Indonesia Menswear Market Size, Share, Report 2033

Indonesia Menswear Market Size, Share, Trends and Forecast by Product Type, Season, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A38341

Indonesia Menswear Market Overview:

The Indonesia menswear market size reached USD 8,064.91 Million in 2024. Looking forward, the market is projected to reach USD 12,203.74 Million by 2033, exhibiting a growth rate (CAGR) of 4.71% during 2025-2033. The market is experiencing robust growth, driven by rising urbanization, increasing purchasing power, and growing focus on fashion consciousness among men. Casual and athleisure styles are particularly popular, with consumers seeking quality, comfort, and regional flair. Innovation in sustainable fabrics and digital retail channels is enhancing appeal. E-commerce expansion and omnichannel strategies continue to broaden the Indonesia menswear market share, positioning the industry for sustained advancement.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 8,064.91 Million
Market Forecast in 2033	USD 12,203.74 Million
Market Growth Rate 2025-2033	4.71%

Indonesia Menswear Market Trends:

Customization and Personalization

A significant trend driving the growth of Indonesia's menswear market is the increasing interest in customization and personalization. Today's consumers, particularly younger generations, are shifting away from mass-produced fashion and seeking clothing that showcases their unique preferences and fits well. Tailored fittings, bespoke designs, and made-to-measure services are becoming more popular, offering a distinct style and enhanced comfort. Local designers and brands are embracing this movement by providing digital platforms for virtual fittings and custom orders, making personalized menswear more accessible than ever. This change not only boosts customer satisfaction but also fosters brand loyalty and opportunities for premium pricing. For instance, in March 2024, BOSS launched its flagship store in Plaza Indonesia, managed by PT. Fashindo Selaras Indonesia Ritel. The new concept features a bold design focused on customer experience, offering personalized assistance through Style Guides. The store showcases the Spring Summer 2024 collection, highlighting menswear, sportswear, and accessories for various occasions. As style choices evolve and fashion serves as a means of self-expression, customization is emerging as a powerful driver shaping the future of Indonesia menswear market growth.

Growth of Digital and Omnichannel Retail

The growth of digital and omnichannel shopping is profoundly transforming consumer habits in Indonesia's menswear sector. According to the data published by International Traditional Administration (ITA), the e-commerce market in Indonesia is expected to grow from USD 52.93 Billion in 2023 to USD 86.81 Billion by 2028, reflecting a compound annual growth rate (CAGR) of 10.4%. With the rise in internet connectivity and smartphone adoption, online platforms have become crucial for browsing, comparing, and buying clothing. Social commerce, which involves promoting and selling fashion through platforms like Instagram and TikTok, significantly impacts the style preferences and purchasing choices of younger consumers. Online shopping is becoming more expedient and bespoke due to innovations like interactive product displays, size recommendation tools, and virtual try-ons. Meanwhile, brick-and-mortar stores are incorporating digital tools to provide seamless click-and-collect services and real-time stock updates. This integration of digital and physical shopping experiences not only broadens market reach but also fosters consumer trust, establishing omnichannel retail as a vital driver of innovation and engagement in the menswear market in Indonesia.

Indonesia Menswear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, season, and distribution channel.

Product Type Insights:

Trousers
Denims
Shirts and T-Shirts
Ethnic Wear
Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes trousers, denims, shirts and t-shirts, ethnic wear, and others.

Season Insights:

Summer Wear
Winter Wear
All-Season Wear

A detailed breakup and analysis of the market based on the season have also been provided in the report. This includes summer wear, winter wear, and all-season wear.

Distribution Channel Insights:

Supermarkets and Hypermarkets
Exclusive Stores
Multi-Brand Retail Outlets
Online Stores
Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, exclusive stores, multi-brand retail outlets, online stores, and others.

Regional Insights:

Java
Sumatra
Kalimantan
Sulawesi
Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Java, Sumatra, Kalimantan, Sulawesi, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Indonesia Menswear Market News:

In May 2025, DIOR unveiled its newly renovated and expanded boutique at Plaza Indonesia in Jakarta. The store features separate entrances for menswear and womenswear, spread across two levels. Highlights include Southeast Asia's largest accessories wall and a VIP room, all designed with elegant interiors inspired by the brand’s signature motifs.
In January 2025, HLA successfully launched its inaugural branch in Indonesia, representing a major step forward in its expansion across Southeast Asia. The new establishment, led by Managing Partner Dimas Triandhanu Utomo and supported by Agnes Galuh and Daffa Ridho, showcases HLA's dedication to improving Indonesia's fashion sector with premium menswear offerings.
In April 2024, American sportswear brand GANT opened its first store in Indonesia, located at Pondok Indah Mall 2, Jakarta, as part of its expansion in the Asia Pacific. PT Mitra Adiperkasa Tbk manages the 92-square-meter store, which showcases the Spring/Summer 2024 collection of menswear, womenswear and accessories.

Indonesia Menswear Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Season Distribution Channel Region
Product Types Covered	Trousers, Denims, Shirts and T-Shirts, Ethnic Wear, Others
Seasons Covered	Summer Wear, Winter Wear, All-Season Wear
Distribution Channels Covered	Supermarkets and Hypermarkets, Exclusive Stores, Multi-Brand Retail Outlets, Online Stores, Others
Regions Covered	Java, Sumatra, Kalimantan, Sulawesi, Others
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Indonesia menswear market performed so far and how will it perform in the coming years?
What is the breakup of the Indonesia menswear market on the basis of product type?
What is the breakup of the Indonesia menswear market on the basis of season?
What is the breakup of the Indonesia menswear market on the basis of distribution channel?
What is the breakup of the Indonesia menswear market on the basis of region?
What are the various stages in the value chain of the Indonesia menswear market?
What are the key driving factors and challenges in the Indonesia menswear market?
What is the structure of the Indonesia menswear market and who are the key players?
What is the degree of competition in the Indonesia menswear market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Indonesia menswear market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Indonesia menswear market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Indonesia menswear industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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