According to the latest report by IMARC Group, titled "Dairy Whitener Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026," the dairy whitener market in India reached a value of around INR 43 Billion in 2020. Dairy whiteners are widely utilized as a substitute for milk or cream, largely in tea and coffee. They are convenient to use, easily portable and have an extended shelf-life, due to which they are extensively replacing regular milk. They are also available in ready-to-consume formats with varied fat and sugar content that offers ease of handling to the users.Commonly available as whole milk powder (WMP) and skim milk powder (SMP), these whiteners enhance the overall taste by enhancing the body, flavor and mouthfeel of the beverages. Apart from this, they are increasingly utilized in the preparation of multiple foods, including soups, sauces and puddings.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Dairy Whitener Market in India Trends:
The market in India is majorly driven by the increasing consumption of tea and coffee across the country. Since dairy whiteners offer multiple benefits, including portability, convenience, and longer shelf-life, they are widely preferred over fresh milk. This is supported by rapid urbanization, inflating disposable income levels of the masses and the shifting dietary preferences of the masses. Moreover, numerous key players in the market are now introducing fortified product variants in the market with improved nutrition content. On account of the growing health consciousness among the masses, this is creating a positive outlook for the market. In line with this, multiple companies are also launching new flavors of dairy whiteners in the market, which is gaining widespread prominence across the country. Whiteners with chocolate, lemon and cardamom flavors are catering to the diverse preferences of the masses, thereby acting as a major growth-inducing factor. Some of the other factors contributing to the market growth include the easy product availability through online and offline organized retail channels, the rising preference for consuming instant beverages and significant growth in thehospitality and food and beverages sectors. On account of the aforementioned factors, the market is anticipated to grow at a CAGR of 11.5% during 2021-2026.
- On the geographical front, the market has been divided into Maharashtra, Uttar Pradesh, Andhra Pradesh, Tamil Nadu, Gujarat, Rajasthan, Karnataka, Madhya Pradesh, West Bengal, Bihar, Delhi, Kerala, Punjab, Orissa and Haryana. Among these, West Bengal accounts for the majority of the total market share.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players. Some of these players includeNestlé, GCMMF and Britannia.
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