Indian Poultry Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

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The Indian poultry market, consisting of broilers and eggs was worth INR 1,494 Billion in 2017. The market is further projected to reach INR 3,775 Billion by 2023, at a CAGR of 16.5% during 2018-2023. India today is the one of the world’s largest producer of eggs and broiler meat. The poultry industry in India has undergone a major shift in structure and operation during the last two decades transforming from a mere backyard activity into a major industry with the presence of a large number of integrated players. This transformation has involved a sizeable investment in breeding, hatching, rearing and processing activities.

Indian Poultry Farm Market: Drivers

  • Increasing Incomes Coupled by Changing Food Habits: Broiler meat in the past had been considered to be a delicacy but as a result of increasing levels of urbanization and higher levels of disposable incomes, poultry meat is increasingly seen as less of a luxury product and more as a daily staple. Further with changing food habits and increasing exposure to global cuisines, the Indian population is increasingly converting to a non-vegetarian diet. Poultry meat is preferred over other meat products as it is considered more hygienic and is available throughout the year across the country at relatively lesser prices than fish/mutton.
  • Large Unpenetrated Market: The annual per capita consumption of broiler meat and eggs remains one of the lowest in the world and is significantly lower than many emerging and developed markets. As a result of the low penetration levels and continuously increasing income levels, however, we expect the per capita consumption of both broiler meat and eggs to increase continuously during the next five years.
  • Growth in the Food Services Market: Growth in the food services market such as restaurant and fast food joints are also creating a positive impact on the consumption of broiler meat and eggs. Both broiler meats as well as eggs represent important ingredients in both traditional Indian non-vegetarian recipes as well as fast foods.
  • Growth in the Bakery Foods Market: Eggs represent an important ingredient in bakery foods. The Indian bakery foods market is currently exhibiting strong growth rates. We expect the growth of the bakery foods market to create a positive impact on the consumption of eggs in India.


This report provides a deep insight into the Indian poultry market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian poultry market in any manner.

Key Questions Answered in This Report:

  • How has the Indian poultry market performed so far and how will it perform in the coming years?
  • What are the major segments in the Indian poultry industry?
  • What is the breakup of institution and retail sales in the Indian poultry market?
  • What are the major distribution channels in the Indian poultry industry?
  • What is the breakup of the Indian poultry market on the basis of various states?
  • What are the various stages in the value chain of the Indian poultry market?
  • What are the key driving factors and challenges in the Indian poultry market?
  • What is the structure of the Indian poultry market and who are the key players?
  • What is the degree of competition in the Indian poultry market?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Indian Poultry Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Segment
    5.4    Market Breakup by End-Use
    5.5    Market Breakup by Distribution Channel
    5.6    Market Breakup by State
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
        5.9.1    Overview
        5.9.2    Input Suppliers
        5.9.3    Poultry Farms
        5.9.4    Processing
        5.9.5    Marketing and Distribution
        5.9.6    Exporters
        5.9.7    Retailers
        5.9.8    End-Consumers
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Competition
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
    5.11    Price Analysis
        5.11.1    Price Indicators
        5.11.2    Price Structure
        5.11.3    Margin Analysis
6    Market Breakup by Segment
    6.1    Broiler
        6.1.1   Market Performance
            6.1.1.1   Sales Volume 
            6.1.1.2   Sales Value
        6.1.2   Market Breakup by End Use
            6.1.2.1   Retail
            6.1.2.2   Institutional
        6.1.3   Market Breakup by Distribution Channel
            6.1.3.1   Traditional Retail
            6.1.3.2   Business to Business
            6.1.3.3   Supermarkets and Hypermarkets
            6.1.3.4   Convenience Stores
            6.1.3.5   Online
            6.1.3.6   Others
        6.1.4   Market Breakup by State
            6.1.4.1   Maharashtra
            6.1.4.2   Tamil Nadu
            6.1.4.3   Haryana
            6.1.4.4   West Bengal
            6.1.4.5   Uttar Pradesh
            6.1.4.6   Others
    6.2      Eggs
        6.2.1   Market Performance
            6.2.1.1   Sales Volume 
            6.2.1.2   Sales Value
        6.2.2   Market Breakup by End Use
            6.2.2.1   Retail
            6.2.2.2   Institutional
        6.2.3   Market Breakup by Distribution Channel
            6.2.3.1   Traditional Retail
            6.2.3.2   Business to Business
            6.2.3.3   Supermarkets and Hypermarkets
            6.2.3.4   Convenience Stores
            6.2.3.5   Online
            6.2.3.6   Others
        6.2.4   Market Breakup by State
            6.2.4.1   Andhra Pradesh
            6.2.4.2   Tamil Nadu
            6.2.4.3   Telangana
            6.2.4.4   West Bengal
            6.2.4.5   Maharashtra
            6.2.4.6   Others
7    Competitive Landscape
    7.1    Market Structure
    7.2    Key Players
    7.3    Profiles of Key Players


List of Figures

Figure 1: India: Poultry Market: Major Drivers and Challenges
Figure 2: India: Poultry Market: Value Trends (in INR Billion), 2010-2017
Figure 3: India: Poultry Market: Breakup by Segment (in %), 2017
Figure 4: India: Poultry Market: Breakup by End-Use (in %), 2017
Figure 5: India: Poultry Market: Breakup by Distribution Channel (in %), 2017
Figure 6: India: Poultry Market: Breakup by State (in %), 2017
Figure 7: India: Poultry Market Forecast: Value Trends (in INR Billion), 2018-2023
Figure 8: India: Poultry Industry: SWOT Analysis
Figure 9: India: Poultry Industry: Value Chain Analysis
Figure 10: India: Poultry Industry: Porter’s Five Forces Analysis
Figure 11: India: Broilers Market: Value Trends (in INR Million), 2010, 2017 & 2023
Figure 12: India: Broilers Market: Volume Trends (in 000’ Metric Tons), 2010, 2017 & 2023
Figure 13: India: Broilers Market: Breakup by End-Use (in %), 2017
Figure 14: India: Broilers Market: Breakup by Distribution Channel (in %), 2017
Figure 15: India: Broilers Market: Breakup by State (in %), 2017
Figure 16: India: Eggs Market: Value Trends (in INR Million), 2010, 2017 & 2023
Figure 17: India: Eggs Market: Volume Trends (in 000’ Metric Tons), 2010, 2017 & 2023
Figure 18: India: Eggs Market: Breakup by End-Use (in %), 2017
Figure 19: India: Eggs Market: Breakup by Distribution Channel (in %), 2017
Figure 20: India: Eggs Market: Breakup by State (in %), 2017


List of Tables

Table 1: India: Poultry Market: Key Industry Highlights, 2017 and 2023
Table 2: India: Poultry Market Forecast: Breakup by Segment (in INR Million), 2018-2023
Table 3: India: Poultry Market Forecast: Breakup by End-Use (in INR Million), 2018-2023
Table 4: India: Poultry Market Forecast: Breakup by Distribution Channel (in INR Million), 2018-2023
Table 5: India: Poultry Market Forecast: Breakup by State (in INR Million), 2018-2023
Table 6: India: Poultry Market Structure
Table 7: India: Poultry Market: Key Players
 


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