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Instant Coffee Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global instant coffee market was worth US$ 11 Billion in 2018, registering a CAGR of 4.1% during 2011-2018. The market is further projected to reach a value of US$ 14.7 Billion by 2024, growing at a CAGR of 5% during 2019-2024. Instant coffee, also known as coffee powder, is one of the most widely consumed beverages made by grinding roasted coffee beans. It enables consumers to quickly prepare a cup of coffee by pouring hot water to the instant coffee mix. In comparison with brewed coffee, instant coffee comprises of lower caffeine content but higher amounts of antioxidants. Regular consumption of instant coffee assists in boosting metabolism, improving brain function and enhancing liver health. Owing to this, instant coffee is gaining immense popularity especially among the working population across the globe.

Global Instant Coffee Market Report

Global Instant Coffee Market Drivers:

  • Instant coffee manufacturers are introducing new coffee flavors in the market, such as mocha, green bean, Italian roast, French vanilla, ginger-bread cookie, cardamom bun and chocolate caramel, in order to expand their consumer-base. Moreover, these value-added products tend to fetch a higher margin than basic products, allowing them to increase the profitability of the manufacturers, in turn, contributing to the market growth.
  • As single-serve packets are more affordable and provide convenience to the consumers, they are experiencing a strong demand in homes, cafés, hotels and restaurants. Moreover, they allow the consumers to try out new flavors without spending on bulk packs.
  • The consumption of premium instant coffee products is proliferating at a rapid pace in emerging markets like the Middle East, Eastern Europe and South East Asia due to inflating disposable incomes, growing urbanization and altering food patterns of the consumers in these regions.
  • The population in several instant coffee drinking countries is anticipated to grow in the upcoming years. This is expected to expand the overall consumer-base of instant coffee and strengthen the growth of the market.

Breakup by Product Type:

On the basis of product types, the market is bifurcated as spray dried and freeze dried instant coffee. Amongst these, spray dried instant coffee holds the dominant share as it is relatively affordable than the freeze dried variant.

Breakup by Packaging:

Based on packaging, pouches account for the majority of the market share as they are flexible, versatile, lightweight and recyclable in nature. In contrast with other forms of packaging, pouches offer a more convenient and cheaper way of packaging. Besides pouches, the other packaging types include jars and sachets.

Breakup by Distribution Channel:

On the basis of distribution channels, supermarkets and hypermarkets represent the largest segment as they offer large shelf-space and a wide variety of products to choose from. Supermarkets and hypermarkets are followed by the business-to-business, convenience stores and online segments.

Regional Insights:

On a geographical front, Europe enjoys the leading position in the market, holding the biggest share. As Europe has an age-old tradition of coffee-drinking, there is a high demand for instant coffee products in the region. Europe is followed by Asia Pacific, North America, Latin America, and the Middle East and Africa.

Competitive Landscape:

The global instant coffee market is highly concentrated in nature with the top player (Nestle) holding around a half of the overall market share. Some of the other leading players operating in the market are:

  • Nestle 
  • Starbucks Corporation
  • Matthew Algie & Company Ltd.
  • Kraft Foods Inc. 
  • Tata Global Beverages
  • Strauss Group Ltd. 
  • Jacobs Douwe Egberts
  • Tchibo Coffee International Ltd.    


This report provides a deep insight into the global instant coffee industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up an instant coffee manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the instant coffee industry in any manner.

Key Questions Answered in This Report:

  • How has the global instant coffee market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global instant coffee market?
  • What are the major packaging segments in the global instant coffee market?
  • What are the key product types in the global instant coffee market?
  • What are the major distribution channels in the global instant coffee market?
  • What are the price trends of instant coffee?
  • What are the various stages in the value chain of the global instant coffee market?
  • What are the key driving factors and challenges in the global instant coffee market?
  • What is the structure of the global instant coffee market and who are the key players?
  • What is the degree of competition in the global instant coffee market?
  • What are the profit margins in the global instant coffee market?
  • What are the key requirements for setting up an instant coffee manufacturing plant?
  • How is instant coffee manufactured?
  • What are the various unit operations involved in an instant coffee manufacturing plant?
  • What is the total size of land required for setting up an instant coffee manufacturing plant?
  • What are the machinery requirements for setting up an instant coffee manufacturing plant?
  • What are the raw material requirements for setting up an instant coffee manufacturing plant?
  • What are the packaging requirements for instant coffee?
  • What are the transportation requirements for instant coffee?
  • What are the utility requirements for setting up an instant coffee manufacturing plant?
  • What are the manpower requirements for setting up an instant coffee manufacturing plant?
  • What are the infrastructure costs for setting up an instant coffee manufacturing plant?
  • What are the capital costs for setting up an instant coffee manufacturing plant?
  • What are the operating costs for setting up an instant coffee manufacturing plant?
  • What will be the income and expenditures for an instant coffee manufacturing plant?
  • What is the time required to break-even?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Coffee Industry
    5.1    Market Overview
    5.2    Production Volume Trends
    5.3    Market Breakup by Region
    5.4    Market Breakup by Coffee Bean Type
    5.5    Market Forecast
6   Global Instant Coffee Industry
    6.1    Market Overview
    6.2    Market Performance
        6.2.1     Volume Trends
        6.2.2     Value Trends
    6.3    Price Analysis
        6.3.1    Key Price Indicators
        6.3.2    Price Structure
        6.3.3    Price Trends
    6.4    Market Breakup by Packaging 
    6.5    Market Breakup by Coffee Type
    6.6    Market Breakup by Distribution Channel 
    6.7    Market Breakup by Region
    6.8    Market Forecast
    6.9    SWOT Analysis
        6.9.1    Overview
        6.9.2    Strengths
        6.9.3    Weaknesses
        6.9.4    Opportunities
        6.9.5    Threats
    6.10    Value Chain Analysis
        6.10.1    Raw Material Procurement
        6.10.2    Manufacturing
        6.10.3    Marketing
        6.10.4    Distribution
        6.10.5    Exports
        6.10.6    End-Use
     6.11    Porter’s Five Forces Analysis
        6.11.1    Overview
        6.11.2    Bargaining Power of Buyers
        6.11.3    Bargaining Power of Suppliers
        6.11.4    Degree of Competition
        6.11.5    Threat of New Entrants
        6.11.6    Threat of Substitutes
    6.12    Key Market Drivers and Success Factors
7   Market Breakup by Packaging 
    7.1    Jar 
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Pouch
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Sachet 
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Others    
        7.4.1    Market Trends
        7.4.2    Market Forecast
8   Market Breakup by Coffee Type
    8.1    Spray Dried
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Freeze Dried
        8.2.1    Market Trends
        8.2.2    Market Forecast
9   Market Breakup by Distribution Channel 
    9.1    Business-To-Business
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Supermarkets and Hypermarkets
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Independent Retailers
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Departmental Stores
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Online
        9.5.1    Market Trends
        9.5.2    Market Forecast
    9.6    Others
        9.6.1    Market Trends
        9.6.2    Market Forecast
10  Market Breakup by Region
    10.1    Europe 
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Asia-Pacific
        10.2.1    Market Trends
        10.2.2    Market Forecast
    10.3    North America
        10.3.1    Market Trends
        10.3.2    Market Forecast
    10.4    Latin America
        10.4.1    Market Trends
        10.4.2    Market Forecast
   10.5    Middle East and Africa
        10.5.1    Market Trends
        10.5.2    Market Forecast
11  Competitive Landscape
    11.1    Market Structure
    11.2    Market Share of Key Players
12  Instant Coffee Manufacturing Process
    12.1    Product Overview
    12.2    Detailed Process Flow
    12.3    Various Types of Unit Operations Involved
    12.4    Mass Balance and Raw Material Requirements
13  Project Details, Requirements and Costs Involved
    13.1    Land Requirements and Expenditures
    13.2    Construction Requirements and Expenditures
    13.3    Plant Layout
    13.4    Plant Machinery  
    13.5    Machinery Pictures
    13.6    Raw Material Requirements and Expenditures
    13.7    Raw Material and Final Product Pictures
    13.8    Packaging Requirements and Expenditures
    13.9    Transportation Requirements and Expenditures
    13.10   Utility Requirements and Expenditures
    13.11   Manpower Requirements and Expenditures
    13.12   Other Capital Investments
14  Loans and Financial Assistance
15  Project Economics

    15.1    Capital Cost of the Project
    15.2    Techno-Economic Parameters
    15.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    15.4    Taxation and Depreciation
    15.5    Income Projections
    15.6    Expenditure Projections
    15.7    Financial Analysis
    15.8    Profit Analysis
16  Key Player Profiles
    16.1      Nestle 
    16.2      Starbucks Corporation
    16.3      Matthew Algie & Company Ltd.
    16.4      Kraft Foods Inc. 
    16.5      Tata Global Beverages
    16.6      Strauss Group Ltd. 
    16.7      Jacobs Douwe Egberts
    16.8      Tchibo Coffee International Ltd.        


