The honey market in India was worth INR 15,579 Million in 2018, registering a CAGR of 10.9% during 2012-2018. The market is further projected to reach a value of INR 28,057 Million by 2024, at a CAGR of 10.2% during 2019-2024. Beekeeping has been one of the oldest activities in India. This makes it one of the leading honey markets in the world which has created an intense competition in terms of innovation and cost. Additionally, the demand for honey in India is augmenting on account of the growing consumer preference for natural and healthy alternatives of artificial sweeteners, rising awareness regarding the benefits of honey and increasing popularity of various honey flavors. In addition, owing to its proven anti-bacterial, anti-microbial and anti-inflammatory properties, honey is projected to gain a momentum in both the food and non-food applications across the country.
Indian Honey Market Drivers:
- Honey is a rich source of antioxidants and flavonoids which can reduce oxidative stress and inflammation in the body while protecting against heart diseases and cancer. Apart from this, honey also has antibacterial and antiseptic qualities that accelerate wound and burn healing by providing a moist environment and increasing the flow of nutrients to the affected area. Owing to these factors, the demand for honey has gained traction for home remedies.
- Honey is available in different flavors depending upon the flowers used by the bees to produce it. As a result, there is a diverse range of honey products currently available in India which find applications in the food and beverage, cosmetic and pharmaceutical industries.
- The Government has been supporting the production of honey in India by granting help in developing business through commercialization, R&D activities, innovation and exporting. These initiatives support the producers by advisory and mentoring services, organizing workshops and seminars, general and industry-specific training and providing subsidized products, such as business planning tools.
- Scientific validation of the medicinal utilization of honey and its growing value as a premium ingredient in nutraceuticals are also acting as strong market drivers.
Breakup by Flavor:
On the basis of flavors, multiflora honey is the most popular type of honey flavor in India. Other major flavor types include eucalyptus honey, ajwain honey, sidr honey and others.
Breakup by Seasonality:
Based on seasonality, the report finds that the autumn and spring seasons dominate the market. They are followed by the winter, summer and monsoon seasons.
Breakup by Distribution Channel:
On the basis of distribution channels, the market has been categorized as business to consumer and business to business segments. Currently, the business to consumer segment represents the largest distribution channel.
Breakup by State:
Based on states, Maharashtra enjoys the leading position in the market as most of the manufacturing facilities are located in the state. Some of the other major markets include Tamil Nadu, Karnataka, Punjab and Rajasthan.
Competitive Landscape:
The honey market in India is highly fragmented in nature owing to the presence of a large number of manufacturers. The report provides the leading companies operating in the Indian honey market.
This report provides a deep insight into the Indian honey market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the honey market in any manner.
Key Questions Answered in This Report:
- How has the honey market in India performed so far and how will it perform in the coming years?
- What are the key states in the Indian honey market?
- Which are the popular flavor types in the Indian honey market?
- What are the major distribution channels in the Indian honey market?
- What are the various seasons in the Indian honey market?
- What are the various stages in the value chain of the Indian honey market?
- What is the structure of the Indian honey market and who are the key players?
