According to the latest report by IMARC Group, titled "Indian frozen foods Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026," the Indian frozen foods market size reached a value of INR 105.6 Billion in 2020. Frozen foods refer to food products comprising frozen fruits, vegetables, snacks, desserts, meat products and ready-to-eat meals that are processed and preserved under extremely low temperatures. These processes enable the foods to retain their nutritional content for an extended period of time without changing their flavor or taste. These food products are easy to store and cook while offering enhanced convenience and minimized cooking time, unlike their fresh counterparts. They are often characterized by a relatively improved taste and enhanced palatability.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Indian Frozen Foods Market Trends:
The market in India is primarily driven by the growing preference for convenience foods across the country. With the busy lifestyles led by the working professionals and their changing dietary preferences, there has been an increase in the demand for ready-to-eat frozen meals, which is providing a thrust to the market growth. This is further supported by rapid urbanization, improving living standards of the masses and their inflating disposable income levels. Additionally, the rapid expansion of online and offline organized retail channels across India is also acting as a major growth-induing factor. Apart from this, there has been a considerable rise in the number of cold chain storage and transportation facilities in the country, which is creating a positive outlook for the market. The market is further driven by the continual integration of cold chain facilities with the Internet of Things (IoT) and GPS tracking systems to ensure enhanced production yield with improved food safety standards. On account of the aforementioned factors, the market is anticipated to witness strong growth during the forecast period (2021-2026).
- On the basis of product type, the market has been divided into frozen vegetable snacks, frozen meat products and frozen fruits and vegetables. Currently, frozen vegetable snacks account for the majority of the total market share.
- On the geographical front, the market has been classified into West and Central India, North India, South India and East India. Amongst these, North India holds the leading market share.
- The competitive landscape of the market has been examined in the report with the detailed profiles of the key players operating in the market. Some of these players include McCain Foods, Venky’s, Mother Dairy, Godrej Tyson Ltd., Hyfun Foods, Al Kabeer Group and Innovative Foods (Sumeru).
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