Indian Sanitary Napkin Market Stimulated by Strong Government Support

December 26, 2017

The latest report by IMARC Group, titled Indian Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, finds that the Indian sanitary napkin market has reached a value of nearly US$ 441 Million in 2017. Sanitary napkin plays a crucial role in the hygiene and overall health of a woman. It is an absorbent item which is worn inside an undergarment by woman in cases of vaginal surgery recovery, menstruation and post-birth bleeding, etc. The material which is used for the production of sanitary napkin may vary from brand to brand. Sanitary napkin generally comes with or without wings for providing additional protection from leakage.

Indian Sanitary Napkin Market Stimulated by Strong Government Support

Highlights of the Indian sanitary napkin market:

  • Rising awareness regarding the feminine hygiene is a major growth-inducing factor.
  • Disposable menstrual pads represent the largest product type.
  • Maharashtra is the leading market, holding the majority of the market share.


The growth of the Indian sanitary napkin market is being majorly driven by a rapid rise in awareness about feminine hygiene. There is also an increase in the number of women in rural areas who are able to afford sanitary napkins at an affordable price. This has, in turn, augmented the demand for sanitary napkins in remote areas. In addition to this, several promotional activities and initiatives have been taken by the Government, NGOs and sanitary napkin manufacturers towards educating women regarding personal hygiene. Another factor which is strengthening the growth of the market is the recent shift towards reusable sanitary napkins owing to the growing environmental concerns. As a result, the Indian sanitary napkin market is further expected to reach a value of around US$ 631 Million by 2023, exhibiting a CAGR of more than 6% during 2018-2023.

The market has been segregated on the basis of type as disposable menstrual pads, cloth menstrual pads and biodegradable menstrual pads. Among these disposable menstrual pads exhibit a clear dominance in the market. Based on region, Maharashtra currently accounts for the majority of the total global share. Some of the other major markets include Delhi NCR, Tamil Nadu, Karnataka and Gujarat. The competitive landscape of the market has also been analysed with some of the key players being P&G, Johnson & Johnson, Unicharm, Emami, Ltd., Mankind, Kimberly-Clark and Edgewell.

The report by IMARC Group has examined the Indian sanitary napkin market on the basis of:

Type:

  • Disposable menstrual pads
  • Cloth menstrual pads
  • Biodegradable menstrual pads


Region:

  • Maharashtra
  • Delhi NCR
  • Tamil Nadu
  • Karnataka
  • Gujarat


Key Players:

  • P&G
  • Johnson & Johnson
  • Unicharm
  • Kimberly-Clark
  • Emami, Ltd.
  • Mankind
  • Edgewell


About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

 

Contact Us

IMARC Group
USA: +1-631-791-1145
Email: sales@imarcgroup.com
Website: https://www.imarcgroup.com
Follow us on twitter: @imarcglobal

Indian Sanitary Napkin Market Stimulated by Strong Government Support
Benefits of Customization

Personalize This Research

Triangulate with your Data

Get Data as per your Format and Definition

Gain a Deeper Dive into a Specific Application, Geography, Customer or Competitor

Any level of Personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Bayer AH

It was indeed a great experience to work with IMARC on the assignment on Aqua market. The team had done a fantastic job in terms of what was expected, what was assured and what was the result… the report gave us many insights and market know how which allowed us to work on our strength and define exact strategies…

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More