Iran Toys Market

Iran Toys Market Overview:

The Iran toys market size reached USD 455.76 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 835.65 Million by ​2033​, exhibiting a growth rate (CAGR) of 6.25% during ​2025-2033​. Growing domestic production driven by cultural preservation priorities and government support fostering market loyalty and innovation is stimulating the market growth. Additionally, expanding e-commerce boosted by digital payment systems and improving access, convenience, and variety is empowering local producers and contributing to the expansion of the Iran toy market share through wider buyer reach and better purchasing experiences.

Iran Toys Market Trends:

Growing Focus on Domestic Production

The endorsement by influential leaders and policymakers of the toy industry as a key tool for cultural preservation and value transmission. When national figures emphasize the importance of toys that reflect local traditions, values, and identity, it creates a strong demand for domestically produced products that align with these cultural priorities. This focus encourages manufacturers to design toys that not only entertain but also educate children about their heritage, fostering a sense of pride and belonging from an early age. Such support often translates into increased governmental and institutional backing for local producers through incentives, funding, and policy frameworks that prioritize culturally relevant toys. This environment motivates entrepreneurs and artisans to innovate within the domestic market, reducing reliance on foreign imports and bolstering self-sufficiency. The cultural emphasis also resonates deeply with parents, who become more intentional about purchasing toys that reinforce societal values, boosting consumer loyalty and market sustainability. Overall, this alignment between cultural policy and market development strengthens the toy industry’s role in both economic and social dimensions, driving long-term growth. In line with this trend, in 2024, Iran’s Supreme Leader Ali Khamenei highlighted the important role of the toy industry in shaping children's values and future, emphasizing the need for culturally aligned products. He encouraged support for domestic toy production that reflects Iranian traditions and identity.

Rise of E-Commerce and Digital Retail Channels

The expansion of online retail infrastructure is significantly reshaping the marketing and sales landscape of the toy industry. With rising internet penetration and widespread smartphone usage, individuals in Iran increasingly prefer e-commerce platforms for their convenience, wider product selection, and competitive pricing. Online shopping offers access to a variety of toy brands and models that may not be available locally, allowing buyers to explore options tailored to their preferences. This shift also empowers smaller and regional toy manufacturers to reach a national audience without the need for costly physical storefronts. Platforms that feature user reviews and ratings build user trust and facilitate informed purchasing decisions, drive sales. Digital marketing efforts and influencer endorsements further influence the preferences of parents and children, boosting the demand through seasonal promotions and bundled offers year-round. A pivotal factor reinforcing this trend occurred in 2024, when Iran’s Central Bank launched the digital rial, a central bank digital currency (CBDC) aimed at modernizing the financial system. Piloted on Kish Island, the digital rial enables wallet-based, card-free transactions that bypass traditional banking networks, delivering faster, more secure, and inclusive payment solutions. This innovation streamlined online purchases and expands financial access, thereby enhancing e-commerce adoption. Together, these developments create a robust digital ecosystem that propels the Iran toys market growth for both established and emerging toy producers.

Iran Toys Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and province levels for ​2025-2033​. Our report has categorized the market based on product type, age group, and sales channel.

Product Type Insights:

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others.

Age Group Insights:

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes up to 5 years, 5 to 10 years, and above 10 years.

Sales Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Department Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes supermarkets and hypermarkets, specialty stores, department stores, online stores, and others.

Province Insights:

• Tehran
• Khuzestan
• Bushehr
• Esfahan
• Khorasan
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Tehran, Khuzestan, Bushehr, Esfahan, Khorasan, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

 Iran Toys Market News:

• In January 2025, Hamed Alamati, director of Iran’s Institute for Intellectual Development of Children and Young Adults, emphasized the need for international toy exhibitions to expand Iranian toys' global reach. Speaking at the 9th National Toy Festival, he highlighted increased product diversity, educational alignment, and plans to expand the event provincially and internationally. The festival features 142 brands and over 2,400 toys.

Iran Toys Market Report Coverage:

Key Questions Answered in This Report:

• How has the Iran toys market performed so far and how will it perform in the coming years?
• What is the breakup of the Iran toys market on the basis of product type?
• What is the breakup of the Iran toys market on the basis of age group?
• What is the breakup of the Iran toys market on the basis of sales channel?
• What is the breakup of the Iran toys market on the basis of province?
• What are the various stages in the value chain of the Iran toys market? 
• What are the key driving factors and challenges in the Iran toys market?
• What is the structure of the Iran toys market and who are the key players?
• What is the degree of competition in the Iran toys market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Iran toys market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Iran toys market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Iran toys industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.