Indonesia Gaming Market

Indonesia Gaming Market Overview:

The Indonesia gaming market size reached USD 3,114.61 Million in 2024. The market is projected to reach USD 6,367.61 Million by 2033, exhibiting a growth rate (CAGR) of 8.27% during 2025-2033. The market is propelled by the country's young population with high mobile penetration, creating a robust demand for mobile and online games. Apart from this, rising disposable incomes and rising popularity of esports have also helped drive higher in-game spending and viewership. Moreover, government incentives for the digital economy and enhanced internet infrastructure spur local development and foreign investments in gaming, thus augmenting the Indonesia gaming market share.

Indonesia Gaming Market Trends:

Large Youth Population Driving Core Demand

The market benefits from a substantial youth demographic, with 64.16 million people aged 16 to 30, accounting for 23.18% of the total population. This age group holds strategic importance in harnessing the country's demographic advantage, supporting long-term national goals aimed at achieving developed nation status by 2045. Moreover, this demographic represents the core audience for mobile and online games, showing high daily screen time, strong interest in digital entertainment, and early adoption of new platforms. The cultural normalization of gaming as a social and leisure activity has diminished stigma, contributing to greater participation among both sexes. Younger consumers are also more inclined to try out various genres, payment schemes, and interactive modes like live streaming and esports. Apart from this, mobile-first usage patterns dominate among this group due to the widespread availability of affordable smartphones and relatively low mobile data costs. Furthermore, the youth population plays a central role in the virality and life cycle of new titles, often shaping trends via peer influence and social media. Their responsiveness to community interaction, digital events, and limited-time content is actively influencing publisher strategies. As this cohort matures with sustained digital habits, it is expected to continue driving the Indonesia gaming market growth.

Integration of Fintech and Gaming Ecosystems

The intersection between financial technology (fintech) and gaming in Indonesia has become increasingly significant, as digital payment systems are now embedded in most gaming platforms. With a large segment of the population still unbanked or underbanked, traditional card payments have limited reach. Digital wallets like GoPay, OVO, DANA, and ShopeePay have emerged as critical enablers of in-app purchases, subscriptions, and microtransactions. As per an industry report, the use of digital wallets has expanded rapidly, accounting for 34% of all transactions in 2023. This growth is in line with wider shifts in consumer behavior driven by the pandemic and a nationwide shift toward digital platforms. These platforms are not only enabling hassle-free transactions but also cashback, vouchers, and bundled offers custom-designed for gamers, further encouraging spending. Apart from this, cooperation among fintech companies and game publishers has led to bundled promotional campaigns and unique digital content aligned with wallet usage. This cooperation is normalizing digital payments amongst young users, who are mostly getting their first experience of using financial tools via games. The trend is also intensified by the gamification of fintech apps themselves, with reward mechanisms and mini-games built into payment platforms in order to enhance user stickiness. With financial literacy and digital trust on the rise, users are increasingly engaging in paid gaming experiences, driving monetization in the market and sustainable revenue over the long term.

Indonesia Gaming Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on device type, platform, revenue type, type, and age group.

Device Type Insights:

• Consoles
• Mobiles and Tablets
• Computers

The report has provided a detailed breakup and analysis of the market based on the device type. This includes consoles, mobile and tablets, and computers.

Platform Insights:

• Online
• Offline

A detailed breakup and analysis of the market based on the platform have also been provided in the report. This includes online and offline.

Revenue Type Insights:

• In-Game Purchase
• Game Purchase
• Advertising

The report has provided a detailed breakup and analysis of the market based on the revenue type. This includes in-game purchases, game purchase, and advertising.

Type Insights:

• Adventure/Role Playing Games
• Puzzles
• Social Games
• Strategy
• Stimulation
• Others

A detailed breakup and analysis of the market based on the type also been provided in the report. This includes adventure/role playing games, puzzles, social games, strategy, stimulation, and others.

Age Group Insights:

• Adults
• Children

The report has provided a detailed breakup and analysis of the market based on the age group. This includes adults and children.

Regional Insights:

• Java
• Sumatra
• Kalimantan
• Sulawesi
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Java, Sumatra, Kalimantan, Sulawesi, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Indonesia Gaming Market News:

• On June 11, 2025, KRAFTON officially launched its mobile game Abyss of Dungeons in Indonesia, expanding its Southeast Asia rollout alongside Thailand, Brazil, and Mexico. The game, an extraction RPG blending battle royale survival, dungeon exploration, and character progression via loot, debuts with new Indonesia-specific features and a casual exploration mode based on player feedback. Launch celebrations include TikTok and Friend Invite campaigns offering in-game rewards and prize draws to boost community engagement.
• On June 19, 2025, Indonesia's Ministry of Creative Economy announced the launch of cross-sector partnerships to support the growth of the national gaming industry. Deputy Minister Irene Umar emphasized collaboration with global game developers such as Riot Games to integrate gaming with other creative sectors like music, film, illustration, and local IP development. The initiative aims to position Indonesia as a key hub for the global creative economy through supportive policies, IP protection, and infrastructure development.

Indonesia Gaming Market Report Coverage:

Key Questions Answered in This Report:

• How has the Indonesia gaming market performed so far and how will it perform in the coming years?
• What is the breakup of the Indonesia gaming market on the basis of device type?
• What is the breakup of the Indonesia gaming market on the basis of platform?
• What is the breakup of the Indonesia gaming market on the basis of revenue type?
• What is the breakup of the Indonesia gaming market on the basis of type?
• What is the breakup of the Indonesia gaming market on the basis of age group?
• What is the breakup of the Indonesia gaming market on the basis of region?
• What are the various stages in the value chain of the Indonesia gaming market? 
• What are the key driving factors and challenges in the Indonesia gaming market?
• What is the structure of the Indonesia gaming market and who are the key players?
• What is the degree of competition in the Indonesia gaming market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Indonesia gaming market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Indonesia gaming market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Indonesia gaming industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.