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Indian Pasta Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

Pasta refers to the staple food of tradition Italian cuisine which is made using dough, water, eggs, vegetables, and oil. The dough is kneaded into various shapes some of which are known as penne, spaghetti, farfalle, fettuccine, barbine, etc. Pasta is associated with several health benefits owing to a high concentration of vitamins and minerals. Currently, the demand for pasta is gaining immense popularity in India, particularly amongst the younger population, due to expansion in food-service restaurants. According to the latest report by IMARC Group, titled “Indian Pasta Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the pasta market in India reached a sales value of US$ 335.4 Million in 2018, exhibiting a CAGR of 17.1% during 2011-2018.

Indian Pasta Market Report

The primary factors catalysing the growth of the pasta market in India include rising urbanisation, changing lifestyles and surging demand for ready-to-eat products. In addition to this, the market is also influenced by an increasing women employment rate coupled with rising disposable incomes. Further, the health-conscious consumers are demanding food products with healthier ingredients, which has led to a rise in the demand for pasta made with whole-wheat and quinoa. Some of the other forces that have been proactive in maintaining the market growth are longer shelf-life and ease of preparation. Looking forward, the market value is projected to reach US$ 821.9 Million by 2024, registering a CAGR of 16.0% during 2019-2024.

Market Summary:

  • On the basis of type, the market has been segmented as dry pasta, instant pasta and fresh pasta. Currently, dry pasta dominates the Indian pasta market, holding the majority of the market share.
  • Based on raw materials, semolina represents the largest segment, followed by refined flour and durum wheat. This can be accredited to the high gluten content of semolina which helps in maintaining the shape of pasta.
  • On the basis of distribution channels, the market is segregated as convenience stores, supermarkets/hypermarkets, institutional and e-retail. Amongst these, institutional sales exhibit a clear dominance in the pasta market in India.
  • Based on cuisines, white sauce pasta represents the largest segment, followed by the red sauce pasta and mix sauce pasta.
  • Region-wise, the market has been segmented into Uttar Pradesh, Delhi, Maharashtra, Gujarat, Karnataka, Tamil Nadu and others.
  • The competitive landscape of the market has also been examined with some of the key players being Nestlé, ITC, Bambino, MTR and Del Monte.


This report provides a deep insight into the Indian pasta market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian pasta industry in any manner.

Key Questions Answered in This Report:

  • How has the Indian pasta market performed so far and how will it perform in the coming years?
  • What are the key regions in the Indian pasta market?
  • Which are the popular product types in the Indian pasta market?
  • What are the key raw materials in the Indian pasta market?
  • What are the major distribution channels in the Indian pasta market?
  • What are the popular type of cuisines in the Indian pasta market?
  • What are the key driving factors and challenges in the Indian pasta market?
  • What is the structure of the Indian pasta market and who are the key players?
  • What is the degree of competition in the Indian pasta market?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   India Pasta Market: Industry Analysis
    5.1    Market Overview
    5.2    Market Performance 
        5.2.1    Volume Trends
        5.2.2    Value Trends
    5.3    Price Analysis
        5.3.1    Key Price Indicators
        5.3.2    Price Structure
        5.3.3    Price Trends
    5.4    Market Breakup by Region
    5.5    Market Breakup by Type
    5.6    Market Breakup by Raw Material
    5.7    Market Breakup by Distribution Channel
    5.8    Market Breakup by Cuisine
    5.9    Market Forecast
    5.10    SWOT Analysis
        5.10.1    Overview
        5.10.2    Strengths
        5.10.3    Weaknesses
        5.10.4    Opportunities
        5.10.5    Threats
    5.11    Value Chain Analysis
        5.11.1    Overview
        5.11.2    Raw Material Procurement
        5.11.3    Manufacturing
        5.11.4    Marketing
        5.11.5    Distribution
        5.11.6    End-Use
    5.12    Porters Five Forces Analysis
        5.12.1    Overview
        5.12.2    Bargaining Power of Buyers
        5.12.3    Bargaining Power of Suppliers
        5.12.4    Degree of Rivalry
        5.12.5    Threat of New Entrants
        5.12.6    Threat of Substitutes
6   Competitive Landscape
    6.1    Market Structure
    6.2    Market Breakup by Key Players
7   Market Breakup by Key Regions
    7.1    Uttar Pradesh
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Delhi
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Maharashtra
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Gujarat
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5    Karnataka
        7.5.1    Market Trends
        7.5.2    Market Forecast
    7.6    Tamil Nadu
        7.6.1    Market Trends
        7.6.2    Market Forecast
    7.7    Other Regions
        7.7.1    Market Trends
        7.7.2    Market Forecast
8   Market Breakup by Type
    8.1    Dry Pasta
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Instant Pasta
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Fresh Pasta
        8.3.1    Market Trends
        8.3.2    Market Forecast
9   Market Breakup by Raw Material
    9.1    Semolina
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Refined Flour
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Durum Wheat
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Others
        9.4.1    Market Trends
        9.4.2    Market Forecast
10  Market Breakup by Distribution Channel
    10.1    Institutional
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Convenience Stores
        10.2.1    Market Trends
        10.2.2    Market Forecast
    10.3    Hypermarket/Supermarket
        10.3.1    Market Trends
        10.3.2    Market Forecast
    10.4    E-Retailing
        10.4.1    Market Trends
        10.4.2    Market Forecast
11  Market Breakup by Cuisine
    11.1    White Sauce Pasta
        11.1.1    Market Trends
        11.1.2    Market Forecast
    11.2    Red Sauce Pasta
        11.2.1    Market Trends
        11.2.2    Market Forecast
    11.3    Mix Sauce Pasta
        11.3.1    Market Trends
        11.3.2    Market Forecast
12  India Pasta Market: Consumer Landscape
    12.1    Consumer Mapping
        12.1.1    By Age
        12.1.2    By Gender
        12.1.3    By Occupation
        12.1.4    By Lifestyle
        12.1.5    By Education Attainment
        12.1.6    By Consumption Type (Institution)
    12.2    Consumer Buying Habits
    12.3    Key Reasons driving the Purchase of Pasta
13  Company Profiles
    13.1    Nestle India Limited
    13.2    ITC Limited
    13.3    Bambino Agro Industries Limited
    13.4    Del Monte
    13.5    MTR Foods Private Limited


