Instant Grocery Market Report by Product (Food Products, Non-Food Products), and Region 2024-2032

Instant Grocery Market Report by Product (Food Products, Non-Food Products), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A8701
Buy Now

Market Overview:

The global instant grocery market size reached US$ 143.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 475.5 Billion by 2032, exhibiting a growth rate (CAGR) of 14.2% during 2024-2032. The increasing initiatives of governments worldwide promoting healthy eating and food safety, the expansion of online food delivery services and subscription-based models, and the rising popularity of meal prepping and portion control are some of the factors propelling the market.

Report Attribute
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023 US$ 143.7 Billion
Market Forecast in 2032 US$ 475.5 Billion
Market Growth Rate (2024-2032) 14.2%


Instant grocery refers to the emerging trend of online platforms and mobile applications that provide quick and convenient access to a wide range of grocery products. This concept revolutionizes the traditional grocery shopping experience by enabling consumers to order essential items from the comfort of their homes or on the go, with swift delivery services. Instant grocery platforms typically offer a user-friendly interface, allowing customers to browse various categories and select products based on their preferences. These platforms often feature extensive product catalogs, including fresh produce, pantry staples, beverages, household essentials, and more. They provide a solution for individuals with busy schedules, limited mobility, or those living in areas with limited access to grocery stores. It ensures that necessary supplies are readily available without extensive planning or physical visits. They promote time-saving and efficient shopping. Customers can easily search for specific items, compare prices, and access personalized recommendations. The convenience of reordering frequently purchased items further streamlines the shopping experience.

Instant Grocery Market

The global market is majorly driven by the increasing adoption of online shopping and e-commerce platforms. In line with this, the rising demand for convenience and time-saving solutions is significantly contributing to the market. Furthermore, the changing consumer preferences toward hassle-free grocery shopping experiences are positively influencing the market. Apart from this, the growing smartphone penetration and mobile app usage is catalyzing the market. Moreover, the expansion of reliable and efficient last-mile delivery networks is propelling the market. The COVID-19 pandemic has accelerated the shift toward online grocery shopping. Besides, the easy availability of a wide range of products and brands on numerous online platforms is strengthening the market. Additionally, the personalized recommendations and tailored shopping experiences offered by these platforms are stimulating the market.

Instant Grocery Market Trends/Drivers:

Increasing integration of smart technology, such as AI and machine learning

The integration of smart technology, such as Artificial Intelligence (AI) and machine learning (ML), is favorably impacting the market. These advanced technologies enhance the customer experience by providing personalized and efficient shopping solutions. AI algorithms and machine learning models analyze customer data, including purchase history, preferences, and browsing behavior, to generate tailored recommendations. This enables instant grocery platforms to offer relevant suggestions and deals, saving customers time and effort in finding desired products. Moreover, smart technology enables improved inventory management and demand forecasting. AI algorithms can analyze real-time data, including stock levels and historical trends, to optimize product availability and reduce instances of out-of-stock items. This ensures a seamless shopping experience for customers, fostering their trust and loyalty. Additionally, AI-powered chatbots and virtual assistants provide instant customer support, answering queries, resolving issues, and enhancing communication between the platform and the shoppers. By leveraging smart technology, these platforms can offer personalized recommendations, optimize inventory management, and provide efficient customer support. These advancements in the customer experience catalyze the market growth by attracting and retaining customers in an increasingly competitive landscape.

Promotions, discounts, and loyalty programs offered by instant grocery platforms

Promotions, discounts, and loyalty programs offered by these platforms are bolstering the market. These marketing strategies are crucial in attracting and retaining customers, fostering repeat purchases, and building brand loyalty. Numerous online platforms frequently offer promotions and discounts on various products to incentivize customers to purchase. These special offers can range from percentage discounts, buy-one-get-one deals, or free delivery options. By providing cost savings and value-added benefits, these promotions encourage customers to choose these platforms over traditional shopping methods. Furthermore, loyalty programs are implemented to reward frequent shoppers. These programs often provide exclusive perks, such as additional discounts, priority access to new products, or personalized recommendations. By offering incentives for continued patronage, they can establish long-term customer loyalty and encourage customers to choose their platform for future grocery needs. Promotions, discounts, and loyalty programs attract new customers and drive customer retention and engagement. By creating a sense of value and appreciation, these strategies increase customer satisfaction and help build a strong customer base.

