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Indian Poultry Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Outlook 2021-2026:

The Indian poultry market, consisting of broilers and eggs reached a value of INR 1,988 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 15.2% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor. 

India is currently one of the biggest producers of eggs and broiler meat across the globe. The poultry industry in the country underwent major statistical advancements and complete transformation in the overall structure as well as operation during the last two decades. It has emerged from a mere backyard activity into a full-fledged industry due to the presence of numerous integrated players and a sizeable investment in breeding, hatching, rearing, and processing activities. This can also be accredited to the rising demand for poultry products from the eggetarian and non-vegetarian populations in the country. In line with this, the growing health consciousness among individuals is catalyzing the demand for protein-rich food products, such as meat and eggs.

 

 
 

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Indian Poultry Market Drivers:

  • Increasing Incomes Coupled by Changing Food Habits: Broiler meat in the past had been considered to be a delicacy but as a result of increasing levels of urbanization and higher levels of disposable incomes, poultry meat is increasingly seen as less of a luxury product and more as a daily staple. Further with changing food habits and increasing exposure to global cuisines, the Indian population is increasingly converting to a non-vegetarian diet. Poultry meat is preferred over other meat products as it is considered more hygienic and is available throughout the year across the country at relatively lesser prices than fish/mutton.
  • Large Unpenetrated Market: The annual per capita consumption of broiler meat and eggs remains one of the lowest in the world and is significantly lower than many emerging and developed markets. As a result of the low penetration levels and continuously increasing income levels, however, we expect the per capita consumption of both broiler meat and eggs to increase continuously during the next five years.
  • Growth in the Food Services Market: Growth in the food services market such as restaurant and fast food joints are also creating a positive impact on the consumption of broiler meat and eggs. Both broiler meats as well as eggs represent important ingredients in both traditional Indian non-vegetarian recipes as well as fast foods.
  • Growth in the Bakery Foods Market: Eggs represent an important ingredient in bakery foods. The Indian bakery foods market is currently exhibiting strong growth rates. We expect the growth of the bakery foods market to create a positive impact on the consumption of eggs in India.

 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Indian poultry market report, along with forecasts for growth at the country and state level from 2021-2026. Our report has categorized the market based on segment, end use, and distribution channel.

Breakup by Segment:

 

 
 

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  • Broiler
  • Eggs

 

Breakup by End Use:

  • Broilers
  • Food Services
  • Households
  • Eggs
  • Retail
  • Institutional

 

Breakup by Distribution Channel:

  • Traditional Retail Stores
  • Business to Business (B2B)
  • Modern Retail Stores

 

Breakup by Region:

  • Broilers
    • Tamil Nadu
    • Maharashtra
    • Haryana
    • West Bengal
    • Uttar Pradesh
    • Others
  • Eggs
    • Andhra Pradesh
    • Tamil Nadu
    • Telangana
    • West Bengal
    • Maharashtra
    • Others

 

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry.

 

