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Indian Fertilizer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The Indian fertilizer market was worth INR 5,437 Billion in 2018. Looking forward, the market is projected to reach INR 11,116 Billion by 2024, growing at a CAGR of 12.3% during 2019-2024. Fertilizers have played a key role in the success of India's green revolution and subsequent self-reliance in food-grain production. The increase in fertilizer consumption has contributed significantly to sustainable production of food grains in the country. As a result, the demand of fertilizers has witnessed double digit growth rates over the past several years.

Indian Fertilizer Market Report

Despite a strong growth in recent years, the average intensity of fertilizer use in India remains much lower than most of the developed and emerging countries around the world. The usage of fertilizers is also highly skewed, with wide inter-regional, inter-state and inter-district variations.

Indian Fertilizer Market: Drivers

  • Catalyzed by a strong growth in the country’s population over the next five years, food demand is also expected to exhibit a strong growth. Conversely, as a result of increasing urbanisation levels, available arable land is expected to decrease. We expect fertilizers to play a key role in increasing the average crop yields per hectare.
  • Despite strong historical growth, fertilizer consumption in India remains highly skewed. There are currently a number of states in India which still have a very low penetration of fertilizers. This leaves a lot of room for future growth.
  • We expect a number of government and non-government awareness campaigns to educate farmers on the benefits of fertilizers. Promotion of fertilizers through television, radio and customized rural workshops are also anticipated to increase the consumption of fertilizers in the coming years.
  • Increasing rural incomes, coupled by easy availability of credit, are also likely to create a positive impact on fertilizer usage in the country.
  • Contract farming, where inputs in terms of technology and training are expected to be provided to the farmer from the food processor (contractor), is also expected to create a positive impact on fertilizer usage.


Market Summary:

  • Based on the product type, the market has been segmented as chemical fertilizers and biofertilizers. Currently, chemical fertilizers dominate the market, holding the largest share.
  • Based on the segment, the market has been segmented as complex fertilizers, DAP, MOP, urea and SSP. Currently urea represents the largest type accounting for the majority of the market share.
  • On the basis of formulation, the market has been segmented as liquid and dry. Dry fertilizers represent the leading segment holding the majority of the market share.
  • Based on the application, the market has been segmented as farming and gardening. The farming appliactions currently dominate the market.
  • On the basis of region, the market has been segmented as North India, South India, East India and West India. North India holds the leading position in the Indian fertilizer market.
  • The competitive landscape of the market has also been examined in the report and the profiles of key players have also been provided.


This report provides a deep insight into the Indian fertilizer market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian fertilizer industry in any manner.

Key Questions Answered in This Report:

  • How has the Indian fertilizer market performed so far and how will it perform in the coming years?
  • What is the breakup of the Indian fertilizer market on the basis of product type?
  • What is the breakup of the Indian fertilizer market on the basis of key segments?
  • What is the breakup of the Indian fertilizer market on the basis of formulation?
  • What is the breakup of the Indian fertilizer market on the basis of application?
  • What is the breakup of the Indian fertilizer market on the basis of region?
  • What are the various stages in the value chain of the Indian fertilizer market?
  • What are the key driving factors and challenges in the Indian fertilizer market?
  • What is the structure of the Indian fertilizer market and who are the key players?
  • What is the degree of competition in the Indian fertilizer market?
  • How are fertilizers manufactured?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Properties
    4.3    Key Industry Trends
5   Indian Fertilizer Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Product Type
    5.4    Market Breakup by Segment
    5.5    Market Breakup by Formulation
    5.6    Market Breakup by Application
    5.7    Market Breakup by Region
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
        5.10.1    Overview
        5.10.2    Research and Development
        5.10.3    Raw Material Procurement
        5.10.4    Manufacturing
        5.10.5    Marketing
        5.10.6    Distribution
        5.10.7    End-Use
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
       5.11.6    Threat of Substitutes
    5.12    Price Analysis
        5.12.1    Key Price Indicators
        5.12.2    Price Structure
        5.12.3    Margin Analysis
6   Market Breakup by Product Type
    6.1    Chemical Fertilizers
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Biofertilizers
        6.2.1 Market Trends
        6.2.2 Market Forecast
7   Market Breakup by Segment
    7.1    Complex Fertilizers
        7.1.1 Market Trends
       7.1.2 Market Forecast
    7.2    DAP
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    MOP
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Urea
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    SSP
        7.5.1 Market Trends
        7.5.2 Market Forecast
    7.6    Others
        7.6.1 Market Trends
        7.6.2 Market Forecast
8   Market Breakup by Formulation
    8.1    Liquid 
        8.1.1 Market Trends      
        8.1.2 Market Forecast
    8.2    Dry
        8.2.1 Market Trends
        8.2.2 Market Forecast
9   Market Breakup by Application
    9.1     Farming
        9.1.1 Grains and Cereals
          9.1.1.1 Market Trends
          9.1.1.2 Market Forecast
        9.1.2 Oilseeds
          9.1.2.1 Market Trends
          9.1.2.2 Market Forecast
        9.1.3 Fruits and Vegetables
          9.1.3.1 Market Trends
          9.1.3.2 Market Forecast
        9.1.4 Others
          9.1.4.1 Market Trends
          9.1.4.2 Market Forecast
    9.2    Gardening
        9.2.1 Market Trends      
        9.2.2 Market Forecast
10  Market Breakup by Region
    10.1    East India
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    North India
         10.2.1 Market Trends
         10.2.2 Market Forecast  
    10.3    South India
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    West India
        10.4.1 Market Trends
        10.4.2 Market Forecast
11  Fertilizer Manufacturing Process
    11.1    Product Overview
    11.2    Raw Material Requirements
    11.3    Manufacturing Process
    11.4    Key Success and Risk Factors
12  Competitive Landscape
    12.1    Market Structure
    12.2    Key Players
    12.3    Profiles of Key Players

