Diaper Market in India

The diaper market in India reached a volume of 4.7 Billion Units in 2018. The market is further projected to reach a volume of 7.4 Billion Units by 2024, expanding at a CAGR of more than 8% during 2019-2024. A diaper is a type of underwear that allows the wearer to urinate or defecate without the use of a toilet. It absorbs or contains the waste and prevents soiling of the external clothing or environment. Diapers are primarily worn by infants, toddlers and children who are not toilet trained or who experience bedwetting. They are also used by adults with incontinence problems or in circumstances where a toilet is unavailable. In India, diapers were introduced during the late 20th century. Rapidly expanding infant population and increasing participation of women in the workforce have been the major growth-inducing factors for the diaper market in the region.

Drivers of Diaper Market in India:

• Demand for diapers is growing steadily across India on account of their benefits such as convenience, increased hygiene and low risk of skin damage. Moreover, increasing awareness of personal hygiene, changing lifestyle and a continuous rise in the purchasing power of the consumers in India have created a shift from traditional cloth nappies to diapers.
• Obesity, urinary tract infection, functional/cognitive impairment, chronic coughs, and constipation are some of the main causes of incontinence observed in both men and women. With the growing aging population, high prevalence of urinary incontinence has been witnessed which has subsequently led to an increase in the use of adult diapers. 
• Some brands are enhancing their product offerings so as to attract a larger consumer-base. For instance, manufacturers are introducing diapers with an inner lining containing aloe vera gel, vitamin E, and other skin-friendly compounds often found in diaper rash creams to avoid rashes on the skin.
• The infant mortality rate has significantly declined in the country due to advancing healthcare facilities. This has led to an increase in the number of infants, thereby creating immense growth opportunities in the diaper industry. In addition, improving economic conditions coupled with rising number of modern nuclear families with working parents has led to the adoption of disposable diapers.
• The emergence of disposable biodegradable diapers is further influencing the Indian diaper market as they are eco-friendly in nature and prevent environmental contamination. Besides this, rising online sales coupled with rapid urbanization are some of the other factors anticipated to foster the market growth.
   

Breakup by Product Type:

On the basis of types, baby disposable diapers account for around two-thirds of the total market share. Disposable diapers are convenient to use and provide great absorption without harming the baby’s skin. They are followed by baby training diapers, baby cloth diapers, baby swim pants, adult pad type diapers, adult flat type diapers and adult pant type diapers.

Regional Insights:

On a geographical front, the market has been categorized into Maharashtra, Delhi NCR, Tamil Nadu, Karnataka, Gujarat and Others. Amongst these, Maharashtra currently represents the leading market for diapers in India, holding the majority of the market share.

Competitive Landscape:

The Indian diaper market is highly concentrated with Procter & Gamble as the dominant player. The other players operating in the market include Kimberly Clark and Unicharm.

This report provides a deep insight into the Indian diaper industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a diaper manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian diaper industry in any manner.

Key Questions Answered in This Report:

• How has the Indian diaper market performed so far and how will it perform in the coming years?
• What are the key regions in the Indian diaper market?
• What are the major product types in the Indian diaper market?
• What are the key distribution channels in the Indian diaper market?
• What are the price trends of diapers?
• What are the various stages in the value chain of the Indian diaper market?
• What are the key driving factors and challenges in the Indian diaper market?
• What is the structure of the Indian diaper industry and who are the key players?
• What is the degree of competition in the Indian diaper market?
• What are the profit margins in the Indian diaper market?
• What are the key requirements for setting up an Indian diaper manufacturing plant?
• How are diapers manufactured?
• What are the various unit operations involved in a diaper manufacturing plant?
• What is the total size of land required for setting up a diaper manufacturing plant?
• What are the machinery requirements for setting up a diaper manufacturing plant?
• What are the raw material requirements for setting up a diaper manufacturing plant?
• What are the packaging requirements for diapers?
• What are the transportation requirements for diapers?
• What are the utility requirements for setting up a diaper manufacturing plant?
• What are the manpower requirements for setting up a diaper manufacturing plant?
• What are the infrastructure costs for setting up a diaper manufacturing plant?
• What are the capital costs for setting up a diaper manufacturing plant?
• What are the operating costs for setting up a diaper manufacturing plant?
• What will be the income and expenditures for a diaper manufacturing plant?
• What is the time required to break-even?

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Global Diaper Market
    5.1    Market Overview
    5.2    Market Performance
        5.2.1    Volume Trends
        5.2.2    Value Trends
    5.3    Market Breakup by Region
    5.4    Market Breakup by Product Type
    5.5    Market Forecast
6   Indian Diaper Market
    6.1    Market Overview
    6.2    Market Performance
        6.2.1    Volume Trends
        6.2.2    Value Trends
    6.3    Price Analysis
        6.3.1    Key Price Indicators
        6.3.2    Price Structure
        6.3.3    Price Trends
    6.4    Market Breakup by Region
    6.5    Market Breakup by Product Type
    6.6    Market Breakup by Distribution Channel
    6.7    Imports and Exports
        6.7.1    Imports by Major Countries
        6.7.2    Exports by Major Countries
    6.8    Market Forecast
7   Market by Product Type
    7.1    Baby Diapers
        7.1.1    Baby Disposable Diaper
            7.1.1.1    Market Trends
            7.1.1.2    Market Forecast
        7.1.2    Baby Training Diaper
            7.1.2.1    Market Trends
            7.1.2.2    Market Forecast
        7.1.3    Baby Cloth Diaper
            7.1.3.1    Market Trends
            7.1.3.2    Market Forecast
        7.1.4    Baby Swim Pants
            7.1.4.1    Market Trends
            7.1.4.2    Market Forecast
        7.1.5    Others
            7.1.5.1    Market Trends
            7.1.5.2    Market Forecast
     7.2    Adult Diapers
        7.2.1    Adult Pad Type Diaper
            7.2.1.1    Market Trends
            7.2.1.2    Market Forecast 
        7.2.2    Adult Flat Type Diaper
            7.2.2.1    Market Trends
            7.2.2.2    Market Forecast 
         7.2.3    Adult Pant Type Diaper
            7.2.3.1    Market Trends
            7.2.3.2    Market Forecast 
        7.2.4    Others
            7.2.4.1    Market Trends
            7.2.4.2    Market Forecast 
8   Market Breakup by Distribution Channel
    8.1    Supermarkets/Hypermarkets
       8.1.1    Market Trends
       8.1.2    Market Forecast 
    8.2    Pharmacies
       8.2.1    Market Trends
       8.2.2    Market Forecast 
    8.3    Convenience Stores
       8.3.1    Market Trends
       8.3.2    Market Forecast 
    8.4    Online
       8.4.1    Market Trends
       8.4.2    Market Forecast 
    8.5    Others
       8.5.1    Market Trends
       8.5.2    Market Forecast 
9   Market Breakup by Region
    9.1    Maharashtra
       9.1.1    Market Trends
       9.1.2    Market Forecast 
    9.2    Delhi NCR
       9.2.1    Market Trends
       9.2.2    Market Forecast 
    9.3    Tamil Nadu
       9.3.1    Market Trends
       9.3.2    Market Forecast 
    9.4    Karnataka
       9.4.1    Market Trends
       9.4.2    Market Forecast 
    9.5    Gujarat
       9.5.1    Market Trends
       9.5.2    Market Forecast
     9.6    Others
       9.6.1    Market Trends
       9.6.2    Market Forecast
10  Value Chain Analysis
    10.1    Overview
    10.2    Raw Material Suppliers
    10.3    Diaper Manufacturers
    10.4    Distributors
    10.5    Hospitals
    10.6    Exporters
    10.7    Retailers
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Rivalry
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13  Competitive Landscape
    13.1    Market Breakup by Key Players
    13.2    Competitive Structure
    13.3    Market Entry
        13.3.1    Setting Up a New Plant
        13.3.2    Joint Venture with Multinationals
        13.3.3    Buying Equity in Existing Firms 
14  Diaper Manufacturing Process
    14.1    Product Overview
    14.2    Detailed Process Flow
    14.3    Various Types of Unit Operations Involved
    14.4    Mass Balance and Raw Materials Required
15  Project Details, Requirements and Costs Involved
    15.1    Land, Location and Site Development
    15.2    Construction Requirements and Expenditures
    15.3    Plant Machinery
    15.4    Machinery Pictures
    15.5    Raw Materials Requirements and Expenditures
    15.6    Raw Material and Final Product Pictures
    15.7    Packaging Requirements and Expenditures
    15.8    Transportation Requirements and Expenditures
    15.9    Utilities Requirements and Expenditures
    15.10    Manpower Requirements and Expenditures
    15.11    Other Capital Investments
16  Loans and Financial Assistance
17  Project Economics
    17.1    Capital Cost of the Project
    17.2    Techno-Economic Parameters
    17.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    17.4    Taxation and Depreciation
    17.5    Income Projections
    17.6    Expenditure Projections
    17.7    Financial Analysis
    17.8    Profit Analysis
18  Profiles of Key Players

List of Figures

Figure 1: India: Diaper Market: Major Drivers and Challenges
Figure 2: Global: Diaper Market: Sales Volume (in Billion Units), 2011-2018
Figure 3: Global: Diaper Market: Sales Value (in Billion US$), 2011-2018
Figure 4: Global: Diaper Market: Breakup by Region (in %), 2018
Figure 5: Global: Diaper Market: Breakup by Product Type (in %), 2018
Figure 6: Global: Diaper Market Forecast: Sales Volume (in Billion Units), 2019-2024
Figure 7: Global: Diaper Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 8: India: Diaper Market: Sales Volume (in Billion Units), 2011-2018
Figure 9: India: Diaper Market: Sales Value (in Billion US$), 2011-2018
Figure 10: India: Diaper Market: Average Prices (in US$/Unit), 2011 & 2018
Figure 11: Diaper Market: Price Structure (US$/Unit)
Figure 12: India: Diaper Market: Breakup by Region (in %), 2018
Figure 13: India: Diaper Market: Breakup by Product Type (in %), 2018
Figure 14: India: Diaper Market: Breakup by Distribution Channel (in %), 2018
Figure 15: India: Diapers and Sanitary Napkins: Import Volume Breakup by Country (in %)
Figure 16: India: Diapers and Sanitary Napkins: Export Volume Breakup by Country (in %)
Figure 17: India: Diaper Market Forecast: Sales Volume (in Billion Units), 2019-2024
Figure 18: India: Diaper Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 19: India: Baby Disposable Diaper Market: Sales Volume (in Million Units), 2011 & 2018
Figure 20: India: Baby Disposable Diaper Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 21: India: Baby Training Diaper Market: Sales Volume (in Million Units), 2011 & 2018
Figure 22: India: Baby Training Diaper Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 23: India: Baby Cloth Diaper Market: Sales Volume (in Million Units), 2011 & 2018
Figure 24: India: Baby Cloth Diaper Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 25: India: Baby Swim Pants Diaper Market: Sales Volume (in Million Units), 2011 & 2018
Figure 26: India: Baby Swim Pants Diaper Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 27: India: Other Baby Diaper Market: Sales Volume (in Million Units), 2011 & 2018
Figure 28: India: Other Baby Diaper Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 29: India: Adult Pad Type Diaper Market: Sales Volume (in Million Units), 2011 & 2018
Figure 30: India: Adult Pad Type Diaper Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 31: India: Adult Flat Type Diaper Market: Sales Volume (in Million Units), 2011 & 2018
Figure 32: India: Adult Flat Type Diaper Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 33: India: Adult Pant Type Diaper Market: Sales Volume (in Million Units), 2011 & 2018
Figure 34: India: Adult Pant Type Diaper Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 35: India: Other Adult Diaper Market: Sales Volume (in Million Units), 2011 & 2018
Figure 36: India: Other Adult Diaper Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 37: India: Diaper Market: Sales through Supermarkets/Hypermarkets (in Million Units), 2011 & 2018
Figure 38: India: Diaper Market Forecast: Sales through Supermarkets/Hypermarkets (in Million Units), 2019-2024
Figure 39: India: Diaper Market: Sales through Pharmacies (in Million Units), 2011 & 2018
Figure 40: India: Diaper Market Forecast: Sales through Pharmacies (in Million Units), 2019-2024
Figure 41: India: Diaper Market: Sales through Convenience Stores (in Million Units), 2011 & 2018
Figure 42: India: Diaper Market Forecast: Sales through Convenience Stores (in Million Units), 2019-2024
Figure 43: India: Diaper Market: Online Sales (in Million Units), 2011 & 2018
Figure 44: India: Diaper Market Forecast: Online Sales (in Million Units), 2019-2024
Figure 45: India: Diaper Market: Sales through Other Distribution Channels (in Million Units), 2011 & 2018
Figure 46: India: Diaper Market Forecast: Sales through Other Distribution Channels (in Million Units), 2019-2024
Figure 47: Maharashtra: Diaper Market: Sales Volume (in Million Units), 2011 & 2018
Figure 48: Maharashtra: Diaper Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 49: Delhi NCR: Diaper Market: Sales Volume (in Million Units), 2011 & 2018
Figure 50: Delhi NCR: Diaper Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 51: Tamil Nadu: Diaper Market: Sales Volume (in Million Units), 2011 & 2018
Figure 52: Tamil Nadu: Diaper Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 53: Karnataka: Diaper Market: Sales Volume (in Million Units), 2011 & 2018
Figure 54: Karnataka: Diaper Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 55: Gujarat: Diaper Market: Sales Volume (in Million Units), 2011 & 2018
Figure 56: Gujarat: Diaper Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 57: Others: Diaper Market: Sales Volume (in Million Units), 2011 & 2018
Figure 58: Others: Diaper Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 59: India: Diaper Market: Breakup by Key Players (in %), 2018
Figure 60: India Diaper Industry: Value Chain Analysis
Figure 61: India: Diaper Industry: SWOT Analysis
Figure 62: India: Diaper Industry: Porter’s Five Forces Analysis
Figure 63: Important Sections of a Diaper
Figure 64: Disposable Diapers Manufacturing: Detailed Process Flow
Figure 65: Diaper Manufacturing Process: Conversion Rate of Feedstocks
Figure 66: Diaper Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 67: Diaper Industry: Profit Margins at Various Stages of Supply Chain
Figure 68: Diaper Manufacturing Plant: Breakup of Operational Costs (in %)