- What is the degree of competition in the Indian honey market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
2.6 Study Assumptions
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Indian Honey Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Organized Honey Market
5.2.2 Unorganized Honey Market
5.3 Market Breakup by Distribution Channel
5.4 Market Breakup by Flavour
5.5 Seasonality in Indian Honey Market
5.6 Market Breakup by State
5.7 Market Forecast
5.7.1 Organised Honey Market
5.7.2 Unorganised Honey Market
5.8 SWOT Analysis
5.8.1 Strengths
5.8.2 Weaknesses
5.8.3 Opportunities
5.8.4 Threats
5.9 Value Chain Analysis
5.10 Porter’s Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Rivalry
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
6 Market Break up By Distribution Channel
6.1 Business to Consumer
6.1.1 Market Performance
6.1.2 Market Breakup by Sales Channel
6.1.2.1 General Trade
6.1.2.2 Modern Trade Facilities
6.1.2.3 E-Commerce
6.1.3 Performance of Key SKU
6.1.4 Market Forecast
6.2 Business to Business
6.2.1 Market Performance
6.2.2 Market Breakup by End-Use
6.2.2.1 Food and Beverage
6.2.2.2 Pharmaceuticals
6.2.2.3 Cosmetics
6.2.3 Performance of Key SKU
6.2.4 Market Forecast
7 Market Breakup by Flavour
7.1 Multiflora Honey
7.1.1 Market Performance
7.1.2 Market Forecast
7.2 Eucalyptus Honey
7.2.1 Market Performance
7.2.2 Market Forecast
7.3 Ajwain Honey
7.3.1 Market Performance
7.3.2 Market Forecast
7.4 Sidr Honey
7.4.1 Market Performance
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Performance
7.5.2 Market Forecast
8 Seasonality in Indian Honey Market
8.1 Autumn and Spring Season
8.2 Winter Season
8.3 Summer and Monsoon Season
9 Market Breakup by State
9.1 Maharashtra
9.1.1 Market Performance
9.1.2 Market Forecast
9.2 Tamil Nadu
9.2.1 Market Performance
9.2.2 Market Forecast
9.3 Karnataka
9.3.1 Market Performance
9.3.2 Market Forecast
9.4 Punjab
9.4.1 Market Performance
9.4.2 Market Forecast
9.5 Rajasthan
9.5.1 Market Performance
9.5.2 Market Forecast
10 Competitive Landscape
10.1 Competitive Structure
10.2 Key Players
11 Case Study: Patanjali Honey
12 Profile of Key Players
12.1 Dabur
12.2 Patanjali
12.3 Apis India
12.4 Emami Limited
12.5 Hitkary Pharmacy Private Limited
12.6 Reliance Retail Limited
12.7 Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
12.8 Kejriwal Bee Care India Pvt. Ltd.
12.9 Bharat Honey
12.10 Under The Mango Tree
List of Figures
Figure 1: India: Honey Market: Major Drivers and Challenges
Figure 2: India: Honey Market: Sales Value (in Million INR), 2012-2018
Figure 3: India: Organized Honey Market: Sales Value (in Million INR), 2012-2018
Figure 4: India: Unorganized Honey Market: Sales Value (in Million INR), 2012-2018
Figure 5: India: Honey Market: Breakup by Distribution Channel (in %), 2018
Figure 6: India: Honey Market: Breakup by Flavor (in %), 2018
Figure 7: India: Honey Market: Breakup by Seasonality (in %), 2018
Figure 8: India: Honey Market: Breakup by States (in %), 2018
Figure 9: India: Honey Market Forecast: Sales Value (in Million INR), 2019-2024
Figure 10: India: Organized Honey Market Forecast: Sales Value (in Million INR), 2019-2024
Figure 11: India: Unorganized Honey Market Forecast: Sales Value (in Million INR), 2019-2024
Figure 12: India: Honey Market: SWOT Analysis
Figure 13: India: Honey Market: Value Chain Analysis
Figure 14: India: Honey Market: Porter’s Five Forces Analysis
Figure 15: India: Honey Market (Business to Consumer): Sales Value (in Million INR), 2012-2018
Figure 16: India: Honey Market (Business to Consumer): Breakup by Sales Channel (in %), 2018
Figure 17: India: Honey Market (Business to Consumer): Sales through General Trade (in Million INR), 2012-2018
Figure 18: India: Honey Market (Business to Consumer) Forecast: Sales through General Trade (in Million INR), 2019-2024
Figure 19: India: Honey Market (Business to Consumer): Sales through Modern Trade Fronts (in Million INR), 2012-2018
