India Organic Food Market Report

Market Overview:

The India organic food market size reached USD 1,917.4 Million in 2024. The market is projected to reach USD 10,807.9 Million by 2033, exhibiting a growth rate (CAGR) of 20.13% during 2025-2033. The market growth is attributed to growing awareness regarding the health benefits of organic food products, rising consciousness regarding the health hazards associated with chemical pesticides and fertilizers, and increasing investments by Indian corporate firms in agritech, agribusinesses, and organic farming.

Market Insights:

• South India currently dominates the market in 2024. 
• On the basis of product type, the organic cereal and food grains segment leads the market in 2024. 
• Based on distribution channels, supermarkets and hypermarkets lead the market in 2024. 

Market Size & Forecast:

• 2024 Market Size: USD 1,917.4 Million  
• 2033 Projected Market Size: USD 10,807.9 Million
• CAGR (2025-2033): 20.13% 
• South India: Largest market in 2024 

The Growing Awareness Regarding the Health Benefits of Organic Food Products is Propelling the Market Growth

The increasing health awareness among Indian consumers is a significant factor propelling the organic food market size in India. Consumers are now paying more attention to the nutrient content and quality of their food, resulting in a greater demand for organic products. They are also increasingly focusing on the potential health risks associated with the use of chemicals and pesticides in conventional food production, which, in turn, is augmenting the adoption of organic food variants. Additionally, the growing disposable income levels have resulted in increased consumer spending on health and wellness products. Furthermore, the sudden outbreak of the COVID-19 pandemic has also played a major role in driving the growth of the organic food market. The pandemic has highlighted the importance of maintaining a healthy immune system, due to which a majority of the consumers are preferring organic food products as a way to boost their health and immunity. The rapid outbreak has also led to an enhanced focus on locally sourced and sustainably produced food, which has further boosted the India organic food market demand.

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Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is fragmented with numerous regional players in the market. The volume of new entrants is moderate in the organic food industry due to the fragmented nature of the market, and high regulatory requirements and capital investments.

What is Organic food?

Organic food refers to the food that is produced using organic farming practices, which involve growing crops and raising livestock without the use of synthetic fertilizers, pesticides, genetically modified organisms (GMOs), antibiotics, and growth hormones. It is considered to be healthier and more nutritious than conventionally grown food as it consists of no harmful chemicals or synthetic additives. Organic food is not only beneficial for consumers but also for farmers and the economy since it is obtained by sustainable and eco-friendly farming practices which reduces the carbon footprint of food production and promotes biodiversity. In addition to this, organic food production results in improved soil health and long-term sustainability, as well as providing farmers with a more stable and predictable income. Some of the advantages of organic food include better taste, higher nutrient content, and reduced exposure to pesticides and other harmful chemicals. Moreover, the organic food market has been growing rapidly in recent years, thereby offering significant economic opportunities for farmers and other stakeholders in the India organic food market outlook.

COVID-19 Impact:

The COVID-19 pandemic outbreak resulted in unprecedented challenges in the industry due to the imposing of nationwide lockdown in India. This caused several challenges to the organic food supply chain, including logistical issues, depleted stocks and manpower shortages. As per organic food market analysis in India, these factors negatively impacted farmers' livelihoods due to the reduced demand for organic products as a result of the lockdowns and travel restrictions. Furthermore, the lockdowns also affected the export of organic food, causing a decline in the overall market. Despite these challenges, there has been a noticeable increase in consumer awareness regarding the health benefits of organic and sustainable foods, which has driven the demand for organic products during and after the pandemic, with an enhanced focus on immunity boosters and the correlation between nutrition and health. Additionally, the government's subsidies to the agricultural sector present a significant opportunity for the Indian domestic and export market, resulting in significant boost in the demand and increased sales across organic food companies.

India Organic Food Market Trends:

The organic food market in India is majorly driven by the higher uptake of organic food among the masses, especially in the urban regions. This can be attributed to the growing consciousness regarding the health hazards associated with chemical pesticides and fertilizers. The demand for organic food in India is also being catalyzed by the strong support of the government by the implementation of various government schemes, subsidies and incentives supporting farmers who are adopting organic farming practices. Moreover, increasing investments by Indian corporate firms in agritech, agribusinesses and organic farming resulting in the entry of several players in the market is also fueling the India organic food market growth. Some of the other factors contributing to the market include rapid urbanization, growing usage of bio-based fertilizers, the emerging trend of farm mechanization, inflating disposable income levels, rising popularity of natural and clean label foods, and extensive research and development (R&D) activities.

The market is significantly influenced by the rising demand for clean-label and traceable products, particularly among health-conscious urban consumers. Consumers are increasingly asking for transparency in the source and production of food and are looking for products that do not contain artificial additives, preservatives, and GMOs. Therefore, there is increased popularity of certifications like India Organic, Jaivik Bharat, and USDA Organic among Indian consumers. Technology platforms and QR-code-based traceability systems are also picking up pace, with customers able to check the origin and the method of farming. Those brands that are able to assure safety, authenticity, and sustainability are experiencing greater brand loyalty. An industry survey conducted in February 2024 revealed that over 48% of people in India are concerned about animals and food production methods. With the growing popularity of plant-based diets and eco-conscious living, the demand for organic food is rising, with consumers increasingly opting for organic staples, fresh produce, snacks, and beverages.

