The honey market in India reached a value of INR 19.2 Billion in 2020. Looking forward, IMARC Group expects the market to exhibit strong growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end-use industries. These insights are included in the report as a major market contributor.
Beekeeping has been one of the oldest activities in India. This makes it one of the leading honey markets in the world which has created an intense competition in terms of innovation and cost. Additionally, the demand for honey in India is augmenting on account of the growing consumer preference for natural and healthy alternatives of artificial sweeteners, rising awareness regarding the benefits of honey and increasing popularity of various honey flavors. In addition, owing to its proven anti-bacterial, anti-microbial and anti-inflammatory properties, honey is projected to gain a momentum in both the food and non-food applications across the country.
IMARC Group provides an analysis of the key trends in each sub-segment of the Indian honey market, along with forecasts for growth at the India and state level from 2021-2026. Our report has categorized the market based on state, flavor, seasonality, and distribution channel.
Breakup by Flavor:
On the basis of flavors, multiflora honey is the most popular type of honey flavor in India. Other major flavor types include eucalyptus honey, ajwain honey, sidr honey and others.
Breakup by Seasonality:
Based on seasonality, the report finds that the autumn and spring seasons dominate the market. They are followed by the winter, summer and monsoon seasons.
Breakup by Distribution Channel:
On the basis of distribution channels, the market has been categorized as business to consumer and business to business segments. Currently, the business to consumer segment represents the largest distribution channel.
Breakup by State:
Based on states, Maharashtra enjoys the leading position in the market as most of the manufacturing facilities are located in the state. Some of the other major markets include Tamil Nadu, Karnataka, Punjab and Rajasthan.
The honey market in India is highly fragmented in nature owing to the presence of a large number of manufacturers. The report provides the leading companies operating in the Indian honey market.
This report provides a deep insight into the Indian honey market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the honey industry in any manner.
The Indian honey market size was valued at INR 19.2 Billion in 2020.
Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulation in the country resulting in temporary halt on movement of various non-essential commodities, thereby negatively impacting the overall market for honey.
According to the estimates by IMARC Group, the Indian honey market is expected to witness a strong growth during 2021-2026.
High floral diversity and wide availability of variety of bee forages in the country are some of the key drivers for the Indian honey market.
The Government of India is introducing numerous the major trends training programs, and advisory and mentoring services to educate farmers on the latest and advanced beekeeping techniques, representing one of the key trends in the Indian honey market.
On the basis of the flavors, the market has been bifurcated into multiflora honey, eucalyptus honey, ajwain honey, Sidr honey, and others. Currently, multiflora honey holds the majority of the total market share.
On the basis of the seasonality, the market has been divided into autumn and spring seasons, winter season, summer season, and monsoon season. At present, the autumn and spring seasons exhibit a clear dominance in the market.
On the basis of the distribution channel, the market has been categorized into business-to-consumer and business-to-business segments. Among these, the business-to-consumer segment holds the majority of the total market share.
States-wise, the market has been classified into Maharashtra, Tamil Nadu, Karnataka, Punjab, and Rajasthan, where Maharashtra dominates the Indian honey market.
The key companies in the Indian honey market are Dabur, Patanjali, Apis India, Emami Limited, Hitkary Pharmacy Private Limited, Reliance Retail Limited, Shree Baidyanath Ayurved Bhawan Pvt. Ltd., Kejriwal Bee Care India Pvt. Ltd., Bharat Honey, Under The Mango Tree, etc.
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