Pasta is a traditional Italian dish and represents one of the most accessible and healthy carbohydrate-rich foods. It is made from unleavened dough consisting of wheat durum flour and water or eggs. There is a large variety of pasta and it is usually available in different sizes and shapes. It can be added to soups; boiled and served with a sauce; served cold with other ingredients in a salad; and stuffed with meat, cheese or vegetables and then boiled and baked. IMARC Group’s latest report titled, “Pasta Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, finds that the market reached a value of more than US$ 13 Billion in 2018, growing at a CAGR of 4.8% during 2011-2018.
The global pasta market is being driven by a number of favourable factors. On account of hectic lifestyles, consumers are shifting towards easy-to-makefood products. Since pasta is a convenient and healthy product, the demand for pasta, particularly for products such as vermicelli, fusilli and macaroni, has been on a rise. However, the rising popularity of low-carbohydrate diets can pose a threat to the market growth. According to the report, the market is further expected to reach a value of nearly US$ 16 Billion by 2024.
The report has segmented the global pasta market on the basis of type as dried pasta, chilled/fresh pasta, canned/preserved pasta. Among these, dried pasta accounts for the majority of the market share. The report has also analysed the market on the basis of distribution channels with supermarkets as the most popular segment. Other major distribution channels include hypermarkets, discounters, independent small retailers, online stores and others. On a regional-basis, the report covers North America, Europe, Asia, Latin America and Middle East & Africa. Currently, Europe represents the largest region, accounting for nearly a half of the total global market. The report has further analysed the competitive landscape and provides the profiles of the key players operating in the market. Some of the major players include Barilla Holding, Grupo Ebro Puleva, Nestle, DeCecco and Makfa.
This report provides a deep insight into the global pasta industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a pasta manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global pasta industry in any manner.
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