Indian Pasta Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

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Pasta refers to the staple food of tradition Italian cuisine which is made using dough, water, eggs, vegetables, and oil. The dough is kneaded into various shapes some of which are known as penne, spaghetti, farfalle, fettuccine, barbine, etc. Pasta is associated with several health benefits owing to a high concentration of vitamins and minerals. Currently, the demand for pasta is gaining immense popularity in India, particularly amongst the younger population, due to expansion in food-service restaurants. According to the latest report by IMARC Group, titled “Indian Pasta Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the pasta market in India reached a sales value of US$ 286.6 Million in 2017, exhibiting a CAGR of 17.1% during 2010-2017.

The primary factors catalysing the growth of the pasta market in India include rising urbanisation, changing lifestyles and surging demand for ready-to-eat products. In addition to this, the market is also influenced by an increasing women employment rate coupled with rising disposable incomes. Further, the health-conscious consumers are demanding food products with healthier ingredients, which has led to a rise in the demand for pasta made with whole-wheat and quinoa. Some of the other forces that have been proactive in maintaining the market growth are longer shelf-life and ease of preparation. Looking forward, the market value is projected to reach US$ 709.1 Million by 2023, registering a CAGR of 16.2% during 2018-2023.

Indian Pasta Market Report


Market Summary:

  • On the basis of type, the market has been segmented as dry pasta, instant pasta and fresh pasta. Currently, dry pasta dominates the Indian pasta market, holding the majority of the market share.
  • Based on raw materials, semolina represents the largest segment, followed by refined flour and durum wheat. This can be accredited to the high gluten content of semolina which helps in maintaining the shape of pasta.
  • On the basis of distribution channels, the market is segregated as convenience stores, supermarket/hypermarket, institutional and e-retail. Amongst these, institutional sales exhibit a clear dominance in the pasta market in India.
  • Based on cuisines, white sauce pasta represents the largest segment, followed by the red sauce pasta and mix sauce pasta.
  • Region-wise, the market has been segmented into Uttar Pradesh, Delhi, Maharashtra, Gujarat, Karnataka, Tamil Nadu and others.
  • The competitive landscape of the market has also been examined with some of the key players being Nestlé, ITC, Bambino, MTR and Del Monte.


This report provides a deep insight into the Indian pasta market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the pasta market in any manner.

Key Questions Answered in This Report:

  • How has the Indian pasta market performed so far and how will it perform in the coming years?
  • What are the key regions in the Indian pasta market?
  • Which are the popular product types in the Indian pasta market?
  • What are the key raw materials in the Indian pasta market?
  • What are the major distribution channels in the Indian pasta market?
  • What are the popular type of cuisines in the Indian pasta market?
  • What are the key driving factors and challenges in the Indian pasta market?
  • What is the structure of the Indian pasta market and who are the key players?
  • What is the degree of competition in the Indian pasta market?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    India Pasta Market: Industry Analysis
    5.1    Market Overview
    5.2    Market Performance 
        5.2.1    Volume Trends
        5.2.2    Value Trends
    5.3    Price Analysis
        5.3.1    Price Indicators
        5.3.2    Price Structure
        5.3.3    Price Trends
    5.4    Market Breakup by Region
    5.5    Market Breakup by Type
    5.6    Market Breakup by Raw Material
    5.7    Market Breakup by Distribution Channel
    5.8    Market Breakup by Cuisine
    5.9    Market Forecast
    5.10    SWOT Analysis
        5.10.1    Strengths
        5.10.2    Weaknesses
        5.10.3    Opportunities
        5.10.4    Threats
    5.11    Value Chain Analysis
        5.11.1    Overview
        5.11.2    Raw Material Procurement
        5.11.3    Manufacturing
        5.11.4    Marketing
        5.11.5    Distribution
        5.11.6    End-Use
    5.12    Porters Five Forces Analysis
        5.12.1    Overview
        5.12.2    Bargaining Power of Buyers
        5.12.3    Bargaining Power of Suppliers
        5.12.4    Degree of Rivalry
        5.12.5    Threat of New Entrants
        5.12.6    Threat of Substitutes
6    Competitive Landscape
    6.1    Market Structure
    6.2    Market Breakup by Key Players
7    Market Breakup by Key Regions
    7.1    Uttar Pradesh
    7.2    Delhi
    7.3    Maharashtra
    7.4    Gujarat
    7.5    Karnataka
    7.6    Tamil Nadu
    7.7    Others
8    Market Breakup by Type
    8.1    Dry Pasta
    8.2    Instant Pasta
    8.3    Fresh Pasta
9    Market Breakup by Raw Material
    9.1    Semolina
    9.2    Refined Flour
    9.3    Durum Wheat
    9.4    Others
10    Market Breakup by Distribution Channel
    10.1    Institutional
    10.2    Convenience Stores
    10.3    Hypermarket/Supermarket
    10.4    E-Retailing
11    Market Breakup by Cuisine
    11.1    White Sauce Pasta
    11.2    Red Sauce Pasta
    11.3    Mix Sauce Pasta
12    India Pasta Market: Consumer Landscape
    12.1    Consumer Mapping
        12.1.1    By Age
        12.1.2    By Gender
        12.1.3    By Occupation
        12.1.4    By Lifestyle
        12.1.5    By Education Attainment
        12.1.6    By Consumption Type (Institution)
    12.2    Consumer Buying Habits
    12.3    Key Reasons driving the Purchase of Pasta
13    Company Profile
    13.1    Nestle India Limited
    13.2    ITC Limited
    13.3    Bambino Agro Industries Limited
    13.4    Del Monte
    13.5    MTR Foods Private Limited


List of Figures

Figure 1: India: Pasta Market: Major Drivers and Challenges
Figure 2: India: Pasta Market: Production Volume Trends (in ‘000 Tons), 2010-2017
Figure 3: India: Pasta Market: Consumption Volume Trends (in ‘000 Tons), 2010-2017
Figure 4: India: Pasta Market: Sales Value Trends (in Million US$), 2010-2017
Figure 5: India: Pasta Market: Average Price Trends (in US$/Ton), 2010-2023
Figure 6: India: Pasta Market: Break Up by Region (in %), 2017
Figure 7: India: Pasta Market: Break Up by Type (in %), 2017
Figure 8: India: Pasta Market: Break Up by Raw Material (in %), 2017
Figure 9: India: Pasta Market: Break Up by Distribution Channel Type (in %), 2017
Figure 10: India: Pasta Market: Break Up by Cuisine (in %), 2017
Figure 11: India: Pasta Market Forecast: Production Volume Trends (in ‘000 Tons), 2018-2023
Figure 12:India: Pasta Market Forecast: Consumption Volume Trends (in ‘000 Tons), 2018-2023
Figure 13: India: Pasta Market Forecast: Sales Value Trends (in Million US$), 2018-2023
Figure 14: India: Instant Pasta Industry: SWOT Analysis
Figure 15: Instant Pasta Market: Value Chain Analysis
Figure 16: Instant Pasta Industry: Porter’s Five Forces Analysis
Figure 17: India: Pasta Market: Break Up by Key Players (in %), 2017
Figure 18: Uttar Pradesh: Pasta Market: Sales Volume Trends (in ‘000 Tons) 2010, 2017 & 2023
Figure 19: Maharashtra: Pasta Market: Sales Volume Trends (in ‘000 Tons), 2010, 2017 & 2023
Figure 20: Gujrat: Pasta Market: Sales Volume Trends (in ‘000 Tons), 2010, 2017 & 2023
Figure 21: Karnataka: Pasta Market: Sales Volume Trends (in ‘000 Tons), 2010, 2017 & 2023
Figure 22: Tamil Nadu: Pasta Market: Sales Volume Trends (in ‘000 Tons), 2010, 2017 & 2023
Figure 23: Others: Pasta Market: Sales Volume Trends (in ‘000 Tons), 2010, 2017 & 2023
Figure 24: India: Dry Pasta Market: Sales Volume (in ‘000 Tons), 2010, 2017 & 2023
Figure 25: India: Instant Pasta Market: Sales Volume (in ‘000 Tons), 2010, 2017 & 2023
Figure 26: India: Fresh Pasta Market: Sales Volume (in ‘000 Tons), 2010, 2017 & 2023
Figure 27: India: Semolina Pasta Market: Sales Volume (in ‘000 Tons), 2010, 2017, 2023
Figure 28: India: Refined Flour Pasta Market: Sales Volume (in ‘000 Tons), 2010, 2017, 2023
Figure 29: India: Durum Wheat Pasta Market: Sales Volume (in ‘000 Tons), 2010, 2017, 2023
Figure 30: India: Others Pasta Market: Sales Volume (in ‘000 Tons), 2010, 2017, 2023
Figure 31: India: Institutional Pasta Market: Sales Volume (in ‘000 Tons), 2010, 2017, 2023
Figure 32: India: Convenience Stores Pasta Market: Sales Volume (in ‘000 Tons), 2010, 2017, 2023
Figure 33: India: Hypermarket/Supermarket Pasta Market: Sales Volume (in ‘000 Tons), 2010, 2017, 2023
Figure 34: India: E-Retailing Pasta Market: Sales Volume (in ‘000 Tons), 2010, 2017, 2023
Figure 35: India: White Sauce Pasta Market: Sales Volume (in ‘000 Tons), 2010, 2017, 2023
Figure 36: India: Red Sauce Pasta Market: Sales Volume (in ‘000 Tons), 2010, 2017, 2023
Figure 37: India: Mix Sauce Pasta Market: Sales Volume (in ‘000 Tons), 2010, 2017, 2023
Figure 38: India: Pasta Market: Breakup by Age Group (in %), 2018
Figure 39: India: Pasta Market: Breakup by Gender Type (in %), 2018
Figure 40: India: Pasta Market: Breakup by Occupation (in %), 2018
Figure 41: India: Pasta Market: Breakup by Lifestyle (in %), 2018
Figure 42: India: Pasta Market: Breakup by Education Attainment (in %), 2018
Figure 43: India: Pasta Market: Breakup by Consumption (Institutional) Type (in %), 2018
Figure 44: India: Pasta Market: Factors Driving the Purchase of Raw Pasta (in %)
Figure 45: India: Pasta Market: Factors driving the purchase of Pasta Cuisine (in %), 2018

 
List of Tables

Table 1: India: Pasta Market: Key Industry Highlights, 2017 and 2023
Table 2: India: Pasta Market Forecast: Market Breakup by Region (in ‘000 Tons), 2018-2023
Table 3: India: Survey on Pasta Market: Results Based on Customer Habits
Table 4: India: Survey on Pasta Market: Results Based on Customer Preferences
Table 5: India: Pasta Market: Key Factors for Choosing Instant Pasta
Table 6: Nestle: Key Financials (in INR Million), 2014-2017
Table 7: ITC Limited: Key Financials (in INR Million), 2014-2017
Table 8: Bambino Agro Industries Limited: Key Financials (in INR Million), 2014-2017


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