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According to the latest report by IMARC Group, titled “Indian Pasta Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the pasta market in India reached a value of US$ 456 Million in 2020. Looking forward, IMARC Group expects the pasta market in India to exhibit strong growth during 2021-2026. Pasta refers to the staple food of tradition Italian cuisine which is made using dough, water, eggs, vegetables, and oil. The dough is kneaded into various shapes some of which are known as penne, spaghetti, farfalle, fettuccine, barbine, etc. Pasta is associated with several health benefits owing to a high concentration of vitamins and minerals. Currently, the demand for pasta is gaining immense popularity in India, particularly amongst the younger population, due to expansion in food-service restaurants.
The primary factors catalysing the growth of the pasta market in India include rising urbanisation, changing lifestyles and surging demand for ready-to-eat products. In addition to this, the market is also influenced by an increasing women's employment rate coupled with rising disposable incomes. Further, the health-conscious consumers are demanding food products with healthier ingredients, which has led to a rise in the demand for pasta made with whole-wheat and quinoa. Some of the other forces that have been proactive in maintaining the market growth are longer shelf-life and ease of preparation.
IMARC Group provides an analysis of the key trends in each sub-segment of the India pasta market, along with forecasts for growth at the India and state level from 2021-2026. Our report has categorized the market based on region, type, raw material, distribution channel and cuisines.
Breakup by Type
On the basis of type, the market has been segmented as dry pasta, instant pasta and fresh pasta. Currently, dry pasta dominates the Indian pasta market, holding the majority of the market share.
Breakup by Raw Materials:
Based on raw materials, semolina represents the largest segment, followed by refined flour and durum wheat. This can be accredited to the high gluten content of semolina which helps in maintaining the shape of pasta.
Breakup by Distribution Channel:
On the basis of distribution channels, the market is segregated as convenience stores, supermarkets/hypermarkets, institutional and e-retail. Amongst these, institutional sales exhibit a clear dominance in the pasta market in India.
Breakup by Cuisines:
Based on cuisines, white sauce pasta represents the largest segment, followed by the red sauce pasta and mix sauce pasta.
Breakup by State:
Region-wise, the market has been segmented into Uttar Pradesh, Delhi, Maharashtra, Gujarat, Karnataka, Tamil Nadu and others.
The competitive landscape of the market has also been examined with some of the key players being Nestlé, ITC, Bambino, MTR and Del Monte.
This report provides a deep insight into the Indian pasta market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian pasta industry in any manner.
|Base Year of the Analysis||2020|
|Segment Coverage||Type, Raw Materials, Distribution Channel, Cuisines, States|
|States Covered||Uttar Pradesh, Delhi, Maharashtra, Gujarat, Karnataka, Tamil Nadu|
|Companies Covered||Nestlé, ITC, Bambino, MTR and Del Monte.|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 1999
Five User License: US$ 2499
Corporate License: US$ 2999
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
The Indian pasta market was valued at US$ 456 Million in 2020.
Rising urbanization, growing penetration of western food trends, and increasing demand for ready-to-eat products are some of the key factors driving the Indian pasta market.
Sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of pasta.
Based on the type, the Indian pasta market has been divided into dry pasta, instant pasta, and fresh pasta. Currently, dry pasta holds the majority of the total market share.
Based on the raw materials, the Indian pasta market can be segregated into semolina, refined flour, durum wheat, and others. Among these, semolina currently represents the largest segment.
Based on the distribution channel, the Indian pasta market has been bifurcated into institutional, convenience stores, hypermarket/supermarket, and e-retailing. Currently, institutional sales exhibit a clear dominance in the market.
Based on the cuisines, the Indian pasta market can be categorized into white sauce pasta, red sauce pasta, and mix sauce pasta. Among these, white sauce pasta currently holds the majority of the total market share.
On a regional level, the market has been classified into Uttar Pradesh, Delhi, Maharashtra, Gujarat, Karnataka, Tamil Nadu, and other regions, where other regions currently dominate the Indian market.
Some of the major players in the Indian pasta market include Nestlé, ITC, Bambino, MTR, and Del Monte.
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