Indian Biodegradable Sanitary Napkin Market

The Indian Biodegradable Sanitary napkin market is currently exhibiting healthy growth. Sanitary Napkin, also known as sanitary pad or menstrual pad is a thin or thick pad made up of super absorbent material that absorbs menstrual fluid during menstruation period. They play a key role in the women’s hygiene and overall health. They are available in various shapes and sizes with same effectiveness. These napkins can be of single use or can be reusable. Single use sanitary napkins are either made of non-biodegradable cellulosic fiber and plastics or biodegradable materials such as bamboo fiber, banana fiber, corn starch, water hyacinth, cotton etc.

Menstrual hygiene is a subject matter of deep concern in India where women, especially in rural areas face challenges in acquiring hygienic absorbents and develop health risks. Over the years, there has been a significant rise in the awareness levels regarding the benefits offered by biodegradable sanitary napkins. They are environmentally sustainable which can easily be disposed of in natural soil. Moreover, it reduces the chances of infection and skin irritation and they are cost effective as well. On the other hand, non-compostable napkins use chemicals like dioxins, furans, chlorines and fragrances which causes health issues and cannot be recycled and takes hundreds of years to degrade. Looking at this scenario and the non-availability of biodegradable napkins to a large number of women, particularly in rural areas, the government along with a number of social entrepreneurs and NGO’S have launched cost effective and subsidized biodegradable sanitary napkins. Additionally, manufacturers are also focusing on unique marketing strategies and value addition to differentiate their products in order to increase their consumer-base. 

Market Break up by Material Type

Based on type, the market has been segmented as bamboo-corn, cotton, banana fibre and others. Bamboo corn currently dominates the market, holding the largest share.

Market Break up by Distribution Channel

On the basis of distribution channel, the market has been divided as online channels and offline channels. Offline holds the largest market share.

Market Break up by Region

Region-wise, the market has been segmented into Maharashtra, Gujrat, Delhi-NCR, Tamil Nadu and Karnataka. Amongst these, Maharashtra is the leading market, accounting for the highest share.

Competitive Landscape:

The competitive landscape of the market has also been examined with some of the major players being:

• Carmesi
• Saathi
• Heyday
• Anandi
• Sakhi

Key Questions Answered in This Report:

• How has the Indian biodegradable sanitary napkin market performed so far and how will it perform in the coming years?
• What is the breakup of the Indian biodegradable sanitary napkin market based on the material type?
• What is the breakup of the Indian biodegradable sanitary napkin market based on the distribution channel?
• What is the breakup of the Indian biodegradable sanitary napkin market based on the region?
• What are the various stages in the value chain of the Indian biodegradable sanitary napkin industry?
• What are the key driving factors and challenges in the Indian biodegradable sanitary napkin industry?
• What is the structure of the Indian biodegradable sanitary napkin industry and who are the key players?
• What is the degree of competition in the Indian biodegradable sanitary napkin industry?

1    Preface
2    Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Indian Biodegradable Sanitary Napkin Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Material Type
    5.4    Market Breakup by Distribution Channel
    5.5    Market Breakup by Region
    5.6    Market Forecast
    5.7    SWOT Analysis
        5.7.1    Overview
        5.7.2    Strengths
        5.7.3    Weaknesses
        5.7.4    Opportunities
        5.7.5    Threats
    5.8    Value Chain Analysis
        5.8.1    Overview
        5.8.2    Inbound Logistics
        5.8.3    Sanitary Napkin Manufacturers
        5.8.4    Outbound Logistics
        5.8.5    Marketing
        5.8.6    Sales and Distribution
        5.8.6    End-Use
    5.9    Porters Five Forces Analysis
        5.9.1    Overview
        5.9.2    Bargaining Power of Buyers
        5.9.3    Bargaining Power of Suppliers
        5.9.4    Degree of Competition
        5.9.5    Threat of New Entrants
        5.9.6    Threat of Substitutes
    5.10    Price Analysis
        5.10.1    Key Price Indicators
        5.10.2    Price Structure
        5.10.3    Margin Analysis
6    Market Breakup by Material Type
    6.1    Bamboo-corn
        6.1.1    Market Performance
        6.1.2    Market Forecast
    6.2    Cotton
        6.2.1    Market Performance
        6.2.2    Market Forecast
    6.3    Banana Fibre
        6.3.1    Market Performance
        6.3.2    Market Forecast
    6.4    Others
        6.4.1    Market Performance
        6.4.2    Market Forecast
7    Market Breakup by Distribution Channel
    7.1    Online Channels
        7.1.1    Market Performance
        7.1.2    Market Forecast
    7.2    Offline Channels
        7.2.1    Market Performance
        7.2.2    Market Forecast
8    Market Breakup by Region
    8.1    Maharashtra
        8.1.1    Market Performance
        8.1.2    Market Forecast
    8.2    Gujarat
        8.2.1    Market Performance
        8.2.2    Market Forecast
    8.3    Delhi-NCR
        8.3.1    Market Performance
        8.3.2    Market Forecast
    8.4    Tamil Nadu
        8.4.1    Market Performance
        8.4.2    Market Forecast
    8.5    Karnataka
        8.5.1    Market Performance
        8.5.2    Market Forecast
9    Competitive Landscape
    9.1    Market Structure
    9.2    Key Players
    9.3    Profiles of Key Players
        9.3.1    Carmesi
        9.3.2    Saathi
        9.3.3    Heyday
        9.3.4    Anandi
        9.3.5    Sakhi

