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The honey market in India reached a value of INR 21.1 Billion in 2021. Looking forward, IMARC Group expects the market to reach INR 38.3 Billion by 2027, exhibiting at a CAGR of 10.31% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Honey is a sweet, viscous, and golden-colored liquid produced in the honey sacs of bees from the nectar of flowers. It is a good source of antioxidants, vitamins, and minerals, such as niacin, thiamine, pantothenic acid, and riboflavin. It helps maintain good cholesterol levels, enhances memory and concentration, and strengthens the immune system. Besides this, as it has antibacterial, anti-microbial, and anti-inflammatory properties, honey is used as a natural sweetener in fermented beverages, wine, and other beverages across India.
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India Honey Market Trends:
The rising prevalence of chronic medical ailments, such as diabetes, heart disease, and cancer, represents one of the key factors positively influencing the market in India. In addition, the escalating demand for immunity-boosting and health-improving products is offering lucrative growth opportunities to manufacturers. The rising utilization of honey in home remedies is also increasing the sales of honey in the country. Apart from this, scientific validation of the medicinal properties of honey and its rising usage in formulating medicines for the treatment of cough and acute throat infection on account of its antiviral, antifungal, and antibacterial properties is augmenting the market growth. Additionally, leading players are focusing on launching different product variants, which is propelling the market growth. Along with this, the Government of India (GoI) is introducing various training programs and mentoring services to educate farmers on the latest beekeeping practices. Furthermore, the expansion of organized distribution channels, such as supermarkets, hypermarkets, convenience stores, and general stores, along with the thriving e-commerce industry, is stimulating the market growth. Moreover, increasing investments by key players in research and development (R&D) activities to improve extraction processes are anticipated to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Indian honey market, along with forecasts at the country and state levels from 2022-2027. Our report has categorized the market based on flavor, seasonality, and distribution channel.
Breakup by Flavor:
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Multiflora honey represents the most popular flavor in India as it has antibacterial and anti-inflammatory properties that treat skin problems, reduce swelling, and heal wounds and burns.
Breakup by Seasonality:
Autumn and spring seasons dominate the market as it encourages the honeybees to ramp up egg-laying.
Breakup by Distribution Channel:
The business-to-consumer (B2C) currently represents the largest distribution channel as it offers easy accessibility to different products at affordable rates.
Breakup by State:
Maharashtra enjoys a clear dominance in the market as most of the manufacturing facilities are established in the state.
The honey market in India is highly fragmented in nature owing to the presence of a large number of manufacturers. The report provides the leading companies operating in the Indian honey market.
This report provides a deep insight into the Indian honey market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the honey industry in any manner.
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2021 |
| Historical Period | 2016-2021 |
| Forecast Period | 2022-2027 |
| Units | INR Billion |
| Segment Coverage | Flavor, Seasonality, Distribution Channel, State |
| States Covered | Maharashtra, Tamil Nadu, Karnataka, Punjab, Rajasthan |
| Companies Covered | Dabur, Patanjali, Apis India, Emami Limited, Hitkary Pharmacy Private Limited, Reliance Retail Limited, Shree Baidyanath Ayurved Bhawan Pvt. Ltd., Kejriwal Bee Care India Pvt. Ltd., Bharat Honey and Under The Mango Tree |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The Indian honey market was valued at INR 21.1 Billion in 2021.
We expect the Indian honey market to exhibit a CAGR of 10.31% during 2022-2027.
The growing adoption of honey in home remedies based on its rich antioxidants and flavonoids
properties to reduce oxidative stress and inflammation in the body, is primarily catalyzing the Indian
honey market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of
honey in India.
Based on the flavor, the Indian honey market can be bifurcated into multiflora honey, eucalyptus honey,
ajwain honey, sidr honey, and others. Currently, multiflora honey holds the majority of the total market
share.
Based on the seasonality, the Indian honey market has been segregated into autumn and spring season,
winter season, and summer and monsoon season. Among these, autumn and spring season currently
exhibits a clear dominance in the market.
Based on the distribution channel, the Indian honey market can be categorized into business-to-
consumer and business-to-business. Currently, business-to-consumer channel holds the largest market
share.
On a regional level, the market has been classified into Maharashtra, Tamil Nadu, Karnataka, Punjab,
and Rajasthan, where Maharashtra currently dominates the Indian honey market.
Some of the major players in the Indian honey market include Dabur, Patanjali, Apis India, Emami
Limited, Hitkary Pharmacy Private Limited, Reliance Retail Limited, Shree Baidyanath Ayurved Bhawan
Pvt. Ltd., Kejriwal Bee Care India Pvt. Ltd., Bharat Honey, Under The Mango Tree, etc.
10% Free customization
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