The diaper market in India reached a volume of around 4 Billion Units in 2017, exhibiting a CAGR of 8% during 2010-2017. The market is further projected to reach a volume of more than 6 Billion Units by 2023, expanding at a CAGR of more than 6% during 2018-2023. A diaper is a type of underwear that allows the wearer to urinate or defecate without the use of a toilet. It absorbs or contains the waste and prevents soiling of the external clothing or environment. Diapers are primarily worn by infants, toddlers and children who are not toilet trained or who experience bedwetting. They are also used by adults with incontinence problems or in circumstances where a toilet is unavailable. In India, diapers were introduced during the late 20th century. Rapidly expanding infant population and increasing participation of women in the workforce have been the major growth-inducing factors for the diaper market in the region.
Drivers of Diaper Market in India:
- Demand for diapers is growing steadily across India on account of their benefits such as convenience, increased hygiene and low risk of skin damage. Moreover, increasing awareness of personal hygiene, changing lifestyle and a continuous rise in the purchasing power of the consumers in India have created a shift from traditional cloth nappies to diapers.
- Obesity, urinary tract infection, functional/cognitive impairment, chronic coughs, and constipation are some of the main causes of incontinence observed in both men and women. With the growing aging population, high prevalence of urinary incontinence has been witnessed which has subsequently led to an increase in the use of adult diapers.
- Some brands are enhancing their product offerings so as to attract a larger consumer-base. For instance, manufacturers are introducing diapers with an inner lining containing aloe vera gel, vitamin E, and other skin-friendly compounds often found in diaper rash creams to avoid rashes on the skin.
- The infant mortality rate has significantly declined in the country due to advancing healthcare facilities. This has led to an increase in the number of infants, thereby creating immense growth opportunities in the diaper industry. In addition, improving economic conditions coupled with rising number of modern nuclear families with working parents has led to the adoption of disposable diapers.
- The emergence of disposable biodegradable diapers is further influencing the Indian diaper market as they are eco-friendly in nature and prevent environmental contamination. Besides this, rising online sales coupled with rapid urbanization are some of the other factors anticipated to foster the market growth.
Breakup by Product Type:
On the basis of types, baby disposable diapers account for around two-thirds of the total market share. Disposable diapers are convenient to use and provide great absorption without harming the baby’s skin. They are followed by baby training diapers, baby cloth diapers, baby swim pants, adult pad type diapers, baby biodegradable diapers, adult flat type diapers and adult pant type diapers.
Regional Insights:
On a geographical front, the market has been categorized into Maharashtra, Delhi NCR, Tamil Nadu, Karnataka, Gujarat and Others. Amongst these, Maharashtra currently represents the leading market for diapers in India, holding the majority of the global market share.
Competitive Landscape:
The Indian diaper market is highly concentrated with Procter and Gamble as the dominant player. The other players operating in the market include Kimberly Clark and Unicharm.
This report provides a deep insight into the Indian diaper industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a diaper manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the diaper industry in any manner.
Key Questions Answered in This Report:
- How has the Indian diaper market performed so far and how will it perform in the coming years?
- What are the key regional markets in the Indian diaper market?
- What are the major product types in the Indian diaper market?
- What are the price trends of diapers?
- What are the various stages in the value chain of the Indian diaper market?
- What are the key driving factors and challenges in the Indian diaper market?
- What is the structure of the Indian diaper industry and who are the key players?
- What is the degree of competition in the Indian diaper market?
- What are the profit margins in the Indian diaper market?
- What are the key requirements for setting up an Indian diaper manufacturing plant?
- How are diapers manufactured?
- What are the various unit operations involved in a diaper manufacturing plant?
- What is the total size of land required for setting up a diaper manufacturing plant?
- What are the machinery requirements for setting up a diaper manufacturing plant?
- What are the raw material requirements for setting up a diaper manufacturing plant?
- What are the packaging requirements for diapers?
- What are the transportation requirements for diapers?
