The Iran toys market size reached USD 455.76 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 835.65 Million by 2033, exhibiting a growth rate (CAGR) of 6.25% during 2025-2033. Growing domestic production driven by cultural preservation priorities and government support fostering market loyalty and innovation is stimulating the market growth. Additionally, expanding e-commerce boosted by digital payment systems and improving access, convenience, and variety is empowering local producers and contributing to the expansion of the Iran toy market share through wider buyer reach and better purchasing experiences.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 455.76 Million |
Market Forecast in 2033 | USD 835.65 Million |
Market Growth Rate 2025-2033 | 6.25% |
Growing Focus on Domestic Production
The endorsement by influential leaders and policymakers of the toy industry as a key tool for cultural preservation and value transmission. When national figures emphasize the importance of toys that reflect local traditions, values, and identity, it creates a strong demand for domestically produced products that align with these cultural priorities. This focus encourages manufacturers to design toys that not only entertain but also educate children about their heritage, fostering a sense of pride and belonging from an early age. Such support often translates into increased governmental and institutional backing for local producers through incentives, funding, and policy frameworks that prioritize culturally relevant toys. This environment motivates entrepreneurs and artisans to innovate within the domestic market, reducing reliance on foreign imports and bolstering self-sufficiency. The cultural emphasis also resonates deeply with parents, who become more intentional about purchasing toys that reinforce societal values, boosting consumer loyalty and market sustainability. Overall, this alignment between cultural policy and market development strengthens the toy industry’s role in both economic and social dimensions, driving long-term growth. In line with this trend, in 2024, Iran’s Supreme Leader Ali Khamenei highlighted the important role of the toy industry in shaping children's values and future, emphasizing the need for culturally aligned products. He encouraged support for domestic toy production that reflects Iranian traditions and identity.
Rise of E-Commerce and Digital Retail Channels
The expansion of online retail infrastructure is significantly reshaping the marketing and sales landscape of the toy industry. With rising internet penetration and widespread smartphone usage, individuals in Iran increasingly prefer e-commerce platforms for their convenience, wider product selection, and competitive pricing. Online shopping offers access to a variety of toy brands and models that may not be available locally, allowing buyers to explore options tailored to their preferences. This shift also empowers smaller and regional toy manufacturers to reach a national audience without the need for costly physical storefronts. Platforms that feature user reviews and ratings build user trust and facilitate informed purchasing decisions, drive sales. Digital marketing efforts and influencer endorsements further influence the preferences of parents and children, boosting the demand through seasonal promotions and bundled offers year-round. A pivotal factor reinforcing this trend occurred in 2024, when Iran’s Central Bank launched the digital rial, a central bank digital currency (CBDC) aimed at modernizing the financial system. Piloted on Kish Island, the digital rial enables wallet-based, card-free transactions that bypass traditional banking networks, delivering faster, more secure, and inclusive payment solutions. This innovation streamlined online purchases and expands financial access, thereby enhancing e-commerce adoption. Together, these developments create a robust digital ecosystem that propels the Iran toys market growth for both established and emerging toy producers.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and province levels for 2025-2033. Our report has categorized the market based on product type, age group, and sales channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others.
Age Group Insights:
A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes up to 5 years, 5 to 10 years, and above 10 years.
Sales Channel Insights:
The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes supermarkets and hypermarkets, specialty stores, department stores, online stores, and others.
Province Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Tehran, Khuzestan, Bushehr, Esfahan, Khorasan, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, Others |
Age Groups Covered | Up to 5 Years, 5 to 10 Years, Above 10 Years |
Sales Channels Covered | Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, Others |
Provinces Covered | Tehran, Khuzestan, Bushehr, Esfahan, Khorasan, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: