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India Packaged Rice Market to Reach 15.33 Million Tons by 2027, Spurred by Increasing Health Consciousness Among Consumers

Published on Feb 15, 2022

According to the latest report by IMARC Group, titled India Packaged Rice Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027,” the India packaged rice market size reached a volume of 10.96 Million Tons in 2021. Packaged rice refers to an enclosed rice product packed in a protective layer to safeguard it against external tampering and chemical or biological contamination. It also assists in preserving and transporting rice grains to their desired location without affecting the taste, aroma, or quality. In India, packaged rice is gaining widespread popularity due to the rising disposable incomes and increasing health consciousness among consumers.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

India Packaged Rice Market Trends:

The growing health consciousness among consumers regarding food safety and quality is one of the key factors driving the market growth. In addition, the increasing number of retail food outlets offering different varieties of packaged rice represents another major growth-inducing factor. Moreover, consumers are rapidly adopting an energy-rich, carbohydrate-based diet for reducing the risk of numerous chronic ailments, which is escalating the demand for packaged rice in India. Besides this, there has been significant growth in the living standards of individuals, particularly across tier 1 and 2 cities in India, which is further increasing the sales of packaged rice products. This, coupled with the implementation of favorable government initiatives to boost domestic rice production of the country, is positively influencing the market growth. Furthermore, the introduction of innovative packaging solutions, such as zip locks and flexible pouches, for convenient usage and easy storage is anticipated to propel the market growth. Looking forward, IMARC Group expects the market value to reach 15.33 Million Tons by 2027, exhibiting a CAGR of 6.10% during the forecast period (2022-2027). 

Market Summary

  • On the basis of the product type, the market has been bifurcated into parboiled and basmati rice.
  • Based on the packaging, the market has been classified into pouches, woven bags, and others.
  • On the basis of the pack size, the market has been segmented into 5 kilograms, 1 kilogram, and others.
  • The market has been categorized based on the distribution channel into general trade (convenience stores/kirana stores), modern trade (supermarkets/hypermarkets/specialty stores), online and e-commerce, and others.
  • Region-wise, the market has been divided into North India, West and Central India, South India, and East India.
  • The competitive landscape of the industry has also been examined, with some of the key players being Adani Wilmar Ltd., Aeroplane Rice Ltd., Amira Nature Foods Ltd., Baba Naga Agro Pvt. Ltd., Balashree Foods Pvt. Ltd., Chaman Lal Setia Exports Ltd., Future Consumer Limited, Kohinoor Speciality Foods India Private Limited (McCormick & Company, Inc.), KRBL Limited, LalQilla (Amar Singh Chawal Wala), LT Foods, Patanjali Ayurved Limited, Shri Lal Mahal Group, Sriveda Sattva Pvt. Ltd., and VSR Foods.


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