Indian Diaper Market Catalysed by Growing Hygiene Awareness

The Indian diaper market has experienced a healthy growth over the past few years. This can be attributed to the increasing incontinence among the elderly population along with the rising spending capacity and surging population of working women.

A diaper is an absorbent material worn by babies or adults in order to soak body waste. They are either woven from a piece of cloth or manufactured using synthetic materials. Diapers are generally used for infants or adults who experience incontinence problem or in certain circumstances where a toilet is unavailable. Nowadays, the demand for diapers is escalating in India as hygiene products are increasingly being adopted into the lifestyle of the masses. A new research report by IMARC Group, titled “Indian Diaper Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, estimates that the Indian diaper market reached a volume of around 4 Billion Units in 2017, exhibiting a CAGR of 8% during 2010-2017. The report further anticipates the market to reach a volume of more than 6 Billion Units by 2023.

Indian Diaper Market Drivers/Constraints:

• The increasing awareness among the consumers regarding personal hygiene along with the growing number of working women and expanding income levels are some of the factors stimulating the growth of the market.
• The manufacturers in India are introducing diapers which are skin-friendly, ultra-thin, convenient to wear and more absorbent. This is projected to boost the sales of diapers across the region.
• As there is a high prevalence of urinary incontinence among the geriatric population, the demand for adult diapers is also rising, subsequently, bolstering the growth of Indian diaper market.
• The major factor curtailing the market growth is the environmental pollution resulting from the improper disposal and littering of disposable diapers made from non-biodegradable materials.

Product Type Insights:

On the basis of type, the market has been bifurcated into baby diapers and adult diapers. Baby diapers are further segmented into baby disposable diaper, baby training diaper, baby swim pants and others. Amongst these, baby disposable diapers account for the majority of the market share. On the other hand, adult diapers are categorised as adult pad-type diaper, adult flat-type diaper, adult pant-type diaper and others.

Regional Insights:

On a geographical front, Maharashtra represents the largest market for diapers in India. Other major regions include Delhi NCR, Tamil Nadu, Karnataka and Gujarat.

Competitive Landscape:

The Indian diaper market is highly concentrated with the top three manufacturers accounting for the majority of the total market. There is an intense competition in the market which makes it difficult for small players to survive. Some of the leading market players are:

• Procter & Gamble
• Unicharm Corporation
• Kimberly-Clark Corporation  

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