List of Figure

Figure 1: Global: Instant Coffee Market: Major Drivers and Challenges 
Figure 2: Global: Coffee Market: Production Volume Trends (in Million Kg), 2011-2018
Figure 3: Global: Coffee Market: Production Breakup by Region (in %), 2018
Figure 4: Global: Coffee Market: Consumption Breakup by Region (in %), 2018
Figure 5: Global: Coffee Market: Breakup by Coffee Bean Type (in %), 2018
Figure 6: Global: Coffee Market: Production Breakup by Coffee Type Across Various Region
Figure 7: Global: Coffee Market: Arabica Coffee Production Breakup by Region (in %), 2018
Figure 8: Global: Coffee Market: Robusta Coffee Production Breakup by Region (in %), 2018
Figure 9: Global: Coffee Market Forecast: Volume Trends (in Million Kg), 2019-2024
Figure 10: Global: Instant Coffee Market: Production Volume Trends (in Million Kg), 2011-2018
Figure 11: Global: Instant Coffee Market: Value Trends (in Billion US$), 2011-2018
Figure 12: Global: Instant Coffee Market: Average Prices (in US$/Kg), 2011-2018
Figure 13: Instant Coffee Market: Price Structure (US$/Kg)
Figure 14: Global: Instant Coffee Market: Production Breakup by Region (in %), 2018
Figure 15: Global: Instant Coffee Market: Consumption Breakup by Region (in %), 2018
Figure 16: Global: Instant Coffee Market: Breakup by Coffee Type (in %), 2018
Figure 17: Global: Instant Coffee Market: Breakup by Packaging (in %), 2018
Figure 18: Global: Instant Coffee Market: Breakup by Distribution Channel (in %), 2018
Figure 19: Global: Instant Coffee Market Forecast: Production Volume Trends (in Million Kg), 2019-2024
Figure 20: Global: Instant Coffee Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 21: Global: Instant Coffee Industry: SWOT Analysis
Figure 22: Global: Instant Coffee Industry: Value Chain Analysis
Figure 23: Global: Instant Coffee Industry: Porter’s Five Forces Analysis
Figure 24: Europe: Instant Coffee Market: Volume Trends (in Million Kg), 2011 & 2018
Figure 25: Europe: Instant Coffee Market Forecast: Volume Trends (in Million Kg), 2019-2024
Figure 26: Asia-Pacific: Instant Coffee Market: Volume Trends (in Million Kg), 2011 & 2018
Figure 27: Asia-Pacific: Instant Coffee Market Forecast: Volume Trends (in Million Kg), 2019-2024
Figure 28: North America: Instant Coffee Market: Volume Trends (in Million Kg), 2011 & 2018
Figure 29: North America: Instant Coffee Market Forecast: Volume Trends (in Million Kg), 2019-2024
Figure 30: Latin America: Instant Coffee Market: Volumer Trends (in Million Kg), 2011 & 2018
Figure 31: Latin America: Instant Coffee Market Forecast: Volume Trends (in Million Kg), 2019-2024
Figure 32: Middle East and Africa: Instant Coffee Market: Volume Trends (in Million Kg), 2011 & 2018
Figure 33: Middle East and Africa: Instant Coffee Market Forecast: Volume Trends (in Million Kg), 2019-2024
Figure 34: Global Instant Coffee (Spray Dried) Market: Volume Trends (in Million Kg), 2011 & 2018
Figure 35: Global Instant Coffee (Spray Dried) Market Forecast: Volume Trends (in Million Kg), 2019-2024
Figure 36: Global Instant Coffee (Freeze Dried) Market: Volume Trends (in Million Kg), 2011 & 2018
Figure 37: Global Instant Coffee (Freeze Dried) Market Forecast: Volume Trends (in Million Kg), 2019-2024
Figure 38: Global Instant Coffee (in Jars) Market: Volume Trends (in Million Kg), 2011 & 2018
Figure 39: Global Instant Coffee (in Jars) Market Forecast: Volume Trends (in Million Kg), 2019-2024
Figure 40: Global Instant Coffee (in Pouches) Market: Volume Trends (in Million Kg), 2011 & 2018
Figure 41: Global Instant Coffee (in Pouches) Market Forecast: Volume Trends (in Million Kg), 2019-2024
Figure 42: Global Instant Coffee (in Sachet) Market: Volume Trends (in Million Kg), 2011 & 2018
Figure 43: Global Instant Coffee (in Sachet) Market Forecast: Volume Trends (in Million Kg), 2019-2024
Figure 44: Global Instant Coffee (Other Packaging Types) Market: Volume Trends (in Million Kg), 2011 & 2018
Figure 45: Global Instant Coffee (Other Packaging Types) Market Forecast: Volume Trends (in Million Kg), 2019-2024
Figure 46: Global Instant Coffee Market: Business-To-Business Sales (in Million Kg), 2011 & 2018
Figure 47: Global Instant Coffee Market Forecast: Business-To-Business Sales (in Million Kg), 2019-2024
Figure 48: Global Instant Coffee Market: Sales through Supermarkets and Hypermarkets (in Million Kg), 2011 & 2018
Figure 49: Global Instant Coffee Market Forecast: Sales through Supermarkets and Hypermarkets (in Million Kg), 2019-2024
Figure 50: Global Instant Coffee Market: Sales through Independent Retailers (in Million Kg), 2011 & 2018
Figure 51: Global Instant Coffee Market Forecast: Sales through Independent Retailers (in Million Kg), 2019-2024
Figure 52: Global Instant Coffee Market: Sales through Departmental Stores (in Million Kg), 2011 & 2018
Figure 53: Global Instant Coffee Market Forecast: Sales through Departmental Stores (in Million Kg), 2019-2024
Figure 54: Global Instant Coffee Market: Online Sales (in Million Kg), 2011 & 2018
Figure 55: Global Instant Coffee Market Forecast: Online Sales (in Million Kg), 2019-2024
Figure 56: Global Instant Coffee Market: Sales through Other Distribution Channels (in Million Kg), 2011 & 2018
Figure 57: Global Instant Coffee Market Forecast: Sales through Other Distribution Channels (in Million Kg), 2019-2024
Figure 58: Global: Instant Coffee Market: Breakup by Key Players (%), 2018
Figure 59: Instant Coffee Manufacturing Plant: Detailed Process Flow
Figure 60: Instant Coffee Manufacturing Process: Conversion Rate of Products
Figure 61: Instant Coffee Manufacturing Process: Proposed Plant Layout
Figure 62: Instant Coffee Manufacturing: Packaging Requirement
Figure 63: Instant Coffee Manufacturing: Breakup of Capital Costs (in %)
Figure 64: Instant Coffee Industry: Profit Margins at Various Levels of the Supply Chain
Figure 65: Instant Coffee Production: Manufacturing Cost Breakup (in %)

