Diaper Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

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A diaper is an absorbent pad designed to absorb or retain body waste without using a toilet. It is made up of a cloth or synthetic disposable material which prevents the waste from leaking, or soiling the outer clothing or the external environment. Diapers are mostly worn by infants, toddlers and children -who are not trained to use the toilet, and adults with urinary incontinence or other ailments. With rising disposable incomes and improving standards of living, an increasing number of Indian consumers are adopting diapers as they help in maintaining the hygiene, cleanliness, comfort, and independence of the babies and adults. According to the latest report by IMARC Group, titled “Diaper Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the Indian diaper market reached a volume of around 4 Billion Units in 2017, exhibiting a CAGR of 8% during 2010-2017.

The growing awareness regarding the advantages of using disposable diapers among the Indian consumers has led to an increase in their demand. Additionally, the rising number of modern nuclear families with working parents and improved economic conditions in India have fuelled the growth of Indian diaper industry. Further, disposable biodegradable diapers are influencing the Indian market as they are eco-friendly and prevent environmental contamination. Moreover, increasing online sales of diapers, rapid urbanisation and the massive increase in birth rate are some of the other factors estimated to foster the growth of the Indian diaper market. On account of these factors, the market is expected to reach a volume of more than 6 Billion Units by 2023.

Diaper Market Size in India

The report has segmented the Indian diaper market on the basis of product type. Some of the major product types are baby disposable, baby training, baby cloth, baby swim pants, baby biodegradable, adult pad type, adult flat type and adult pant type diapers. Currently, baby disposable diaper is the most popular type, accounting for the majority of the total share. The has report also analysed the market on the basis of region, covering Maharashtra, Delhi, Tamil Nadu, Karnataka and Gujarat. Amongst these, Maharashtra represents the largest market. An analysis of the competitive landscape provides the details of the key players operative in the market. Some of the major players are Procter and Gamble, Kimberly Clark and Unicharm.

This report provides a deep insight into the Indian diaper industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a diaper manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian diaper industry in any manner.

Key Questions Answered in This Report:

  • How has the Indian diaper market performed so far and how will it perform in the coming years?
  • What the major product types in the Indian diaper market?
  • What are the key regions in the Indian diaper market?
  • What are the price trends of Indian diaper market?
  • What are the various stages in the value chain of the Indian diaper industry?
  • What are the key driving factors and challenges in the Indian diaper industry?
  • What is the structure of the Indian diaper industry and who are the key players?
  • What is the degree of competition in the Indian diaper industry?
  • What are the profit margins in the Indian diaper industry?
  • What are the key requirements for setting up a diaper manufacturing plant?
  • How are diapers manufactured?
  • What are the various unit operations involved in a diaper manufacturing plant?
  • What is the total size of land required for setting up a diaper manufacturing plant?
  • What are the machinery requirements for setting up a diaper manufacturing plant?
  • What are the raw material requirements for setting up a diaper manufacturing plant?
  • What are the packaging requirements for diapers?
  • What are the transportation requirements for diapers?
  • What are the utility requirements for setting up a diaper manufacturing plant?
  • What are the manpower requirements for setting up a diaper manufacturing plant?
  • What are the infrastructure costs for setting up a diaper manufacturing plant?
  • What are the capital costs for setting up a diaper manufacturing plant?
  • What are the operating costs for setting up a diaper manufacturing plant?
  • What will be the income and expenditures for a diaper manufacturing plant?
  • What is the time required to break-even?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Diaper Market
    5.1    Market Overview
    5.2    Market Performance
        5.2.1    Volume Trends
        5.2.2    Value Trends
    5.3    Market Breakup by Region
    5.4    Market Breakup by Product Type
    5.5    Market Forecast
6    Indian Diaper Market
    6.1    Market Overview
    6.2    Market Performance
        6.2.1    Volume Trends
        6.2.2    Value Trends
    6.3    Price Trend
    6.4    Market Breakup by Region
    6.5    Market Breakup by Product Type
    6.6    Market Breakup by Distribution Channel
    6.7    Imports and Exports
        6.7.1    Imports by Major Countries
        6.7.2    Exports by Major Countries
    6.8    Market Forecast
7    Market by Product Type
   7.1    Baby Diapers
        7.1.1    Baby Disposable Diaper
        7.1.2    Baby Training Diaper
        7.1.3    Baby Cloth Diaper
        7.1.4    Baby Swim Pants
        7.1.5    Others
    7.2    Adult Diapers
        7.2.1    Adult Pad Type Diaper
        7.2.2    Adult Flat Type Diaper
        7.2.3    Adult Pant Type Diaper
        7.2.4    Others
8    Competitive Landscape
    8.1    Market Breakup by Key Player
    8.2    Competitive Structure
    8.3    Market Entry
        8.3.1    Setting Up a New Plant
        8.3.2    Joint Venture with Multinationals
        8.3.3    Buying Equity in Existing Firms
9    Value Chain Analysis
    9.1    Overview
    9.2    Raw Material Suppliers
    9.3    Diaper Manufacturers
    9.4    Distributors
    9.5    Hospitals
    9.6    Exporters
    9.7    Retailers
10    Market Breakup by Distribution Channel
    10.1    Supermarkets/Hypermarkets
    10.2    Pharmacies
    10.3    Convenience Stores
    10.4    Online
    10.5    Others
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Rivalry
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Diaper Manufacturing Process
    13.1    Product Overview
    13.2    Detailed Process Flow
    13.3    Various Types of Unit Operations Involved
    13.4    Mass Balance and Raw Material Required
14    Project Details, Requirements and Costs Involved
    14.1    Land, Location and Site Development
    14.2    Construction Requirements and Expenditures
    14.3    Plant Machinery
    14.4    Machinery Pictures
    14.5    Raw Materials Requirements and Expenditures
    14.6    Raw Material and Final Product Pictures
    14.7    Packaging Requirements and Expenditures
    14.8    Transportation Requirements and Expenditures
    14.9    Utilities Requirements and Expenditures
    14.10    Manpower Requirements and Expenditures
    14.11    Other Capital Investments
15    Loans and Financial Assistance
16    Project Economics