Figure 20: India: Honey Market (Business to Consumer) Forecast: Sales through Modern Trade Fronts (in Million INR), 2019-2024
Figure 21: India Honey Market (Business to Consumer): Sales through E-Commerce (in Million INR), 2012-2018
Figure 22: India: Honey Market: Sales Value Through E-commerce Forecast (in Million INR), 2019-2024
Figure 23: India: Honey Market (Business to Consumer) Forecast: Sales Value (in Million INR), 2019-2024
Figure 24: India: Honey Market (Business to Business): Sales Value (in Million INR), 2012-2018
Figure 25: India: Honey Market (Business to Business): Breakup by End-Use (in %), 2018
Figure 26: India: Honey Market (Business to Business): Sales Value for Food and Beverage (in Million INR), 2012-2018
Figure 27: India: Honey Market (Business to Business) Forecast: Sales Value for Food and Beverage (in Million INR), 2019-2024
Figure 28: India: Honey Market (Business to Business): Sales Value for Pharmaceuticals (in Million INR), 2012-2018
Figure 29: India: Honey Market (Business to Business) Forecast: Sales Value for Pharmaceuticals (in Million INR), 2019-2024
Figure 30: India: Honey Market (Business to Business): Sales Value for Cosmetics (in Million INR), 2012-2018
Figure 31: India: Honey Market (Business to Business) Forecast: Sales Value for Cosmetics (in Million INR), 2019-2024
Figure 32: India: Honey Market (Business to Business): Breakup by Key SKU (in %), 2018
Figure 33: India: Honey Market (Business to Business) Forecast: Sales Value (in Million INR), 2019-2024
Figure 34: India: Honey Market (Multiflora): Sales Value (in Million INR), 2012-2018
Figure 35: India: Honey Market (Multiflora) Forecast: Sales Value (in Million INR), 2019-2024
Figure 36: India: Honey Market (Eucalyptus): Sales Value (in Million INR), 2012-2018
Figure 37: India: Honey Market (Eucalyptus) Forecast: Sales Value (in Million INR), 2019-2024
Figure 38: India: Honey Market (Ajwain): Sales Value (in Million INR), 2012-2018
Figure 39: India: Honey Market (Ajwain) Forecast: Sales Value (in Million INR), 2019-2024
Figure 40: India: Honey Market (Sidr): Sales Value (in Million INR), 2012-2018
Figure 41: India: Honey Market (Sidr) Forecast: Sales Value (in Million INR), 2019-2024
Figure 42: India: Honey Market (Other Flavours): Sales Value (in Million INR), 2012-2018
Figure 43: India: Honey Market (Other Flavours) Forecast: Sales Value (in Million INR), 2019-2024
Figure 44: Maharashtra: Honey Market: Sales Value (in Million INR), 2012-2018
Figure 45: Maharashtra: Honey Market Forecast: Sales Value (in Million INR), 2019-2024
Figure 46: Tamil Nadu: Honey Market: Sales Value (in Million INR), 2012-2018
Figure 47: Tamil Nadu: Honey Market Forecast: Sales Value (in Million INR), 2019-2024
Figure 48: Karnataka: Honey Market: Sales Value (in Million INR), 2012-2018
Figure 49: Karnataka: Honey Market Forecast: Sales Value (in Million INR), 2019-2024
Figure 50: Punjab: Honey Market: Sales Value (in Million INR), 2012-2018
Figure 51: Punjab: Honey Market Forecast: Sales Value (in Million INR), 2019-2024
Figure 52: Rajasthan: Honey Market: Sales Value (in Million INR), 2012-2018
Figure 53: Rajasthan: Honey Market Forecast: Sales Value (in Million INR), 2019-2024
Figure 54: India: Honey Market: Breakup by Key Players (in %),2018
List of Tables
Table 1: India: Honey Market: Key Industry Highlights, 2018 and 2024
Table 2: India: Honey Market Forecast: Market Breakup by Distribution Channel (in Million INR), 2019-2024
Table 3: India: Honey Market (Business to Consumer): SKU Offered by Dabur
Table 4: India: Honey Market (Business to Consumer): SKU Offered by Patanjali
Table 5: India: Honey Market (Business to Consumer): SKU Offered by Apis India
Table 6: India: Honey Market (Business to Consumer): Sales Value of Key SKU (in INR Million),2018
Table 7: India: Honey Market Forecast: Market Breakup by Flavor Type (in Million INR), 2019-2024
Table 8: India: Honey Market Forecast: Market Breakup by State (in Million INR), 2019-2024
Table 9: India: Honey Industry: Competitive Structure
Table 10: India: Honey Industry: Key Players