List of Tables

Table 1: Global: Diaper Market: Key Industry Highlights, 2018 and 2024
Table 2: India: Diaper Market: Key Industry Highlights, 2018 and 2024
Table 3: India: Diapers and Sanitary Napkins: Import Data by Country
Table 4: India: Diapers and Sanitary Napkins: Export Data by Country
Table 5: India: Diaper Market Forecast: Breakup by Region (in Million Units), 2019-2024
Table 6: India: Diaper Market Forecast: Breakup by Product Type (in Million Units), 2019-2024
Table 7: India: Diaper Market Forecast: Breakup by Distribution Channel (in Million Units), 2019-2024
Table 8: India: Diaper Market: Competitive Structure
Table 9: India: Diaper Market: Key Players
Table 10: Diaper Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 11: Diaper Manufacturing Plant: Costs Related to Civil Works (in US$)
Table 12: Diaper Manufacturing Plant: Costs Related to Plant Machinery (in US$)
Table 13: Diaper Manufacturing Plant: Raw Material Requirements (in Kg/Day) and Expenditures (US$/Kg) 
Table 14: Diaper Manufacturing Plant: Utility Requirements and Expenditures
Table 15: Diaper Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
Table 16: Diapers Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
Table 17: Details of Financial Assistance Offered by Financial Institutions
Table 18: Diaper Manufacturing Plant: Capital Costs (in US$)
Table 19: Diaper Manufacturing Plant: Techno-Economic Parameters
Table 20: Diaper Manufacturing Plant: Taxation (in US$/Year) 
Table 21: Diaper Manufacturing Plant: Depreciation (in US$/Year) 
Table 22: Diaper Manufacturing Plant: Income Projections (in US$)
Table 23: Diaper Manufacturing Plant: Expenditure Projections (in US$)
Table 24: Diaper Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in US$)
Table 25: Diaper Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in US$)
Table 26: Diaper Manufacturing Plant: Profit and Loss Account (in US$)