Instant Grocery Market

Market Overview:

The global instant grocery market size reached USD 164.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 543.1 Billion by 2033, exhibiting a growth rate (CAGR) of 13.08% during 2025-2033. The increasing initiatives of governments worldwide promoting healthy eating and food safety, the expansion of online food delivery services and subscription-based models, and the rising popularity of meal prepping and portion control are some of the factors propelling the market.

Instant grocery refers to the emerging trend of online platforms and mobile applications that provide quick and convenient access to a wide range of grocery products. This concept revolutionizes the traditional grocery shopping experience by enabling consumers to order essential items from the comfort of their homes or on the go, with swift delivery services. Instant grocery platforms typically offer a user-friendly interface, allowing customers to browse various categories and select products based on their preferences. These platforms often feature extensive product catalogs, including fresh produce, pantry staples, beverages, household essentials, and more. They provide a solution for individuals with busy schedules, limited mobility, or those living in areas with limited access to grocery stores. It ensures that necessary supplies are readily available without extensive planning or physical visits. They promote time-saving and efficient shopping. Customers can easily search for specific items, compare prices, and access personalized recommendations. The convenience of reordering frequently purchased items further streamlines the shopping experience.

The global market is majorly driven by the increasing adoption of online shopping and e-commerce platforms. In line with this, the rising demand for convenience and time-saving solutions is significantly contributing to the market. Furthermore, the changing consumer preferences toward hassle-free grocery shopping experiences are positively influencing the market. Apart from this, the growing smartphone penetration and mobile app usage is catalyzing the market. Moreover, the expansion of reliable and efficient last-mile delivery networks is propelling the market. The COVID-19 pandemic has accelerated the shift toward online grocery shopping. Besides, the easy availability of a wide range of products and brands on numerous online platforms is strengthening the market. Additionally, the personalized recommendations and tailored shopping experiences offered by these platforms are stimulating the market.

Instant Grocery Market Trends/Drivers:

Increasing integration of smart technology, such as AI and machine learning

The integration of smart technology, such as Artificial Intelligence (AI) and machine learning (ML), is favorably impacting the market. These advanced technologies enhance the customer experience by providing personalized and efficient shopping solutions. AI algorithms and machine learning models analyze customer data, including purchase history, preferences, and browsing behavior, to generate tailored recommendations. This enables instant grocery platforms to offer relevant suggestions and deals, saving customers time and effort in finding desired products. Moreover, smart technology enables improved inventory management and demand forecasting. AI algorithms can analyze real-time data, including stock levels and historical trends, to optimize product availability and reduce instances of out-of-stock items. This ensures a seamless shopping experience for customers, fostering their trust and loyalty. Additionally, AI-powered chatbots and virtual assistants provide instant customer support, answering queries, resolving issues, and enhancing communication between the platform and the shoppers. By leveraging smart technology, these platforms can offer personalized recommendations, optimize inventory management, and provide efficient customer support. These advancements in the customer experience catalyze the market growth by attracting and retaining customers in an increasingly competitive landscape.

Promotions, discounts, and loyalty programs offered by instant grocery platforms

Promotions, discounts, and loyalty programs offered by these platforms are bolstering the market. These marketing strategies are crucial in attracting and retaining customers, fostering repeat purchases, and building brand loyalty. Numerous online platforms frequently offer promotions and discounts on various products to incentivize customers to purchase. These special offers can range from percentage discounts, buy-one-get-one deals, or free delivery options. By providing cost savings and value-added benefits, these promotions encourage customers to choose these platforms over traditional shopping methods. Furthermore, loyalty programs are implemented to reward frequent shoppers. These programs often provide exclusive perks, such as additional discounts, priority access to new products, or personalized recommendations. By offering incentives for continued patronage, they can establish long-term customer loyalty and encourage customers to choose their platform for future grocery needs. Promotions, discounts, and loyalty programs attract new customers and drive customer retention and engagement. By creating a sense of value and appreciation, these strategies increase customer satisfaction and help build a strong customer base.