- What are the utility requirements for setting up a diaper manufacturing plant?
- What are the manpower requirements for setting up a diaper manufacturing plant?
- What are the infrastructure costs for setting up a diaper manufacturing plant?
- What are the capital costs for setting up a diaper manufacturing plant?
- What are the operating costs for setting up a diaper manufacturing plant?
- What will be the income and expenditures for a diaper manufacturing plant?
- What is the time required to break-even?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Diaper Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Volume Trends
5.2.2 Value Trends
5.3 Market Breakup by Region
5.4 Market Breakup by Product Type
5.5 Market Forecast
6 Indian Diaper Market
6.1 Market Overview
6.2 Market Performance
6.2.1 Volume Trends
6.2.2 Value Trends
6.3 Price Trend
6.4 Market Breakup by Region
6.5 Market Breakup by Product Type
6.6 Market Breakup by Distribution Channel
6.7 Imports and Exports
6.7.1 Imports by Major Countries
6.7.2 Exports by Major Countries
6.8 Market Forecast
7 Market by Product Type
7.1 Baby Diapers
7.1.1 Baby Disposable Diaper
7.1.2 Baby Training Diaper
7.1.3 Baby Cloth Diaper
7.1.4 Baby Swim Pants
7.1.5 Others
7.2 Adult Diapers
7.2.1 Adult Pad Type Diaper
7.2.2 Adult Flat Type Diaper
7.2.3 Adult Pant Type Diaper
7.2.4 Others
8 Competitive Landscape
8.1 Market Breakup by Key Player
8.2 Competitive Structure
8.3 Market Entry
8.3.1 Setting Up a New Plant
8.3.2 Joint Venture with Multinationals
8.3.3 Buying Equity in Existing Firms
9 Value Chain Analysis
9.1 Overview
9.2 Raw Material Suppliers
9.3 Diaper Manufacturers
9.4 Distributors
9.5 Hospitals
9.6 Exporters
9.7 Retailers
10 Market Breakup by Distribution Channel
10.1 Supermarkets/Hypermarkets
10.2 Pharmacies
10.3 Convenience Stores
10.4 Online
10.5 Others
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Rivalry
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Diaper Manufacturing Process
13.1 Product Overview
13.2 Detailed Process Flow
13.3 Various Types of Unit Operations Involved
13.4 Mass Balance and Raw Material Required
14 Project Details, Requirements and Costs Involved
14.1 Land, Location and Site Development
14.2 Construction Requirements and Expenditures
14.3 Plant Machinery
14.4 Machinery Pictures
14.5 Raw Materials Requirements and Expenditures
14.6 Raw Material and Final Product Pictures
14.7 Packaging Requirements and Expenditures
14.8 Transportation Requirements and Expenditures
14.9 Utilities Requirements and Expenditures
14.10 Manpower Requirements and Expenditures
14.11 Other Capital Investments
15 Loans and Financial Assistance
16 Project Economics
16.1 Capital Cost of the Project
16.2 Techno-Economic Parameters
16.3 Product Pricing and Margins Across Various Levels of the Supply Chain
16.4 Taxation and Depreciation
16.5 Income Projections
16.6 Expenditure Projections
16.7 Financial Analysis
16.8 Profit Analysis
17 Profiles of Key Players
List of Figures
Figure 1: India: Diaper Market: Major Drivers and Challenges
Figure 2: Global: Diaper Market: Sales Volume (in Billion Units), 2010-2017
Figure 3: Global: Diaper Market: Sales Value (in Billion US$), 2010-2017
Figure 4: Global: Diaper Market: Market Breakup by Region (in %), 2017
Figure 5: Global: Diaper Market: Market Breakup by Product Type (in %), 2017
Figure 6: Global: Diaper Market Forecast: Sales Volume (in Billion Units), 2018-2023
Figure 7: Global: Diaper Market Forecast: Sales Value (in Billion US$), 2018-2023
Figure 8: India: Diaper Market: Sales Volume (in Million Units), 2010-2017
