The global pasta market reached a value of more than US$ 13 Billion in 2018, registering a CAGR of 2.3% during 2011-2018. Pasta is a traditional Italian dish and represents one of the most accessible and healthy carbohydrate-rich foods. It is made from unleavened dough consisting of wheat durum flour and water or eggs. There is a large variety of pasta and it is usually available in different sizes and shapes. It can be added to soups; boiled and served with a sauce; served cold with other ingredients in a salad; and stuffed with meat, cheese or vegetables and then boiled and baked. The consumption of pasta has increased among the health-conscious consumers around the world as it is cholesterol-free and low in sodium.
On account of rapid urbanization, hectic lifestyles and western influences, consumers are shifting towards easy-to-cook food items which require negligible cooking time and skills. As pasta is a convenient and healthy food product, the consumption of pasta is increasing, especially for vermicelli, fusilli and macaroni. Apart from this, several regional and international manufacturers are introducing a wide variety of pasta in emerging and potential markets for catering to the changing tastes and preferences of consumers. They are also experimenting with different ingredients, such as carrot, spinach, beet juice and herbs, and launching innovative pasta variants including organic, vegan and gluten-free pasta to attract consumers. However, the rising popularity of low-carbohydrate diets can pose a threat to the market growth. By 2024, IMARC Group estimates the market to reach a value of nearly US$ 16 Billion.
Breakup by Product Type:
Currently, dried pasta represents the leading product type, owing to its affordable price, longer shelf-life and convenience offered during cooking as well as storing.
Breakup by Raw Material:
At present, durum wheat semolina accounts for the majority of the total market share.
Breakup by Distribution Channel:
Supermarkets represent the dominant segment as they offer ample shelf space and a wide range of products from different bands. This provides convenience to consumers in terms of selecting a product from a single place.
On the geographical front, Europe enjoys the leading position in the market on account of strong demand for organic and healthier variants of pasta.
The competitive landscape of the industry has been analyzed along with detailed profiles of the key players operating in the market. Some of the leading players are:
Key Questions Answered in This Report:
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