Rising focus on health and wellness

The rising focus on health and wellness is creating a positive outlook for the market. As more individuals prioritize their well-being, there is a growing demand for convenient access to fresh and healthy food options. Instant grocery platforms cater to this demand by offering a wide range of organic, natural, and locally sourced products. With the option to filter and search for specific dietary requirements or preferences, customers can easily find products that align with their health goals, such as gluten-free, vegan, or low-sodium items. These platforms also provide detailed nutritional information and ingredient lists, empowering customers to make informed choices about their food purchases. The convenience of instant grocery platforms enables individuals to incorporate healthier eating habits into their busy lifestyles. Customers can efficiently access nutritious food options and maintain their dietary goals by eliminating the need to physically visit multiple stores or spend time searching for specific products. The focus on health and wellness propels the market as consumers increasingly turn to instant grocery platforms to conveniently access a wide variety of healthy food options that support their well-being.

Instant Grocery Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global instant grocery market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on product.

Breakup by Product:

• Food Products
  • Staples and Cooking Essentials
  • Breakfast and Dairy
  • Snacks and Beverages
  • Fresh Produce
  • Others
• Non-Food Products
  • Cleaning Essentials
  • Home Utilities
  • Bath and Body
  • Others
     

Food products dominates the market

The report has provided a detailed breakup and analysis of the market based on the product. This includes food products (staples and cooking essentials, breakfast and dairy, snacks and beverages, fresh produce, and others) and non-food products (cleaning essentials, home utilities, bath and body, and others). According to the report, food products represented the largest segment.

Food products comprise a significant segment of the instant grocery market. Consumers rely on instant grocery platforms to conveniently access a wide range of food items, including fresh produce, pantry staples, snacks, beverages, dairy products, and more. The availability of diverse food options and the convenience of doorstep delivery appeals to individuals seeking a hassle-free grocery shopping experience. Moreover, the growing trend of health-conscious eating habits and dietary preferences drives the demand for specific food products like organic, gluten-free, or vegan options, easily accessible through instant grocery platforms.

On the contrary, instant grocery platforms often offer a wide range of non-food products, such as personal care products, household essentials, cleaning supplies, pet care products, and more. This expanded product range allows customers to conveniently shop for multiple household needs in one place, saving time and effort. The convenience of having these non-food products delivered alongside food items further enhances the appeal of instant grocery platforms.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific exhibits a clear dominance, accounting for the largest instant grocery market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

With its large population and technologically advanced infrastructure, North America is a key market for instant groceries. The region's consumers have embraced online shopping and are increasingly seeking convenient solutions for their grocery needs. North America's fast-paced lifestyle and busy schedules drive the demand for instant grocery platforms that offer time-saving and efficient shopping experiences. Moreover, the COVID-19 pandemic has further accelerated the adoption of online grocery shopping, boosting the market growth in the region.

On the other hand, the market for instant groceries is also growing rapidly in Europe. European consumers value convenience, sustainability, and high-quality products. Instant grocery platforms cater to these preferences by offering a wide range of options, including locally sourced and organic products. Additionally, the presence of strong e-commerce infrastructure, efficient delivery networks, and the availability of mobile apps contributes to the market's growth in Europe.

Competitive Landscape:

Top companies in the market are adopting innovative strategies, customer-centric approaches, and advanced technologies. These companies invest in robust e-commerce platforms and mobile applications to provide seamless and user-friendly customer experiences. They offer a wide selection of food and non-food items to cater to diverse customer needs. Furthermore, these companies focus on efficient logistics and delivery networks to ensure timely and reliable order fulfillment. They leverage data analytics and AI-powered algorithms to personalize recommendations and promotions, enhancing the overall customer experience. These top companies also prioritize customer satisfaction by providing responsive support and flexible return policies. Their strong brand presence, marketing campaigns, and partnerships with local vendors and suppliers contribute to market expansion.

The report has provided a comprehensive analysis of the competitive landscape in the instant grocery market. Detailed profiles of all major companies have also been provided.

• Amazon.com Inc
• DoorDash Inc.
• Instacart
• Ocado Retail Ltd.
• Walmart Inc.

Instant Grocery Market Report Scope:

Key Questions Answered in This Report:

• How has the global instant grocery market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global instant grocery market?
• What is the impact of each driver, restraint, and opportunity on the global instant grocery market?
• What are the key regional markets?
• Which countries represent the most attractive instant grocery market?
• What is the breakup of the market based on the product?
• Which is the most attractive product in the global instant grocery market?
• What is the competitive structure of the global instant grocery market?
• Who are the key players/companies in the global instant grocery market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the instant grocery market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global instant grocery market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the instant grocery industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.