27% during 2025-2033. The India tortilla market share is expanding, driven by the growing adoption of convenience food items among working professionals, along with the rising trend of social media marketing, which assists in promoting the consumption of tortillas.

India Tortilla Market Trends:

Expansion of quick service restaurants (QSRs)

The expansion of QSRs is impelling the India tortilla market growth. In March 2025, Burger Singh, a QSR brand based in India, revealed plans to launch more than 200 new outlets in Tier II and III cities of the country. With big brands expanding across India, tortillas are becoming a popular choice for both dine-in and delivery customers. More fast-food chains and cafes are introducing Mexican-inspired dishes like burritos, tacos, and wraps to their menus. Local QSR chains and cloud kitchens are also experimenting with tortillas, using them in fusion dishes that blend Indian and international flavors, further driving their demand. The rising trend of convenience food items, especially among younger demographics and working professionals, is making tortillas a staple in fast food product outlets. Since tortillas are versatile, easy to store, and can be utilized in multiple dishes, QSRs prefer them over traditional breads for quick preparation and consistent quality. Online food delivery services are further catalyzing the demand, as people increasingly order tortilla-based meals from these platforms. Additionally, healthier versions, such as whole wheat and multigrain tortillas, are gaining traction in QSR menus, catering to the health-conscious crowd. As QSRs continue to broaden into smaller cities and towns, the market is growing rapidly, benefiting from the increasing popularity of fast, tasty, and worldwide inspired meals across India.

Rising influence of social media trends

The growing influence of social media trends is offering a favorable India tortilla market outlook. Food bloggers, influencers, and viral recipe videos are making tortillas more popular among people. With increasing internet and social media penetration, more people are discovering international cuisines and experimenting with tortilla-based dishes at home and in restaurants. As per the datareportal, In January 2024, the number of social media users in India reached 462.0 Million, representing 32.2% of its entire population. Social media platforms are flooded with recipes for tacos, burritos, quesadillas, and tortilla wraps, inspiring food lovers to try these trendy meals. Many home chefs and cafes are leveraging these trends to introduce fusion dishes, such as Indian-style tortilla wraps and spicy taco variations, further driving the demand. Social media marketing by food brands and tortilla manufacturers is also playing a big role, as visually appealing content and influencer promotions create curiosity and enhance sales. Additionally, fitness influencers promoting gluten-free tortillas as a healthy alternative to traditional bread are making them more popular. As social media continues to influence food preferences, tortillas are becoming a staple in both home kitchens and restaurants in India.

India Tortilla Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on source, product type, and distribution channel.

Source Insights:

• Wheat
• Corn

The report has provided a detailed breakup and analysis of the market based on the source. This includes wheat and corn.

Product Type Insights:

• Tostadas
• Taco Shells
• Tortilla Mix
• Pre-Cooked Tortilla
• Tortilla Chips

A detailed breakup and analysis of the market based on the product type have also been provided in the report. This includes tostadas, taco shells, tortilla mix, pre-cooked tortilla, and tortilla chips.

Distribution Channel Insights:

• Supermarket/Hypermarket
• Departmental Stores
• Online
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarket/hypermarket, departmental stores, online, and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Tortilla Market News:

• In March 2024, Cornitos, the Indian snack brand, introduced Pistachio, the millet ragi nachos with distinct flavors in its dips collection, alongside Tortilla Wraps, Nachos Crisps, Taco Shells, and Tray Packs at Aahar 2024. The Tortilla Wraps presented a creative twist to snacking, making it a delightful treat for everyone.
• In October 2023, Doritos Dinamita unveiled a fresh brand campaign to present two remarkable flavours of Tortilla Chips: fiery lime and chili and sizzlin’ hot, ensuring a significant crunch in each bite. The flavors were specifically tailored and modified for the Indian palate. The chips could be purchased for INR 20 and INR 30 on all retail and online shopping sites in India.

India Tortilla Market Report Coverage:

Key Questions Answered in This Report:

• How has the India tortilla market performed so far and how will it perform in the coming years?
• What is the breakup of the India tortilla market on the basis of source?
• What is the breakup of the India tortilla market on the basis of product type?
• What is the breakup of the India tortilla market on the basis of distribution channel?
• What is the breakup of the India tortilla market on the basis of region?
• What are the various stages in the value chain of the India tortilla market? 
• What are the key driving factors and challenges in the India tortilla market?
• What is the structure of the India tortilla market and who are the key players?
• What is the degree of competition in the India tortilla market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India tortilla market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India tortilla market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India tortilla industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.