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Indian Poultry Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Segment
    5.5    Market Breakup by End-Use
    5.6    Market Breakup by Distribution Channel
    5.7    Market Breakup by State
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
        5.10.1    Overview
        5.10.2    Input Suppliers
        5.10.3    Poultry Farms
        5.10.4    Processors
        5.10.5    Distributors
        5.10.6    Exporters
        5.10.7    Retailers
        5.10.8    End-Consumers
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
    5.12    Price Analysis
        5.12.1    Key Price Indicators
        5.12.2    Price Structure
        5.12.3    Margin Analysis
6    Market Breakup by Segment
    6.1    Broiler
        6.1.1   Market Performance
            6.1.1.1   Market Trends
            6.1.1.2   Market Forecast
        6.1.2   Market Breakup by End Use Sector
            6.1.2.1   Food Services
               6.1.2.1.1    Market Trends
               6.1.2.1.2    Market Forecast
            6.1.2.2   Households
               6.1.2.2.1    Market Trends
               6.1.2.2.2    Market Forecast
        6.1.3   Market Breakup by Distribution Channel
            6.1.3.1   Traditional Retail Stores
               6.1.3.1.1    Market Trends
               6.1.3.1.2    Market Forecast
            6.1.3.2   Business to Business
               6.1.3.2.1    Market Trends
               6.1.3.2.2    Market Forecast
            6.1.3.3   Modern Retail Stores
               6.1.3.3.1    Market Trends
               6.1.3.3.2    Market Forecast
        6.1.4   Market Breakup by State
            6.1.4.1   Maharashtra
               6.1.4.1.1    Market Trends
               6.1.4.1.2    Market Forecast
            6.1.4.2   Tamil Nadu
               6.1.4.2.1    Market Trends
               6.1.4.2.2    Market Forecast
            6.1.4.3   Haryana
               6.1.4.3.1    Market Trends
               6.1.4.3.2    Market Forecast
            6.1.4.4   West Bengal
               6.1.4.4.1    Market Trends
               6.1.4.4.2    Market Forecast
            6.1.4.5   Uttar Pradesh
               6.1.4.5.1    Market Trends
               6.1.4.5.2    Market Forecast
            6.1.4.6   Others
               6.1.4.6.1    Market Trends
               6.1.4.6.2    Market Forecast
    6.2      Eggs
        6.2.1   Market Performance
            6.2.1.1   Sales Volume 
            6.2.1.2   Sales Value
        6.2.2   Market Breakup by End Use Sector
            6.2.2.1   Retail
               6.2.2.1.1    Market Trends
               6.2.2.1.2    Market Forecast
            6.2.2.2   Institutional
               6.2.2.2.1    Market Trends
               6.2.2.2.2    Market Forecast
        6.2.3   Market Breakup by Distribution Channel
            6.2.3.1   Traditional Retail Stores
               6.2.3.1.1    Market Trends
               6.2.3.1.2    Market Forecast
            6.2.3.2   Business to Business
               6.2.3.2.1    Market Trends
               6.2.3.2.2    Market Forecast
            6.2.3.3   Modern Retail Stores
               6.2.3.3.1    Market Trends
               6.2.3.3.2    Market Forecast
       6.2.4   Market Breakup by State
            6.2.4.1   Andhra Pradesh
               6.2.4.1.1    Market Trends
               6.2.4.1.2    Market Forecast
            6.2.4.2   Tamil Nadu
               6.2.4.2.1    Market Trends
               6.2.4.2.2    Market Forecast
            6.2.4.3   Telangana
               6.2.4.3.1    Market Trends
               6.2.4.3.2    Market Forecast
            6.2.4.4   West Bengal
               6.2.4.4.1    Market Trends
               6.2.4.4.2    Market Forecast
            6.2.4.5   Maharashtra
               6.2.4.5.1    Market Trends
               6.2.4.5.2    Market Forecast
            6.2.4.6   Others
               6.2.4.6.1    Market Trends
               6.2.4.6.2    Market Forecast
7    Competitive Landscape
    7.1    Market Structure
    7.2    Key Players
    7.3    Profiles of Key Players

