Pasta refers to the staple food of tradition Italian cuisine which is made using dough, water, eggs, vegetables, and oil. The dough is kneaded into various shapes some of which are known as penne, spaghetti, farfalle, fettuccine, barbine, etc. Pasta is associated with several health benefits owing to a high concentration of vitamins and minerals. Currently, the demand for pasta is gaining immense popularity in India, particularly amongst the younger population, due to expansion in food-service restaurants. According to the latest report by IMARC Group, titled “Indian Pasta Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the pasta market in India reached a sales value of US$ 335.4 Million in 2018, exhibiting a CAGR of 17.1% during 2011-2018.
The primary factors catalysing the growth of the pasta market in India include rising urbanisation, changing lifestyles and surging demand for ready-to-eat products. In addition to this, the market is also influenced by an increasing women employment rate coupled with rising disposable incomes. Further, the health-conscious consumers are demanding food products with healthier ingredients, which has led to a rise in the demand for pasta made with whole-wheat and quinoa. Some of the other forces that have been proactive in maintaining the market growth are longer shelf-life and ease of preparation. Looking forward, the market value is projected to reach US$ 821.9 Million by 2024, registering a CAGR of 16.0% during 2019-2024.
This report provides a deep insight into the Indian pasta market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian pasta industry in any manner.
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