List of Table

Table 1: Global: Coffee Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Instant Coffee Market: Key Industry Highlights, 2018 and 2024
Table 3: Global: Instant Coffee Market Forecast: Breakup by Packaging (in Million Kg), 2019-2024
Table 4: Global: Instant Coffee Market Forecast: Breakup by Coffee Type (in Million Kg), 2019-2024
Table 5: Global: Instant Coffee Market Forecast: Breakup by Distribution Channel (in Million Kg), 2019-2024
Table 6: Global: Instant Coffee Market Forecast: Breakup by Region (in Million Kg), 2019-2024
Table 7: Global: Instant Coffee Market: Competitive Structure
Table 8: Global: Instant Coffee Market: Key Players
Table 9: Instant Coffee Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 10: Instant Coffee Manufacturing Plant: Costs Related to Civil Works (in US$)
Table 11: Instant Coffee Manufacturing Plant: Costs Related to Cleaning Section (in US$)
Table 12: Instant Coffee Manufacturing Plant: Costs Related to Roasting Section (in US$)
Table 13: Instant Coffee Manufacturing Plant: Costs Related to Grinding Section (in US$)
Table 14: Instant Coffee Manufacturing Plant: Costs Related to Extraction Section (in US$)
Table 15: Instant Coffee Manufacturing Plant: Costs Related to Evaporation and Aroma Treatment Section (in US$)
Table 16: Instant Coffee Manufacturing Plant: Costs Related to Spray Drying Section (in US$)
Table 17: Instant Coffee Manufacturing Plant: Costs Related to Packaging Section (in US$)
Table 18: Instant Coffee Manufacturing Plant: Costs Related to Other Section (in US$)
Table 19: Instant Coffee Manufacturing Plant: Summary of Machinery Costs (in US$)
Table 20: Instant Coffee Manufacturing Plant: Raw Material Requirements
Table 21: Instant Coffee Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
Table 22: Instant Coffee Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
Table 23: Details of Financial Assistance Offered by Financial Institutions
Table 24: Instant Coffee Manufacturing Plant: Capital Costs (in US$)
Table 25: Instant Coffee Manufacturing Plant: Techno-Economic Parameters
Table 26: Instant Coffee Manufacturing Plant: Taxation and Depreciation
Table 27: Instant Coffee Manufacturing Plant: Income Projections (in US$)
Table 28: Instant Coffee Manufacturing Plant: Expenditure Projections (in US$)
Table 29: Instant Coffee Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability
Table 30: Instant Coffee Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability
Table 31: Instant Coffee Manufacturing Plant: Profit and Loss Account

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