In addition to this, the rapid expansion of organized retail and e-commerce channels is positively impacting organic food market growth in India. With the smartphone user base set to reach 1.1 Billion by FY25, online grocery platforms, specialty organic stores, and major retailers are increasingly focusing on online sales. This increased penetration has helped brands get access to tier 2 and tier 3 cities, thereby increasing their consumer base beyond metros. Additionally, direct-to-consumer brands and start-ups are using social media and influencer marketing to drive consumption of niche organic foods like millet, herbal teas, cold-pressed oils, and dairy alternatives. Besides this, the growing popularity of subscription models for the delivery of organic produce also supports convenience-driven consumption. All these trends combined are changing organic food from a niche to the mainstream market category in India.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India organic food market report, along with forecasts at the country and regional level from 2025-2033. Our report has categorized the market based on product type and distribution channel.

Breakup by Product Type:

• Organic Beverages
• Organic Cereal and Food Grains
• Organic Meat, Poultry and Dairy
• Organic Spices and Pulses
• Organic Processed Food
• Organic Fruits and Vegetables
• Others

The report has provided a detailed breakup and analysis of the organic food market based on the product type. This includes organic beverages, organic cereal and food grains, organic meat, poultry and dairy, organic spices and pulses, organic processed food, organic fruits and vegetables, and others. According to the India organic food market forecast, organic cereal and food grains represented the largest segment due to the increasing demand for plant-based and gluten-free food products. Since organic cereal and food grains are a great source of plant-based protein and are often gluten-free, this makes them a popular choice among vegetarian consumers or individuals preferring gluten-free diets. Moreover, the rising trend of clean-label food products is also contributing to the growth of the organic cereal and food grains segment in the Indian market.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online
• Others

A detailed breakup and analysis of the organic food market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, convenience stores, online, and others. Based on the India organic food market trends, supermarkets and hypermarkets accounted for the largest market share on account of widespread product availability and accessibility and the ease of product comparison.

Regional Insights:

• North India
• West and Central India
• South India
• East India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. According to the India organic food market research report, South India was the largest market for organic food holding a significant India organic food market share. Some of the factors driving the North India organic food market included the rising health consciousness among the masses, the easy availability of organic food via organized online and offline channels, and the emerging trend of organic farming practices.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the India organic food market. Some of the companies covered in the report include:

• Suminter India Organics Private Limited
• Nature Bio-foods Limited
• Organic India Private Limited
• Sresta Natural Bioproducts Limited
• Phalada Agro Research Foundations Private Limited
• Mehrotra Consumer Products Pvt. (Organic Tattva)
• Morarka Organic Foods Limited
• Nature Pearls Private Limited
• Conscious Food Private Limited
• Nourish Organics Foods Pvt.Ltd
• Mother Earth
• EcoFarms (India) Ltd
• El World Agro & Organic Foods Pvt.Ltd

Please note that this only represents a partial list of companies, and the complete list has been provided in the report.

Latest News and Developments:

• In June 2025, Swiggy Instamart announced a strategic partnership with Bharat Organics to expand access to certified organic staples across India. This collaboration aims to meet the growing consumer demand for chemical-free and sustainable food products by offering a curated range of organic essentials through Swiggy’s quick commerce platform. The initiative also aligns with Swiggy’s focus on enhancing health-conscious offerings while supporting certified organic farmers.
• In February 2025, Organic India announced that it had achieved Regenerative Organic Certified® status for eleven teas and supplements, marking a notable milestone in its sustainability journey. The certification considered the gold standard by the Regenerative Organic Alliance, affirms the company’s dedication to biodiversity, soil health, and enhanced welfare for animals and workers. These ROC‑labeled products will be unveiled at Natural Products Expo West 2025 (March 5–7) and rolled out across U.S. retailers and online platforms throughout the year.
• In February 2025, the Agricultural and Processed Food Products Export Development Authority (APEDA) spearheaded India’s participation at BIOFACH 2025, showcasing a diverse range of organic staples at the India Pavilion in Nuremberg. During the event (11–14 February), APEDA signed a Letter of Intent with Nuremberg Messe to appoint India as the “Partner Country of the Year” for BIOFACH 2026, reinforcing its status as a global leader in organic agriculture. This initiative emphasized the nation’s ambition to expand sustainable farming practices and boost organic exports worldwide.
• In January 2025, The Indian government will launch revised standards for organic agricultural products under the National Programme for Organic Production (NPOP) on January 9. The update aligns with the latest European Union (EU) grades to enhance transparency and regulatory oversight using data analytics. Abhishek Dev, chairman of APEDA, stated that the revision reflects changes in global organic markets over the past decade, aiming to strengthen India's position in international organic trade.
• In December 2024, Union Home Minister Amit Shah announced the launch of organic food supply under the Bharat brand of National Cooperative Organics Limited (NCOL) and Amul, aiming to benefit tribal farmers. During an MoU signing between NCOL, NDDB, and the Chhattisgarh Government, Shah revealed plans to introduce certified organic grains to Indian markets over the next four years. This initiative seeks to promote organic farming and empower 'Adivasi' farmers in Chhattisgarh.
• In June 2024, The Gujarat Cooperative Milk Marketing Federation (GCMMF) will expand its Amul organic product line by introducing sugar, jaggery, and tea within a month. GCMMF Managing Director Jayen Mehta highlighted the growing demand for chemical-free food, urging farmers to embrace organic farming. Amul, which entered the organic food sector in 2022, aims to strengthen its presence in India's $1.3 billion organic food market, currently dominated by smaller players.
• In January 2024, Tata Consumer Products announced its acquisition of Organic India, a leading organic brand in food, beverages, and herbal supplements, to strengthen its Health & Wellness platform. Organic India, with over 25 years of expertise and a presence in 48 countries, partners with 12,000+ farmers and offers 100+ certified organic products. This acquisition aligns with Tata Consumer’s strategy to expand into high-growth categories, leveraging synergies in distribution, logistics, and premiumization across global markets.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India organic food market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India organic food market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India organic food industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.