List of Figures

Figure 1: India: Poultry Market: Major Drivers and Challenges
Figure 2: India: Poultry Market: Volume Trends (in ‘000 Metric Tons), 2015-2020
Figure 3: India: Poultry Market: Value Trends (in Billion INR), 2015-2020
Figure 4: India: Poultry Market: Breakup by Segment (in %), 2020
Figure 5: India: Broilers Market: Breakup by End-Use (in %), 2020
Figure 6: India: Eggs Market: Breakup by End-Use (in %), 2020
Figure 7: India: Broilers Market: Breakup by Distribution Channel (in %), 2020
Figure 8: India: Eggs Market: Breakup by Distribution Channel (in %), 2020
Figure 9: India: Poultry Market: Breakup by State (in %), 2020
Figure 10: India: Broilers Market: Breakup by State (in %), 2020
Figure 11: India: Eggs Market: Breakup by State (in %), 2020
Figure 12: India: Poultry Market Forecast: Volume Trends (in ‘000 Metric Tons), 2021-2026
Figure 13: India: Poultry Market Forecast: Value Trends (in Billion INR), 2021-2026
Figure 14: India: Poultry Industry: SWOT Analysis
Figure 15: India: Poultry Industry: Value Chain Analysis
Figure 16: India: Poultry Industry: Porter’s Five Forces Analysis
Figure 17: India: Poultry Meat Market: Price Structure (in INR/Ton)
Figure 18: India: Poultry Market: Margins at Various Stages of the Supply Chain
Figure 19: India: Broiler Market: Value Trends (in Billion INR), 2015-2020
Figure 20: India: Broiler Market: Volume Trends (in 000’ Metric Tons), 2015-2020 
Figure 21: India: Broiler Market (Food Services): Value Trends (in Billion INR), 2015 & 2020
Figure 22: India: Broiler Market Forecast (Food Services): Value Trends (in Billion INR) 2021-2026
Figure 23: India: Broiler Market (Households): Value Trends (in Billion INR), 2015 & 2020
Figure 24: India: Broiler Market Forecast (Households): Value Trends (in Billion INR) 2021-2026
Figure 25: India: Broiler Market (Traditional Retail Stores): Value Trends (in Billion INR), 2015 & 2020
Figure 26: India: Broiler Market Forecast (Traditional Retail Stores): Value Trends (in Billion INR) 2021-2026
Figure 27: India: Broiler Market (B2B): Value Trends (in Billion INR), 2015 & 2020
Figure 28: India: Broiler Market Forecast (B2B): Value Trends (in Billion INR) 2021-2026
Figure 29: India: Broiler Market (Modern Retail Stores): Value Trends (in Billion INR), 2015 & 2020
Figure 30: India: Broiler Market Forecast (Modern Retail Stores): Value Trends (in Billion INR) 2021-2026
Figure 31: Maharashtra: Broiler Market: Value Trends (in Billion INR), 2015 & 2020
Figure 32: Maharashtra: Broiler Market Forecast: Value Trends (in Billion INR) 2021-2026
Figure 33: Tamil Nadu: Broiler Market: Value Trends (in Billion INR), 2015 & 2020
Figure 34: Tamil Nadu: Broiler Market Forecast: Value Trends (in Billion INR) 2021-2026
Figure 35: West Bengal: Broiler Market: Value Trends (in Billion INR), 2015 & 2020
Figure 36: West Bengal: Broiler Market Forecast: Value Trends (in Billion INR) 2021-2026
Figure 37: Haryana: Broiler Market: Value Trends (in Billion INR), 2015 & 2020
Figure 38: Haryana: Broiler Market Forecast: Value Trends (in Billion INR) 2021-2026
Figure 39: Uttar Pradesh: Broiler Market: Value Trends (in Billion INR), 2015 & 2020
Figure 40: Uttar Pradesh: Broiler Market Forecast: Value Trends (in Billion INR) 2021-2026
Figure 41: Other States: Broiler Market: Value Trends (in Billion INR), 2015 & 2020
Figure 42: Other States: Broiler Market Forecast: Value Trends (in Billion INR) 2021-2026
Figure 43: India: Broiler Market Forecast: Value Trends (in Billion INR), 2021-2026
Figure 44: India: Broiler Market Forecast: Volume Trends (in 000’ Metric Tons), 2021-2026
Figure 45: India: Eggs Market: Value Trends (in Billion INR), 2015-2020 
Figure 46: India: Eggs Market: Volume Trends (in 000’ Metric Tons), 2015-2020
Figure 47: India: Eggs Market (Retail): Value Trends (in Billion INR), 2015 & 2020
Figure 48: India: Eggs Market Forecast (Retail): Value Trends (in Billion INR) 2021-2026
Figure 49: India: Eggs Market (Institutional): Value Trends (in Billion INR), 2015 & 2020
Figure 50: India: Eggs Market Forecast (Institutional): Value Trends (in Billion INR) 2021-2026
Figure 51: India: Eggs Market (Traditional Retail Stores): Value Trends (in Billion INR), 2015 & 2020
Figure 52: India: Eggs Market Forecast (Traditional Retail Stores): Value Trends (in Billion INR) 2021-2026
Figure 53: India: Eggs Market (B2B): Value Trends (in Billion INR), 2015 & 2020
Figure 54: India: Eggs Market Forecast (B2B): Value Trends (in Billion INR) 2021-2026
Figure 55: India: Eggs Market (Modern Retail Stores): Value Trends (in Billion INR), 2015 & 2020
Figure 56: India: Eggs Market Forecast (Modern Retail Stores): Value Trends (in Billion INR) 2021-2026
Figure 57: Andhra Pradesh: Eggs Market: Value Trends (in Billion INR), 2015 & 2020
Figure 58: Andhra Pradesh: Eggs Market Forecast: Value Trends (in Billion INR) 2021-2026
Figure 59: Tamil Nadu: Eggs Market: Value Trends (in Billion INR), 2015 & 2020
Figure 60: Tamil Nadu: Eggs Market Forecast: Value Trends (in Billion INR) 2021-2026
Figure 61: Telangana: Eggs Market: Value Trends (in Billion INR), 2015 & 2020
Figure 62: Telangana: Eggs Market Forecast: Value Trends (in Billion INR) 2021-2026
Figure 63: West Bengal: Eggs Market: Value Trends (in Billion INR), 2015 & 2020
Figure 64: West Bengal: Eggs Market Forecast: Value Trends (in Billion INR) 2021-2026
Figure 65: Maharashtra: Eggs Market: Value Trends (in Billion INR), 2015 & 2020
Figure 66: Maharashtra: Eggs Market Forecast: Value Trends (in Billion INR) 2021-2026
Figure 67: Other States: Eggs Market: Value Trends (in Billion INR), 2015 & 2020
Figure 68: Other States: Eggs Market Forecast: Value Trends (in Billion INR) 2021-2026
Figure 69: India: Eggs Market Forecast: Value Trends (in Billion INR), 2021-2026
Figure 70: India: Eggs Market Forecast: Volume Trends (in 000’ Metric Tons), 2021-2026

