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The global instant coffee market reached a value of US$ 12.1 Billion in 2020.
According to the estimates by IMARC Group, the global instant coffee market will exhibit moderate growth during the next five years.
Due to rapid urbanization and inflating disposable incomes, consumers are shifting toward beverages that are convenient and have a longer shelf-life, which, in turn, is increasing the sales of instant coffee worldwide.
Key manufacturers are offering value-added product variants with organic and natural flavors, such as green bean, Italian roast, French vanilla, ginger-bread cookie, cardamom bun and chocolate caramel, to expand their product portfolio.
Due to the mass spread of the coronavirus disease (COVID-19), governments of several countries have imposed lockdowns and are encouraging the adoption of social distancing measures. This has negatively impacted the market growth and resulted in the temporary closure of several coffee houses around the world.
Based on the packaging, the market has been segmented into jar, pouch, sachets and others.
The market has been bifurcated on the basis of the product type into spray and freeze-dried instant coffee.
On the basis of the distribution channel, the market has been divided into business-to-business, supermarkets and hypermarkets, convenience stores, online, and others.
Region-wise, the market has been segregated into Europe, Asia-Pacific, North America, Latin America, and Middle East and Africa.
Leading industry players are Nestlé S.A., Starbucks Coffee Company, Matthew Algie & Company Limited, The Kraft Heinz Company, Tata Consumer Products Limited, Strauss Group Ltd., Jacobs Douwe Egberts B.V. and Tchibo Coffee International Limited.
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