List of Figures

Figure 1: India: Pasta Market: Major Drivers and Challenges
Figure 2: India: Pasta Market: Production Volume Trends (in ‘000 Tons), 2011-2018
Figure 3: India: Pasta Market: Consumption Volume Trends (in ‘000 Tons), 2011-2018
Figure 4: India: Pasta Market: Sales Value Trends (in Million US$), 2011-2018
Figure 5: India: Pasta Market: Average Prices (in US$/Ton), 2011-2024
Figure 6: Pasta Market: Price Structure (US$/Ton)
Figure 7: India: Pasta Market: Breakup by Region (in %), 2018
Figure 8: India: Pasta Market: Breakup by Type (in %), 2018
Figure 9: India: Pasta Market: Breakup by Raw Material (in %), 2018
Figure 10: India: Pasta Market: Breakup by Distribution Channel Type (in %), 2018
Figure 11: India: Pasta Market: Breakup by Cuisine (in %), 2018
Figure 12: India: Pasta Market Forecast: Production Volume Trends (in ‘000 Tons), 2019-2024
Figure 13: India: Pasta Market Forecast: Consumption Volume Trends (in ‘000 Tons), 2019-2024
Figure 14: India: Pasta Market Forecast: Sales Value Trends (in Million US$), 2019-2024
Figure 15: India: Pasta Industry: SWOT Analysis
Figure 16: India: Pasta Market: Value Chain Analysis
Figure 17: India: Pasta Industry: Porter’s Five Forces Analysis
Figure 18: India: Pasta Market: Breakup by Key Players (in %), 2018
Figure 19: Uttar Pradesh: Pasta Market: Sales Volume Trends (in ‘000 Tons) 2011 & 2018
Figure 20: Uttar Pradesh: Pasta Market Forecast: Sales Volume Trends (in ‘000 Tons) 2019-2024
Figure 21: Delhi: Pasta Market: Sales Volume Trends (in ‘000 Tons) 2011 & 2018
Figure 22: Delhi: Pasta Market Forecast: Sales Volume Trends (in ‘000 Tons) 2019-2024
Figure 23: Maharashtra: Pasta Market: Sales Volume Trends (in ‘000 Tons) 2011 & 2018
Figure 24: Maharashtra: Pasta Market Forecast: Sales Volume Trends (in ‘000 Tons) 2019-2024
Figure 25: Gujarat: Pasta Market: Sales Volume Trends (in ‘000 Tons) 2011 & 2018
Figure 26: Gujarat: Pasta Market Forecast: Sales Volume Trends (in ‘000 Tons) 2019-2024
Figure 27: Karnataka: Pasta Market: Sales Volume Trends (in ‘000 Tons) 2011 & 2018
Figure 28: Karnataka: Pasta Market Forecast: Sales Volume Trends (in ‘000 Tons) 2019-2024
Figure 29: Tamil Nadu: Pasta Market: Sales Volume Trends (in ‘000 Tons) 2011 & 2018
Figure 30: Tamil Nadu: Pasta Market Forecast: Sales Volume Trends (in ‘000 Tons) 2019-2024
Figure 31: Other Regions: Pasta Market: Sales Volume Trends (in ‘000 Tons) 2011 & 2018
Figure 32: Other Regions: Pasta Market Forecast: Sales Volume Trends (in ‘000 Tons) 2019-2024
Figure 33: India: Dry Pasta Market: Sales Volume (in ‘000 Tons), 2011 & 2018
Figure 34  India: Dry Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2019-2024
Figure 35: India: Instant Pasta Market: Sales Volume (in ‘000 Tons), 2011 & 2018
Figure 36: India: Instant Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2019-2024
Figure 37: India: Fresh Pasta Market: Sales Volume (in ‘000 Tons), 2011 & 2018
Figure 38: India: Fresh Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2019-2024
Figure 39: India: Semolina Pasta Market: Sales Volume (in ‘000 Tons), 2011 & 2018
Figure 40: India: Semolina Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2019-2024
Figure 41: India: Refined Flour Pasta Market: Sales Volume (in ‘000 Tons), 2011 & 2018