Rising focus on health and wellness

The rising focus on health and wellness is creating a positive outlook for the market. As more individuals prioritize their well-being, there is a growing demand for convenient access to fresh and healthy food options. Instant grocery platforms cater to this demand by offering a wide range of organic, natural, and locally sourced products. With the option to filter and search for specific dietary requirements or preferences, customers can easily find products that align with their health goals, such as gluten-free, vegan, or low-sodium items. These platforms also provide detailed nutritional information and ingredient lists, empowering customers to make informed choices about their food purchases. The convenience of instant grocery platforms enables individuals to incorporate healthier eating habits into their busy lifestyles. Customers can efficiently access nutritious food options and maintain their dietary goals by eliminating the need to physically visit multiple stores or spend time searching for specific products. The focus on health and wellness propels the market as consumers increasingly turn to instant grocery platforms to conveniently access a wide variety of healthy food options that support their well-being.

Instant Grocery Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global instant grocery market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product.

Breakup by Product:

Instant Grocery Market

  • Food Products
    • Staples and Cooking Essentials
    • Breakfast and Dairy
    • Snacks and Beverages
    • Fresh Produce
    • Others
  • Non-Food Products
    • Cleaning Essentials
    • Home Utilities
    • Bath and Body
    • Others
       

Food products dominates the market

The report has provided a detailed breakup and analysis of the market based on the product. This includes food products (staples and cooking essentials, breakfast and dairy, snacks and beverages, fresh produce, and others) and non-food products (cleaning essentials, home utilities, bath and body, and others). According to the report, food products represented the largest segment.

Food products comprise a significant segment of the instant grocery market. Consumers rely on instant grocery platforms to conveniently access a wide range of food items, including fresh produce, pantry staples, snacks, beverages, dairy products, and more. The availability of diverse food options and the convenience of doorstep delivery appeals to individuals seeking a hassle-free grocery shopping experience. Moreover, the growing trend of health-conscious eating habits and dietary preferences drives the demand for specific food products like organic, gluten-free, or vegan options, easily accessible through instant grocery platforms.

On the contrary, instant grocery platforms often offer a wide range of non-food products, such as personal care products, household essentials, cleaning supplies, pet care products, and more. This expanded product range allows customers to conveniently shop for multiple household needs in one place, saving time and effort. The convenience of having these non-food products delivered alongside food items further enhances the appeal of instant grocery platforms.

Breakup by Region:

Instant Grocery Market

  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Asia Pacific exhibits a clear dominance, accounting for the largest instant grocery market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

With its large population and technologically advanced infrastructure, North America is a key market for instant groceries. The region's consumers have embraced online shopping and are increasingly seeking convenient solutions for their grocery needs. North America's fast-paced lifestyle and busy schedules drive the demand for instant grocery platforms that offer time-saving and efficient shopping experiences. Moreover, the COVID-19 pandemic has further accelerated the adoption of online grocery shopping, boosting the market growth in the region.

On the other hand, the market for instant groceries is also growing rapidly in Europe. European consumers value convenience, sustainability, and high-quality products. Instant grocery platforms cater to these preferences by offering a wide range of options, including locally sourced and organic products. Additionally, the presence of strong e-commerce infrastructure, efficient delivery networks, and the availability of mobile apps contributes to the market's growth in Europe.

Competitive Landscape:

Top companies in the market are adopting innovative strategies, customer-centric approaches, and advanced technologies. These companies invest in robust e-commerce platforms and mobile applications to provide seamless and user-friendly customer experiences. They offer a wide selection of food and non-food items to cater to diverse customer needs. Furthermore, these companies focus on efficient logistics and delivery networks to ensure timely and reliable order fulfillment. They leverage data analytics and AI-powered algorithms to personalize recommendations and promotions, enhancing the overall customer experience. These top companies also prioritize customer satisfaction by providing responsive support and flexible return policies. Their strong brand presence, marketing campaigns, and partnerships with local vendors and suppliers contribute to market expansion.

The report has provided a comprehensive analysis of the competitive landscape in the instant grocery market. Detailed profiles of all major companies have also been provided.

  • Amazon.com Inc
  • DoorDash Inc.
  • Instacart
  • Ocado Retail Ltd.
  • Walmart Inc.

Instant Grocery Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Product
  • Region
Products Covered
  • Food Products: Staples and Cooking Essentials, Breakfast and Dairy, Snacks and Beverages, Fresh Produce, Others
  • Non-Food Products: Cleaning Essentials, Home Utilities, Bath and Body, Others
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Amazon.com Inc, DoorDash Inc., Instacart, Ocado Retail Ltd., Walmart Inc., etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the global instant grocery market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global instant grocery market?
  • What is the impact of each driver, restraint, and opportunity on the global instant grocery market?
  • What are the key regional markets?
  • Which countries represent the most attractive instant grocery market?
  • What is the breakup of the market based on the product?
  • Which is the most attractive product in the global instant grocery market?
  • What is the competitive structure of the global instant grocery market?
  • Who are the key players/companies in the global instant grocery market?

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the instant grocery market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the global instant grocery market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the instant grocery industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Instant Grocery Market Report by Product (Food Products, Non-Food Products), and Region 2024-2032
Purchase options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More