India Two-Wheeler Helmets Market

India Two-Wheeler Helmets Market Size and Share: 

The India two-wheeler helmets market size reached USD 2.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.8 Billion by 2033, exhibiting a growth rate (CAGR) of 6.10% during 2025-2033. The market is propelled by growing road safety consciousness, two-wheeler penetration, and stringent government norms for helmet use and BIS certification. Increased urbanization, rising disposable incomes, and desire for fashionable, feature-loaded helmets also drive the market, led by growing online retail channels and changing consumer patterns.

India Two-Wheeler Helmets Market Trends:

Rise in Demand for Premium and Smart Helmets

Indian consumers are increasingly moving towards technologically superior and premium helmets that provide more than the bare minimum protection. Smart helmets with features like Bluetooth connectivity, speakers, voice navigation, and crash alert systems are becoming popular among urban riders and youth. Increasing disposable income, lifestyle changes, and heightened safety awareness are fueling this trend. Also seeing increased demand are high-end helmets produced using cutting-edge materials such as carbon fiber and fitted with anti-fog goggles, ventilation systems, and aerodynamic shapes. The trend also indicates increased value-based shopping behavior over price-sensitive behavior, particularly in urban areas where consumers want increased comfort, security, and style in their riding helmets.

Enforcement of Stringent Safety Regulations and BIS Certification

The Indian government’s mandate making BIS certification compulsory for all helmet manufacturers and sellers from June 1, 2021, has significantly reshaped the helmet market. By enforcing compliance with IS 4151:2015 standards, the regulation targets the elimination of substandard products and enhances rider safety. Alongside this, initiatives under the Motor Vehicles Amendment Act and stricter enforcement by traffic authorities have increased public awareness about certified helmets. As a result, demand for ISI-marked helmets has surged, encouraging local manufacturers to upgrade their processes and meet regulatory norms. The move is also pressuring unorganized and non-compliant players to either adhere to standards or exit the market. This shift is consolidating the industry and enabling quality-driven, established helmet brands to strengthen their presence and expand market share within an increasingly organized landscape.

Growth of E-Commerce and Online Retailing Channels

The rise of e-commerce platforms has reshaped the distribution of two-wheeler helmets in India, offering consumers convenience, wide product visibility, competitive pricing, and doorstep delivery. Online marketplaces like Amazon, Flipkart, and brand-owned e-stores are seeing increased helmet sales, particularly in Tier II and Tier III cities where access to branded outlets is limited. Notably, these cities now account for over 50% of India’s online shoppers, with the overall e-commerce market growing at 23% annually and projected to reach $100 billion by 2026. This shift allows manufacturers to bypass intermediaries and engage directly with consumers, boosting margins and brand visibility. Digital marketing, influencer promotions, and customer reviews further shape purchasing behavior, especially among younger consumers, driving brand loyalty and accelerating online helmet sales across urban and semi-urban regions.

India Two-Wheeler Helmets Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on helmet type and distribution channel.

Helmet Type Insights:

• Full Face
• Open Face
• Half Face
• Modular and Motocross

The report has provided a detailed breakup and analysis of the market based on the helmet type. This includes full face, open face, half face, and modular and motocross.

Distribution Channel Insights:

• Offline
• Online

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes offline, and online.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North, South, East, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Two-Wheeler Helmets Market News:

• In March 2025, Uber introduced AI-powered helmet selfies and in-app helmet nudges to enhance safety on its two-wheeler service, Uber Moto. The initiative also includes distributing 3,000 safety kits nationwide and a new feature allowing female drivers to choose female riders. With over half of Uber rides in India occurring via autos and motos, these tech-driven measures aim to boost helmet usage and promote safer commuting across the country.
• In February 2025, Reise Moto launched Italian-designed Acerbis Profile 4 off-road helmets in India, priced at INR 7,999. Certified by DOT, ECE, and ISI, the helmets feature advanced ventilation, removable padding, and double ring fastening. Unveiled in Mumbai, the launch aligns with rising off-road biking interest, as seen at Bharat Mobility Expo 2025. Reise Moto aims to cater to India’s growing adventure segment through global partnerships like Acerbis to expand its premium gear offerings.
• In June 2024, The United Nations and India launched the “Helmets for Hope” campaign to reduce road fatalities, led by UN Special Envoy Jean Todt and road safety advocate Rajeev Kapur, MD of Steelbird Helmets. The initiative promotes helmet usage among motorcyclists and cyclists, aiming to save lives through awareness and advocacy. It aligns with global efforts to enhance road safety and stems from broader campaigns initiated by the FIA under Todt’s leadership.

India Two-Wheeler Helmets Market Report Coverage:

Key Questions Answered in This Report:

• How has the India two-wheeler helmets market performed so far and how will it perform in the coming years?
• What is the breakup of the India two-wheeler helmets market on the basis of helmet type?
• What is the breakup of the India two-wheeler helmets market on the basis of distribution channel?
• What is the breakup of the India two-wheeler helmets market on the basis of region?
• What are the various stages in the value chain of the India two-wheeler helmets market? 
• What are the key driving factors and challenges in the India two-wheeler helmets market?
• What is the structure of the India two-wheeler helmets market and who are the key players?
• What is the degree of competition in the India two-wheeler helmets market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India two-wheeler helmets market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India two-wheeler helmets market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India two-wheeler helmets industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.