Figure 42: India: Refined Flour Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2019-2024
Figure 43: India: Durum Wheat Pasta Market: Sales Volume (in ‘000 Tons), 2011 & 2018
Figure 44: India: Durum Wheat Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2019-2024
Figure 45: India: Other Pasta Market: Sales Volume (in ‘000 Tons), 2011 & 2018
Figure 46: India: Other Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2019-2024
Figure 47: India: Pasta Market: Sales through Institutional (in ‘000 Tons), 2011 & 2018
Figure 48: India: Pasta Market Forecast: Sales through Institutional (in ‘000 Tons), 2019-2024
Figure 49: India: Pasta Market: Sales through Convenience Stores (in ‘000 Tons), 2011 & 2018
Figure 50: India: Pasta Market Forecast: Sales through Convenience Stores (in ‘000 Tons), 2019-2024
Figure 51: India: Pasta Market: Sales through Hypermarket/Supermarket (in ‘000 Tons), 2011 & 2018
Figure 52: India: Pasta Market Forecast: Sales through Hypermarket/Supermarket (in ‘000 Tons), 2019-2024
Figure 53: India: Pasta Market: Sales through E-Retailing (in ‘000 Tons), 2011 & 2018
Figure 54: India: Pasta Market Forecast: Sales through E-Retailing (in ‘000 Tons), 2019-2024
Figure 55: India: White Sauce Pasta Market: Sales Volume (in ‘000 Tons), 2011 & 2018
Figure 56: India: White Sauce Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2019-2024
Figure 57: India: Red Sauce Pasta Market: Sales Volume (in ‘000 Tons), 2011 & 2018
Figure 58: India: Red Sauce Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2019-2024
Figure 59: India: Mix Sauce Pasta Market: Sales Volume (in ‘000 Tons), 2011 & 2018
Figure 60: India: Mix Sauce Pasta Market Forecast: Sales Volume (in ‘000 Tons), 2019-2024
Figure 61: India: Pasta Market: Breakup by Age Group (in %), 2018
Figure 62: India: Pasta Market: Breakup by Gender Type (in %), 2018
Figure 63: India: Pasta Market: Breakup by Occupation (in %), 2018
Figure 64: India: Pasta Market: Breakup by Lifestyle (in %), 2018
Figure 65: India: Pasta Market: Breakup by Education Attainment (in %), 2018
Figure 66: India: Pasta Market: Breakup by Consumption (Institutional) Type (in %), 2018
Figure 67: India: Pasta Market: Factors Driving the Purchase of Raw Pasta (in %)
Figure 68: India: Pasta Market: Factors driving the purchase of Pasta Cuisine (in %), 2018


List of Tables

Table 1: India: Pasta Market: Key Industry Highlights, 2018 and 2024
Table 2: India: Pasta Market Forecast: Breakup by Region (in ‘000 Tons), 2019-2024
Table 3: India: Pasta Market Forecast: Breakup by Type (in ‘000 Tons), 2019-2024
Table 4: India: Pasta Market Forecast: Breakup by Raw Material (in ‘000 Tons), 2019-2024
Table 5: India: Pasta Market Forecast: Breakup by Distribution Channel (in ‘000 Tons), 2019-2024
Table 6: India: Pasta Market Forecast: Breakup by Cuisine (in ‘000 Tons), 2019-2024
Table 7: India: Survey on Pasta Market: Results Based on Customer Habits
Table 8: India: Survey on Pasta Market: Results Based on Customer Preferences
Table 9: India: Pasta Market: Key Factors for Choosing Instant Pasta
Table 10: Nestle: Key Financials (in INR Million)
Table 11: ITC Limited: Key Financials (in INR Million) 
Table 12: Bambino Agro Industries Limited: Key Financials (in INR Million)

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