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Indian Poultry Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The Indian poultry market, consisting of broilers and eggs was worth INR 1,750 Billion in 2018. The market is further projected to reach INR 4,340 Billion by 2024, growing at a CAGR of 16.2% during 2019-2024. India today is the one of the world’s largest producer of eggs and broiler meat. The poultry industry in India has undergone a major shift in structure and operation during the last two decades transforming from a mere backyard activity into a major industry with the presence of a large number of integrated players. This transformation has involved a sizeable investment in breeding, hatching, rearing and processing activities.

Indian Poultry Market Report

Indian Poultry Farm Market: Drivers

  • Increasing Incomes Coupled by Changing Food Habits: Broiler meat in the past had been considered to be a delicacy but as a result of increasing levels of urbanization and higher levels of disposable incomes, poultry meat is increasingly seen as less of a luxury product and more as a daily staple. Further with changing food habits and increasing exposure to global cuisines, the Indian population is increasingly converting to a non-vegetarian diet. Poultry meat is preferred over other meat products as it is considered more hygienic and is available throughout the year across the country at relatively lesser prices than fish/mutton.
  • Large Unpenetrated Market: The annual per capita consumption of broiler meat and eggs remains one of the lowest in the world and is significantly lower than many emerging and developed markets. As a result of the low penetration levels and continuously increasing income levels, however, we expect the per capita consumption of both broiler meat and eggs to increase continuously during the next five years.
  • Growth in the Food Services Market: Growth in the food services market such as restaurant and fast food joints are also creating a positive impact on the consumption of broiler meat and eggs. Both broiler meats as well as eggs represent important ingredients in both traditional Indian non-vegetarian recipes as well as fast foods.
  • Growth in the Bakery Foods Market: Eggs represent an important ingredient in bakery foods. The Indian bakery foods market is currently exhibiting strong growth rates. We expect the growth of the bakery foods market to create a positive impact on the consumption of eggs in India.


This report provides a deep insight into the Indian poultry market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian poultry market in any manner.

Key Questions Answered in This Report:

  • How has the Indian poultry market performed so far and how will it perform in the coming years?
  • What are the major segments in the Indian poultry industry?
  • What is the breakup of institution and retail sales in the Indian poultry market?
  • What are the major distribution channels in the Indian poultry industry?
  • What is the breakup of the Indian poultry market on the basis of various states?
  • What are the various stages in the value chain of the Indian poultry market?
  • What are the key driving factors and challenges in the Indian poultry market?
  • What is the structure of the Indian poultry market and who are the key players?
  • What is the degree of competition in the Indian poultry market?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Indian Poultry Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Segment
    5.4    Market Breakup by End-Use
    5.5    Market Breakup by Distribution Channel
    5.6    Market Breakup by State
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
        5.9.1    Overview
        5.9.2    Input Suppliers
        5.9.3    Poultry Farms
        5.9.4    Processors
        5.9.5    Distributors
        5.9.6    Exporters
        5.9.7    Retailers
        5.9.8    End-Consumers
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Competition
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
    5.11    Price Analysis
        5.11.1    Key Price Indicators
        5.11.2    Price Structure
        5.11.3    Margin Analysis
6    Market Breakup by Segment
    6.1    Broiler
        6.1.1   Market Performance
            6.1.1.1   Market Trends
            6.1.1.2   Market Forecast
        6.1.2   Market Breakup by End Use Sector
            6.1.2.1   Food Services
               6.1.2.1.1    Market Trends
               6.1.2.1.2    Market Forecast
            6.1.2.2   Households
               6.1.2.2.1    Market Trends
               6.1.2.2.2    Market Forecast
        6.1.3   Market Breakup by Distribution Channel
            6.1.3.1   Traditional Retail Stores
               6.1.3.1.1    Market Trends
               6.1.3.1.2    Market Forecast
            6.1.3.2   Business to Business
               6.1.3.2.1    Market Trends
               6.1.3.2.2    Market Forecast
            6.1.3.3   Modern Retail Stores
               6.1.3.3.1    Market Trends
               6.1.3.3.2    Market Forecast
        6.1.4   Market Breakup by State
            6.1.4.1   Maharashtra
               6.1.4.1.1    Market Trends
               6.1.4.1.2    Market Forecast
            6.1.4.2   Tamil Nadu
               6.1.4.2.1    Market Trends
               6.1.4.2.2    Market Forecast
            6.1.4.3   Haryana
               6.1.4.3.1    Market Trends
               6.1.4.3.2    Market Forecast
            6.1.4.4   West Bengal
               6.1.4.4.1    Market Trends
               6.1.4.4.2    Market Forecast
            6.1.4.5   Uttar Pradesh
               6.1.4.5.1    Market Trends
               6.1.4.5.2    Market Forecast
            6.1.4.6   Others
               6.1.4.6.1    Market Trends
               6.1.4.6.2    Market Forecast
    6.2      Eggs
        6.2.1   Market Performance
            6.2.1.1   Sales Volume 
            6.2.1.2   Sales Value
        6.2.2   Market Breakup by End Use Sector
            6.2.2.1   Retail
               6.2.2.1.1    Market Trends
               6.2.2.1.2    Market Forecast
            6.2.2.2   Institutional
               6.2.2.2.1    Market Trends
               6.2.2.2.2    Market Forecast
        6.2.3   Market Breakup by Distribution Channel
            6.2.3.1   Traditional Retail Stores
               6.2.3.1.1    Market Trends
               6.2.3.1.2    Market Forecast
            6.2.3.2   Business to Business
               6.2.3.2.1    Market Trends
               6.2.3.2.2    Market Forecast
            6.2.3.3   Modern Retail Stores
               6.2.3.3.1    Market Trends
               6.2.3.3.2    Market Forecast
       6.2.4   Market Breakup by State
            6.2.4.1   Andhra Pradesh
               6.2.4.1.1    Market Trends
               6.2.4.1.2    Market Forecast
            6.2.4.2   Tamil Nadu
               6.2.4.2.1    Market Trends
               6.2.4.2.2    Market Forecast
            6.2.4.3   Telangana
               6.2.4.3.1    Market Trends
               6.2.4.3.2    Market Forecast
            6.2.4.4   West Bengal
               6.2.4.4.1    Market Trends
               6.2.4.4.2    Market Forecast
            6.2.4.5   Maharashtra
               6.2.4.5.1    Market Trends
               6.2.4.5.2    Market Forecast
            6.2.4.6   Others
               6.2.4.6.1    Market Trends
               6.2.4.6.2    Market Forecast
7    Competitive Landscape
    7.1    Market Structure
    7.2    Key Players
    7.3    Profiles of Key Players


