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The India poultry market reached a value of INR 1,708 Billion in 2021. Looking forward, IMARC Group expects the market to reach INR 3,170 Billion by 2027, exhibiting a CAGR of 10.50% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Poultry refers to rearing, hatching, breeding, and processing domesticated birds or broilers. It widely includes chickens, ducks, turkeys, geese, etc., that are primarily raised for eggs and meat. The poultry industry in India underwent significant statistical advancements and complete transformation in the overall structure and operation during the last two decades. It has emerged from a mere traditional backyard activity into a full-fledged commercial industry due to numerous integrated players and a sizeable investment in breeding, hatching, rearing, and processing activities.
The rising consumer health-consciousness, coupled with the escalating inclination towards protein-rich food products, is primarily driving the poultry market in India. Additionally, the increasing exposure to global cuisines, changing consumer food habits, and growing adoption of non-vegetarian or eggetarian diet are also propelling the demand for broiler meat and eggs. Furthermore, improving consumer living standards and elevating preferences for healthy lifestyles are acting as significant growth-inducing factors. Apart from this, the launch of numerous initiatives undertaken by the Indian government for encouraging poultry farming in the country is also bolstering the market growth. Several government bodies, such as the Department of Animal Husbandry & Dairying, are introducing capital fund schemes to support poultry business and educating farmers to improve their yield quality. Moreover, the increasing penetration of restaurants and fast-food joints, along with the growing usage of meat and eggs in both traditional and international non-vegetarian recipes, is further catalyzing the regional market. Besides this, the rising popularity of pre-cooked, canned, processed, and frozen meat products, particularly among consumers with hectic lifestyles, is positively influencing the product demand in the country. Additionally, the wide product availability across online and offline organized retail channels, along with continuous improvements in the food and beverage sector, are expected to drive the India poultry market in the coming years.
IMARC Group provides an analysis of the key trends in each sub-segment of the India poultry market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on end use, distribution channel and states.
Market Breakup by End Use:
Market Breakup by Distribution Channel:
Market Breakup by States:
The competitive landscape of the industry has also been examined with some of the key players being Bharati Poultry Pvt. Limited, IB Group, Mulpuri Group, RM Hatcheries (RM Group), Simran Farms Limited, Skylark Hatcheries pvt. ltd., Sneha Group, Srinivasa Farms, Suguna Foods Private Limited, and Venkys India (VH Group).
|Base Year of the Analysis||2021|
|Units||Billion INR, Million, '000 Tons|
|Segment Coverage||End Use, Distribution Channel,States|
|States Covered||Maharashtra, Haryana, West Bengal, Tamil Nadu, Andhra Pradesh, Uttar Pradesh, Telangana, Kerala, Karnataka, Punjab, Orissa, Bihar, Madhya Pradesh, Gujarat, Rajasthan|
|Companies Covered||Bharati Poultry Pvt. Limited, IB Group, Mulpuri Group, RM Hatcheries (RM Group), Simran Farms Limited, Skylark Hatcheries pvt. ltd., Sneha Group, Srinivasa Farms, Suguna Foods Private Limited, and Venkys India (VH Group).|
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The Indian poultry market was valued at INR 1,708 Billion in 2021.
We expect the Indian poultry market to exhibit a CAGR of 10.50% during 2022-2027.
The expanding eggetarian population, along with the rising utilization of eggs across the bakery and confectionery sectors, is primarily driving the Indian poultry market.
The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown
regulations across the nation resulting in the disrupted supply chains for poultry products.
Based on the end use, the Indian broilers market has been bifurcated into food services and households.
Currently, food services hold the majority of the total market share.
Based on the distribution channel, the Indian poultry market has been segmented into traditional retail
stores, Business to Business (B2B), and modern retail stores. Among these, traditional retail stores
currently account for the largest market share.
On a regional level, the Indian broilers market can be classified into Maharashtra, Haryana, West Bengal,
Tamil Nadu, Andhra Pradesh, Uttar Pradesh, Telangana, Kerala, Karnataka, Punjab, Orissa, Bihar,
Madhya Pradesh, Gujarat, Rajasthan, and Others, where Maharashtra currently dominates the Indian
Some of the major players in the Indian poultry market include Bharati Poultry Pvt. Limited, IB Group,
Mulpuri Group, RM Hatcheries (RM Group), Simran Farms Limited, Skylark Hatcheries pvt. ltd., Sneha
Group, Srinivasa Farms, Suguna Foods Private Limited, and Venkys India (VH Group).
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