List of Tables

Table 1: India: Poultry Market: Key Industry Highlights, 2020 and 2026
Table 2: India: Poultry Market Forecast: Breakup by Segment (in Billion INR), 2021-2026
Table 3: India: Broiler Market Forecast: Breakup by End-Use (in Billion INR), 2021-2026
Table 4: India: Broiler Market Forecast: Breakup by Distribution Channel (in Billion INR), 2021-2026
Table 5: India: Broiler Market Forecast: Breakup by State (in Billion INR), 2021-2026
Table 6: India: Eggs Market Forecast: Breakup by End-Use (in Billion INR), 2021-2026
Table 7: India: Eggs Market Forecast: Breakup by Distribution Channel (in Billion INR), 2021-2026
Table 8: India: Eggs Market Forecast: Breakup by State (in Billion INR), 2021-2026
Table 9: India: Poultry Market: Competitive Structure
Table 10: India: Poultry Market: Key Players

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Key Question Answered in this Report

The Indian poultry market was valued at INR 1,988 Billion in 2020. 

We expect the Indian poultry market to exhibit a CAGR of 15.2% during 2021-2026.

The expanding eggetarian population, along with the rising utilization of eggs in the bakery and confectionery sectors, represent some of the factors catalyzing the Indian poultry market.

Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across the nation resulting in temporary slowdown of numerous processing activities and disrupted supply chains in the poultry sector.

Based on the segment, the Indian poultry market can be segregated into broiler and eggs. Currently, broiler holds the majority of the total market share.

Based on the end use, the Indian broilers market has been bifurcated into food services and households, where food services currently exhibit a clear dominance in the market.

Based on the end use, the Indian eggs market can be categorized into retail and institutional. Currently, the retail sector accounts for the majority of the total market share.

Based on the distribution channel, the Indian poultry market has been segmented into traditional retail stores, business to business (B2B), and modern retail stores. Among these, traditional retail stores currently account for the largest market share.

On a regional level, the Indian broilers market can be classified into Tamil Nadu, Maharashtra, Haryana, West Bengal, Uttar Pradesh, and others, where Maharashtra currently dominates the Indian market. 

On a regional level, the Indian eggs market has been divided into Andhra Pradesh, Tamil Nadu, Telangana, West Bengal, Maharashtra, and others. Among these, Andhra Pradesh currently dominates the market.

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