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Indian Pasta Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Report Overview:

The Indian pasta market reached a value of US$ 671.8 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 1,754.5 Million by 2027, exhibiting a CAGR of 17.44% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Pasta refers to the staple food of tradition Italian cuisine which is made using dough, water, eggs, vegetables, and oil. The dough is kneaded into various shapes some of which are known as penne, spaghetti, farfalle, fettuccine, barbine, etc. Pasta is associated with several health benefits owing to a high concentration of vitamins and minerals. Currently, the demand for pasta is gaining immense popularity in India, particularly amongst the younger population, due to expansion in food-service restaurants. 

 

 
 

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The primary factors catalysing the growth of the pasta market in India include rising urbanisation, changing lifestyles and surging demand for ready-to-eat products. In addition to this, the market is also influenced by an increasing women's employment rate coupled with rising disposable incomes. Further, the health-conscious consumers are demanding food products with healthier ingredients, which has led to a rise in the demand for pasta made with whole-wheat and quinoa. Some of the other forces that have been proactive in maintaining the market growth are longer shelf-life and ease of preparation. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Indian pasta market, along with forecasts at the country and state level from 2022-2027. Our report has categorized the market based on type, raw material, distribution channel and cuisine.

Breakup by Type:

 

 
 

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  • Dry Pasta
  • Instant Pasta
  • Fresh Pasta

 

On the basis of type, the market has been segmented as dry pasta, instant pasta and fresh pasta. Currently, dry pasta dominates the Indian pasta market, holding the majority of the market share.

Breakup by Raw Material:

  • Semolina
  • Refined Flour
  • Durum Wheat
  • Others

 

Based on raw materials, semolina represents the largest segment, followed by refined flour and durum wheat. This can be accredited to the high gluten content of semolina which helps in maintaining the shape of pasta.

Breakup by Distribution Channel:

  • Institutional
  • Convenience Stores
  • Hypermarket/Supermarket
  • E-Retailing

 

On the basis of distribution channels, the market is segregated as convenience stores, supermarkets/hypermarkets, institutional and e-retail. Amongst these, institutional sales exhibit a clear dominance in the pasta market in India.

Breakup by Cuisine:

  • White Sauce Pasta
  • Red Sauce Pasta
  • Mix Sauce Pasta

 

Based on cuisines, white sauce pasta represents the largest segment, followed by the red sauce pasta and mix sauce pasta.

Breakup by State:

  • Uttar Pradesh
  • Delhi
  • Maharashtra
  • Gujarat
  • Karnataka
  • Tamil Nadu
  • Other Regions

 

Region-wise, the market has been segmented into Uttar Pradesh, Delhi, Maharashtra, Gujarat, Karnataka, Tamil Nadu and others.

Competitive Landscape

The competitive landscape of the market has also been examined with some of the key players being Nestlé, ITC, Bambino, MTR and Del Monte.

