The global instant coffee market was worth US$ 11.5 Billion in 2019, registering a CAGR of 5% during 2014-2019. Instant coffee, also known as coffee powder, is one of the most widely consumed beverages made by grinding roasted coffee beans. It enables consumers to quickly prepare a cup of coffee by pouring hot water to the instant coffee mix. In comparison with brewed coffee, instant coffee comprises of lower caffeine content but higher amounts of antioxidants. Regular consumption of instant coffee assists in boosting metabolism, improving brain function and enhancing liver health. Owing to this, instant coffee is gaining immense popularity especially among the working population across the globe. Looking forward, IMARC Group expects the global instant coffee market to exhibit moderate growth during 2020-2025.
Global Instant Coffee Market Drivers:
IMARC Group provides an analysis of the key trends in each sub-segment of the global instant coffee market report, along with forecasts for growth at the global, regional and country-level from 2020-2025. Our report has categorized the market based on region, product type, packaging, and distribution channel.
Breakup by Product Type:
On the basis of product types, the market is bifurcated as spray dried and freeze dried instant coffee. Amongst these, spray dried instant coffee holds the dominant share as it is relatively affordable than the freeze dried variant.
Breakup by Packaging:
Based on packaging, pouches account for the majority of the market share as they are flexible, versatile, lightweight and recyclable in nature. In contrast with other forms of packaging, pouches offer a more convenient and cheaper way of packaging. Besides pouches, the other packaging types include jars and sachets.
Breakup by Distribution Channel:
On the basis of distribution channels, supermarkets and hypermarkets represent the largest segment as they offer large shelf-space and a wide variety of products to choose from. Supermarkets and hypermarkets are followed by the business-to-business, convenience stores and online segments.
On a geographical front, Europe enjoys the leading position in the market, holding the biggest share. As Europe has an age-old tradition of coffee-drinking, there is a high demand for instant coffee products in the region. Europe is followed by Asia Pacific, North America, Latin America, and the Middle East and Africa.
The global instant coffee market is highly concentrated in nature with the top player (Nestle) holding around a half of the overall market share. Some of the other leading players operating in the market are:
This report provides a deep insight into the global instant coffee industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up an instant coffee manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the instant coffee industry in any manner.
Key Questions Answered in This Report:
The global instant coffee market was worth around US$ 11.5 Billion in 2019.
According to the estimates by IMARC Group, the global instant coffee market will exhibit moderate growth during the next five years.
Due to rapid urbanization and inflating disposable incomes, consumers are shifting toward beverages that are convenient and have a longer shelf-life, which, in turn, is increasing the sales of instant coffee worldwide.
Key manufacturers are offering value-added product variants with organic and natural flavors, such as green bean, Italian roast, French vanilla, ginger-bread cookie, cardamom bun and chocolate caramel, to expand their product portfolio.
Due to the mass spread of the coronavirus disease (COVID-19), governments of several countries have imposed lockdowns and are encouraging the adoption of social distancing measures. This has negatively impacted the market growth and resulted in the temporary closure of several coffee houses around the world.
Based on the packaging, the market has been segmented into jar, pouch, sachets and others.
The market has been bifurcated on the basis of the coffee type into spray and freeze-dried instant coffee.
On the basis of the distribution channel, the market has been divided into business-to-business, supermarkets and hypermarkets, independent retailers, departmental stores, online, and others.
Region-wise, the market has been segregated into Europe, Asia-Pacific, North America, Latin America, and Middle East and Africa.
Leading industry players are Nestlé S.A., Starbucks Coffee Company, Matthew Algie & Company Limited, The Kraft Heinz Company, Tata Consumer Products Limited, Strauss Group Ltd., Jacobs Douwe Egberts B.V. and Tchibo Coffee International Limited.
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