List of Figures

Figure 1: India: Poultry Market: Major Drivers and Challenges
Figure 2: India: Poultry Market: Volume Trends (in ‘000 Metric Tons), 2011-2018
Figure 3: India: Poultry Market: Value Trends (in Billion INR), 2011-2018
Figure 4: India: Poultry Market: Breakup by Segment (in %), 2018
Figure 5: India: Broilers Market: Breakup by End-Use (in %), 2018
Figure 6: India: Eggs Market: Breakup by End-Use (in %), 2018
Figure 7: India: Broilers Market: Breakup by Distribution Channel (in %), 2018
Figure 8: India: Eggs Market: Breakup by Distribution Channel (in %), 2018
Figure 9: India: Poultry Market: Breakup by State (in %), 2018
Figure 10: India: Broilers Market: Breakup by State (in %), 2018
Figure 11: India: Eggs Market: Breakup by State (in %), 2018
Figure 12: India: Poultry Market Forecast: Volume Trends (in ‘000 Metric Tons), 2019-2024
Figure 13: India: Poultry Market Forecast: Value Trends (in Billion INR), 2019-2024
Figure 14: India: Poultry Industry: SWOT Analysis
Figure 15: India: Poultry Industry: Value Chain Analysis
Figure 16: India: Poultry Industry: Porter’s Five Forces Analysis
Figure 17: India: Poultry Meat Market: Price Structure (in US$/Ton)
Figure 18: India: Poultry Market: Margins at Various Stages of the Supply Chain
Figure 19: India: Broiler Market: Value Trends (in Billion INR), 2011-2018
Figure 20: India: Broiler Market: Volume Trends (in 000’ Metric Tons), 2011-2018 
Figure 21: India: Broiler Market (Food Services): Value Trends (in Billion INR), 2011 & 2018
Figure 22: India: Broiler Market Forecast (Food Services): Value Trends (in Billion INR) 2019-2024
Figure 23: India: Broiler Market (Households): Value Trends (in Billion INR), 2011 & 2018
Figure 24: India: Broiler Market Forecast (Households): Value Trends (in Billion INR) 2019-2024
Figure 25: India: Broiler Market (Traditional Retail Stores): Value Trends (in Billion INR), 2011 & 2018
Figure 26: India: Broiler Market Forecast (Traditional Retail Stores): Value Trends (in Billion INR) 2019-2024
Figure 27: India: Broiler Market (B2B): Value Trends (in Billion INR), 2011 & 2018
Figure 28: India: Broiler Market Forecast (B2B): Value Trends (in Billion INR) 2019-2024
Figure 29: India: Broiler Market (Modern Retail Stores): Value Trends (in Billion INR), 2011 & 2018
Figure 30: India: Broiler Market Forecast (Modern Retail Stores): Value Trends (in Billion INR) 2019-2024
Figure 31: Maharashtra: Broiler Market: Value Trends (in Billion INR), 2011 & 2018
Figure 32: Maharashtra: Broiler Market Forecast: Value Trends (in Billion INR) 2019-2024
Figure 33: Tamil Nadu: Broiler Market: Value Trends (in Billion INR), 2011 & 2018
Figure 34: Tamil Nadu: Broiler Market Forecast: Value Trends (in Billion INR) 2019-2024
Figure 35: West Bengal: Broiler Market: Value Trends (in Billion INR), 2011 & 2018
Figure 36: West Bengal: Broiler Market Forecast: Value Trends (in Billion INR) 2019-2024
Figure 37: Haryana: Broiler Market: Value Trends (in Billion INR), 2011 & 2018
Figure 38: Haryana: Broiler Market Forecast: Value Trends (in Billion INR) 2019-2024
Figure 39: Uttar Pradesh: Broiler Market: Value Trends (in Billion INR), 2011 & 2018
Figure 40: Uttar Pradesh: Broiler Market Forecast: Value Trends (in Billion INR) 2019-2024
Figure 41: Other States: Broiler Market: Value Trends (in Billion INR), 2011 & 2018