This report provides a deep insight into the Indian pasta market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian pasta industry in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Million, ‘000 Tons
Segment Coverage Type, Raw Material, Distribution Channel, Cuisine, State
States Covered  Uttar Pradesh, Delhi, Maharashtra, Gujarat, Karnataka, Tamil Nadu
Companies Covered Nestlé, ITC, Bambino, MTR and Del Monte
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   India Pasta Market: Industry Analysis
    5.1    Market Overview
    5.2    Market Performance 
        5.2.1    Volume Trends
        5.2.2    Value Trends
    5.3    Impact of COVID-19
    5.4    Price Analysis
        5.4.1    Key Price Indicators
        5.4.2    Price Structure
        5.4.3    Price Trends
    5.5    Market Breakup by Region
    5.6    Market Breakup by Type
    5.7    Market Breakup by Raw Material
    5.8    Market Breakup by Distribution Channel
    5.9    Market Breakup by Cuisine
    5.10    Market Forecast
    5.11    SWOT Analysis
        5.11.1    Overview
        5.11.2    Strengths
        5.11.3    Weaknesses
        5.11.4    Opportunities
        5.11.5    Threats
    5.12    Value Chain Analysis
        5.12.1    Overview
        5.12.2    Raw Material Procurement
        5.12.3    Manufacturing
        5.12.4    Marketing
        5.12.5    Distribution
        5.12.6    End-Use
    5.13    Porters Five Forces Analysis
        5.13.1    Overview
        5.13.2    Bargaining Power of Buyers
        5.13.3    Bargaining Power of Suppliers
        5.13.4    Degree of Rivalry
        5.13.5    Threat of New Entrants
        5.13.6    Threat of Substitutes
6   Competitive Landscape
    6.1    Market Structure
    6.2    Market Breakup by Key Players
7   Market Breakup by Key Regions
    7.1    Uttar Pradesh
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Delhi
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Maharashtra
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Gujarat
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5    Karnataka
        7.5.1    Market Trends
        7.5.2    Market Forecast
    7.6    Tamil Nadu
        7.6.1    Market Trends
        7.6.2    Market Forecast
    7.7    Other Regions
        7.7.1    Market Trends
        7.7.2    Market Forecast
8   Market Breakup by Type
    8.1    Dry Pasta
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Instant Pasta
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Fresh Pasta
        8.3.1    Market Trends
        8.3.2    Market Forecast
9   Market Breakup by Raw Material
    9.1    Semolina
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Refined Flour
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Durum Wheat
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Others
        9.4.1    Market Trends
        9.4.2    Market Forecast
10  Market Breakup by Distribution Channel
    10.1    Institutional
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Convenience Stores
        10.2.1    Market Trends
        10.2.2    Market Forecast
    10.3    Hypermarket/Supermarket
        10.3.1    Market Trends
        10.3.2    Market Forecast
    10.4    E-Retailing
        10.4.1    Market Trends
        10.4.2    Market Forecast
11  Market Breakup by Cuisine
    11.1    White Sauce Pasta
        11.1.1    Market Trends
        11.1.2    Market Forecast
    11.2    Red Sauce Pasta
        11.2.1    Market Trends
        11.2.2    Market Forecast
    11.3    Mix Sauce Pasta
        11.3.1    Market Trends
        11.3.2    Market Forecast
12  India Pasta Market: Consumer Landscape
    12.1    Consumer Mapping
        12.1.1    By Age
        12.1.2    By Gender
        12.1.3    By Occupation
        12.1.4    By Lifestyle
        12.1.5    By Education Attainment
        12.1.6    By Consumption Type (Institution)
    12.2    Consumer Buying Habits
    12.3    Key Reasons driving the Purchase of Pasta
13  Company Profiles
    13.1    Nestle India Limited
    13.2    ITC Limited
    13.3    Bambino Agro Industries Limited
    13.4    Del Monte
    13.5    MTR Foods Private Limited

List of Figures

Figure 1: India: Pasta Market: Major Drivers and Challenges
Figure 2: India: Pasta Market: Production Volume (in ‘000 Tons), 2016-2021
Figure 3: India: Pasta Market: Consumption Volume (in ‘000 Tons), 2016-2021
Figure 4: India: Pasta Market: Sales Value (in Million US$), 2016-2021
Figure 5: India: Pasta Market: Average Prices (in US$/Ton), 2016-2027
Figure 6: Pasta Market: Price Structure (US$/Ton)
Figure 7: India: Pasta Market: Breakup by Region (in %), 2021
Figure 8: India: Pasta Market: Breakup by Type (in %), 2021
Figure 9: India: Pasta Market: Breakup by Raw Material (in %), 2021
Figure 10: India: Pasta Market: Breakup by Distribution Channel Type (in %), 2021
Figure 11: India: Pasta Market: Breakup by Cuisine (in %), 2021
Figure 12: India: Pasta Market Forecast: Production Volume (in ‘000 Tons), 2022-2027
Figure 13: India: Pasta Market Forecast: Consumption Volume (in ‘000 Tons), 2022-2027
Figure 14: India: Pasta Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: India: Pasta Industry: SWOT Analysis
Figure 16: India: Pasta Industry: Value Chain Analysis
Figure 17: India: Pasta Industry: Porter’s Five Forces Analysis
Figure 18: India: Pasta Market: Breakup by Key Players (in %), 2021
Figure 19: Uttar Pradesh: Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 20: Uttar Pradesh: Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 21: Delhi: Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 22: Delhi: Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 23: Maharashtra: Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 24: Maharashtra: Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 25: Gujarat: Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 26: Gujarat: Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 27: Karnataka: Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 28: Karnataka: Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 29: Tamil Nadu: Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 30: Tamil Nadu: Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 31: Other Regions: Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 32: Other Regions: Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 33: India: Dry Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 34 India: Dry Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 35: India: Instant Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 36: India: Instant Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 37: India: Fresh Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 38: India: Fresh Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 39: India: Semolina Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 40: India: Semolina Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 41: India: Refined Flour Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 42: India: Refined Flour Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 43: India: Durum Wheat Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 44: India: Durum Wheat Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 45: India: Other Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 46: India: Other Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 47: India: Pasta Market: Sales through Institutional (in ‘000 Tons), 2016 & 2021
Figure 48: India: Pasta Market Forecast: Sales through Institutional (in ‘000 Tons), 2022-2027
Figure 49: India: Pasta Market: Sales through Convenience Stores (in ‘000 Tons), 2016 & 2021
Figure 50: India: Pasta Market Forecast: Sales through Convenience Stores (in ‘000 Tons), 2022-2027
Figure 51: India: Pasta Market: Sales through Hypermarket/Supermarket (in ‘000 Tons), 2016 & 2021
Figure 52: India: Pasta Market Forecast: Sales through Hypermarket/Supermarket (in ‘000 Tons), 2022-2027
Figure 53: India: Pasta Market: Sales through E-Retailing (in ‘000 Tons), 2016 & 2021
Figure 54: India: Pasta Market Forecast: Sales through E-Retailing (in ‘000 Tons), 2022-2027
Figure 55: India: White Sauce Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 56: India: White Sauce Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 57: India: Red Sauce Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 58: India: Red Sauce Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 59: India: Mix Sauce Pasta Market: Sales Volume (in ‘000 Tons), 2016 & 2021
Figure 60: India: Mix Sauce Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2022-2027
Figure 61: India: Pasta Market: Breakup by Age Group (in %), 2021
Figure 62: India: Pasta Market: Breakup by Gender Type (in %), 2021
Figure 63: India: Pasta Market: Breakup by Occupation (in %), 2021
Figure 64: India: Pasta Market: Breakup by Lifestyle (in %), 2021
Figure 65: India: Pasta Market: Breakup by Education Attainment (in %), 2021
Figure 66: India: Pasta Market: Breakup by Consumption (Institutional) Type (in %), 2021
Figure 67: India: Pasta Market: Factors Driving the Purchase of Raw Pasta (in %)
Figure 68: India: Pasta Market: Factors driving the purchase of Pasta Cuisine (in %), 2021