    16.1    Capital Cost of the Project
    16.2    Techno-Economic Parameters
    16.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    16.4    Taxation and Depreciation
    16.5    Income Projections
    16.6    Expenditure Projections
    16.7    Financial Analysis
    16.8    Profit Analysis
17    Profiles of Key Players

List of Figures

Figure 1: India: Diaper Market: Major Drivers and Challenges
Figure 2: Global: Diaper Market: Sales Volume (in Billion Units), 2010-2017
Figure 3: Global: Diaper Market: Sales Value (in Billion US$), 2010-2017
Figure 4: Global: Diaper Market: Market Breakup by Region (in %), 2017
Figure 5: Global: Diaper Market: Market Breakup by Product Type (in %), 2017
Figure 6: Global: Diaper Market Forecast: Sales Volume (in Billion Units), 2018-2023
Figure 7: Global: Diaper Market Forecast: Sales Value (in Billion US$), 2018-2023
Figure 8: India: Diaper Market: Sales Volume (in Million Units), 2010-2017
Figure 9: India: Diaper Market: Sales Value (in Million US$), 2010-2017
Figure 10: India: Diaper Average Prices: (in US$/Unit), 2010 & 2017
Figure 11: India: Diaper Market: Market Breakup by Region (in %), 2017
Figure 12: India: Diaper Market: Market Breakup by Product Type (in %), 2017
Figure 13: India: Diapers and Sanitary Napkins: Import Volume Breakup by Country (in %), 2017
Figure 14: India: Diapers and Sanitary Napkins: Export Breakup by Country (in %), 2017
Figure 15: India: Diaper Market Forecast: Sales Volume (in Million Units), 2018-2023
Figure 16: India: Diaper Market Forecast: Sales Value (in Million US$), 2018-2023
Figure 17: India: Baby Disposable Diaper Market: Sales Volume (in Million Units), 2010, 2017 & 2023
Figure 18: India: Baby Training Diaper Market: Sales Volume (in Million Unit), 2010, 2017 & 2023
Figure 19: India: Baby Cloth Diaper Market: Sales Volume (in Million Units), 2010, 2017 & 2023
Figure 20: India: Baby Swim Pants Diaper Market: Sales Volume (in Million Units), 2010, 2017 & 2023
Figure 21: India: Adult Pad Type Diaper Market: Sales Volume (in Million Units), 2010, 2017 & 2023
Figure 22: India: Adult Flat Type Diaper Market: Sales Volume (in Million Units), 2010, 2017 & 2023
Figure 23: India: Adult Pant Type Diaper Market: Sales Volume (in Million Units), 2010, 2017 & 2023
Figure 24: India: Diaper Market: Market Breakup by Key Player (in %), 2017
Figure 25: India Diaper Industry: Value Chain Analysis
Figure 26: India: Diaper Industry: SWOT Analysis
Figure 27: India: Diaper Industry: Porter’s Five Forces Analysis
Figure 28: Important Sections of a Diaper
Figure 29: Disposable Diapers Manufacturing Process: Detailed Process Flow
Figure 30: Diaper Manufacturing Process: Conversion Rate of Feedstock
Figure 31: Diaper Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 32: Diaper Industry: Profit Margins at Various Stages of Supply Chain
Figure 33: Diaper Manufacturing Plant: Breakup of Operational Costs

List of Tables

Table 1: Global: Diaper Market: Key Industry Highlights, 2017 and 2023
Table 2: India: Diaper Market: Key Industry Highlights, 2017 and 2023
Table 3: India: Diapers and Sanitary Napkins: Import Data by Country,
Table 4: India: Diapers and Sanitary Napkins: Export Data by Country,
Table 5: Global: Diaper Market Forecast: Market Breakup by Type (in Million Units), 2018-2023
Table 6: India: Diaper Market: Competitive Structure
Table 7: Diaper Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 8: Diaper Manufacturing Plant: Costs Related to Civil Works (in US$)
Table 9: Diaper Manufacturing Plant: Costs Related to Plant Machinery (in US$)
Table 10: Diaper Manufacturing Plant: Raw Material Requirements (in Kg/Day) and Expenditures (US$/Kg) 
Table 11: Diaper Manufacturing Plant: Utility Requirements and Expenditures
Table 12: Diaper Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
Table 13: Diapers Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
Table 14: Details of Financial Assistance Offered by Financial Institutions
Table 15: Diaper Manufacturing Plant: Capital Costs (in US$)
Table 16: Diaper Manufacturing Plant: Techno-Economic Parameters
Table 17: Diaper Manufacturing Plant: Taxation (in US$/Year) 
Table 18: Diaper Manufacturing Plant: Depreciation (in US$/Year) 
Table 19: Diaper Manufacturing Plant: Income Projections (in US$)
Table 20: Diaper Manufacturing Plant: Expenditure Projections (in US$)
Table 21: Diaper Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability
Table 22: Diaper Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability
Table 23: Diaper Manufacturing Plant: Profit and Loss Account (in US$)


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