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Diaper Market in India to Reach US$ 2.22 Billion by 2027, Catalyzed by Growing Consciousness Regarding Personal Hygiene

Published on Apr 12, 2022

IMARC Group's latest report, titled “Diaper Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” finds that the diaper market in India reached a value of US$ 1.37 Billion in 2021. Diapers refer to a type of underwear made using absorbent materials, such as cotton, tissue papers, and polyester nonwoven fabrics. They are designed to retain and absorb urine and feces for an extended period of time, allowing the wearer to urinate and defecate without using the toilet. They also contain super absorbing polymers (SAPs) like sodium polyacrylate for retaining large quantities of waste fluids while preventing the outer cloth from getting soiled. As a result, diapers are widely worn by infants, toddlers, and adults suffering from urinary incontinence, diarrhea, mobility impairment, and dementia.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.     

Diaper Market in India Trends:

The growing consciousness regarding personal hygiene among individuals represents the primary factor driving the market in India. Besides this, the surging prevalence of urinary incontinence among the geriatric population is another major growth-inducing factor. In addition, the surging birth rates are contributing to the diaper sales in India as parents are becoming more concerned about infant health and hygiene. As a result, several leading manufacturers are focusing on product innovations, such as the development of smart diapers integrated with sensors to detect leakage and prevent skin infections or irritation. They are also launching biodegradable diapers manufactured using eco-friendly materials that decompose faster than traditional diapers due to the increasing awareness about the harmful environmental effects of diaper disposal. Apart from this, the ongoing research and development (R&D) activities to introduce advanced diapers incorporated with nanotechnology to replace potentially harmful materials present in regular diapers are offering lucrative opportunities to the market players. Other factors, including the widespread product availability via online and offline retail channels, aging population, inflating consumer expenditure capacities, improving living standards, rapid urbanization, and aggressive promotional strategies by manufacturers, are also creating a favorable outlook for the market. Looking forward, the market value is anticipated to reach US$ 2.22 Billion by 2027, growing at a CAGR of 8.18% during the forecast period (2022-2027).

Market Summary:

  • Based on the product type, the market has been classified into baby diapers (baby disposable diaper, baby training diaper, baby cloth diaper, baby swim pants, and others) and adult diapers (adult pad type, adult flat type, and adult pant type diapers). Presently, baby diapers account for the majority of the market share.
  • The market has been divided based on the distribution channel into pharmacies, online stores, supermarkets and hypermarkets, convenience stores, and others.
  • Region-wise, the market has been segmented into West and Central India, South India, North India, and East and North-East regions.
  • The competitive landscape of the market has also been analyzed, with some of the key players being The Procter & Gamble Company, India, Unicharm India Pvt. Ltd, Kimberly-Clark India Pvt. Ltd, Nobel Hygiene Pvt. Ltd., Pan Healthcare Pvt. Ltd. (PHPL), Swara Baby Products Pvt. Ltd., Millennium Baby Care Pvt. Ltd., Uniclan Healthcare Pvt. Ltd., Luzon Healthcare LLP, Kangaroo Healthcare, RGI Meditech Pvt. Ltd., Tataria Hygiene, Myra Hygiene Products Pvt Ltd., Kamal Healthcare Products Pvt. Ltd. and Seni (TZMO SA).


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