The Iran e-commerce market size reached USD 107.20 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,100.21 Billion by 2033, exhibiting a growth rate (CAGR) of 26.22% during 2025-2033. The e-commerce market is expanding rapidly due to increased internet access, widespread smartphone use, and tech-savvy users. Advancements in digital payments and logistics infrastructure are enabling secure transactions and timely deliveries while enhancing user experience and encouraging long-term engagement with online platforms, thereby contributing to the expansion of the Iran e-commerce market share.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 107.20 Billion |
Market Forecast in 2033 | USD 1,100.21 Billion |
Market Growth Rate 2025-2033 | 26.22% |
Increasing Internet Penetration and Smartphone Adoption
The rapid expansion of internet access and widespread smartphone adoption, which are transforming user behavior, are impelling the market growth. As more people in Iran gain access to affordable mobile devices and increasingly reliable digital infrastructure, engagement with online platforms is growing substantially. This rise in connectivity is opening new opportunities for individuals to explore and purchase a wide range of products and services without relying on traditional physical retail. Younger demographics, in particular, are highly attuned to digital environments, making mobile-based shopping an intuitive and preferred method because of its convenience and variety. The widespread use of mobile apps tailored to local preferences is further improving the user experience and accessibility of e-commerce platforms. Supporting this trend, figures from Iran’s Communications Regulatory Authority (CRA) show that mobile internet penetration rose by 6.31% in the two years to late March 2024, with the broadband mobile internet penetration rate reaching an impressive 132.01% in the quarter to March 19. Additionally, high-speed mobile internet was available to over 112 million customers during that quarter, representing a 7.1% increase compared to the same period in March 2022. This rapid growth in connectivity is effectively providing the digital foundation for Iran’s e-commerce ecosystem, seamlessly linking individuals, retailers, and payment services while driving widespread adoption across demographics.
Development of Payment Systems and Logistics Networks
The Iran e-commerce market growth is strongly driven by advancements in digital payment systems and the continuous evolution of logistics infrastructure, both of which are essential for enabling smooth, secure, and scalable online transactions. Reliable payment gateways, such as mobile wallets and online banking, are playing a critical role in reducing transaction friction, thereby increasing user trust in digital platforms. These systems simplify the checkout process, offer payment flexibility, and enhance the overall user experience, which in turn encourages more frequent online purchases. A major development in this space occurred in 2024 when Iran’s Central Bank announced the launch of the digital rial, a central bank digital currency (CBDC) designed to modernize the country's financial system and enhance integration with global payment trends. Piloted on Kish Island, the digital rial allows for wallet-based, card-free transactions that bypass traditional banking networks, offering faster, more secure, and more inclusive financial services. This innovation reflects Iran’s commitment to digital financial transformation, particularly as it supports the expansion of e-commerce. Parallel to these advancements, improvements in logistics, including better warehousing, route optimization, and last-mile delivery, are significantly increasing the speed and reliability of order fulfillment. Efficient logistics not only ensure timely deliveries but also play a vital role in retaining clients and driving repeat purchases. Together, the rise of digital payment innovations, such as the digital rial, and the strengthening of logistics capabilities form a resilient infrastructure that supports the long-term growth of Iran’s e-commerce ecosystem.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and province levels for 2025-2033. Our report has categorized the market based on business model, mode of payment, service type, and product type.
Business Model Insights:
The report has provided a detailed breakup and analysis of the market based on the business model. This includes B2C, B2B, C2C, and others.
Mode of Payment Insights:
A detailed breakup and analysis of the market based on the mode of payment have also been provided in the report. This includes payment cards, online banking, e-wallets, cash-on-delivery, and others.
Service Type Insights:
The report has provided a detailed breakup and analysis of the market based on the service type. This includes financial, digital content, travel and leisure, e-tailing, and others.
Product Type Insights:
A detailed breakup and analysis of the market based on the product type have also been provided in the report. This includes groceries, clothing and accessories, mobiles and electronics, health and personal care, and others.
Province Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Tehran, Khuzestan, Bushehr, Esfahan, Khorasan, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Business Models Covered | B2C, B2B, C2C, Others |
Mode of Payments Covered | Payment Cards, Online Banking, E-Wallets, Cash-On-Delivery, Others |
Service Types Covered | Financial, Digital Content, Travel and Leisure, E-Tailing, Others |
Product Types Covered | Groceries, Clothing and Accessories, Mobiles and Electronics, Health and Personal Care, Others |
Provinces Covered | Tehran, Khuzestan, Bushehr, Esfahan, Khorasan, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: