As per the latest report by IMARC Group titled, “Indian Biodegradable Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the Indian biodegradable sanitary napkin market reached a value of US$ 12.1 Million in 2021. A sanitary napkin, also known as a menstrual pad or sanitary pad, is a thin pad made of absorbent materials designed to absorb menstrual fluid. It absorbs and retains menstrual fluid throughout the day and provides comfort to the user. On the other hand, biodegradable sanitary napkins are made of corn starch, cotton, bamboo, and banana fibers. These napkins are environmentally sustainable and can easily be disposed of in natural soil. As a result, they are gaining widespread popularity among the female population in India.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Indian Biodegradable Sanitary Napkin Market Trends:
The market is primarily driven by the growing awareness about personal hygiene among women. Moreover, biodegradable sanitary napkins do not consist of bleach, perfume, or any other kind of chemicals. As a result, their usage is considered less damaging to the skin, thereby encouraging the female population to opt for biodegradable sanitary napkins. In addition, the growing environmental concerns are strengthening the market growth as these sanitary napkins are considered a sustainable alternative to conventionally used napkins and can be easily disposed of in soil without causing any environmental damage. Besides this, the Government of India is introducing various initiatives to promote the usage of environment-friendly personal hygiene products. It is also engaging in partnerships and collaborations with various private entities and non-government organizations (NGOs) to manufacture biodegradable and cost-effective sanitary napkins. Furthermore, key manufacturers are investing in promotional activities to differentiate their products and increase their consumer base. On account of these factors, IMARC Group expects the market reached a value of US$ 70.2 Million by 2027, expanding at a CAGR of 35.1% during 2022-2027.
- On the basis of the material type, the market has been divided into bamboo-corn, cotton, banana fiber, and others. Amongst these, bamboo-corn exhibits a clear dominance in the market.
- Based on the distribution channel, the market has been bifurcated into online and offline channels, wherein the offline segment holds the largest market share.
- On the geographical front, Maharashtra holds the leading position in the market, accounting for the majority of the total market share. Other major regions include Gujrat, Delhi-NCR, Tamil Nadu, and Karnataka.
- The competitive landscape of the market has also been analyzed in the report, with some of the major players operating in the market being Carmesi, Saathi, Heyday Care LLP, Anandi, and Sakhi.
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