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- Indian Sanitary Napkin Market Stimulated by Strong Government Support
Indian Sanitary Napkin Market Stimulated by Strong Government Support
December 26, 2017
The latest report by IMARC Group, titled “Indian Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, finds that the Indian sanitary napkin market has reached a value of nearly US$ 441 Million in 2017. Sanitary napkin plays a crucial role in the hygiene and overall health of a woman. It is an absorbent item which is worn inside an undergarment by woman in cases of vaginal surgery recovery, menstruation and post-birth bleeding, etc. The material which is used for the production of sanitary napkin may vary from brand to brand. Sanitary napkin generally comes with or without wings for providing additional protection from leakage.
Highlights of the Indian sanitary napkin market:
- Rising awareness regarding the feminine hygiene is a major growth-inducing factor.
- Disposable menstrual pads represent the largest product type.
- Maharashtra is the leading market, holding the majority of the market share.
The growth of the Indian sanitary napkin market is being majorly driven by a rapid rise in awareness about feminine hygiene. There is also an increase in the number of women in rural areas who are able to afford sanitary napkins at an affordable price. This has, in turn, augmented the demand for sanitary napkins in remote areas. In addition to this, several promotional activities and initiatives have been taken by the Government, NGOs and sanitary napkin manufacturers towards educating women regarding personal hygiene. Another factor which is strengthening the growth of the market is the recent shift towards reusable sanitary napkins owing to the growing environmental concerns. As a result, the Indian sanitary napkin market is further expected to reach a value of around US$ 631 Million by 2023, exhibiting a CAGR of more than 6% during 2018-2023.
The market has been segregated on the basis of type as disposable menstrual pads, cloth menstrual pads and biodegradable menstrual pads. Among these disposable menstrual pads exhibit a clear dominance in the market. Based on region, Maharashtra currently accounts for the majority of the total global share. Some of the other major markets include Delhi NCR, Tamil Nadu, Karnataka and Gujarat. The competitive landscape of the market has also been analysed with some of the key players being P&G, Johnson & Johnson, Unicharm, Emami, Ltd., Mankind, Kimberly-Clark and Edgewell.
The report by IMARC Group has examined the Indian sanitary napkin market on the basis of:
Type:
- Disposable menstrual pads
- Cloth menstrual pads
- Biodegradable menstrual pads
Region:
- Maharashtra
- Delhi NCR
- Tamil Nadu
- Karnataka
- Gujarat
Key Players:
- P&G
- Johnson & Johnson
- Unicharm
- Kimberly-Clark
- Emami, Ltd.
- Mankind
- Edgewell
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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