List of Figures

Figure 1:India: Biodegradable Sanitary Napkin Market: Major Drivers and Challenges
Figure 2: India: Biodegradable Sanitary Napkin Market: Sales Value (in Million US$), 2011-2018
Figure 3: India: Biodegradable Sanitary Napkin Market: Breakup by Material Type (in %), 2018
Figure 4: India: Biodegradable Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2018
Figure 5: India: Biodegradable Sanitary Napkin Market: Breakup by Region (in %), 2018
Figure 6: India: Biodegradable Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 7: India: Biodegradable Sanitary Napkin Industry: SWOT Analysis
Figure 8: India: Biodegradable Sanitary Napkin Industry: Value Chain Analysis
Figure 9: India: Biodegradable Sanitary Napkin Industry: Porter’s Five Forces Analysis
Figure 10: India: Biodegradable Sanitary Napkin Market (Bamboo-corn): Sales Value (in Million US$), 2011 & 2018
Figure 11: India: Biodegradable Sanitary Napkin Market Forecast (Bamboo-corn): Sales Value (in Million US$), 2019-2024
Figure 12: India: Biodegradable Sanitary Napkin Market (Cotton): Sales Value (in Million US$), 2011 & 2018
Figure 13: India: Biodegradable Sanitary Napkin Market Forecast (Cotton): Sales Value (in Million US$), 2019-2024
Figure 14: India: Biodegradable Sanitary Napkin Market (Banana Fiber): Sales Value (in Million US$), 2011 & 2018
Figure 15: India: Biodegradable Sanitary Napkin Market Forecast (Banana Fiber): Sales Value (in Million US$), 2019-2024
Figure 16: India: Biodegradable Sanitary Napkin Market (Other Biodegradable Sanitary Napkins):  Sales Value (in Million US$), 2011 & 2018
Figure 17: India: Biodegradable Sanitary Napkin Market Forecast (Other Biodegradable Sanitary Napkins):  Sales Value (in Million US$), 2019-2024
Figure 18: India: Biodegradable Sanitary Napkin Market (Online Channels): Sales Value (in Million US$), 2011 & 2018
Figure 19: India: Biodegradable Sanitary Napkin Market Forecast (Online Channels): Sales Value (in Million US$): 2019-2024
Figure 20: India: Biodegradable Sanitary Napkin Market (Offline Channels): Sales Value (in Million US$), 2011 & 2018
Figure 21: India: Biodegradable Sanitary Napkin Market Forecast (Offline Channels): Sales Value (in Million US$): 2019-2024
Figure 22: Maharashtra: Biodegradable Sanitary Napkin Market: Sales Value (in Million US$), 2011 & 2018
Figure 23: Maharashtra: Biodegradable Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 24: Gujarat: Biodegradable Sanitary Napkin Market: Sales Value (in Million US$), 2011 & 2018
Figure 25: Gujarat: Biodegradable Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 26: Delhi-NCR: Biodegradable Sanitary Napkin Market: Sales Value (in Million US$), 2011 & 2018
Figure 27 Delhi-NCR: Biodegradable Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 28: Tamil Nadu: Biodegradable Sanitary Napkin Market: Sales Value (in Million US$), 2011 & 2018
Figure 29: Tamil Nadu: Biodegradable Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 30: Karnataka: Biodegradable Sanitary Napkin Market: Sales Value (in Million US$), 2011 & 2018
Figure 31: Karnataka: Biodegradable Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2019-2024

List of Tables

Table 1:India: Biodegradable Sanitary Napkin Market: Key Industry Highlights, 2018 & 2024
Table 2: India: Biodegradable Sanitary Napkin Market Forecast: Breakup by Material Type (in Million US$), 2019-2024
Table 3: India: Biodegradable Sanitary Napkin Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 4: India: Biodegradable Sanitary Napkin Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 5: India: Biodegradable Sanitary Napkin Market: Competitive Structure
Table 6: India: Biodegradable Sanitary Napkin Market: Key Players