Figure 42: Other States: Broiler Market Forecast: Value Trends (in Billion INR) 2019-2024
Figure 43: India: Broiler Market Forecast: Value Trends (in Billion INR), 2019-2024
Figure 44: India: Broiler Market Forecast: Volume Trends (in 000’ Metric Tons), 2019-2024
Figure 45: India: Eggs Market: Value Trends (in Billion INR), 2011-2018 
Figure 46: India: Eggs Market: Volume Trends (in 000’ Metric Tons), 2011-2018
Figure 47: India: Eggs Market (Retail): Value Trends (in Billion INR), 2011 & 2018
Figure 48: India: Eggs Market Forecast (Retail): Value Trends (in Billion INR) 2019-2024
Figure 49: India: Eggs Market (Institutional): Value Trends (in Billion INR), 2011 & 2018
Figure 50: India: Eggs Market Forecast (Institutional): Value Trends (in Billion INR) 2019-2024
Figure 51: India: Eggs Market (Traditional Retail Stores): Value Trends (in Billion INR), 2011 & 2018
Figure 52: India: Eggs Market Forecast (Traditional Retail Stores): Value Trends (in Billion INR) 2019-2024
Figure 53: India: Eggs Market (B2B): Value Trends (in Billion INR), 2011 & 2018
Figure 54: India: Eggs Market Forecast (B2B): Value Trends (in Billion INR) 2019-2024
Figure 55: India: Eggs Market (Modern Retail Stores): Value Trends (in Billion INR), 2011 & 2018
Figure 56: India: Eggs Market Forecast (Modern Retail Stores): Value Trends (in Billion INR) 2019-2024
Figure 57: Andhra Pradesh: Eggs Market: Value Trends (in Billion INR), 2011 & 2018
Figure 58: Andhra Pradesh: Eggs Market Forecast: Value Trends (in Billion INR) 2019-2024
Figure 59: Tamil Nadu: Eggs Market: Value Trends (in Billion INR), 2011 & 2018
Figure 60: Tamil Nadu: Eggs Market Forecast: Value Trends (in Billion INR) 2019-2024
Figure 61: Telangana: Eggs Market: Value Trends (in Billion INR), 2011 & 2018
Figure 62: Telangana: Eggs Market Forecast: Value Trends (in Billion INR) 2019-2024
Figure 63: West Bengal: Eggs Market: Value Trends (in Billion INR), 2011 & 2018
Figure 64: West Bengal: Eggs Market Forecast: Value Trends (in Billion INR) 2019-2024
Figure 65: Haryana: Eggs Market: Value Trends (in Billion INR), 2011 & 2018
Figure 66: Haryana: Eggs Market Forecast: Value Trends (in Billion INR) 2019-2024
Figure 67: Other States: Eggs Market: Value Trends (in Billion INR), 2011 & 2018
Figure 68: Other States: Eggs Market Forecast: Value Trends (in Billion INR) 2019-2024
Figure 69: India: Eggs Market Forecast: Value Trends (in Billion INR), 2019-2024
Figure 70: India: Eggs Market Forecast: Volume Trends (in 000’ Metric Tons), 2019-2024

List of Tables

Table 1: India: Poultry Market: Key Industry Highlights, 2018 and 2024
Table 2: India: Poultry Market Forecast: Breakup by Segment (in Billion INR), 2019-2024
Table 3: India: Broiler Market Forecast: Breakup by End-Use (in Billion INR), 2019-2024
Table 4: India: Broiler Market Forecast: Breakup by Distribution Channel (in Billion INR), 2019-2024
Table 5: India: Broiler Market Forecast: Breakup by State (in Billion INR), 2019-2024
Table 6: India: Eggs Market Forecast: Breakup by End-Use (in Billion INR), 2019-2024
Table 7: India: Eggs Market Forecast: Breakup by Distribution Channel (in Billion INR), 2019-2024
Table 8: India: Eggs Market Forecast: Breakup by State (in Billion INR), 2019-2024
Table 9: India: Poultry Market: Competitive Structure
Table 10: India: Poultry Market: Key Players 

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