Figure 9: India: Diaper Market: Sales Value (in Million US$), 2010-2017
Figure 10: India: Diaper Average Prices: (in US$/Unit), 2010 & 2017
Figure 11: India: Diaper Market: Market Breakup by Region (in %), 2017
Figure 12: India: Diaper Market: Market Breakup by Product Type (in %), 2017
Figure 13: India: Diapers and Sanitary Napkins: Import Volume Breakup by Country (in %), 2017
Figure 14: India: Diapers and Sanitary Napkins: Export Breakup by Country (in %), 2017
Figure 15: India: Diaper Market Forecast: Sales Volume (in Million Units), 2018-2023
Figure 16: India: Diaper Market Forecast: Sales Value (in Million US$), 2018-2023
Figure 17: India: Baby Disposable Diaper Market: Sales Volume (in Million Units), 2010, 2017 & 2023
Figure 18: India: Baby Training Diaper Market: Sales Volume (in Million Unit), 2010, 2017 & 2023
Figure 19: India: Baby Cloth Diaper Market: Sales Volume (in Million Units), 2010, 2017 & 2023
Figure 20: India: Baby Swim Pants Diaper Market: Sales Volume (in Million Units), 2010, 2017 & 2023
Figure 21: India: Adult Pad Type Diaper Market: Sales Volume (in Million Units), 2010, 2017 & 2023
Figure 22: India: Adult Flat Type Diaper Market: Sales Volume (in Million Units), 2010, 2017 & 2023
Figure 23: India: Adult Pant Type Diaper Market: Sales Volume (in Million Units), 2010, 2017 & 2023
Figure 24: India: Diaper Market: Market Breakup by Key Player (in %), 2017
Figure 25: India Diaper Industry: Value Chain Analysis
Figure 26: India: Diaper Industry: SWOT Analysis
Figure 27: India: Diaper Industry: Porter’s Five Forces Analysis
Figure 28: Important Sections of a Diaper
Figure 29: Disposable Diapers Manufacturing Process: Detailed Process Flow
Figure 30: Diaper Manufacturing Process: Conversion Rate of Feedstock
Figure 31: Diaper Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 32: Diaper Industry: Profit Margins at Various Stages of Supply Chain
Figure 33: Diaper Manufacturing Plant: Breakup of Operational Costs
List of Tables
Table 1: Global: Diaper Market: Key Industry Highlights, 2017 and 2023
Table 2: India: Diaper Market: Key Industry Highlights, 2017 and 2023
Table 3: India: Diapers and Sanitary Napkins: Import Data by Country,
Table 4: India: Diapers and Sanitary Napkins: Export Data by Country,
Table 5: Global: Diaper Market Forecast: Market Breakup by Type (in Million Units), 2018-2023
Table 6: India: Diaper Market: Competitive Structure
Table 7: Diaper Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 8: Diaper Manufacturing Plant: Costs Related to Civil Works (in US$)
Table 9: Diaper Manufacturing Plant: Costs Related to Plant Machinery (in US$)
Table 10: Diaper Manufacturing Plant: Raw Material Requirements (in Kg/Day) and Expenditures (US$/Kg)
Table 11: Diaper Manufacturing Plant: Utility Requirements and Expenditures
Table 12: Diaper Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
Table 13: Diapers Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
Table 14: Details of Financial Assistance Offered by Financial Institutions
Table 15: Diaper Manufacturing Plant: Capital Costs (in US$)
Table 16: Diaper Manufacturing Plant: Techno-Economic Parameters
Table 17: Diaper Manufacturing Plant: Taxation (in US$/Year)
Table 18: Diaper Manufacturing Plant: Depreciation (in US$/Year)
Table 19: Diaper Manufacturing Plant: Income Projections (in US$)
Table 20: Diaper Manufacturing Plant: Expenditure Projections (in US$)
Table 21: Diaper Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability
Table 22: Diaper Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability
Table 23: Diaper Manufacturing Plant: Profit and Loss Account (in US$)