List of Tables

Table 1: India: Pasta Market: Key Industry Highlights, 2021 and 2027
Table 2: India: Pasta Market Forecast: Breakup by Region (in ‘000 Tons), 2022-2027
Table 3: India: Pasta Market Forecast: Breakup by Type (in ‘000 Tons), 2022-2027
Table 4: India: Pasta Market Forecast: Breakup by Raw Material (in ‘000 Tons), 2022-2027
Table 5: India: Pasta Market Forecast: Breakup by Distribution Channel (in ‘000 Tons), 2022-2027
Table 6: India: Pasta Market Forecast: Breakup by Cuisine (in ‘000 Tons), 2022-2027
Table 7: India: Survey on Pasta Market: Results Based on Customer Habits
Table 8: India: Survey on Pasta Market: Results Based on Customer Preferences
Table 9: India: Pasta Market: Key Factors for Choosing Instant Pasta
Table 10: Nestle: Key Financials (in INR Million)
Table 11: ITC Limited: Key Financials (in INR Million) 
Table 12: Bambino Agro Industries Limited: Key Financials (in INR Million)

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Key Questions Answered in This Report

The Indian pasta market was valued at US$ 671.8 Million in 2021.

Rising urbanization, growing penetration of western food trends, and increasing demand for ready-to-eat products are some of the key factors driving the Indian pasta market.

Sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of pasta. 

Based on the type, the Indian pasta market has been divided into dry pasta, instant pasta, and fresh pasta. Currently, dry pasta holds the majority of the total market share.

Based on the raw materials, the Indian pasta market can be segregated into semolina, refined flour, durum wheat, and others. Among these, semolina currently represents the largest segment.

Based on the distribution channel, the Indian pasta market has been bifurcated into institutional, convenience stores, hypermarket/supermarket, and e-retailing. Currently, institutional sales exhibit a clear dominance in the market.

Based on the cuisines, the Indian pasta market can be categorized into white sauce pasta, red sauce pasta, and mix sauce pasta. Among these, white sauce pasta currently holds the majority of the total market share.

On a regional level, the market has been classified into Uttar Pradesh, Delhi, Maharashtra, Gujarat, Karnataka, Tamil Nadu, and other regions, where maharashtra currently dominate the Indian market. 

Some of the major players in the Indian pasta market include Nestlé, ITC, Bambino, MTR, and Del Monte.

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