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Diaper Market in India to Exhibit Moderate Growth During 2021-2026, Propelled by Rising Preference for Maintaining Personal Hygiene

Published on Oct 28, 2021

According to the latest report by IMARC Group, titled “Diaper Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the diaper market in India reached a value of US$ 1.25 Billion in 2020. A diaper is a type of underwear that absorbs and retains feces and urine for an extended period of time. It is generally manufactured from absorbent materials, such as tissue papers and polyester nonwoven fabrics, that allow individuals to defecate or urinate without using the toilets. Additionally, it also contains super absorbing polymers (SAPs), including sodium polyacrylate, that help retain large quantities of waste fluids. They are primarily worn by toddlers and infants as well as by adults who suffer from urinary incontinence.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Diaper Market in India Trends:

The market in India is primarily driven by the increasing preference for maintaining personal hygiene among the masses. Along with this, a considerable rise in the geriatric population suffering from urinary incontinence is providing a boost to the sale of diapers in India. Furthermore, the rising investments by various key manufacturers in product innovations, such as the launch of eco-friendly diapers, are positively influencing the market growth. Also, the increasing initiatives undertaken by leading players for developing innovative marketing and promotional strategies to expand their existing customer base across the country are providing an impetus to the market growth. Some of the other factors contributing to the market growth include the inflating disposable incomes of the masses, the easy availability of the product via online and offline distribution channels and extensive research and development (R&D) activities conducted by major players to introduce improved quality products. On account of the aforementioned factors, the market is anticipated to witness moderate growth during 2021-2026.

Market Summary:

  • On the basis of the product type, the market has been divided into baby diapers (baby training diapers, baby cloth diapers, baby swim pants and others) and adult diapers (adult pad diapers, adult flat diapers and adult pant diapers). Among these, baby diapers hold the leading market segment.
  • Based on the distribution channel, the market has been segmented into pharmacies, online stores, supermarkets and hypermarkets, convenience stores and others.
  • On the basis of the region, the market has been segregated into West and Central India, South India, North India and East and North-East India.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players. Some of these players include Procter & Gamble, Unicharm Corporation and Kimberly-Clark Corporation. Among these, Procter & Gamble currently dominates the market.


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