List of Figures

Figure 1: India: Fertilizer Market: Major Drivers and Challenges
Figure 2: India: Fertilizer Market: Sales Volume (in 000’ Metric Tons), 2011-2018
Figure 3: India: Fertilizer Market: Sales Value (in Billion INR), 2011-2018
Figure 4: India: Fertilizer Market: Breakup by Product Type (in %), 2018
Figure 5: India: Fertilizer Market: Breakup by Segment (in %), 2018
Figure 6: India: Fertilizer Market: Breakup by Formulation (in %), 2018
Figure 7: India: Fertilizer Market: Breakup by Application (in %), 2018
Figure 8: India: Fertilizer Market: Breakup by Region (in %), 2018
Figure 9: India: Fertilizer Market Forecast: Sales Volume (in 000’ Metric Tons), 2019-2024
Figure 10: India: Fertilizer Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 11: Fertilizer Market: Price structure (INR/Ton)
Figure 12: India: Fertilizer Industry: SWOT Analysis
Figure 13: India: Fertilizer Industry: Value Chain Analysis
Figure 14: India: Fertilizer Industry: Porter’s Five Forces Analysis
Figure 15: India: Chemical Fertilizers Market: Sales Value (in Billion INR), 2011 & 2018
Figure 16: India: Chemical Fertilizers Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 17: India: Biofertilizers Market: Sales Value (in Billion INR), 2011 & 2018
Figure 18: India: Biofertilizers Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 19: India: Fertilizer (Complex) Market: Sales Value (in Billion INR), 2011 & 2018
Figure 20: India: Fertilizer (Complex) Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 21: India: Fertilizer (DAP) Market: Sales Value (in Billion INR), 2011 & 2018
Figure 22: India: Fertilizer (DAP) Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 23: India: Fertilizer (MOP) Market: Sales Value (in Billion INR), 2011 & 2018
Figure 24: India: Fertilizer (MOP) Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 25: India: Fertilizer (Urea) Market: Sales Value (in Billion INR), 2011 & 2018
Figure 26: India: Fertilizer (Urea) Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 27: India: Fertilizer (SSP) Market: Sales Value (in Billion INR), 2011 & 2018
Figure 28: India: Fertilizer (SSP) Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 29: India: Fertilizer (Others) Market: Sales Value (in Billion INR), 2011 & 2018
Figure 30: India: Fertilizer (Others) Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 31: India: Fertilizer (Liquid) Market: Sales Value (in Billion INR), 2011 & 2018
Figure 32: India: Fertilizer (Liquid) Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 33: India: Fertilizer (Dry) Market: Sales Value (in Billion INR), 2011 & 2018
Figure 34: India: Fertilizer (Dry) Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 35: India: Fertilizer (Farming) Market: Sales Value (in Billion INR), 2011 & 2018
Figure 36: India: Fertilizer (Farming) Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 37: India: Fertilizer (Gardening) Market: Sales Value (in Billion INR), 2011 & 2018
Figure 38: India: Fertilizer (Gardening) Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 39: East India: Fertilizer Market: Sales Value (in Billion INR), 2011 & 2018
Figure 40: East India: Fertilizer Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 41: North India: Fertilizer Market: Sales Value (in Billion INR), 2011 & 2018
Figure 42: North India: Fertilizer Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 43: South India: Fertilizer Market: Sales Value (in Billion INR), 2011 & 2018
Figure 44: South India: Fertilizer Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 45: West India: Fertilizer Market: Sales Value (in Billion INR), 2011 & 2018
Figure 46: West India: Fertilizer Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 47: Fertilizer Manufacturing: Detailed Process Flow

List of Tables 

Table 1: Fertilizer: General Properties
Table 2: India: Fertilizer Market: Key Industry Highlights, 2018 and 2024
Table 3: India: Fertilizer Market Forecast: Breakup by Product Type (in Billion INR), 2019-2024
Table 4: India: Fertilizer Market Forecast: Breakup by Segment (in Billion INR), 2019-2024
Table 5: India: Fertilizer Market Forecast: Breakup by Formulation (in Billion INR), 2019-2024
Table 6: India: Fertilizer Market Forecast: Breakup by Application (in Billion INR), 2019-2024
Table 7: India: Fertilizer Market Forecast: Breakup by Region (in Billion INR), 2019-2024
Table 8: Fertilizer Manufacturing: Raw Material Requirements
Table 9: India: Fertilizer Market: Competitive Structure
Table 10: India: Fertilizer Market: Key Players

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