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Indian Sanitary Napkin Market Stimulated by Strong Government Support

Published on Dec 26, 2017

The latest report by IMARC Group, titled Indian Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, finds that the Indian sanitary napkin market has reached a value of nearly US$ 441 Million in 2017. Sanitary napkin plays a crucial role in the hygiene and overall health of a woman. It is an absorbent item which is worn inside an undergarment by woman in cases of vaginal surgery recovery, menstruation and post-birth bleeding, etc. The material which is used for the production of sanitary napkin may vary from brand to brand. Sanitary napkin generally comes with or without wings for providing additional protection from leakage.

Indian Sanitary Napkin Market Stimulated by Strong Government Support

Highlights of the Indian sanitary napkin market:

  • Rising awareness regarding the feminine hygiene is a major growth-inducing factor.
  • Disposable menstrual pads represent the largest product type.
  • Maharashtra is the leading market, holding the majority of the market share.

The growth of the Indian sanitary napkin market is being majorly driven by a rapid rise in awareness about feminine hygiene. There is also an increase in the number of women in rural areas who are able to afford sanitary napkins at an affordable price. This has, in turn, augmented the demand for sanitary napkins in remote areas. In addition to this, several promotional activities and initiatives have been taken by the Government, NGOs and sanitary napkin manufacturers towards educating women regarding personal hygiene. Another factor which is strengthening the growth of the market is the recent shift towards reusable sanitary napkins owing to the growing environmental concerns. As a result, the Indian sanitary napkin market is further expected to reach a value of around US$ 631 Million by 2023, exhibiting a CAGR of more than 6% during 2018-2023.

The market has been segregated on the basis of type as disposable menstrual pads, cloth menstrual pads and biodegradable menstrual pads. Among these disposable menstrual pads exhibit a clear dominance in the market. Based on region, Maharashtra currently accounts for the majority of the total global share. Some of the other major markets include Delhi NCR, Tamil Nadu, Karnataka and Gujarat. The competitive landscape of the market has also been analysed with some of the key players being P&G, Johnson & Johnson, Unicharm and Kimberly-Clark.

The report by IMARC Group has examined the Indian sanitary napkin market on the basis of:


  • Disposable menstrual pads
  • Cloth menstrual pads
  • Biodegradable menstrual pads


  • Maharashtra
  • Delhi NCR
  • Tamil Nadu
  • Karnataka
  • Gujarat

Key Players:

  • P&G
  • Johnson & Johnson
  • Unicharm
  • Kimberly-Clark

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