The Indonesia ecotourism market size reached USD 2,839.58 Million in 2024. The market is projected to reach USD 7,520.95 Million by 2033, exhibiting a growth rate (CAGR) of 11.43% during 2025-2033. The market is driven by the country's immense biodiversity and cultural heritage, which are appealing to environmentally friendly tourists in search of unique experiences. Increasing awareness of eco-friendly travel practices and support for community-based tourism are influencing both local and international visitors to venture into lesser-tapped, sustainable destinations within the nation. In addition, government efforts and greater investments in sustainable facilities are further augmenting the Indonesia ecotourism market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 2,839.58 Million |
Market Forecast in 2033 | USD 7,520.95 Million |
Market Growth Rate 2025-2033 | 11.43% |
Expansion of Sustainable Tourism Infrastructure
Indonesia is experiencing a marked increase in the development of sustainable tourism infrastructure, especially in environmentally sensitive regions such as Bali, Lombok, and Labuan Bajo. In response to growing demand for ecologically responsible travel, both the government and private sector are investing in eco-lodges, off-grid accommodations, and renewable energy integration within tourist facilities. Notably, on 11 March 2025, Cross Hotels & Resorts announced a strategic expansion of its Indonesian portfolio through a Hotel Management Agreement with PT Bali Penida Jaya to launch CROSS CELESTA NUSA PENIDA, a luxury eco-resort overlooking Kelingking Beach. Scheduled to open in 2027, the resort will comprise 61 tented villas and offer high-end amenities such as infinity pools, wellness facilities, fine dining, and event spaces. Designed with a strong emphasis on sustainability and low environmental impact, the project underscores the brand’s commitment to eco-conscious luxury and responsible tourism development in the region. Apart from this, efforts are also underway to upgrade transport systems using low-emission vehicles and to implement waste management protocols that align with global sustainability standards. This infrastructure push is not limited to high-profile destinations but extends to secondary and rural areas, reflecting a broader national commitment to decarbonize tourism. As a result, destinations once threatened by over-tourism are now transitioning to regulated, eco-sensitive models that balance visitor inflow with conservation.
Rising Environmental Awareness Among Younger Domestic Travelers
The heightened environmental consciousness among younger domestic travelers is a significant factor contributing to the Indonesia ecotourism market growth. Millennials and Gen Z, in particular, are showing a strong preference for experiences that align with sustainability values, such as wildlife preservation, waste-free travel, and engagement in conservation volunteering. Their travel choices are increasingly guided by ethical considerations, including support for local economies and low-carbon transport options. This demographic shift is encouraging tourism operators to redesign packages that are more immersive, educational, and environmentally sound. Moreover, according to industry reports, social media posts from influencers play a significant role in destination choices for 49% of Indonesian travelers, with around 92% of them following influencers on Instagram. In addition to this, younger tourists are more receptive to digital innovations that support eco-friendly travel, such as mobile apps for tracking carbon footprints or finding certified green accommodations. As this segment gains economic strength and social influence, its preferences are shaping broader industry practices, compelling both public and private stakeholders to adapt their offerings to meet evolving expectations around ecological responsibility.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on traveler type, age group, and sales channel.
Traveler Type Insights:
The report has provided a detailed breakup and analysis of the market based on the traveler type. This includes solo and group.
Age Group Insights:
A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes generation X, generation Y, and generation Z.
Sales Channel Insights:
The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes travel agent and direct.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Java, Sumatra, Kalimantan, and Sulawesi, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Traveler Types Covered | Solo, Group |
Age Groups Covered | Generation X, Generation Y, Generation Z |
Sales Channels Covered | Travel Agent, Direct |
Regions Covered | Java, Sumatra, Kalimantan, Sulawesi, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: